Do Yourself a Favor: STOP Trying to Rank #1 For Keywords on Google (SEO Strategy 2019)

By | August 7, 2019

– What if I told you that
ranking number one on Google won’t necessarily make you more money? Hey everyone, I’m Neil Patel and today I’m going to share with
you why you should stop wasting your time trying
to rank number one on Google. Before we get started,
make sure you subscribe to this channel, that way when we release
more videos like this you’ll get notified. Question for you, how many
of you try to continue to try to rank number
for a specific keyword? If that’s you, leave a
comment below with “Yes”. If it’s not you, leave a
comment below with “No”. Can you guess how many
keywords I try to rank number one for? Zero. I don’t even track my own rankings. Now let me break down why
you should try to avoid trying to rank number one on
Google for a lot of terms. First thing, one, rank
tracking is really inaccurate. So when you think you rank number one, you may not rank number one. Every region has different results because of localized search. Every person, every state, every country is looking at different results
based on how they search. Google is trying to adjust the results to be personalized to each individual. So it’s not about trying
to rank number one, it’s about trying to provide
the best user experience so more people want to
see results from your site versus someone else’s site. The second thing is ranking number one, doesn’t mean necessarily
mean that you’re going to get most of the traffic. Did you know according to
ahrefs, only 49% of the time, ranking number one gets
you the most traffic. That means 51% of the
time, all the other spots get the rest of the traffic. It’s not about being
number one, it’s about getting most of the traffic. The third thing is, you
don’t have to rank number one to get the most traffic. For example, there are certain keywords that I rank, let’s say,
number 3 or number 4 for, like SEO tips, but
yeah, I get more traffic than the number 1
listing because I take up the rich snippet. If you take up rich snippets,
you can also rank higher. So when people are googling for a term, don’t just think about, “oh I want to rank high, I
need to build more links” “I need to do more internal linking”. Make sure your content
addresses that term. And here’s what I mean by that. If someone’s typing
keywords like SEO tips, they’re looking for SEO tips. So your article may break
down seven tips that can help them out and when you
clearly define these tips, you’ll notice that you have
a higher chance of being pulled in as a rich snippet and that’ll help you get more traffic
than if you weren’t there. The fourth thing is not
all keywords have intent. For example, I rank on
Google for terms like online marketing, internet marketing, SEO. Those terms may seem amazing
and they are competitive but guess how much revenue they drive? Very little. Why? Because anyone who
searches for those keywords is looking for basic advice. There’s no intent there. People who search for SEO are looking for, “Hey, what is SEO?” “How does it work?” “How does Google rankings work?” Those warm people that
aren’t going to pay me for my ad agency, but on the flip side, if I rank for SEO agency, I’ll
generate way more revenue. So in other words, you
need to look for keywords that are intent based. And last but not least, rankings won’t guarantee your success. Here’s what I mean. If you do all the right
things to get to the top, but yet no one wants
to go visit your page, you’re not going to stay at the top. A good example of this is ahref was trying for a very long time to
rank for backlink checker. They created content, internal links, they did everything that’s possible to rank at the top, but no
matter what they did, they weren’t ranking. It wasn’t that their SEO was bad, it was that users didn’t
care to visit their page. And the reason being is
they were looking for a free backlink checker while
their tool cost money. Once ahref figured out that, “hey, we’re not doing
what’s best for the user” and they gave the skimmed
down version of their tool for free and they only provide, let’s say, 100 links, I don’t know
what’s the exact number is but it’s somewhere around there. What they found is, their rankings shot up
to the top of page 1. Why? Because they gave users what they wanted. So even if you do all the right
things to rank at the top, but you ignore the user,
you’re not going to rank, you’re not going to convert them. You need to understand what they want. And using tools like
survey monkey will help you get that information. So that’s it, it’s not just
about ranking number one, you shouldn’t focus your time on that, you should focus your time
on all these other things including providing the
best user experience, because that’s what will
help your business grow and make more money. If you need help growing your site, your traffic, your revenue,
check out my ad agency, Neil Patel Digital and of
course if you enjoyed the video, like it, share it, tell
other people about it. And leave a comment below and I’ll make sure I respond and answer it. Thank you for watching.

100 thoughts on “Do Yourself a Favor: STOP Trying to Rank #1 For Keywords on Google (SEO Strategy 2019)

  1. Neil Patel Post author

    How many of you try to continue to try to rank number for a specific keyword? If that's you, leave a comment below with "Yes". If it's not you, leave a comment below with "No".

  2. TECHNICAL Susanta Post author

    ๐Ÿ‡ฎ๐Ÿ‡ณI Just Waited For U R Vifeo….U R a Genious….๐Ÿ‡ฎ๐Ÿ‡ณ

    Supporter From India๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ณ

  3. rahul Sharma Post author

    Just woke up by notification now watching this๐Ÿ”ฅ๐Ÿ”ฅ

  4. TECHNICAL Susanta Post author

    ๐ŸŽ‰After I Watched Your Video In Became Crazy..Love u Bro…๐ŸŽˆ

  5. Pramudya Ksatria Budiman Post author

    Good morning from Indonesia! ๐Ÿ‡ฒ๐Ÿ‡จ

  6. Max Dai Post author

    If you want to make $200 per month through adsense, you need 1m views. That is why you should start ranking #1 for keywords on Google.

  7. TechSter Talk's Post author

    I Don't know what to say but your Videos are Awesome!

  8. brij bhushan Post author

    You are so great, giving the real wisdom just for free thanks Neil ….. Love you Bro

  9. Od. Luis Marcano Post author

    I've learnt from you that it is nota about a tacti but a strategy

    Thanks Neil, for teachings us yo think strategically

    Greetings from Caracas โ˜บ๏ธ

  10. Vladimir Milosevic Post author

    how much does 1 seo optimization, for 1 product store costs?

  11. Spooky Boo's Scary Story Time Post author

    I just want to rank somewhere LOL

  12. zac Samu Post author

    Great tips much appreciated ๐Ÿ˜Š, my question is how do you get google rich snippets? I use <h2> for tip 1,2,3 etc ??

  13. M M Post author

    What is this,Neil before I thought ranking is the most important soultion to get traffic and get rid of the expensive paid ads in social media(even they charge you for the impressions),now what do we do? to get traffic and sales? can we consult you for an advice?

  14. Nick Cuttonaro Post author

    I donโ€™t try try to rank #1, for a term. I try to take over the entire SERP, snippets, and even the AdWords listings too. Total dominating, for the win! ๐Ÿ”ฅ๐Ÿ˜Ž

  15. Saif M Post author

    Clicked sooooooooooooooo Fast ๐Ÿ˜๐Ÿ˜

  16. Thomas Garetz Post author

    Super fire ๐Ÿ”ฅ this video is so perfect for me and my business right now!?8 love it – thank you Neil ๐Ÿ™

  17. Sharron Dark Post author

    Shared, Greatest information, thanks Neil

  18. Tutor and Tourist Post author

    Actually, this tip is very helpful for new YouTubers like me. I appreciate your advise Neil. ๐Ÿ˜Š Thank you, so much.

  19. IDB TV Powered by: CXD Post author

    Thank you man! This is such a great help for a newbie like me

  20. Jagjot Singh Post author

    Finally an honest advice from someone. I donโ€™t know why most SEO gurus keep obsessing for ranking #1 on google. Mast che bro ๐Ÿ‘Œ๐Ÿ‘

  21. Dennis Tchen Post author

    Always so much knowledge every single time you post. Thanks.

  22. elearning4 umore Post author

    Good morning from India๐Ÿ‡ฎ๐Ÿ‡ณ
    Another nice video ๐Ÿ™๐Ÿ‘Œ

  23. VIJAY SINGH Post author

    How can ranka particular keyword in Google search?

  24. Amin islam Post author

    Sir please tell me, how to google my business page top list

  25. Promothash Boruah Post author

    I'm learning your strategy to promote ๐Ÿ˜.

  26. James Scott Post author

    Excellent ๐Ÿš€ better spend the time improving content than tweaking site speed and chasing links. Answer the user intent. Because if u get to number 1 somehow you wonโ€™t last long if you donโ€™t please the user metrics. Thanks Neil ๐Ÿ‘

  27. Taoufiq Lakraa Post author

    Yes. Thanks Neil, I am always learning from you โ™ฅ

  28. Muhammad Abubakar Post author

    Thanks, Neil. I love this concept.

  29. Under a minute knowledge bursts Post author

    Excellant advise, however these tips would come into play more for established channels, then channels which are new and just starting out. This what i feel.

  30. NewtonBaba Post author

    SEO is now becoming more and more clear to me. In short I need to focus more on the research part and making a high quality content.

  31. Patrick Cogen Post author

    "It's not about being number one, it's about getting most of the traffic." Great video Neil, keep it up!

  32. pro indian Post author

    Hey neil. When there will global keyword checker with other countries checker. I want to know the global traffic of the keywords. Please put a option in ubersuggest it will help more people like me . Rest all good. Thanks

  33. HindustanKaDil Post author

    Excellent & Practical advice ๐ŸŒŸ๐Ÿ‘

  34. SCREW92 5:30 Post author

    Im guilty of trying to Rank my site number one. Neil inspired and motivated the crap out of me after i read one of his blogs where he lost crazy amount of money from marketing agency, after he lost so much money he had to learn SEO. If he can do it i can too, thank you for sharing that story Neil.

  35. My Teach Tutoring Post author

    Great advice! Thanks for the tips. I love the distinction between simply ranking for popular keywords vs ranking for searches where customers have the intent to make a purchase.

  36. ahsan ali Post author

    Hi Neil, thank you for publishing great stuff every time. I have the issue on my website. I have done everything that competitors on the top have done but still, I am unable to rank. I need some advice on it.

  37. nitin sharma Post author

    hi neil, great video once again
    i am just starting my digital course so i am felling that kajabi is very expensive service so can i use podia as its alternative ?

  38. just dance Post author

    hi neil, great video once again
    i am just starting my digital course so i am felling that kajabi is very expensive service so can i use podia as its alternative ?

  39. Gaming Hype Post author

    Me and my friends were trying to rank our website on number 1 for many days now i understood what i have to do Thanks Neil for the tips.

  40. Andrew Fox Post author

    Of course we try to rank for jewelry keywords, but not necessarily the top, prime terms. Having meta descriptions that get user interest is very important and can make a 3rd, 4th, or 5th place listing perform very well.

  41. Nisha Singh Post author

    Everytime you come with new tips and advices.. Really you are a gem ๐Ÿ‘

  42. MAYANK TYAGI Post author

    Sir, Which Editor you use for blog writing?… Please guide me

  43. Jorge A. Rodriguez JAR Post author

    Caricatures do not have massive searches on their own. I'm linking the cartoons with the news of the day. How can I make people interested in making cartoons? … My interest is to increase the number of visualizations.

  44. RSNR Niaga Post author

    bro.. how i can get more traffic in my store at shopee or lazada.. everyday get 3 to 5 people coming to store.. may your help NP

  45. IM Ozair Post author

    Absolutely true… focusing on user will result in more useful traffic.

  46. Videnda Noor Post author

    I used google ads for 1 month and yesterday I stopped using it. It was such a waste of money. I believe it is waste of money for all start ups and small companies. Because you are almost always dominated by the bigger companies. I paid more than 200 $ on this one month. And my ad was always placed on the bottom of the second page of google search. I mean who has time and patience to go and click on the company name at the bottom of the second page of google search results. So I completely stoped my google ads and will put all my focus and energy on social media advertising. For small companies and start ups facebook/Instagram are much more affordable and your ad wont be as invisible as it is on google. I think itโ€™s best to just build the SEO year after year organically with patience.

  47. Awanija Sharma Post author

    Excellent!!! ๐Ÿ‘Œ๐Ÿ‘Œ๐Ÿ‘Œ๐Ÿ‘Œ๐Ÿ‘Œ๐Ÿ‘Œ๐Ÿ‘Œ๐Ÿ‘๐Ÿ€๐Ÿ˜Š

  48. Joydeep Mandal Post author

    Nope I don't write to rank I write article to provide knowledge to my readers,
    Yeah at first I gave priority to money then I realized providing values is more important.
    Loved this video โค๏ธ
    Keep bringing more.

  49. Dezmond Abrams Post author

    Feels like I'm chasing this impossible goal with SEO/Keywords. Today we can say stop going for #1 rankings and then google totally make a algo change in couple months where we might have to go back working for rankings. Its frustrating sometimes lol. Thanks for your videos and knowledge always!

  50. Tephlon Dandada Post author

    You man! Whatโ€™s that noise at 2:45? ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

  51. RustyKnight1217 Post author

    No…not currently…not really. Thanks for the useful tips, N.P.!

  52. Rose Dhessi Post author

    Hey Neil where should i send survey monkey s survey link to get answers ?

  53. Rauf Abasquliyev Post author

    Am I the only person who skips the ad links at the top of Google's search results? ๐Ÿ™‚

  54. Pooja Shree Gaur Post author

    When I suggested same to few ppl they react like that i commited crime ๐Ÿค”๐Ÿคท๐Ÿคฆ

  55. Mortuary Artist Post author

    Hi Neil, thanks to your videos I am getting there. I have learned so much about SEO, rich snippets, backlinks etc. I have managed to get in the google map trio. I shall send you a link to my website ( if you donโ€™t mind) on your site. Thanks for everything.

  56. jaydeep pipariya Post author

    How to rank 20,000,00 volum keyword and it's dificulty 51??

  57. Muyiwa Osifuye Post author

    I had said this a long time ago!!
    Just address issues, let people be aware of them…whichever method you choose BUT not writing for Algorithms.

    SEO today isn't the way to go …to a large extent.
    Dont write for first page. Everybody does.
    Do what I said earlier.

  58. Andriy Haydash Post author

    Hi Neil, thanks for amazing video again.

    Quick question: Is it a good idea to copy and paste my blog articles to Medium?
    It's easier to rank with Medium but I'm afraid that Google might treat this content as duplicate and punish my site.
    Or maybe there are other issues that I don't see with this approach.

    Thanks so much man!

  59. kfir Post author

    Neil, what are you suggesting, is focusing on long tail? I had read that 80% of the clicks stay up to the top 5 on the organic search page, please could you explain.

  60. John Jamerson Post author

    Thank you Neil. This video explains what I have been trying to do but pulling my hair our trying to keep my clients satisfied because they want to be #1.

  61. Faiz Muhammad Post author

    hi Dear Neil Patel, I'm trying to bring my keywords in the first page but it's come in the second page and again drop back and I backlink with high DA, PA site but I'm still here can you please suggest me how can I get ranking for my client…..
    waiting for your great feedback


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