Google Analytics Beginner Tips from 7 Experts at Measurecamp London

By | August 30, 2019


– In this video, we asked
seven measure experts what their number one Google Analytics tip would be for Google Analytics beginners. All and more coming up right after this. (upbeat music) Hi there and welcome to another
video of measureschool.com where we teach you the data
driven way of digital marketing. My name is Julian and on
this channel we do tutorials, how to videos and give you tips on how to become a better
marketer just like this one, so if you haven’t yet,
consider subscribing. Alright so we had the chance last week to actually attend Measure Camp where all the measure geeks get together and discuss about analytics,
data driven marketing and new technologies and I also took my camera with me so I could ask some Measure Experts what they would say is the number one tip that beginners should focus on when they are just
starting out in analytics or Google analytics. And this is what they said. – How to get started is, just get started. Get involved, if you’re doing a day job, find a friend with a business, a website, take over Google analytics
and dive into it. The best way of learning
is by making some mistakes and trying to change things, that’s the best way to get started. – If possible, work with real client data or now that the analytics
demo account is out, working with that
because, it’s all theory, it’s all concepts until you
start working with real data and so you can start looking
at different filtered views and segments and stuff like that. If you have your own data or client data just get in amongst it
because if you’re just reading and watching tutorials, as good as some of those are
like the Google Analytics academy type ones are, I never thought it really meant anything until you actually start
playing with the data. And maybe same level as well, get involved in the technical
implementation as well. I never really understood
how the data was aggregated and what it all meant and
how it was strung together until I started playing
around with Tag Manager and stuff like that, then it starts to make more sense as well. – One thing that’s
we’ve come across lately with small businesses and
individuals with small websites is that they struggle to find insights and know where to look
to take action on things that are going on on their website. Now Google’s launched this
app called Google Assistant. Basically this is using
Machine Learning stuff and this place services insights for them and it’s like an app, it’s
available on Android, IOS, and you can get this so
it will literally show you in the last weeks or the last month, where the key things that
have happened on your site are and it will even give you recommendations on what to do next. Like for example, you
know you have some organic search pages that are
getting a lot of traffic but they’re not really
converting very well, it will show you what pages they are and allow you to look at your
conversion rate optimization, or put some cool interaction on there and start off increasing conversions. – Yeah so we just launched the
new Analytics Academy courses so I would say go ahead dive in to Google Analytics for beginners. Specifically, play with the demo account. We have a demo account for
the Google Merchandise Store with the full setup of Google Analytics on an eCommerce site and it’s a great way to dive
in and start to get your hands dirty and actually learn
analytics by doing. – Okay so I would say, I mean for myself, answering questions on the user community has been a really good way of learning and upscaling quickly. And it’s quite fulfilling as well because you can solve
other people’s problems an figure out stuff yourself by doing so. So that’s my number one tip. And also I was gonna
give away a cheatsheet which was bit.ly/measureschoolcheatsheet which is a bunch of Google
sheets and some techniques. Those six Google sheets for automating some processes in analytics so like, validating a Google Analytics account. Automatically pulling the information from the existing setup and also some process tips
for improving data quality. So I put all that together
and that’s in there. – Hmmm, well maybe just
do the online courses, I think that’s always a good thing. Google has some pretty decent, Analytics Academy is very good. Measure is cool off course. There’s lots of reading material online for Google Analytics. I think the first thing you
still need to kind of figure out is what kind of an Analytics user are you. Are you a tech user,
do you want to do the, are you more interested in implementation, are you more interested
in analytics itself, are you more interested in marketing and kind of find your field because there are so many
things you could do with GA but it can be kind of
overwhelming at first so, there is lots of
different ways to approach it. – So I’m a really big fan of
starting with the business not the tool. Have really well codified understandings of what success looks like, not
just in terms of conversions but for every type of user and every type of intent and start to think
really granularly about, if this type of user comes
from this type of channel to this type of content, what does success look like and then start to look at
things like event tracking and conversions to understand whether those are being successful. And build up from the
ground up starting with trying to understand
where is the intercept between what the consumer wants to achieve and what our business wants to achieve and then configure the
tool to measure that. Don’t start with the tool because then you collect
a whole load of data that you don’t know
what you’re doing with. – So there you have it, this
is what the measurement geeks say, what you should be
focusing on as a beginner in the analytics field. So what do you think? Is there anything that’s missing? Then I would love to hear your thoughts in the comments below and if you like this video
please give us a thumbs up and subscribe to this channel, we’ll bring you more videos every week. My name is Julian, for next time.

One thought on “Google Analytics Beginner Tips from 7 Experts at Measurecamp London

  1. André Mafei Post author

    After some years teaching Google Analytics, recently I figured out that starting by saying that all the data in Google Analytics come from ONE table with over 200 columns helps a lot. So you have several predefined reports in GA and also you can create custom reports. But if you understand where all that data comes from and you look at the raw data, it makes a lot more sense. So make sure you take a look at the "BigQuery Export schema" https://support.google.com/analytics/answer/3437719?hl=en. Of course, for a beginner, this is overwhelming, so start with the official tutorials, but set as a goal to understand what all these columns means, because this is like the map of Google Analytics.

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