Free keyword tool: Find Keywords for your website | SEO Tutorial

By | August 22, 2019


If you’re building your own website for
private practice, you need to do some keyword research. If you have no idea
what I’m talking about, don’t worry I’m going to walk you through it. Welcome to private practice skills.
I’m Dr. Marie Fang, psychologist in private practice. I post videos offering
tools I learned the hard way about starting and growing private practice so
that you don’t have to. If you’re watching this video and you’re going,
“What the heck is keyword research?” Don’t fret, it’s not as complicated as it
sounds. Before we get to keyword research, you need to first identify your niche.
Now if you don’t yet know what your niche is I have a whole video on that
topic and you can click up here or find it in the description box to learn more
about that. It is super important to make sure you know what your niche is before
you get started with the rest of this because you need to know your niche in
order to know what your keywords are. Second, if you don’t have a website up
yet you might find it helpful to watch my earlier video on how to build a
website, which you can also find up here or in the description box. And once
you’re done watching those videos come right on back over here and I’m going to
show you how to do some keyword research. So what is a keyword? A keyword is
essentially a word or a phrase that someone would type into a search engine
in order to hopefully find your website. Now you can have the most amazing
website with a beautiful design and the best content and you could be the
greatest therapist on the planet, but without keywords built into your
website your ideal client isn’t going to be finding you in a Google search. Let’s
get started. Before we get into the nitty-gritty of the techie part of this
tutorial, be sure you write down what your niches are. Next, we need a tool to
help us plan our keywords. You can use the Google Keyword planner but it’s
pretty clunky and not very user friendly. There are also many tools you can pay
for but I’ve had the best luck with a tool called Keywords Everywhere. Keywords
Everywhere is a browser extension that gives you the same information you would
get from Google Keyword planner, but it shows up right in front of you within
your search engine. For example, let’s say I’m into tacos. With the keyword planner
extension I can type tacos into a Google search and it spits out other related
search items below, but it also tells me how many searches per month each of
these keywords gets. Better yet, once we scroll down
after we’ve done our search you’ll find related keywords and other keywords
people also search for. This is amazing data that you can find really quickly
now without having to login to the Google Keyword tool. This information is
important because it helps us know what potential clients might be typing into
their web browser in order to find you. Now I know you might be tempted to find
the golden keyword and simply sprinkle it all over your website,
however the Google algorithm has outsmarted this strategy which did use
to work once upon a time. So instead what you need to do is actually find several
different keywords that sort of cluster around the same topic that are related
to what you do and to organically insert them throughout the content of your
website. This helps Google know that you are a legitimate person marketing an
actual business rather than just sort of making some stuff up and throwing
keywords online. So for example let’s say you specialize in anxiety. It looks like
that term gets about a million searches a month so we might need to get a little
more specific to help our website stand out. Here we can see some useful terms
related to anxiety. It may be worth pulling from these as
options to incorporate into your website, then take those same terms and type them
back into Google to help get even more terms. Be sure to only pull terms
relevant to your work of course. Make a list of these terms under each niche of
yours. Once you’ve filled out these keywords for each niche you can start
building them into the content of your website. Find ways to organically use
each of these terms that ultimately your text provides a helpful resource for
your potential clients. I know this all might sound a little bit complicated but
the good news is that most therapists really aren’t familiar with keyword
planning search engine optimization and all the other techy stuff that happens
on the internet, so if you put in a little bit of work chances are high that
you could actually rank fairly high for some of these Google search terms. If
you’ve already had a website up and running and you’re just now putting in
these keywords you may not notice any changes in your search ranking right
away. Give it a few weeks. It takes a little while to sort of recalibrate and
then hopefully you’ll be higher in the search
rankings in a few weeks. Hopefully you found this video helpful as you build
keywords into your website. Take your time with it and with practice it’ll
come much more quickly and it’ll be second nature. Until next time, from one
therapist to another, I wish you well. Don’t forget to subscribe for more
videos like this one, or watch another video over here.

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