Don’t Pay for Google Shopping Ads…you can get them for free.

By | February 2, 2020

– So last week, Google
changed desktop SERPs to include favicons and SEOs were like … (yells in foreign language) – I can’t see, pal. What’s goin’ on? – That’s right, we now
can no longer really tell what’s an ad and what’s
an organic result anymore. Now as we were left all
scratching out heads, Google was like … – Excellent. It’s all falling into place. – That’s right, they’re
deliberately making the ads look like organic results to increase the clicks on advertising. Now expect Google to be experimenting a lot more with SERP
layouts in coming weeks. In particular, a Google
spokesman has said, “The design has been well received “by users on mobile screens, “as it helps quickly see where
information is coming from “and they can see a prominent
bolded ad label at the top.” Ah, sure, it’s for the users, right. (sniffs) – I think I can smell shite. – So Google has now
rolled out new features to its popular data set search engine with data scientists all
over the world like … – B-E-A utiful. – So you can now search for
data and filter by data type, like tables, text, and images. And you can also filter based on whether the data is free
or you need to pay for it. So if you’ve got a data set on your site and you want to make
it publicly available, you will need to mark it
up with structured markup for data sets in particular so that Google can parse and
understand the information. So most of you probably already moved to mobile first indexing. (phone ringing) – Hello! (upbeat music) – Well, if you have a
little bit of a heads up, Google have updated their
documentation on mobile to say that content should be the same on a desktop and a mobile device. If it’s not, you may
experience traffic loss. Now a lot of businesses
actually remove the text from the page on the mobile experience, just because well there’s
less screen real estate. However, a much better way to do this is use things like tabs,
accordions, and scroll-able boxes, ’cause they take up way less space, but still allow for the same content to be presented on the page. So a couple of weeks ago,
Google released a core update that had a bunch of SEOs like … – Goodbye. – Bye, bye. – Goodbye, cruel world. – Bye bye, cruel world. (upbeat music) – Now, more data has
surfaced and it appears that the biggest niches to be hit … No surprise, YMYL sites, or your money or your life. So Google gives special treatment to sites and things like news, finance, and health, as a bad result could negatively
affect the searcher’s life. So we’ve put a video of a bunch of tips, just to make sure that all
the next algorithm updates, you’re gonna be completely
algorithm proof, link in the description below. Now what do SEOs spend
most of their time doing when they’re on the internet? ♪ Grind ♪ ♪ I don’t see nothing wrong, oh ♪ – No, no, not that. It’s shopping, of course. Well, now Google is showing
all product carousels inside of organic listings. Now all you need to do to
get this particular feature to happen on your site is have your product feed
submitted to merchant center, and they’re gonna start
automatically showing a bunch of products in a
carousel in mobile search. And what if you don’t have your
feed in merchant center yet? – Big mistake. Big. Huge. – Now, we’ve been saying this for a while, that the next big frontier
in Google is gonna be local, in particular, the Google My Business local listings. – I am a man who has
recently bought a house in the local area. (upbeat music) – Over time, Google’s been offering more pay to play features in GMB, and it looks like they’re
gonna get a step further with this recent acquisition
of a company called Pointy. Pointy’s a company that
helps local shopkeepers understand their inventory. Essentially, they manufacture
little bits of hardware that attach to the barcode scanners, and log all of the items
that the shop actually sells and sticks them in a database. And with this purchase, I think what we’re gonna see
is local shop inventory numbers coming to the GMB profiles themselves. And that’s everything for this
week’s Canonical Chronicle. Please like if you liked it, and subscribe if you love it. And until next time,
we will see you later.

One thought on “Don’t Pay for Google Shopping Ads…you can get them for free.

  1. Type A Media Post author

    0:00 Favicons in Desktop SERPs
    0:55 Dataset search comes out of Beta
    1:30 Mobile sites need to be the same as desktop Google says
    2:15 The fallout from the core algorithm update shows YMYL sites get hit
    2:37 Shopping "ads" for apparel sites
    3:15 Product Inventory Numbers coming to GMB


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