From a young age, we’re told to grow. Relatives comment on it, doctors track it, and parents encourage it. But once we’re older, we begin to obsess over it. Somewhere along the way, growth becomes our ultimate goal — our only goal. Something to be achieved at any cost. So we compromise our values, we mislead, we put our customers at risk. We trade trust for a payout and choose what’s easy instead of what’s right. The world says you must be cold, cruel, and cutthroat to succeed We disagree. Here at HubSpot, we believe it’s not enough for businesses to grow. They need to grow better. But what exactly does that mean? Growing better is remembering you’re helping people with unique needs and dreams. It’s letting them interact with you on their terms — not yours. Growing better is adding value before seeking a reward. It’s more than what you sell. It’s whether those you sell to succeed. Growing better is placing long-term relationships ahead of short-term gains. It’s staying true to your values and making the right decisions — even when they’re not the easy ones. Growing better is succeeding with a soul. At HubSpot, we’ve made it our mission to create a platform and community that help you do just that. Because when our customers succeed, we do too. Grow better with HubSpot.