Digital Marketing and Web Design at New Waves Qatar

By | October 9, 2019


Website.
Maybe you’re thinking about having your first one made …or maybe, you just need
a new, better one. In any case, you should know at least some
of the basics about web design. …and no worries, it will only take 3 minutes.
First of all, let’s face it: a Website is the core of your online marketing activities.
If you look at all the marketing channels and techniques, what they actually do is bring
visitors to your website. And the main purpose of a website is turning these visitors into
customers – in marketing terms, this is called CONVERSION. A bad website will basically
cause you to waste money on other marketing methods. Because you don’t need more VISITORS
if can’t turn them into CUSTOMERS. So the better your website is, the more visitors
are CONVERTED into your customers…and it doesn’t really matter whether you sell consumer
products online, provide local services or build houses.
Many people in the industry call themselves web designers, but they really are just a
bunch of geeks with some basic coding knowledge. Of course, without much planning, they will
pretty quickly create a website for you – with lots of information, photos, contacts… But
the question is: “Is that the way to turn the visitors into your customers? …Is that
what you need?” And the answer is simple: “NO!”
What you have to do is to look for someone SERIOUS about web design.
Well, that’s where we come in! This is how WE make websites – by following
this 7-phase web design process: Phase 1: ANALYSIS
The first step is always about information gathering – identifying things like the
website purpose, goals and target audience Phase 2: PLANNING
A plan includes a definition of the site map, structure and technologies that we’re about
to use. Phase 3: DESIGN
Not only we focus on wireframe models and the visual style in this stage, but also on
the usability of the user interface for the best possible user experience.
Phase 4: CONTENT A very important part of the process is choosing
the right texts, photos or videos – all optimized not only for your visitors, but
also for search engines. Phase 5: DEVELOPMENT
Here we actually CREATE the website using the HyperText Markup Language and Cascading
Style Sheets with some help from databases and other technologies as well. If needed,
our websites can be made accessible to mobile devices too.
Phase 6: TESTING We test all the technical features, like code
and scripts, compatibility with major browsers, but also we ask ourselves if the website really
fulfills its purpose. Phase 7: DEPLOYMENT
After we launch the site, our job is definitely not done yet! We always monitor what’s happening
after the start, enabling us to fix any possible deficiencies. And if you want, we can also
manage the future maintenance and updates for you.
As you have just seen, web design is a very complex process, but we believe this is how
websites should be done. And our customers agree!
And if YOU share our passion for high quality websites, let’s get in touch! We’ll be
happy to help you with what we do best!

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