Do Keywords Still Matter for SEO?

By | September 1, 2019


Darren Taylor: I’ve
had this discussion a few times in the SEO world. It’s something that comes up
quite often and that is the question, “Do keywords still
matter in terms of SEO?” When optimizing your websites,
on page and all the elements within that, do
keywords still play a vital part? A lot of you would think
the obvious answer is yes, they do, but Google may
disagree with you somewhat. There’s a bit of discussion
going on in the SEO community over the importance of optimizing
your content with keywords. It’s an important discussion
in the SEO field. Let’s get into it. [music] Hey guys, Darren Taylor of
thebigmarketer.co.uk here. My job is to teach you all
about digital marketing. If that sounds up your
street, you should consider subscribing to my channel. Today, we’re looking at the
question as to whether keywords still matter
when it comes to SEO. Let’s jump right in and
explore the issue properly. First of all, why are people
even discussing this. Keywords and SEO just
go hand in hand. It’s something you hear
very often in the SEO world and that is you need to
do your keyword research, understand the topics
people want to search for you with, understand
your niche, understand your markets, do a keyword
research within that market to properly understand
your customers and serve them properly, and
be there when they search and they hit the Google
search results page. When you’re optimizing your content
on your page, you want to include your keyword that you’ve researched
as the one you want to target. Of course, once you find your
target keyword, you want to optimize it across your
website in the key areas like your H1 tag, your title
tag, your content, and other areas as well as discussed
in many other videos. The question I asked at the
beginning of this video is, “Do keywords still matter?” In
short, yes, but not forever. If you create a
website and you don’t do keyword research and understand what people are searching for,
then further to that actually take those keywords you found as ones you
want to target and optimize your website in the right areas, you’re
going to struggle to rank on Google. It’s a simple fact. I’ve seen it in both occasions
where some web pages have no optimization, but do discuss the
topic they’re trying to rank for. Other pages that do have
optimization in the right places in the same topic
and the one that’s been optimized from a
keyword point of view, usually performs better,
but not all the time. The more authoritative your
websites, the more likely you are to rank, the more terms around
the subject you are discussing. Keyword optimization becomes
much less important. If your website’s powerful enough
and you’re talking about a specific topic, you don’t need to put your
keywords in the key elements of those topics or those areas
of your website, because Google will understand and interpret
the subject you’re discussing. Your websites got enough authority
that Google will happily serve you to the search results
page in high positions. If your website is not that
authoritative, then you need to really research and understand
which keywords you want to target. Yes, you do have to
optimize your website. Again, as I said at the beginning
of this video, not forever. Here is why. In an ideal world, in Google’s
eyes, search engine optimization wouldn’t exist as a thing,
because Google think you shouldn’t be able to get better
results and more favorable results by managing your
performance on the search results. Google would like an ideal
world of where they could crawl every website
properly and, I guess, realistically interpret
what’s on the pages and match that relevancy to what the
user is searching for. By looking at these two elements
of relevancy and what’s on the page, Google almost wishes that
the algorithm could read the page like a human would and
actually understand and interpret what needs to be served to what
user when they’re searching. Since 2016, we know Google are
using machine learning as part of their algorithm in understanding
how users interact with web pages and try and give that
contextual results as to what the person’s searching for and
the pages that it serves back. Again, in the long run,
SEO in Google’s eyes won’t be a thing and it
shouldn’t be a thing. They’re going down this route
of machine learning and really understanding web pages as
if a person was reading it. From that perspective, in the
long run, keywords, as they are, wouldn’t necessarily be important,
but we’re not there yet. As it stands, keywords still matter. It’s still important to find the
right keywords to target as a business and understand how
customers are searching for you and choosing the right keywords
that have the right balance of competition, and attainability,
and traffic volume as well. Understanding this and doing keyword research is still an
important part of SEO. Don’t let anyone tell you any
different until the future is here. At the moment, the
future isn’t here. Keywords matter. At the end of the day, when
Google decides they don’t matter anymore, I’ll make a
video about that then as well. Thank you guys so much
for watching this video. If you liked it, let me know below. Leave a like as well,
leave a comment. I’ll be more than
happy to discuss this topic with you down in the comments. More important than that, check out
the other content across my channel. All of the PPC, SEO,
and digital marketing tips are there, hundreds of videos. More important than that, again,
don’t forget to subscribe. I’ll see you guys on my next video.

3 thoughts on “Do Keywords Still Matter for SEO?

  1. The Big Marketer Post author

    If you want access to my ultimate SEO checklist, then register here! https://thebigmarketer.co.uk/ultimate-seo-checklist/

    Reply
  2. J Jackson Post author

    Great clarification and a lot of info in a short time. Just seems there are no shortcuts – you just have to provide good content over the long run. I was hoping keywords would be more powerful but it seems like page content is king?

    Reply

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