Drive More Traffic And Sales By Fixing This Website ERROR | The 404 Hack

By | February 26, 2020

You log onto Google search console, and you’ll
see that you have a ton of 404 errors. Everyone has them. Hey, everyone, I’m Neil Patel, and today I’m
going to teach you what 404 error pages are, and how you can leverage them to drive more
traffic. First off, when someone goes to your website
and the page that they’re going to doesn’t exist, they’re going to get a 404 error page. The reason the pages don’t exist, is because
the chances are you had a page there, and then you ended up deleting it. Or, someone ended up linking to your website,
but they linked to the wrong page, or a page that doesn’t exist. That’s why people have 404 error pages. You’re always going to have them, and the
bigger your website gets, the more errors that people are going to end up seeing. Now that you know what these 404 error pages
are, let’s dive into how you can get traffic from them. As people are going to them, what you want
to do is go into your Google search console. Look at all the 404 error pages, and 301 redirect
them to the most relevant page. So if something, let’s say you have a blog
on marketing, let’s say the post is specifically on SEO, and that post doesn’t exist anymore,
but people are still going to it, well you can redirect it, a 301 redirect, to your latest
and new SEO post. That way you’re still getting the traffic. Another option is, when people go to your
404 error pages, you can link to the most popular articles on your site that drive sales
and conversions. Or you can link to product pages. So the two things you want to do, to give
a quick recap, one, redirect the URLs to similar pages. For the URLs that are unknown, because people
always type in random URLs that don’t exist, for those 404 error pages, just take your
404 error page itself, and link out to your products, your services. Heck, you can even ask someone to become an
email subscriber on your 404 error page. Do all of that. You’ll get more traffic. You’ll get more sales, and you’ll make money
from dead traffic.

12 thoughts on “Drive More Traffic And Sales By Fixing This Website ERROR | The 404 Hack

  1. Neil Patel Post author

    Anyone ever tried this little hack? Let me know in the comments 🙂

  2. shubham sharma Post author

    How adblocker effect on marketing?
    Uc browser, mozila and some other browser have adblocker and ppl using it too

  3. childhood memories Post author

    Hey neil can you make a video about the things to do after setting up a blog or website

  4. Simon Zaku Post author

    Great hack, Neil. But wouldn't it create a kinda bad impression? Sth like you clicked a link that says "how to grow twitter following" then land on page that says "6 tactics to save time on twitter". What about making your 404 error pages user-friendly. Like 404 page that says "sorry what you're looking for is missing but here are relevant guides that you might like" then link to relevant posts (I think there's a plugin for WordPress users). What do you think Neil?

  5. Kunal Gola Post author

    Neil, please create a video on "how to increase Adsense CPC like a pro" and please recommend some free tools for that because most beginners don't have huge amount of money.
    Please neil, do it for those noobs (like me) who are new to the blogging world.

  6. Balasa Vijaygopal Post author

    Bro, I want to know the best Ad placements of Adsense. Can you tell me and most of them searching on the Internet and YouTube.But, all are old posts and outdated. So, using your crazy egg tool. Please analyze the Best ad placement. Thanks in Advance. Also, I am going to try this trick today

  7. Nathan Martinez Post author

    Wouldn't linking out to your blog from YouTube decrease your YouTube rank? They want people to stay on the site to view their ads.


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