Friday 5: 5 Tips for Improving Your Site’s SEO

By | August 13, 2019

Howdy folks and welcome to another
exciting episode of the Mediacurrent Friday 5 video series. A series of
videos where we talk about five things, five ways, or just spend five minutes on
various topics. I’m Mark Casias and joining me this episode is Community Lead Damien
McKenna. How’s it going Damien? Hi Mark thanks for having me. Excellent, this episode Damien will share
with you his 5 Tips on Improving your Site’s SEO. Let’s get into them.
Thanks, Mark my first tip is that there are several submodules included with metatag that you should look at. The most useful submodules are the OpenGraph and Twitter Cards submodules. OpenGraph is a metatag standard used by Facebook,
Linkedin, Slack and many other social networks and websites. Twitter Cards is a
similar set of metatags with a similar purpose used by Twitter. Together they
let you control how links to your site look when their shared on these social
networks. There are a number of other submodules included all told about 300
different metatags are available and more are added regularly. It’s worth
taking a bit of time to look through the different tools to see what tags might
be useful for your site. My second tip is around configuration.
People install the Metatag module to get access to all of the metatag fields
on their node and taxonomy term forms, but they often miss how the default values
can make their lives easier. The Metatag module works with a configuration
hierarchy. Basic idea is that if the tags are overridden on a specific layer
of the system, that they’ll inherit from the parent layer. The top configuration
layer is the global configuration. These are used sitewide unless they’re over riden. This is where things like the Facebook application ID and Twitter
Cards site Twitter account meta tags will be set. Things that affect
the entire site. My 3rd tip is to pay attention to the entity
types and entity bundles on the site content types, vocabularies, etc. Every type of entity can be customized
separately and then every entity bundle can be fine-tuned even further. In
practical terms this lets you set up each content type’s meta tag differently
so a product content type can use its thumbnail field for image tags whereas a staff profile content type can use its portrait field. Definitely take the time to work
on these. My 4th tip concerns the most visible page on a site. The homepage or front page in Drupal
terminology. The module comes with configuration that is used to manage
this one page. If however, you are using a node as the front page and would prefer
to use its metatags, you need to disable the front page configuration by clicking
its disabled link on the main metatag configuration page. My 5th and final tip is to tell you that
the most important meta tags are ones with title, description and image in
their names. Page title, Open Graph title, Open graph image, Twitter Cards description etc. When a page is shared on a social network
people will see a small summary of that page. Which will feature a small
thumbnail image, a title and description. When you are setting up a site’s meta
tags, pay particular attention to these and then look to other meta tags. Thank you Damien! And thank you everyone for joining us. If you have any questions or
would like to suggest a topic, please email us at [email protected]
That’s [email protected] Now, go get on with your weekend. Alright, high 5 Damien.

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