DIY SEO: 9 Powerful Techniques To Rank in Google

By | August 16, 2019


In this video you’re gonna
learn nine powerful techniques to help get your site to
the top of Google fast. In fact, one of my followers recently used these same techniques to rank number one for his target keyword. The best part? You don’t need to hire an agency to execute any of these
DIY SEO techniques. I’m Brian Dean, the founder of Backlinko, and today I’m gonna reveal nine of all my all-time favorite
white hat SEO techniques. Stay tuned. (electronic music) I’ll be honest with you, when
I launched my first website, I had no idea what I was doing so I hired a random SEO
agency to SEO my site. Uh, hey, yeah, can you SEO my site? Thanks. Needless to say, that agency
did absolutely nothing. That’s when I decided to fire the agency and learn SEO myself
through trial and error. It took three long years, but I eventually learned
how to do SEO the right way. Thanks to my proven strategies, I now rank in the top five for some super competitive keywords, and inc.com recently called me “one of the world’s most
sought-after SEO experts.” With that, let’s get into
the actionable techniques, starting with use these
words in your title tag, get more traffic. Last year SEO pro Ross Hudgens decided to run an interesting SEO experiment. Ross analyzed 7,999 pages that ranked on the first page of Google. So what did he find? Ross discovered that
top-ranking pages tended to use these words in their title tags. What’s going on here? Google up ranks websites that get a high organic
click-through rate. According to Ross, certain terms tend to attract lots of clicks
from Google searchers. And because pages that use these terms in their title tag get more clicks, they also get higher rankings. Now, besides the terms that Ross found, here are some others that I personally use to maximize my organic click-through rate. I’ll have another
strategy that you can use to boost your organic click-through rate later in this video. But for now let’s jump right
into DIY SEO tip number two, find long tail keywords
with searches related to. Here’s exactly how to
execute this technique. First, type a keyword into Google. Next, scroll to the bottom
of the search results until you hit the searches
related to section. This section is where
Google shows you keywords that are similar to the
one you just searched for. And because these terms
come straight from Google, they can make great long tail
keywords for you to target. Now it’s time for technique number three, which is to use these little-known sources of awesome keyword ideas. You’ve probably already
used Google Suggest to find long tail keywords. This is where you type
a phrase into Google and see which keywords Google suggests. Now, this tactic is pretty useful, but there’s one problem
with this approach. Everyone and their mom knows about it. That’s why I recommend
using untapped sources of suggested keywords. I’m talking about places like YouTube, Wikipedia, Amazon, and Bing. For example, let’s say that
you’re gonna write an article about the paleo diet but you didn’t have a
keyword for that article. Instead of typing the phrase
paleo diet into Google, you try YouTube, and you get a whole
new set of suggestions. You can get even more
awesome keyword ideas by doing this same thing in Bing. That’s all there is to it. Okay, let’s rock and roll
with technique number four, which is to reduce your bounce rate. Last year I analyzed one
million Google search results to figure out why certain pages
ranked higher than others. One of our findings was that pages with a low bounce rate
tended to outrank pages with a high bounce rate. In case you’re wondering, your bounce rate is the
percentage of people that click on your site
in Google search results and then click their back button. Now, it’s not clear if
Google uses bounce rate as a direct ranking signal. Our findings could be the case of correlation not always
equaling causation. For example, pages with a low bounce rate might just have straight
up better content, and that’s why Google
ranks them so highly. Or it could be that
Google uses bounce rate as a direct ranking signal. Either way, I recommend
improving pages on your site that have a high bounce rate. It’ll boost your conversions and will probably also help with your SEO. Okay, let’s move on to our fifth tip, which is to optimize
your click-through rate using AdWords ads. Look, I already showed
you how a higher CTR can help you get higher rankings, and now it’s time for me to reveal one of my all-time favorite ways
to boost CTR: Google AdWords. In case you’re not familiar with how Google AdWords works,
it’s basically a big auction. But unlike most auctions, AdWords also takes into account
an ad’s click-through rate. If an ad has a really high CTR, it gets a steep discount on every click. Now, needless to say, almost
every ad that you see in Google is optimized to maximize clicks. And when I realized that
I could use these ads to write my title and description tags, a light bulb went off. (light bulb dings) With that, let me walk you through this step-by-step process. First, search for your keyword in Google. Keep an eye out for AdWords ads that appear at the top and
bottom of the first page. If you notice any terms that
the ads tend to use a lot, sprinkle them into your
title and description tag, and you’ll probably notice an increase in your CTR and traffic. It’s that easy. Now it’s time for our first
link building technique, link roundups. I can’t believe we haven’t
talked about backlinks yet. After all, a Google employee
recently said that backlinks are still one of Google’s
top three ranking signals. And now I’m gonna show you
one of my all-time favorite link building strategies, link roundups. Link roundups are weekly
or monthly blog posts that link out to the best
content that recently came out. So if you publish high
quality content on your site, you have a good chance of
getting your content included in a roundup. Here’s an example of a backlink that I got from a link roundup using the process that I’m
about to share with you. Okay, let’s get into the steps. First, you need to find link
roundups in your industry. All you need to do is search in Google using these searching strings, and you should find at
least a handful of roundups that are a good fit for your site. The last step is to
reach out to the person that runs the link roundup. Let them know that they
run a great roundup and that your content might be a good fit. Here’s a real life example of
an email that I recently sent. And if your content is a good fit, they’ll usually have no problem
adding a link to your site in that week’s roundup. The best part? Not only do you get a link, but your link’s anchor text is usually the title of your article. That way your anchor text
includes your target keyword, but it’s not spammy
exact match anchor text, which Google doesn’t like. And while we’re talking about links, let’s cover another white
hat link building technique, resource page link building. This strategy is similar to link roundups with one major difference. Like link roundups,
resource pages link out to awesome content on a given topic. But unlike link roundups, resource pages include
the all-time best content on that topic. Here’s an example of a resource page. And now it’s time for me to show you how to build links from resource pages. First, use these search strings to find resource pages in your niche. When you find a page where
your link would make sense, send the site owner this script. Obviously, this is a
bit of a numbers game, but if your content is amazing, most people will have no
problem adding your link to their resource page. Speaking of amazing content, it’s time for do-it-yourself
SEO technique number eight, publish in-depth content. Last year one of my readers,
Emil Shour, reached out to me. He emailed to tell me
about a piece of content that he published that quickly
hit the number one spot for his target keyword. How did he do it? He published an incredibly
in-depth piece of content. And my big search engine
ranking factor study found data to back this up. We found that long, in-depth content tended to rank best in Google. So in practical terms,
what does this mean? It means that articles
like Five Tips for X or Four Ways To Do Y
simply don’t work anymore. To rank today, your content needs to cover everything there is to
know about your topic. For example, last year
I wanted to write a post about SEO tools. Now, my original idea was to
list my 12 favorite tools. Now, this post would have been okay, but it wouldn’t have been
the type of in-depth content that ranks on Google’s first page. That’s when I decided to review every single SEO tool on the market. It took over 70 hours, but in the end I had a piece
of very in-depth content, content that now ranks in the top five for my target keyword, so
the hard work paid off. Now it’s time for our
last DIY SEO technique, pay attention to SERP features. You probably noticed that
Google is adding more stuff to the search results instead of just 10 blue links, Google’s results now have
knowledge graphs, rich snippets, video results, and, yes,
more ads than ever before. Why is this important? Well, most people choose a
keyword based on two things, search volume and competition
on the first page, but they don’t consider that Google’s new SERP
features can steal clicks away from the organic results. For example, let’s take
the keyword weight loss. As you can see, Google displays
ads at the top of the page, new results, and a people also ask box. And because of these new SERP features, according to Ahrefs, only
44% of people searching for that term click on an organic result. Bottom line, do your
best to target keywords that don’t have a lot of SERP features. That way you won’t rank for a keyword that ends up getting
very few organic clicks. I know that I said I’d only
cover nine tips in this video, but I wanted to throw in
a bonus SEO tip for you, and that’s to tap into multimedia. So, should you use videos, images, and charts in your content? Let’s look at the data. Skyword research discovered that articles that contained at least one image got an average of 94% more traffic than articles without an image. And our ranking factor study discovered that image-rich content
tends to rank best in Google. Bottom line, make sure
that your content contains at least one piece of multimedia,
like an image or video. Industry studies show that this can help you
rank higher in Google. If you liked this video,
make sure to subscribe to my YouTube channel right now. That way you won’t miss out on actionable SEO videos like this one. Just click on the Subscribe button. Also, if you want exclusive SEO techniques that I only share with subscribers, head over to backlinko.com and
sign up for the newsletter. It’s free. Now I wanna turn it over to you. Which technique from today’s
video are you gonna use first? Are you gonna try
publishing in-depth content or build backlinks from link roundups? Let me know by leaving a
comment below right now. Yeah, when he sees you come around, he’s gonna be like, “That bastard.” Causation, correlation. Oh, I’m still wearing that. (groans) This guy. (laughs) Actionable. So it’s gonna be like, “Ding,” you know?

100 thoughts on “DIY SEO: 9 Powerful Techniques To Rank in Google

  1. Syed Sarim Post author

    linkbuilding is so difficult 🙁 i would go for other one :p

    Reply
  2. jean lupascu Post author

    I think the #1st rule works well if you are at least on page 2 or 3.

    Reply
  3. Michael Pawlik Post author

    Brian do you have some kind of payed product in which you teach us systematically? I'd love to take your courses or whatever they are. I'm a member at wealthy affiliate and I'm pretty sure you're familiar with them, but Kyle's training doesn't really cover everything as in-depth as it should be.

    Reply
  4. Corso di scrittura creativa online Post author

    I have to say that In Depth content not only is useful for Search Engines, but even forces you to be more specific, to make more research, to analyse better what you are saying: in other words, obliged you to be a better professional

    Reply
  5. Fazulul Rahman Post author

    You really made me your fan with your in-depth knowledge of SEO.

    Great video.

    Reply
  6. Noor E Post author

    Dude, your content is awesome, I have no idea why someone wouldn't want to practice your tips. The tip I'm going to practice first is "hard work paid off".

    Reply
  7. Ryan McKenna Post author

    Any chance of a vid for monetisation?

    I have good traffic, SERPs, CTR & traffic interacts with my site well…..I have no idea how to fully monetise it:(

    Reply
  8. Vishnu Moorthy Post author

    Hello Brian, I very much like your "Guesto-Graphics" method of building backlinks to my website. But, I have a question regarding this. You said that, I got to write unique "Title and Introduction" for my "Guesto-Graphics" with the contextual backlink to my website – Now, I have a doubt on this part and that is, can I give the same infographic on the same topic to multiple websites with little altered "Title and Introduction" to each and every different website where I make Guesto-Graphics? As I am only providing the same infographic to many different websites on the "same topic" only with little alteration to the "Title and Introduction" to make it look different to different websites for backlinks, will Google see this as a kind of bad article spinning or a poor guest posting method for backlinks and penalize my website? Eagerly waiting for your answer Brian. 🙂 Here is your YouTube Guesto-Graphics video that I watched https://www.youtube.com/watch?v=LfXH6WPUkKc

    Thanks Brian,
    Vishnu Moorthy

    Reply
  9. Robert A Webster Post author

    I watched this via Chris at Drop my Link , Glad I did, great information

    Reply
  10. C T Mitchell Post author

    Fantastic stuff. Loved the round ups tip, suggested keywords tip for more content. In fact all 9 tips ( and the bonus one) were extremely helpful

    Reply
  11. Maria Bowie Post author

    Excellent video. Everything that you shared makes sense. I will definitely be implementing the link roundup strategy immediately. Thank you for being so selfless with your expertise. I found your video link through DropMyLink.

    Reply
  12. Natasha Rastogi Post author

    just the right video for a beginner or a digital marketer

    Reply
  13. Fine Natural Hair and Faith Post author

    I liked is video before I even saw it based on the quality of the last video I watched. Brian, your content is so good and I like how you don't charge for everything.

    Reply
  14. Claudemir Martins Post author

    Hey Brian, I just start using some of your tips on my Brazilian blog and got into first page on google in matters of days beaten competitors that are there for years with the same keywords. The most powerful technique I used was the in-depth content (20 hours to write the blog post) that took me to the first place on google in less than a week. Really amazing. Thanks man.

    Reply
  15. wesley fikes Post author

    This was perfect, exactly what I was looking for. There is so much BS out there! Thanks for the great content!

    Reply
  16. cxa011500 Post author

    Great stuff! I definitely need to work on creating content. I keep watching all these videos about tips for ranking in Google, but I don't have any content yet to rank at all. :S

    Reply
  17. Sue Dixon Post author

    Since I already add multimedia to my posts, I am going to try in-depth content. Great video! Thank you.

    Reply
  18. Shery Sheikh Post author

    Sir i'm a big fan of you and neil patel i noticed one thing is that you speaks really really fast and also your accent is pro-american which makes a little difficult to understand.

    Reply
  19. Bahis Rehberi Post author

    thank u Türkiyede ençok tercih edilen sitelerden biri olarak bilinen kaçak bahis hizmeti veren http://kacakbahisturkiye.com gün geçtikce en iyi hizmetleri sunmaya devam etmektedir.
    Daha detayli bilgiler için sitemizi ziyaret edebilirsiniz saygılarımızla.

    Reply
  20. AndyDOHD1 Post author

    I built a site with a WP template for a friend. He says in a year he has had no business come in from his site. I'm looking to learn more SEO and started following you. Fingers crossed. Thanks for you advice.

    Reply
  21. Afraz Ahmad Post author

    Really nice tips.
    Keep it up man.
    One thing I want to ask that can you please suggest me how to rank my website https://phone-pedia.com

    Reply
  22. Rishabh Tank Post author

    Google SERP is basically telling the organic search results to f**k off by creating content itself. It'll slowly be on every search results and people will be forced to pay for ads.

    Reply
  23. Choco Gliss Post author

    Thank you. Great information as always. I'll try using these tips in my blog

    Reply
  24. Mathieu Petroni Post author

    Great video! Can someone give me the link he's using to get "keywords difficulty"? Thanks!!

    Reply
  25. Abscissa Core Post author

    I am completely inspired by your own content. Thanks so much for your incredibly practical info, it is making the world of difference.

    Reply
  26. Naveen Putta Post author

    So with this DIY techniques videos can be ranked in the google!

    Reply
  27. Александр Белобородов Post author

    DIY SEO: 9 Powerful Techniques To Rank in Google. Super ranking technique in Google. I'll try to work out the keywords. Thank you!

    Reply
  28. Elizabeth McDonald Post author

    Question: at one point, you recommend using terms also used in Google Adwords appearing at the top & bottom of search results for your keyword. later, you recommend avoiding SERP features in Google ads that can steal clicks away from your page. Sounds contradicting… are these two different things?

    Reply
  29. THE MAGIC SAUCE Post author

    Loved the vid, but I need to read up on the buzzwords.

    Reply
  30. Александр Гаичка Post author

    Brian, I love your videos, as well as your newsletter and everything you share. Thank you very much! If I'm asked who is really cool in SEO, I'll say that's you without any hesitation. You are my role model. Keep up the good work! I'm looking forward to new videos.

    Reply
  31. Yoganand Gadekar Post author

    You not only have really useful content but also have great style which is very engaging.. channel subscribed..

    Reply
  32. Gloria W. Post author

    Your videos are really helping me. Thanks so much. I’m subscribing now

    Reply
  33. RuchiSinghTalks Post author

    Just subscribed. One of the best video's I have seen on SEO.

    Reply
  34. Manohar Reddy Pokala Post author

    Thank you Brian Dean for great information
    Can you please explain about the formulas mentioned and how it should execute in link building

    Reply
  35. soccer S Post author

    Brian its absolutely an amazing video and is helpful.
    Can you make a video about how you started to grow when you was having lower than 100 subscribers.i am intrested to know about your growth .how long you took for your growth.
    If you woul make a video based on this it will be helpful for me as well as another small youtubers.it will be an great inspiration

    Reply
  36. F G Marquardt Post author

    Thank you for the great video. I´m applying your tips in my site www.add.digital and it´s getting higher and higher at Google. I have one question. For step #1, how can I discover what are the word in Portuguese?

    Reply
  37. Robin Pankaj Gupta Post author

    Can you tell about how to deal with broken links?

    Reply
  38. saladdin jhon Post author

    great! I am going to follow those step.. let see 🙂

    Reply
  39. Purple Day Post author

    Seventy hours just to write one article??? That's crazy! I hope your ROI was worth it.

    Reply
  40. Luxus Häuser Post author

    Trial and success, sounds much better. Nice video Brian, nice detailed explanations.

    Reply
  41. Timothy Crenshaw Post author

    Great Job man, thanks for the great knowledge

    Reply
  42. Jette Ferguson Group - Sotheby’s International Realty Post author

    I am so happy that I found you on Youtube!

    Reply
  43. Rock Paper Copy Post author

    fantastic tips as always Brian! Off to write an in-depth article with an Infographic 😉

    Reply
  44. thebankheadable Post author

    Excellent tips on SEO techniques!

    Reply
  45. G.A INTROMER Post author

    Hey Brian I really loved it videos….ur knowledge is very amazing…and ur video are not click bait…u just suggest the genuine methods….Beside this I wanna ask u a question?.. the question is I have started my channel in 2018 and my channel is about gaming…I really make my videos understanding to the audience but then too I didn't get views…i have performed many ways..but I didn't help…so can u plz help me…watch my channel for once buddy by clicking my comment icon and plz tell am I going right????plz also tell me that how much videos I should upload in a week to create traffic..I will feel rescued If u will comment me with a nice suggestions…And it's also upto u to watch my channel…at last ur videos are amazing..subbed

    Reply
  46. Ulham Berra Post author

    Hi Brian,
    I come from Chris Fong.
    Thanks for the video.

    Reply
  47. Alif Tech Post author

    please tell me how to use link roundups tips ?

    Reply
  48. Juan Carlos Barragan Post author

    Hey Brian, Im going to work on Link Round Up & Resource Page Link Building. I will let you know how that goes. Thanks for your awesome tips!

    Reply
  49. Mahesh Bhat Post author

    I would go for building an in depth content. That would be helpful to visitors irrespective of how google thinks

    Reply
  50. Anthony Calleja Photography Post author

    Aloha Brian! Thank you so much for this sharing this video and all of the valuable SEO content. 🙂 Is there any way, you might be available to chat? Thank you again. Aloha Anthony

    Reply
  51. nishi chavria Post author

    Hello Sir, what should we do if a website doesn't rank after doing SEO for more than an year. Plz Give some tips

    Reply
  52. Rahul Rai Post author

    recently I am watching Your and Neil Patel's video a lot…I am learning so much from you gentlemen.
    Please keep going.

    Thank You

    Reply
  53. Mahomudul Rubel Post author

    Wow. I am super excited. I will surely try all the techniques you mentioned. I have a question. What software you use to create video?

    Reply
  54. Panwar Abhash Anil Post author

    Thanks, Brian for the wonderful video I will try these tactics

    Reply
  55. first video Post author

    Extraordinary Video Brian!

    Kindly clarify technique number 9. I didn't get that, because it is conflicting with technique number 5.

    In below comments, elizabeth mcdonalds, asked the same thing. Pls reply.

    Reply
  56. Awanija Sharma Post author

    Google considers exact match anchor texts spammy?? But why? Dint understand the logic behind! Please explain. Thank you. Great video by the way. I recently discovered your channel. Good content you provide. 👌👍

    Reply
  57. Mailon Luis Valdes Post author

    Great video Brian! Thank you so much. I think quality content is the key for everything. So, I´ll start there!

    Reply
  58. Tony Rahman Post author

    Brian and Neil are the best in the business when it comes to SEO. With their advice, I am able to rank my blog on the first page of google

    Reply
  59. Nini Nguyen Post author

    Great Video Brian! SEO's are still new to me, but essential for my start-up business. Shall try to use all of your tips!

    Reply
  60. medics ahmed Post author

    If you can pot this video in articule also will be better

    Reply
  61. Chantal Rochon Post author

    Thank you! Brian Dean, for your valuable, simple to understand, information. I appreciate your contents, Presentation and your Voice. I am subscribing to your channel. Chantal from Québec, Canada. Do you speak French?

    Reply
  62. Naimul Islam Post author

    great video brian. You tips always useful for me and my work.

    Reply
  63. Wellbeing At Work Dr Post author

    Thanks for this – very helpful.

    Reply
  64. CoinCuz Post author

    Another great video Brian. I am going to use #6 – link round up. Have been drafting my first blog on our new online silver store 'stacking.sydney' and reach out to other sites that have links on the silver market. Will let you know how i go. Big cheers from coincuz.

    Reply

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