Explode Your Traffic: Neil Patel’s SEO Secrets (How to Rank #1 on Google)

By | November 5, 2019


Hey guys. I’m Alex and I’m Head of Copy
at Search It Local. Now today I’ll be chatting with SEO expert and Digital
Marketing Specialist, Neil Patel. As co-founder of HelloBar, Crazy Egg and
KISSmetrics Neil is considered one of the world’s
leading conversion and content optimizers. Now, I’m really excited to
share Neil’s insights with you today, as we chat about: some quick wins to improve
your rankings on Google, the future of SEO, and some exclusive tips for small
business owners. So let’s get right into it.
All right Neil, thank you so much for taking the time to chat with us today
I don’t know worries thanks for having me oh no worries you into the Australian
lingo already I’m gonna get straight to a question I know countless Aussie
businesses would love the answer to in your opinion what SEO strategies
produced the highest ROI what’s going to move the needle in 2019 for them content
upgrading and what I mean by that is everyone’s focused on content writing
which works out great but if you take your old content that is ranking well
and you update it you’ll do better they’ll also find that a lot of your old
content doesn’t rank as well as it used to taking those pieces of content
updating them releasing them again helps you boost your rankings it is one of the
simplest strategies will work well in 2019 very few people want to spend the
time doing it but it’s very effective Oh fantastic that’s gonna be so helpful
that’s a great free strategy Australian businesses can use if they have content
already if they don’t have any content if they’re time for and they don’t have
the resources how should they go about taking that first step yeah I would just
bus out your phone and start recording via a video and start uploading it to
YouTube YouTube SEO isn’t that competitive and it’s a great way to get
customers so if you do youtube SEO related stuff and you just create
amazing video content and you put in the keywords in your title the description
use tools like rev com to do a srt files because YouTube need that to understand
what each video is about putting the right keywords you can use free tools
like uber sued us to find the right keywords that are popular you’ll notice
that your YouTube rankings will skyrocket over time and unlike
traditional SEO it doesn’t take long to rank so you’ve mentioned
in many of your videos online that you think marketing is moving to a sort of
omni-channel approach and you just touched on it there it’s no longer
enough just to try and hack this one attitude or try and get behind this one
what would you say the business owners who have doubled down and they just
think I’m just going to use SEO or I’m just gonna use Facebook ads going
forward yeah it’s not gonna happen you used to be able to build a business on
for one channel Dropbox screwed through referrals Facebook go through those
emails that they sent you saying your friend joined Facebook click here to
connect with um there was companies who just screwed through SEO like the Yelp
coms of the world there’s companies like Airbnb who made me go through paid
Google ads it’s too competitive now you have no choice but to lever to all the
channels that’s the only way to make it work and staying on that SEO theme I
know a lot of our our clients have this question a lot of ossie businesses in
general the best time to to start this process to start investing in this
omni-channel approach is it when your rankings are plummeting and you’re in
trouble or should you use a period of success and consolidate on that and
really double down double down when things are going well and when things
are getting worse double down as well just keep pushing forward to keep
adapting there is no right or wrong way that you can stop it’s how businesses
grow these days you have no choice but to leverage all these channels and
techniques out there and it’s not gonna always be the way you want but you know
if you keep doubling down and doing what’s right for your consumer in the
long run you’ll do well you mentioned that you sort of you don’t get too
involved in the updates and the algorithm changes but I know you’ve been
vocal in the past about the impact of voice search and with I think the
studies by 20 20 50 percent of searches will be voice search according to
comScore but if by next year they’ll be 50 percent according to comScore next
you wanna together yeah so going back to your question how can Australian
businesses leverage it this way we’re writing in-depth content for Google now
you’re still gonna have those pages that rank but when people type in a keyword
on Google it’s a problem they’re looking to get solved they’re looking for that
solution so on that page also make sure you’re answering the question people are
most commonly looking for in a short concise one sentence Google is not going
to pull up from voice search and we for five
minutes right is not gonna happen totally totally in terms of you
mentioned that it’s all about going back through content and changing it both for
voice search and updating it it should help the quality I’d be curious when you
go back and update your own content do you feel your writing style has changed
a lot in the years since you’ve been blogging and putting content out there
honestly nah my reign cell is very similar if your writing style has
changed that’s by an adapter it’s not a big deal totally I guess when you yeah
creating content from the quality content from the start you just you
stick to that and it stays the same I’m sticking with SEO again how do you see
the Australian SEO industry it’s differing from the supplied your
American SEO industry to the same tactics apply or would a smaller market
requires different approaches same exact we don’t notice really any differences
have you had much experience in the Australian SEO market you have any
clients out in we do we have quite a few but yeah again we notice no difference
the market changed a global strategy it’s funny a lot of the companies we
deal with don’t disclose rostra they go after all the major regions from
Australia to Brazil to Germany it’s the same companies whether they’re
international companies or US companies everyone’s going global now what do you
if I could Chuck Janice here one more time what do
you say is the biggest threat to the SEO industry going forward boys search is no
longer ten listings voice search is just one hmm yeah it’s really shrinks the
field down doesn’t it and it doesn’t get people to your site although they yeah
that’s true that’s totally true because the feature snippet still didn’t didn’t
affect click-through rate too much for voice search for will certainly change
that the e8e update affecting businesses I’d love to know your thoughts how could
a local business who isn’t already established as online authority how can
they take advantage of the EITI update and really use it to help boost their
rankings yeah well I think they’re the eight update the update I don’t keep up
with all the Google updates I love it they all have different names those
funny I was reading on Search Engine Roundtable other day they’re talking
about the core up they mmm-hmm I really don’t keep up with updates and the
reason being Google’s gonna do whatever they want to
do what forget about it and they think about hacking Google optimizing the code
instead of doing what’s best for users Google’s goal is to put what’s best for
users at the top because that’s what keeps them coming back and that’s what
makes them click on ads and Google and to make more money so instead of
worrying about each update I would worry about user experience time on site
balance ready dwell time things like that I want to pick your brain quickly
on marketing budget center this is something Australian businesses struggle
to wrap their heads around what do you think the most efficient way of spending
a marketing budget is the most efficient way is keep spending as much as you can
as long as its profitable you know they have you heard of the saying you know
who the best marketer is is that the one who can spend the most solid advice out
of us this is real now that’s great advice
if inside that that bubble of spending the most is there a percentage that you
would recommend being spent on SEO or is this fall into the omni-channel approach
where there’s no distinct figure Oh any channel approach some industries that
SEO still isn’t that competitive so for those you spend less their sum is much
more than those you’re gonna have to spend a lot that’s totally fair I wanted
to quickly pick your brain on backlinks as well you’ve mentioned several times
that SEO is changing backlinks have obviously been a powerful ranking signal
in the past do you see the influence of backlinks changing and if so in the next
five years what will that change means for backlinks they’re all actually I
think yeah don’t have less and less value because things like backlinks can
be more manipulated than things like bran queries
how many people are continuing typing your name each and every single month
that’s harder to manipulate so you’re gonna see things like bran Kerr is gonna
have much bigger impact in the long run than things like SEO I mean things like
backbones and again they’ll still be useful just not as useful as they are in
the short run mmm all right this is excellent insights excellent insights
well this is a question for Australian businesses because I know we’ve we’ve
come across this for many of our clients would you recommend that a business
great these long form service pages one to two thousand words or is it just
enough to match the competitors how above-and-beyond should these businesses
look to go if you need one to two thousand words to get all your services
across and explain it and go in-depth and yeah do that if you can do it in 500
words then do it in 500 words don’t worry about the competition be the most
thorough be the most in-depth but if you can get it done and being really concise
that’s fine as well you could also maybe get it done through videos or images
whatever is best for the user that’s how you should break down your services it’s
all about the user experience that’s what it keeps coming back to it I want
to know a little bit more about neil patel the man as well as neopor
telemarketer you’re huge on providing content to the king of content if that’s
not already a title I’m giving it to you right now you provide so much advice and
inspiration but when you look for advice and inspiration who do you go to who’s
who inspires you everyone well there’s a new entrepreneur or someone who’s
seasoned I believe I can learn from anyone so I keep researching keep
reading keep talking to people and keep learning you know it’s funny I was
talking to a kid the other day and he does magic tricks and he’s trying to
teach me some SEO techniques and he was mute I was like sounds good to me I’m
like show me what you got you know you never know who you’re gonna learn stuff
from how is he’s magic his magic was good he bent a spoon and like oh that’s
cool I never saw that in person and then I’m like unbending he’s like I can’t I
don’t wanna see this back yeah Plus now the spoons ruined I can’t eat cereal
with this give me a real spoon exactly exactly well you you mentioned there
that everyone can teach you something new and I think most marketers would
agree that just failing in general is a learning experience do you have a
personal favorite failure to use a strange expression that’s helped you
grow personally or professionally not necessarily one but one of the things
that I really love is I keep failing and a lot of people keep failing but I’ll
learn from that failure and avoid making it over and over again see if you avoid
making the same failure over and over again eventually I’ll lead you down a
path of what you should be doing because you would have already done all the
stuff that you shouldn’t be done I also wanted to
you’ve obviously since you started your marketing career
till now you’ve grown and become more successful and speaking engagements all
around the world how much hands-on do you have with with
SEO these days you still working with Neil Patel digital and working with
clients or is it more you’re out there as a brand
I’m very heavily involved in clients so uh you know I was on the picture earlier
today and then I was brainstorming how one client who had penalty issues that
just signed on you know how to recover from all their penalty issues that
they’ve had for like a year and a half that they built up and they didn’t fix
and staying with SEO one last time do you feel you have an SEO weakness where
where do you turn to say you know what I could use a little bit of help with this
to someone I’m pretty strong overall in SEO I believe I’m weak and everything
though in which an obviously weak I’m strong and everything because I’ve been
doing her so long but yeah actually go weak you know I wouldn’t even think
about it I don’t even like saying I’m strong to be blunt I’m decent at SEO
even though I rank really well I always believe I can learn more and get better
good attitude good attitude for any business owner who feels like they can’t
do something a bit paralyzed by fear want to be at the top I don’t want to be
the best I don’t want to be at the top of my game and get lazy I always believe
I can learn more and get better that’s the way to improve and keep growing
fantastic advice fantastic advice mate finally we like to ask each interviewee
the same thing and it’s to tell us something about you we don’t know so
there’s a lot about you online but Neil before I let you go I’d love you to
share something with the audience that they wouldn’t know whether it would
surprise them I’m OCD they give you idea if I go to the airport and they make you
take off your shoes I put like those booties around my feet so that way my
socks don’t get dirty there you go everyone neo Patel takes
booties to the airport keep it keep it locked in mate Neil thank you so much
for chatting today and providing the valuable insights in SEO we really
appreciate it mate thank you so much for your time take care thanks 9 all the
best bye bye you you

One thought on “Explode Your Traffic: Neil Patel’s SEO Secrets (How to Rank #1 on Google)

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