Etsy Free Shipping and Etsy SEO – Should You Offer Free Shipping to Rank Higher in Etsy Search?

By | August 13, 2019

We need to talk about Etsy free shipping
and how it affects Etsy SEO or search engine optimization. If you’re
interested in this, stay tuned. Hi, I’m Deb, founder of, a membership community for
makers and handmade shop owners. It’s time we talked about Etsy free
shipping and how it affects Etsy search rankings, because in
the words of Etsy’s CEO: “Starting on July 30th of 2019 we’ll
give priority placement in US search results to items that ship free and to
shops that guarantee free shipping to US buyers on orders of $35 or more. This means that shoppers in the US will
primarily see items that ship free and shops that guarantee free shipping on
orders of $35 or more in the top and most visible rows of search. Now, I’ve been wanting to record a video
about this for a little while, but I wanted it to be useful and I
wanted to bring you solutions rather than adding to the storm that’s exploded yet
again after that change was announced. So I didn’t want it to be an opinion
piece and I really wanted it to be something that can offer you solutions
so that you can decide for yourself because it’s going to look very different
for every single one of you and it depends on your specific
situation, your specific shop; should you offer free
shipping or not on Etsy. Now there is a lot to take
into consideration and Etsy, as I’m recording this video, is still rolling out some new tools to
apparently help sellers with this change. So I have been kind of stuck recording
this because I don’t want to tell you something and then it’s out of date
in two weeks because of a new tool or something else that’s changed with Etsy. So this week we’re doing things a little
bit differently and going back to my roots, I’m going to step away from the camera
and the video and instead I would like to recommend that you click
the link below this video. I have written an article,
or also called a blog, that really gives you an overview of what
I thought of this change because yes, I do have opinions about this, but most importantly strategies
and questions that I think
are important you ask yourself as a seller to
decide what’s best for you. I’m going to keep this article up to date. So the idea is that this way I don’t
have to rerecord a video every time a change is done on this free shipping
policy and that this article instead is going to be updated so that you don’t
have to watch a new video and wonder each time “is this still true,
is this updated?”. So if you’re watching this in the future,
the link below will still be current. The information on it is
going to be up to date. If you have any questions about the state
of free shipping on Etsy and how you should take this into
consideration for your shop, then I really recommend you click that
link below. That’s really it for today. I hope that I’ll see you in the comment
section of my blog instead of the video this week. And of course, if you’d like more tips to help you start
and grow a successful handmade shop, please make sure to
subscribe to my channel. I release a new video every
Tuesday, always with practical, actionable advice to help you start
and grow a successful and profitable handmade shop. Bye guys.

2 thoughts on “Etsy Free Shipping and Etsy SEO – Should You Offer Free Shipping to Rank Higher in Etsy Search?

  1. Deborah Engelmajer Post author

    What do you think about Etsy free shipping change?


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