Hotel SEO – Simplified!

By | August 27, 2019

The ever-changing search engine landscape often complicates the booking journey for hotels. The first page of Google results receive more than 90% of all traffic… so it’s a competitive battleground. The questions on all hoteliers’ minds are how to keep Google happy, and your hotel on page one? First and foremost, you need to ensure your hotel has a modern, responsive and easy-to-use website. This means high quality images, informative text and contact info… and ensure the website is optimised for mobile devices. When it comes to the copy in your website think from the guest’s perspective. What will they be searching for? As well as this, you should give serious consideration to using Google Hotel Ads. The platform displays your hotel rates in direct comparison to the online booking sites your property’s listed on… enabling you to showcase your hotel on Google, across desktops, tablets, and mobile devices. Finally, you need to treat your website content as an essential. Maintaining and publishing a blog regularly ensures your content is always fresh… which means more external links for Google to index, which then means… the higher likelihood a potential guest visits your website. For more info, check out

2 thoughts on “Hotel SEO – Simplified!

  1. SiteMinder Post author

    View our full blog post here!

    In it includes ways to market your hotel on Social Media, more on SEO, and email.


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