From Self Employed To Business Owner – Make This Shift To Enjoy More Time & More Money!

By | August 30, 2019


Hey Miles here, milesbecker.com this video
is all about transitioning from being self employed to being a business owner. Now in
a previous video I covered the four quadrants of the cashflow quadrant. Number one is being
an employee. Then you have being a self employed individual, then there’s a business owner
and fourth and finally you have being an investor and really I think the the biggest lifestyle
jump and the biggest benefit for you is in getting from that self-employed phase up to
the business owner phase. So we’re going to talk about what that is and how they differ
in this video. But then you’re going to learn how, what do you need to do to actually make
that transition because there’s a lot more freedom and there’s a lot more income potential
being a business owner versus being self employed. But I want to make sure you know that being
self employed is a great step and it’s kind of a must have step on the path. You see. When my wife and I were first getting
our website going, we both had day jobs, desk jobs, nine to fives with commutes and all
that jazz. And then we would work the nights and weekends on our business. Over the course
of several months growing that website, growing traffic, getting it picked up by Google, doing
SEO, I learned the basics of how to rank a website. And then I decided to let go of my
employee position and shift to being self employed. This is when I started offering
services for local businesses because I knew that I could help them get onto wordpress
websites, I could help them do keyword research and content marketing in a way that would
get them to outrank their competitors, their other local businesses. And I knew this would
make them more money and I knew that they were willing to invest in that. So that was my transition down to the self-employed
world. And my wife and I stayed in this position in this phase for about four years and I learned
a lot of skills and it worked really well to give me extra time. You see when I was
an employee, I had about a two hour, sometimes on a bad day, three hours a day commute every
single day. So that was 10 sometimes even 15 hours per week. That just disappeared into,
you know, the commute and I’d listen to audio books and I’d get audio books from my library
to keep filling my brain with positive information and good marketing books. But being able to
apply that time to client sites directly in my own website literally helped me increase
my income. It was in this phase where we paid off all of the debt, all my $50,000 in student
loan debt. It was in this phase of being self employed
that I was able to pay this off. But the challenge with being self employed is that you’re kind
of the bottleneck in everything. Oftentimes you start out by doing everything. So in those
early days, I was the marketing guy, right? I ran the meetup groups where I was able to
meet the local business owners. I would go to the networking events and I would sit down
over coffee and learn about their businesses. I was the sales guy. I was presenting offers
and really kind of crafting custom offers to meet their specific needs. I was the delivery
guy, I was the dual, the work guy. I was the keyword researcher. When I sold keyword research
packs, I was the quality assurance guy. Okay, so that’s being self employed and it was a
better arrangement than being an employee. But as I sought to remove myself from the
the actual day to day work, this is the thought of being a business owner. This is what you need to get to and really
ultimately the, the piece of the puzzle that’s going to help you make that shift from being
self employed to becoming a business owner is focusing in on systems and processes and
then teammates because a business compared to that self-employed reality that I just
shared with you. A business is one that has different individuals, project managers, operations
officers, et Cetera, who oversee entire teams and divisions who all move projects forward
on their own. It eliminates the situation where every road flows back to miles, right?
Every decision eventually landed on Miles’s desk and everything needed miles. His input.
Now it’s built in a way. My business is built in a way that all of the different individual
people in the game, uh, the people running our backlink campaigns, they all have very
standardized processes that they follow. Our writers all have very standardized processes
that they follow. My SEO guy who goes back through and re optimizes all of my content
and my click through rates and, and all of the kind of on page optimization has a very
standard process to follow. And then our products and our membership and our customer support
department and our designer and our developer, all of these individuals and all of these
different components that at one point were handled by Melanie and I are now handled by
other people. And it’s through creating these kinds of procedures, standard operating procedures,
procedural documents is how we’ve been able to really start to free ourselves. So while
you’re in that self-employed phase and you’re doing the work, make sure that you’re noting
down and you’re working to think from a systems level, not just I need to create this result.
I need to get this thing off of my desk because there’s 30 more things that need my attention
today. But being aware of the process. So eventually
you can bring on a teammate and you can teach them your process. This is how I was able
to get the content that I deliver on this youtube channel onto my blog. I created a
process and I started by doing this by myself, right? So it take the video and I would run
it through a transcription tool. Um, otter dot. AI Or Temi, tmi.com are two options.
And then I would take the transcription and then I would work with it. Now I would have
to add a lot of paragraph breaks because the blocks of texts from a transcription weren’t
that good to read. I’d have to edit it, run it through Grammarly, run it through Hemingway
app, et Cetera, et cetera. I built the process, I was able to create a result myself first,
right? I was able to take this long block of almost unreadable transcription and turn
it into a neat and tidy on page optimized SEO friendly article or blog posts for my
website. Then I documented the steps and often for
me, you can see I’ve got, I got some messy, uh, things all around me and notebooks all
around. When I document steps, it’s just writing them out. It’s just paying attention. I’ll
go through the process several times and I’ll write out all of the steps. I won’t necessarily
turn this into a procedural document myself. I often have my teammates do that. But what
I do from this point is I look for someone to bring on, to go create that duplicatable
results for me instead of me doing that result. Okay. So this was the first phase of really
growing and shifting from being self employed to a business owner was to get other individuals
to do the work, the different bits and pieces. But what this created was they always came
back to me, miles, I got this done. What do I do next? Miles. Here’s that article
for you. Go ahead and lay that out. Cause that editor, the copy editor wasn’t really
wordpress friendly. Right? That’s a different skill set to be able to get into, lay it out.
So it would come back to me and then it would go on to my layout individual. Actually I
was laying it out myself in those days. Now goes to my layout individual and the core
belief or the core philosophy of what makes a business a business is that the business
grows without the effort of the owner. Right? So it’s the next level of systems that I’ve
been working on, and this is really where I’m at in my business today, is refining the
systems of how do I get things to stop needing my input at all to where the writer is finished
and then the project manager is able to get it over to the layout people and the project
manager is able to coordinate with the graphics person to get custom graphics on that. And then there’s someone to do the quality
assurance at the end. Right. And the team is able to get everything done on their own.
And you know, you’ve got this going well when projects, entire projects are able to initiate
themselves and move forward, get tested and implemented with little more than your yes,
go do that. Right? So there is still a point in this business model where, where I have
conversations with my operations teammates, with, with the head of, with my traffic guy,
and we talk about how much are we going to invest in this testing or in this new funnel
that we’ve created or we talk about, you know, what kind of budgets do we have for our SEO,
et Cetera, et cetera. Or we talk about the higher level strategies together. Okay. I’m
still involved in that way. And that’s because as a business owner, I’m also, you know, the
CEO, I’m the chief executive officer, I’m the officer involved in, in maintaining the
vision. I’m the captain of the ship, right? But I’m
not running down to the engine room every 20 minutes to go make sure that the engine
is running at full speed. And this is really the philosophy that I want you to kind of
involve. So the big idea is to shift. At some point, you’re going to need to shift from
doing the work to essentially using systems and teammates to get them to create the results
that you have personally created on your own. So while you’re creating these results, document
the processes. And I’ll be honest, this youtube channel has helped me immensely because I
create videos for you that document what I’ve done and then I plug my teammates into it.
So when I wanted to teach my virtual assistant how to take the audio from these videos and
essentially turn it into a podcast and get that going, I made a video. And that video is live here for you. So if
you want to train your virtual assistant on how to take the audio feed from your videos
and make it into a podcast that’s alive and well, and that video attracts thousands of
people a month into my world because people are searching for that phrase. So by wanting
to demonstrate to you how I’ve done all the bits and pieces to grow my business, I it’s
got, it’s forced me to document the steps to get meticulous about why I do things and
what order needs to be done because I’m going to teach you how to do it. I’m gonna teach
you a more efficient way than I’m willing to do it myself. And that gets me to really
focus it down and then I’m able to get the individuals involved in doing those work product
to create that work, create that result for me. But then the next ski, and this has been one
of the big challenges is how do I a get a project manager type person to where they
are the one that all of the conversations with the designers, the developers, the editors,
the copy editors, the copywriters, the paid ads, people, the SEO people, all of those
conversations run through that individual, not me anymore. And I’m able to work on the
strategy level of things. I’m able to free up more of my time to maybe go out in my garden
and garden and keep feeding the deer my tomato plants because why don’t they just like to
eat all my plants? That’s neither here nor there, but it’s the idea that a, as a business
owner, I now have more time freedom. My business continues to grow, my revenue continues to
grow and my profits continue to grow and I keep very close tabs on that in my business,
but I am physically and Melanie is physically are physically doing less work. Now we’re getting ourselves set up in a position
to where my advertising guy can work with my funnel builder who can work with my copywriter
and they together can craft new split tests. They can now craft new product bundles, get
sales pages done for product bundles to run entire funnel tests with zero of my input
and this is going to allow my business to continue to grow because my customer support
team is there. If someone buys and doesn’t have a access or if they need to bundle a
few products together and create a new delivery page within my learning management system,
I have the different teammates in place and now they can all work together to create new
funnels, to create new products, to create new offers, create new landing pages, new
split tests, et Cetera, all designed to move my business forward, which means more customers,
more leads, more profitability over time with less input from me. And this is how I’m embarking on this journey
of transitioning from being self employed to being a business owner. And I’m still going
to do these videos for you because I love sharing and as I said, it really helps me
get specific and to identify the processes that I do and that I use a teaching often
helps us learn that which we’re teaching at a deeper level. So I value this greatly, but
at the same time I’m building systems and building processes and I’m installing teammates
and I’m working really hard to facilitate interaction between my teammates because there
was a time year ago where everything came right back to miles and my inbox was full
every day and my slack chats were full every day and everything needed my input. And today
I’m really starting to connect all my teammates with each other and I’m making sure that they’re
all able to move things forward and I am always available to my teammates and I’m always here
thinking up bigger picture ideas. And as a business owner, this is where I want
to be. I want to keep that vision of, okay, so we’re here, what does a $10 million a year
business look like? That’s $835,000 a month or something crazy like that, right? There’s
a massive leap from where I’m at now in my business, but it allows me and affords me
the time to think about what kind of systems, what, what, what is needed, what is involved
in a business of that scale. And it’s through thinking these ideas where I come up with
new ideas, new products, new funnels, new launches, and being able to hand those ideas
off to competent teammates who have support systems underneath them and they have the
ability to go implement all the way down to the final product to be able to report back,
well miles, we did what you thought, here’s the result, what do you think? And then we talk about it and we have a nice
meeting about it. Come up with some ideas on how we may be able to improve it and then
they go forth and make it all happen. And this is a business owner and the next level
of the cashflow quadrant is investor level, which that’s completely removing yourself
right there. There’s no more day to day interaction in that situation. You’re simply getting your
monies to multiply itself through other business systems that are already proven to be efficient.
That’s probably a topic for another day. But I really wanted to share that idea with you.
So if you’re right now in the employee level, know that getting that self-employed level
is a big leap. And then honor that process and when you’re in that self-employed world,
whether you’re building an affiliate site yourself, you’re doing all the keyword research
yourself, you’re doing all the content, writing yourself, the optimization, if you’re doing
it all yourself, be sure you’re taking time to pay attention to the systems. Be sure you’re taking time to optimize the
systems because there’s going to be a point when your cashflow is good enough and you
know that you could probably with a little bit of help duplicate out your success and
maybe for $1,500 a month in teammates, you could get two, three more websites going that
could generate five or $6,000 a month and this is how you can start to leverage kind
of what you’re doing today as a self employed individual to build the foundation for you
to transition into a real business that can grow. If you decide to take a month off that
can grow with or without your input that can allow you to work two, three, four, 10 15
hours a week and still grow a ridiculous income that is far superior to what most people are
working, nine to fives will ever see even in a year. Sometimes. That’s the big idea for you. So
systems people and get your people to work together. Oh it’s so important. Some of the
tools, I use really slack as one of the main key communication points. I do a lot of zoom
communications with my key people and structuring your business. Thinking of an org chart where
you’re at the top and you’ve got a few key people who run a few key pieces within the
business and they all have their individuals underneath them and they can all inter coordinate
to make sure that project is seen to fruition without everything coming back up you, they
become that deflection point for you. You work at strategy level, you work on big ideas,
you make sure things are done on time by the different departments, and intercommunication
happens as needed, but ultimately they do the work and this is how you grow a real successful
business. I hope this has been helpful. If you’ve enjoyed it, give me a thumbs up. Let
me know if you have any questions. Subscribe, hit the Bell, do what you do. I appreciate
you and I look forward to connecting with you on the next video. Until then, be well.

16 thoughts on “From Self Employed To Business Owner – Make This Shift To Enjoy More Time & More Money!

  1. Larry Smith Online Post author

    Good stuff Miles, learning to delegate responsibilities can be a tough transition after doing it all yourself as a small business person.

    Reply
  2. journey to the 1% Post author

    Always love listening to you Miles, always talks sense! who else agrees?

    Reply
  3. Jan Post author

    Thank you a lot for the video Miles! I started at the same time as you to build my niche site. Since I‘m still full time employee I use all my time to create content. I‘m struggeling with the content promotion for my informational content. Should I focus on email outreach or what is the 80/20 of content promotion?

    Reply
  4. Brian Pfeiffer Post author

    Good ideas here, all easier said then done but something to work towards 📈😉

    Reply
  5. Orlando Neuro Therapy Post author

    Great food for thought Miles. I am currently a one-man show so definitely needed to hear this if I ever want to grow to a business owner. 🙂

    Reply
  6. Yoga Enthusiast Post author

    Thank you so much Miles, sooo happy to see your growth!!! Amazing times🙏🏽🙌🏽

    Reply
  7. Dale Myers Post author

    Good stuff. Prior to learning what you teach, I was already self employed with a few contractors occasionally helping out. I started watching your videos to figure out how to digitally scale some educational products. Now, my plans are to do that and more. For my main business (tutoring and test prep) the challenge of scale is very real. I'm all in on scaling it now from the standpoint of an information and affiliate marketing site that can also offer tutoring (or recommend then receive kickbacks). No longer being geographically bound opens up the talent pool as well. Continued success.

    Reply
  8. Barry Anderson Post author

    DEAR MILES BECKLER ……..THE REASON THAT I AM HOLDING ON TO YOU AND THAT I AM NOT YET ON BOARD WITH YOU YET IS .1- AL THE SHIT GOING ON IN MY LIFE AND THE DISTRACTIONS TAKING ME AWAY FROM YOU. SO MANY FAKE IM GURUS FOLLOWING ME AROUND WITH THEIR SOFTWARE PITCHING THEIR SHIT TO ME.  I AM NOT GOING TO TELL YOU MY FINANCIAL MESS AND MEDICAL SURGERY  TO MY AGING BODY PAYING FOR THIS AND THAT. I AM GOING TO ONLY TELL YOU THAT WE KNOW THAT YOU MY FRIEND DOES MEDITATION YOU ARE CLOSE TO THIS GOOD EARTH AND SO WE ARE ALSO. ……WE NEED TO UNLOAD SOME PRIME PHUKET THAILAND 800 SQUARE METERS OF LAND MOUNTAIN VIEW NEAR ALL THE BEACHES ON 3 SIDES. ASAP at a buyer-friendly price. SO I AM DOING EVERYTHING IN MY POWER TO TAKE MASSIVE ACTION ON THIS. I DO NOT EVEN KNOW IF YOU HAVE THE TIME TO FIND AND READ THIS REPLY TO YOUR EMAIL MILES??? WE WANT TO PARTNER UP WITH YOU MILES FOR DOING REAL ESTATE ON PHUKET ISLAND STARTING WITH OUR OWN LAND SALE OFFER FIRST. MY PHUKET PHONE IS 66 897235444    MY THAI WIFES INFO TEL. IS  66 815385554 YOU HAVE EARNED OUR  TRUST WITH YOU WHICH IS A VERY BIG DEAL FOR MOST INTERNET MARKETERS .. TO CALL US JUST ADD 66 FOR THE THAI AREA CODE AT the FRONT AND TAKE OUT THE ZERO FOR A DIRECT CALL TO US FROM OVERSEAS. THANK YOU MILES BECKLER

    Reply
  9. Khalil Joaquin Post author

    Being a small business owner is like taking on an army with a butter knife. You look death in the eye but continue on anyways

    Reply
  10. Peter Huetz Post author

    Miles, are you following a process like "Work the System" by Sam Carpenter? Or is it more of a self-developed process?

    Reply
  11. Katie Burke Post author

    This is so timely – I was just mapping out my systems last night. This added a ton of value thanks!!

    Reply
  12. Brandon Turner Post author

    For anyone wanting to do this, my company writes procedural documents for businesses so you can duplicate yourself and delegate tasks.

    Reply
  13. Love Work at Home Post author

    Awesome Miles! As a follow on clip it would be endlessly helpful to us to show on a white board all the "cogs in your machine". This would make clear to the beginners how many systems and team members are needed for a successful online biz.
    You're a legend!

    Reply

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