Digital Meal Explains: What is SEO?

By | February 23, 2020

SEO, short for Search Engine Optimisation,
is the method of optimising your site so that your domain can gain authority and be visible
in search engines like Google, Bing, and Yahoo. SEO is a form of online marketing that is
unlike any other digital marketing service – it requires a deep and sophisticated understanding
of what drives search intent and how it relates to your product or service. As search engines (like Google) never reveal
the secret sauce to exactly how they rank websites in their search results, the success
of an SEO campaign is dependent on how well SEO experts can reverse engineer what works
and how to stay ahead of the curve. If you’re tired of working with agencies
that are getting no results, with no clear objectives and empty promises – it’s time
to take a different approach. At Digital Meal we believe in full transparency,
including showing you how we go about optimising your website, as well as the reason behind
it. No more blank stares and unanswered questions.

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