Episode 7 – Plugged In Chatham-Kent: Position One SEO

By | August 11, 2019

– All right, “Plugged In,” Chatham-Kent. Welcome to it. We’re your business podcast brought to you by Economic Development. We are episode something
or other, not quite sure. Depends on when this airs, doesn’t matter. I’m Andrew from Chatham-Kent
Economic Development. I’m gonna go around the table over to– – Katie, hello. – From?
– From Position One SEO. – There we go, thank you, and then? – Anthony Wilson from
Economic Development. – That’s awesome. Okay, we’re gonna chat, you know what? So I’m gonna say this on the recording. I feel so bad– – Oh, it’s okay. (chuckles) – That you had to come back. We had an amazing discussion
with you once already and I feel terrible that we
have great video, no sound. So I’m very sorry about that. – You should a blooper reel at the end and that could be a part of it. – Know what I mean?
– You can sell it. – A silent movie, a
blooper reel, that’d be– – I think most of our podcasts
have been blooper reels. (Anthony and Katie laughing)
– Oh, man, it was so bad. I apologize. So let’s dive in. Tell us what your business,
what’s your business? What do you do? – I do search engine
optimization for businesses, so basically I rank your
website or your business number one in Google, in
short summary of things, and so encompassing what that too, get you more leads and usually with that, one of the main goals is add more sales and things like that that you want. – Cool.
– For your business. – You helped us out, and
I’m gonna bring this up because this actually came up in conversation earlier this week. We were chatting with
somebody who was looking at a business that was
very similar to yours and they were quoted for a basic website $10,000 a year subscription to improve just the analytics part of the site. So not Google Ads, not do any, any of that–
– And were paid in just this? – Just the analytics component. You’re reacting as though
$10,000 is like a lot of money just to improve Google Analytics. Do you think that’s a little
bit on the pricey side? (Andrew laughing)
– For a small business, yes, I think that’s a
lot of money. (laughs) Because I think that, for a small business that can make or break you definitely, and I think working with
a lot of my clients too, I try and work within their
budget and what their goals are. I certainly don’t think, yes, that’s just not my route to take when working with businesses too. Yes, some businesses are like that and that’s how they operate, but I think everyone has a budget, and how they work, and
what their goals are, and I think there’s definitely
room if they can afford that to maybe train them on how to use it, understand why data is so
important for your business, understanding why people
are visiting your website, what pages they’re visiting, how many customers are visiting in a day, breaking down the demographics,
all that kind of stuff, ’cause that is so important to you. Yeah, its pricing and
ranges and are really hard especially with the tech
and the data side of things, and it kinda gets astronomical (chuckles) sometimes for clients. If it gets tech side of things like that, a lot of the times clients
come to me and they’re like, “I know I need it, I just don’t get it, “but I can’t afford obviously
things like that too. “So how can we meet in the
middle to make it work?” – To be fair, it wasn’t a Chatham company. – I was gonna ask, it
sounds like not, yeah. – It wasn’t anybody at Chatham, and I don’t even know if
it was anybody in Canada. So it was just they had a
quote, they received a quote. I’m not gonna get into the
company they received it from, but I thought I’d ask another
business what your thoughts on just generally improving analytics. It seemed a little high to me, yeah, but– – Yeah, it seems bad.
(Andrew laughing) – Very high to me,
because you helped us out and it certainly was nowhere near that. We’re talking hundreds of dollars, not tens of thousands, or
thousands, I should say. – Now don’t get me wrong.
– I’m sold. – I would love to– – Hey!
– (laughing) Like that, but I don’t feel the need that you need to charge that kind of money. You’re there, so (chuckles) yeah. – Now maybe if there’s
a large corporation– – Yeah, for sure. – That’s a totally different game, but– – But I, in my business and
how I structure and do it, I like to work with small businesses and medium-sized businesses too. Now they could be small businesses, but revenues of exceeding large numbers, but still small businesses
operating under 10 people, or things like that too. – Gotcha, cool. I wanna talk to you about yesterday. So you had a pretty good day yesterday– – I did.
– In terms of winning prizes. So we were out at League of Business. I don’t know, did you
wanna talk about that? You were the MC for the night. – I was the MC.
– So you’re gonna have a unique perspective on it. – Just ’cause I had a big mouth too. – (chuckles) You get to talk. – It was a very high-energy
event, we’ll say, first and foremost, right? So a great event for
youth, for really all ages, but there was just a presence
of good young people, young entrepreneurs
having great conversations so there was a lot of buzz, and, yeah, you had a great day as well. – I did, I won the door prizes. (Andrew laughing)
So exciting, yeah. – Won the door prize, you met
a couple of the good people that are gonna go potentially
with your business as well. So I was talking to one gentleman, who we won’t mention, but he had mentioned that he was really interested
in working with you. I think those are also
things that come out of these different type
of networking events, are all these relationship, and then other things spawn from that. I don’t know if you all
know, but Katie has been a huge ambassador for Economic Development and we’ve had so many
different opportunities to work with some businesses
that we haven’t before just because you gave
them a good word about us. – Oh, I love what you
guys are doing right now. It’s awesome to see you throughout the whole community and everything with your boots-on-the-ground
initiative and everything. So for me I think it’s important, especially as a small business, to be able to connect to people. If I can’t offer this service
where I know others can, you know, we’re all in this together and it’s important to support each other no matter what stage. I had a great conversation
with someone last night because everyone shows their successes, and, yes, you definitely have to, but no one talks about the hard times of being a business owner too. The all-nighters you’re
pulling, the dark days, the can I pay this bill on time? Am I working with this client, oh, there’s so many different aspects of being a business owner
and going through that, so talking about that and
being able to connect. Do I have a support system
at home that allows me to be able to do my dream
of having a business? And it was nice at the event last night to have that candid conversation,
to be able to do that, and also connect with other people. So connecting others to be able to showcase their successes
too, it’s just something, I think it’s important that
we all be able to do that. Yes, competition is great in business but we can’t grow as a
community if no one wants to start a business or
be able to do that too. – Yeah, definitely. For anybody who’s
listening or watching this, last night at the League of Business, the first one we’ve ever had, what it was was sort of
a business speed dating is what we call it, networking session, and the idea was that you
sit down for five minutes, chat with a person, and then shift over and chat with another
person for five minutes. I think we were up to 10 rounds of that. – I think so. – With the little break in between, obviously to refresh drinks because that was
essential, it’s important. – That liquid courage? – Liquid courage helps out. – But how fast did
those five minutes feel? – It felt so fast! – I couldn’t believe it! We had a timer on the
phone and when it went off, we were just like, “Whoa!” Like, “That’s so fast.” – Oh, yeah, I was like, “Oh, wait, we only got
two questions done.” ‘Cause there was a sheet
of questions you had to ask and by the time you got done, we’re like, “Wait, one was asking more.” (laughing) – We need two more questions. – Yeah, (chuckles) so it was great. There was great feedback,
though, from everyone there. Like, wow, this is such a great, instead of kinda the old
kinda networking thing where everyone stands with their drink, and they’re like, okay. And everyone kinda goes to
the same people they know, and it’s hard to break out of your shell, and things like that. You know you gotta go to these events that it’s like, okay, ah, ugh. Got my wine right here
and I’m gonna do it. Instead it was I met so many new people I would never have had the
opportunity to and things, so it was great. – That’s what we’ve been
hearing, that it was, sort of as we were saying at the event, puts everyone in the
same level playing ground in terms of everyone has
to chat with somebody, but you’re all in the same boat, and it’s only for five minutes. So if it’s going poorly, that’s
okay, go to the next table. But from what I saw, everyone went, “Ugh, only five minutes,” not,
“It has to be five minutes.” It’s like, “Aw, times up, we have to go?” And I saw people shaking
hands and then afterwards people were chatting but we were done. – Yeah, it was great. Yeah, ’cause then you could just come back to the conversations afterwards,
so that was great too. – Yeah, it was a lot of fun. We’ve got another one coming
up this month, so August. It’s August 1st, can you believe it? – No. (chuckles)
– Already. Where has the summer gone? – Oh, man, so fast. We got one coming up August 28th. It’s in Wallaceburg, it’s
gonna be trivia night, okay? But unlike most trivia nights where you have to get a team together, and you have to show up, and
you have to all be coordinated. We’re gonna make it real easy. You just show up. Show up with people, that’s
even better, so bring people, but if you show up, if you just show up, be there, and we’re gonna build the teams. We’re gonna build the teams on the spot and what that means is you get to work with four, five other people that you may never have interacted with before, and you get network with them and have that shared experience. – So trivia on like anything? Any kind of movie–
– Pop culture. – Oh, pop culture.
– Pop culture, yes. I’m so psyched. – I hope you know your speech.
– I’m sorry, I jumped on it. I jumped on it. – No, no, no, no, it’s all good. – But we get to be part
of the question making. So we’ve already sort of pre-determined some categories last
night, so ’90s trivia– – Ooh. – And maybe some ’80s, but probably mostly ’90s
’cause I think nobody was born in the ’80s
except for me and, yeah. – Oh, ’89. – Oh, there you go. – Just a little. (laughing) – Like sports, like movies– – And like music. All that kind of thing.
– Music. – Okay.
– Exactly, exactly. – Oh, that’ll be good, yeah. – So we’re really excited, I can’t wait. ‘Cause we actually aren’t just going and taking a stack of cards
out of Trivial Pursuit, we’re making up the questions. – Oh, okay.
– So the questions will also be specific to
Chatham-Kent, you know? – Where is it at? – It’s in Wallaceburg at the, hold on. That’s a good question. Keep talking about the event while I look up the exact entry. – We had a location and
we changed the venue. – Oh, okay.
– Which is why Andrew’s stumbling on it right now. And we just changed the venue. – It’s 110 Duke Street which
is the, is it the Legion? I don’t know, it’s the
large place at 110 Duke in Wallaceburg because they
could hold a lot more people. – Oh, probably the Legion
then I think, yeah. – And the other requirement
is it has to have a bar. – Oh, yes. – Those things, has to have a bar. – I was gonna say. (laughing) – Even if you don’t drink, it’s still that setting of
a little bit more relaxed. These aren’t designed to be stuffy events. We wanna have some which
is why we’re excited about the trivia categories,
because they’re gonna be fun. – Oh, yeah, I bet people get
really kinda (laughing)– – I think so.
– Excited for that. – I think so, I’m looking forward to it. – Yeah, I had to change my write up because originally it said “Business Big Pop Culture
Trivia,” and people we’re like, “Oh, I don’t know much
about business trivia.” I’m like, no, okay, this
is not what we meant. It means a business type
of event but the trivia, the fun aspect of it, that’s
what it’s really about. It’s not about drilling
people on, you know, what’s your net income if you do this? That’s not it, that’s not it at all. – It boosts your economic
factor, this factory. – It’s like, why was Martha Stewart, why did she have to go to jail? That’s the kind of what
the question we wanna throw in there, like
that’s the sorta thing, so have some fun with that. – Yeah, no, that sounds great. – But, so, yeah, that’s coming up, and then we got some other activities which aren’t live yet,
so we can’t about them, but we may call on your services because we think you’d
be an awesome mentor. – But we do talk about
that, yeah, we could talk about that.
– Do we talk about that? – Oh, yeah, and we have a date, do we not? – Yeah, we do have a date, October 3rd. – Yeah, so we can
– We just haven’t set – talk about it.
– the venue yet. – Yes, we did. – Yes, we did! – Yes, we did.
– Yeah, we did, Son’s of Kent. – Yes.
– That’s right. We’re going to Son’s of Kent.
– Son’s of Kent. – Love Son’s of–
– We’re gonna have a mentor, I was gonna say networking
and mentoring came back. We’re gonna have a mentor– – Master, master of puppets, not, no. – Mentors of the Universe. – Mentors of the Universe. So it’s He-Man themed. – Oh, okay. – There you go, Mentors of the Universe. – Very ’80s though. That might be– – C’mon.
– A little before – They’re so good.
– somebody’s time. – He-Man came back. – We’re going to have
two categories of people. We’re gonna have mentors and we’re going to have new entrepreneurs. – Oh, that’s very cool.
– Which is ageless, but typically we’re also trying to get to our youth
entrepreneurs, like yourself, but you’ve been in business for a bit, but this’ll give those
people that are very new an opportunity to speak to
people that have done it already. You know, have been in
business for quite some time and have gone through
the same type of things that the young entrepreneurs
who are pretty much kind of putting it all
on the line to start a, to follow a dream or start a business. So we’re gonna match
people up and hopefully strike relationships
moving forward so that when things come up they
have each other to contact– – Oh, I love that. – And things like that. So it’ll also be like a networky
still type of thing, right? Like matchmaking almost and whatnot. There’ll be drinks and food,
and it’ll be laid back, but, yeah, just an opportunity
to provide more support for all of our new and old entrepreneurs. And I’m not talking age, but
just tenure in their business. – No, that’s great, yeah. I bet that’s gonna be a popular event too. – Well, of course it is. (laughing) – Well, yeah, it’s good. – Well, it’s Anthony’s idea. Of course he’s gonna–
– That’s what I was implying. They’re all our ideas. We all share them, it doesn’t matter who’s coming up with the ideas. – Yeah. (laughing) – Just kidding, but it’s all under our League of Business sort of– – Masthead, so branding right? – Exactly, branding, that’s
the word I was looking for. So that’s the idea, is to create
all of these different type of events under that sort of
League of Business umbrella, which I think is brilliant. – Yeah, no, I love it. – It’s trying to drive that
entrepreneurship thing, right? That spirit, those connecting people, ’cause that’s what I keep hearing, is people telling us we need this, but we need it not in the
format of just an open session ’cause that already exists. Actually, there’s chambers,
there’s other organizations that are doing a really
good job in that market, and so we’re like, well,
we don’t need to compete, let’s do it a little differently. So let’s mix it up and we’re gonna do structured networking and
structure connections, and sometimes could even be presentations, could be information sessions
depending upon what we hear, but we’ll see what happens. You know what I forgot to ask? What’s your website address? – Oh, it’s PositionOneSEO.com. – Didn’t we make a joke
about it last week? – Oh, hello, oh my (laughing). So my general inbox is
[email protected] – So it’s really funny last night. When Mirena was drawing out the card, Mirena from 519 Event Promotions who helped us coordinate
the event last night, was drawing out the card
because we didn’t draw so it wouldn’t be conflict, she drew, I saw the word hello
in the bright yellow– – Oh, yeah, we just saw the
color and knew it was you. – I knew it was you, I was
like, there’s branding for you. – That was very true. I could have actually called your name out before Mirena even read it.
– When she just takes it out? I got so excited, I screamed out too, ahh! So it was great.
– It was so good, so good. – So what else is happening in your world? What’s going on? – I actually have a book
coming out in the fall, too. – A book?
– A book. I’m real excited for it, yeah. So, actually, four years ago
I had a big health scare. I was paralyzed on my left side. I spent six weeks in the
hospital, going through rehab, so physio, speech, language,
all of that kinda stuff. I had to put my business on
hold for a little over a year, so I started a blog called
thebrokenbrainstory.com. So I turned that blog into a
book and it’s being published. – Get out, that’s awesome. I mean, sorry for the experience. – Oh, oh, yeah, so. – But it makes you stronger, and then you have this
opportunity to share. So, sorry, when does the book come out? – In the fall, there’s
no, haven’t nailed down a time for release yet,
but its manuscript is in, done with the publisher,
finally, which was a process, but, yeah, cover’s going in next week, so, yeah, it’s getting
printed and everything. So it’ll be– – So where will people
be able to buy that? – So online, so through
Amazon, and Indigo, and Kindle, and that kind of stuff, and
then in bookstores as well. So nearing on that stuff too.
– Awesome. – So lots of fun things,
and coming in September a few projects too with
Position One and everything. So, yeah, it’s exciting. – That’s cool, we’ll have to have you back and you can do a reading. – Yeah, okay. (laughing)
– ‘Cause that’s what they do. Right, that’s what people with
book tours do, the readings? – I think so, yeah, (chuckles) so, yeah. – You can tell us all
about how book tours work because you’ll probably
be in Europe. (laughing) Around the world.
– So, yeah. – Or if you’re having
this, it’s an excuse to go to Europe.
– To go there, yes. So much, will be so fun, yeah. – We were chatting with somebody
who has a dress business and she said it’s an excuse
to travel to different things and see fashion and all of these things. It just sounds like a good,
like that’s all it is. But it’s a great excuse, right? – Oh, yeah. – It’s work.
– It’s work. – It’s also working. – It is actually, like she was saying. No, it’s a lot of work,
it’s a long day, so. – Oh, I bet, yeah. – But that, so, I joke
about the travel thing. What’s going on? What are you gonna talk about? – Hoo, there’s so much going on right now. So much good things going
on in smaller communities in Chatham-Kent and
Bridgetown we were just at, was that yesterday? – That was yesterday. – Bridgetown yesterday, Blenheim, Tilbury prior to that, Wheatley tomorrow. – Wheatley tomorrow. – You wanna talk about Wheatley? – This’ll be published probably tomorrow, so it’ll be Wheatley today. – Well, technically. – But, yeah, we’re
heading out to Wheatley. We’re gonna go on down. There’s actually a grand
opening right in the morning. I guess we could say it, it would be, there’s a new dollar-store-type
situation going on in, I have to find the exact location, but it’s down area of downtown Wheatley. So they’re doing a kickoff
’cause they’re really excited. I don’t even know if there’s a dollar store in downtown Wheatley, so this’ll be like a big thing for them. Yeah, this is exciting for them. And then we’re gonna go talk to The Pogue because it’s under new ownership, so we gotta go say hi to them. – Maybe eat there. – Maybe eat there, well, you know. – Do a drink of water there. – Well, it’s gonna be
pop, we’re on work hours. – Oh, yeah. – It’s definitely pop. – And then hit just some other businesses. What’s the motorcycle place? Do you remember what it’s called? Check the notes.
– In Tilbury? – No, in Wheatley.
– Wheatley. – Robinson?
– Oh. – I believe so, I wrote it down. – Oh, now you’re gonna make me go– – And, yeah, but I guess
one of the big things that we wanna let people know is that there is a little
bit of construction. There’s some closures,
but it’s only a closure of 125 meters so it’s a small closure, but all businesses in that
area are open during that time. So you’re gonna see an increase
in social media presence surrounding that, so we wanna
make sure to do what we can to best support those
employers in that area, but we do want the public to know that the businesses are open, same as they are in the
city of Chatham as well on– – Grand.
– Grand Avenue, yes. So your Crabby Joe’s
and your Wimpy’s Diner, and florists, and everything
that’s in that area. – Maison Grand, Smitty’s, yeah. – Exactly, they’re all
open, so please continue to support those businesses in that area. – You can still get to all of them. It’s a little bit tricky
with the road closed off but you can still get in. Getting access to them
is actually very easy. The parking lots are full
accessible, all of those things, you just can’t drive through. So you have to take a little detour, but, really, it’s not that challenging. It’s Chatham, a big detour in Chatham is luckily five minutes. – It’ll add an extra two
minutes to your commute. – Yeah, two minute where– – And if it’s you get behind a tractor. (Katie laughing) – Which happened to me yesterday. So I got behind a tractor and
a large transport trailer, and everybody was going slow, yeah, so. – It’s funny, though, ’cause I did that. So I went out to Blenheim
yesterday evening for our event and I got behind a tractor, and I just, I didn’t even try to pass. I just drove behind him slowly because I appreciated what they’re doing. I know that this is a really busy time and agriculture is such a
huge sector in Chatham-Kent that instead of giving him the finger and bad looks when we’re
driving by, not that I would, we should be really appreciating what they’re doing right now. – Absolutely. No, it’s great. It’s a $3 billion industry, right? – Yeah, and that was an older number too, so I’d guess to say that
it’s even more than that now. Chatham-Kent’s agriculture is for real. – I checked, by the way,
it’s Robinson Motors. – Robinson, I thought it was,
but I didn’t wanna guess. – Yeah, so they’re in that area. We’re gonna confirm which
side the construction’s on, all that kinda stuff, so
I’ll be on social media whilst we’re out there. – And I’ve never been to Robinson’s, so I’m kind of excited to go there. I don’t ride a bike, but I ride a bicycle. – There you go.
– But it’d be really cool to get myself a nice
leather vest from there. – I was gonna say, they
always have fun accessories. – Exactly, yup, yup. – Hey, I wanted to ask
you about social media. So what have you seen
in the past little bit in terms of how it’s
been effective for you or not effective, or what have you seen in terms of your business
and how you’re using it. How are you using social media? – I’m not effectively using
social media right now, so I’m probably not the best, for my own business I’m not, but right now seeing it out there, video is huge right now for social media. So using Facebook Live’s, turning all of your posts into stories, so on Facebook, Instagram Stories. Anything that can be,
is visually engaging, that’s what’s really
increasing your reach, all of those numbers. Having a branded hashtag too. Actually had a conversation
last night about that as well. That’s a really important
factor for a company as well. – Okay, well, I was chatting with I think of the people you’re gonna be, is gonna be a client of yours, who hasn’t had a grand opening yet so I can’t name who it is, but you know the person, Angel. – Who I think she said
– Yes. – you’re gonna be helping
out with their social media. – Yes, yeah. – What sort of things are
you doing for your clients? How’s that because this is
like the home builder situation where the roofer whose
own roof is terrible, but everyone else they do work
for is wonderful, and so– – I think that’s the problem and I’m trying to
restructure that starting, that’s one of my goals
for my own business, is that you’re working
with all your clients and you’re doing all these things, but then it’s your own
business that you’re not supporting or doing
like marketing efforts, or doing that kind of stuff, too. It’s a bad representation, of course, but it’s something that you
have to work on as well. That’s one of my goals and
one of my things I have to do. So I know and I’m aware of it, so at least I can think of it. But for my clients it’s
definitely providing consistent and engaging content. Especially being a local business too, it’s making sure that people can see what their services are, but
behind what the brand is too. So connecting with the
person behind the name of it. So for like a restaurant, how are they connecting with the food? It’s not just stock images, but it’s in the kitchen,
actual food coming out, things like that. For a physiotherapist, it’s not just articles we’re sending
out or things like that, it’s who is the therapist that when you walk in the door you’re
gonna be working with. It’s that face behind it, it’s the team, it’s the story why they
became a physiotherapist, and why they’re choosing
to work at the clinic, and what their actual
courses they’re taking, things like that. For me it’s the human connection, that that’s really important with it too. – Cool, yeah, we’re seeing that. We’re seeing a lot of success
in that front as well. And telling people, hey,
look, it doesn’t have to be, as long as you get a
photo in there, right? Take a little bit of time,
try to make it a good photo. The picture, that really helps. They say it’s a thousand words. Picture tells a story, right? – Yeah. – It’s huge, it’s huge. – Like from doing just a text post to a video or a photo
post, you’re gonna see your rise in engagement
and reach beyond that. And around Chatham-Kent, there’s some businesses
around here, like Wader Likes, so Wade Vermeersch from Wader Likes Media, Quentin Solomon from,
and I don’t meant to, Exordia Creative, okay, sorry. I always mess up his name.
– You got it. You nailed it.
– It’s Quentin Solomon. Like they’re doing phenomenal
things with social, just with their video
content and that stuff. Like those guys, they know social and they’re doing great things with it. Just following them and their structure and strategy with businesses,
they’re doing awesome things. Yeah, there’s quite some
talented business owners here. It’s great to see. – What did you post the other week? You posted something. ‘Cause I was off, you were over, there was Lighting & Accent Gallery. – Yes.
– That was one of them. – One year anniversary. – Oh, Amelia. – It’s Amelia, yeah, she had hers. – So you actually went
out and grabbed photos. I think you did the posting. Did you do another one? I can’t remember now. – Yes, well, Betty Bright. – Betty Brite, that’s another one. – We opened their doors,
so they closed for a week to get this massive, massive,
massive dry cleaning washer, if that makes any sense. There’s going to be a grand
opening for that later on, so I’ll probably leave it at that, but they reopened their doors after their renovation was completed, and part of the renovation
couldn’t be completed because they needed to have a door out so they could get the
thing in, it was so big. Wouldn’t fit like through
two traditional doors. – So my washer just broke, and I just went there on the
weekend, and it was great. Betty’s (laughing). – There you go, there you go. – It’s great, yeah.
– There you go, yeah. Shout out to Betty Brite. – I know.
(Andrew laughing) So, yeah.
– Well, they do really well, and, I mean, I bring all my
stuff there personally, so. – She’s great in there too. She’ll tell you exactly how many quarters and everything you’ll need
to dry whatever you need to, ’cause I, yeah, it was not
since university that I, dealing with those quarter things. I’m like, oh, wait, what’s going on? So, yeah, it was great, yeah. – Yeah, that’s awesome. – Hey, you brought up a really interesting point about failure. You mentioned failure earlier. – Oh, yeah.
– About that sort of topic. One of the things I’ve heard, and I think we’ve discussed this before, is the idea that not everything you do is gonna be successful and there’s that sort of imposter
syndrome of feeling like, hey, I don’t know if I can do this. Are people gonna find out? But, in fact, you’re very skilled. Like people being extremely skilled. – Oh, yeah. – And then being afraid of failure, right? And I had thought about this and we’re on this probably live right now, what do you think of the idea of having a League of Business session
about the F word, failure? – Yeah, I love it. Honestly, I think, and this is one of the
things I pride myself in, is trying to be very
transparent and authentic. Especially like telling people
about the story of like, I had to close my business
down with my health scare. This is kind of what it
is, with my failures too, in my mom groups and everything. We always joke around. I say like I am not what, I just can’t be one of
those moms that take, you know what, the
home-cooked meals every night, with the things, the
Intagrammable everything. It’s just not attainable. Everything is not an Instagram,
picture-perfect thing, and that’s not how business is, and, yes, it will in a perfect world get you sales and all those things, but it also is not realistic
for someone to say, “Yes, I wanna go into business
and I wanna start something.” Yes, that’s great and you can flip through and look at things, but
that’s not how life is, and that’s not how running a business is. We always joke in my mom groups
and when people are doing Instagram stuff with all
their kids and their whatever, I’m like, that’s just Campbell Soup. (Andrew laughing)
That’s not from scratch or whatever too, and we’re not like, it’s just a joke and stuff
’cause it’s not real life, and you know it’s staged, it’s whatever, and I feel like that’s
how sometimes people are trying to make business out to be. They don’t talk about
a lot of the hardships and I think people need
to talk about that more. Like how many failures do you have to go? How many cold emails do
you send before you get that one yes so I can get
that call on the phone? Or how many messages or things like that, and I think those conversations need to be had more with people. Or how many times did I have to start different other businesses
before this one too? – Sure, yeah, rejection. Rejection is just like–
– Oh, yeah. (Andrew groans) So hard,
and then to move on and to try to do the next one. You go, “Okay, that was
fine,” and you move on, right? – And it’s okay to fail. I think that’s the other
thing, it’s okay to fail. You’re gonna, everyone does. (chuckles) You just pick yourself
up and you do it again, and you just learn from it, right? And that’s what makes it
better and that’s okay. – One of my favorite
presentations is Adam Savage from Mythbusters who went
out and talked about failure. He did an entire big speech
on it and talking about, because what you saw on television, what you saw in his life is very posh. It’s very that, you know– – Yeah.
– Instagram photo stuff. – Like filtered and all, yeah. – And one day he had an example
up on screen and he said, “So that was try number
seven and everything before.” There was one try where it took him a week to go back to his shop. It failed so miserably
that it just defeated him and he hated it and didn’t
even wanna go back into work. It took him a full week
to recover from that, and I’ve had that feeling. I don’t know if you’ve ever– – Yeah.
– Oh, yeah. – They’re just so, ugh. Okay, we’re gonna do it, we’re
gonna do the F word, failure. – But I think–
– I think that’s what we’re gonna call it.
– I think it’s important too to realize, okay, that, but to have that support
system around you and to, okay, we’re gonna talk about failures but here’s how to get
your mindset in order. Here’s how to get all
these building blocks to make sure that you’re
gonna be successful too in all those things
because, yeah, so we’re not, we want you to succeed,
we want this to happen, but these are the realities of how (chuckling) they brought the kind of, the process and the journey goes too. – Okay, that’s really good. – Looks like we found ourself a speaker. – I think so.
– No, oh, I can’t. – Thank you for volunteering. – (laughing) No, no, I just,
no, I think it’s important. I don’t know. I just was thinking about
that on the drive here. I’m like, you know, just from
the conversation last night, so it was nice to have with her. – Definitely, you’re hired. – No, (laughing) no. – Get you a free EcDev t-shirt. – Oh. (laughing)
– There you go. – Well, I’ll tell you, there’s nothing better
than having recorded a second episode of a
podcast, having muted, to discover that, boy,
failure’s a reality, but– – Oh, and there’s an example of it again. – Yeah, that was a kick, but
thank you for coming back. So, (exhales) three in the morning. I loaded it at three in the morning, and I hit play, and there’s no sound. Ugh, it was terrible, terrible. – It’s okay.
– Okay, well, that’s happens. You know, we should probably wrap up. It’s, yeah, we’re well over 20 minutes. I hope my phone’s still
going, quite frankly. We did this once already
where it almost died. – Oh no.
– It’s okay. – So how do people contact you? – Yes. – At my email box,
[email protected] – Okay.
– Perfect. What’s our website? I’m gonna put you on
the spot, do you know? – InvestCK.ca. – Ooh, very well done. Okay, and we are @CKEcDev on all of our different social media, and so you can check us out there. We have piles of stuff being posted. I actually just posted a thing for a little bit larger
businesses who are doing eco. So if they’re looking at doing
major updates to all kinds of buildings and anything
that is environmental, they can get a grant
between 20 and $250,000. So it’s a pretty good one. And then for smaller businesses who are in what we’re calling, what they call the commercial areas, so used to just be main streets or BIAs. They’ve expanded it out. So if you’re in a commercial area, it’s a $2,500 grant for digital work, and then you can go along
and take that digital work and hire people who do digital
work, such as yourself, and you can bring Katie in and have your analytics, and social media, and all of these
wonderful things improved. So if you’re a small business out there and you’re in a commercial area, you can get that grant and apply now. Ask us, email us. As he just said, InvestCK.ca. Send us a message if you
wanna find out more about it. We thought the grant was over, it’s not. There’s still spaces, so apply. It’s a provincial funding opportunity, so, yeah, there it is. Anybody else have anything else to say? – Sorry, how do they contact you again? – (chuckles) Oh, [email protected] – And your website? – PositionOneSEO.com. – Oh, good, it’s awesome, it’s the same. – Yeah. (laughing)
– Look at that. – All right, thank so much, everybody. Thanks for coming in.
– Well, thanks for having me. – [Andrew] Absolutely, okay. – [Anthony] Keep it
real, keep it classy, CK. (Katie laughing)

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