In this video, we are discussing search engine optimization. Often referred to as SEO and its effectiveness as a strategy to market your dental practice. Dental SEO is a strategy that focuses on driving traffic to your website through organic search results from search engines, like Google. With this strategy, you are trying to appear higher in search results for search terms like ‘veneers’ or ‘dentists near me’. When it comes to generating new patients, this is a very effective strategy. SEO is a long-term strategy to effectively implement which makes it very difficult for dentists or their staff to utilize this strategy on their own. The typical cost associated with dental SEO ranges widely due to different practice sizes, their market, and their specialty. You can expect to pay anywhere from five hundred to five thousand dollars a month. But many agencies will offer packages that will fit your budget. This is a complex strategy and can be difficult to know what to look for in your campaign. Five key factors to any effective SEO campaign are as follows: 1. Having robust multimedia content, such as, videos, images, and text, on your website. 2. Having a strong backlink profile in laymen terms. This is when other websites link to your website. 3. Site performance audits. For instance, having a site that works across all devices. 4. Technical SEO. Having proper coding on the back end so search engines can clearly understand the content of your website. 5. Local optimization. Search engine results are heavily influenced by a user’s proximity to a business. So ensuring your business information is accurate across the web is crucial for success. SEO is a complex marketing strategy. But is important to consider, because today many patients find their dentists through online searches. You can read more about each of these topics on our website. In our next video we will discuss dental directory listings as a marketing strategy, which is the foundation for SEO.