Demo Mondays #37 – SellerSEO – Full Amazon Optimization Platform

By | August 21, 2019


Welcome back to another session of Demo Mondays.
Demo Mondays is a video series presented on Mondays, where I invite Amazon seller software
creators and founders, and ask them to present their products just like this on the screen.
And today my guest is SellerSEO, and it’s presented by the founder Andy Arnold. Hello Andy. Hey Augustas, how are you? I’m good, thank you. So let’s start from the
beginning. What is SellerSEO software, and how do you help Amazon sellers? Well, SellerSEO is an optimization platform,
and what we did is we tried to build in kind of every tool that we could think of that
would help you, on the optimization side of your Amazon business. So things like rank
tracking, index checking, PVC, off site traffic, what your profits are going to be, and kind
of everything we could think of that would give you an advantage over other sellers.
But we also tried to make it extremely powerful but also very easy. So kind of the whole slew
of Amazon sellers, whether you’re a beginner or advanced, you shall get a lot of benefit
from our tools. You already answered my next question, which
was, what is the ideal customer of your software. So you say it’s for everyone. Yes. It’s definitely for people starting out
and even advanced sellers. If people are just starting out, it’s going to help them because
they probably don’t have the knowledge on how to do a lot of these things on their own.
So this automates a lot of those processes. If they’re advanced, the reason why they’d
want to use us is that it’s just a huge time saver. So it wouldn’t matter what kind of
style you are, you would get some good benefits from using our software. And for international users, it’s important,
which marketplaces are covered by you? Right now, we’re just Amazon.com, the USA
market, but we are working on international, and I don’t think it should be too much longer,
I would say within the next month, two months at the most, where we should have support
for at least Europe and then hopefully we will go from there. All right perfect. Sounds interesting. Let’s
Jump to the screen sharing, and see how SellerSEO looks like. Okay, perfect. So I’m just going to go from
top to bottom on our tools, and give you a demo of how each tool works, and why you would
use them and the benefits. So as you can see here, we’ve got, I think we’re up to 9 tools
now. Yes, 9 tools on the site itself. And then we also have a chrome extension that
we just released a keyword tool. That’s super powerful, and we’re really excited about as
well, especially because it’s 100% free. And most software providers that are giving you
a real search volume for Amazon keywords, are charging you for that, so we’d give it
to you free, which is pretty awesome. So anyway, we’ll go ahead and start at the top. The first tool is the ACOSinator and what
this does, is that it lets you kind of figure out how much you’re going to make from a certain
product by selling on Amazon. So the first thing you would do is we have an example ASIN
in here, but you can of course a paste any ASIN in here that you wants, you go ahead
and hit fetch. And what that does is that it will pull an API, it’ll get the weight,
the length, the width, the height, things like that, the sales price, what you’re going
to pay Amazon fees. And then what you can do yourself is you’re going to want to fill
in a couple of values here. So first thing you’re going to do is manufacturing costs.
Now the sales price is $170. So we’re going to estimate our manufacturing cost on this
product, even though it’s not mine. I’m going to guess, let’s say it’s $40, shipping
overhead. We’re going to say it’s $2 per unit to get this product to Amazon Fba. And let’s
say our target profit margin is 30%. So what you can see here is that we’ve kind of given
you some good data here. So first thing is, we’re giving you your total profit. If you
sold 100 units of this product, minus fees on Amazon, and then we’re also giving you
a couple of other things which a lot of people seem to have trouble figuring out, which is
your break even ACOS. So if you sold this ACOS on PBC. So if your PBC costs were in
ACOS of 58.52%, you’d be breaking even. And then this would be your target ACOS which
would be 28.52%, if you wanted a target profit margin of 30%, so if you wanted to make 30%
on everyone you sold, the most you’d want to spend on advertising is a 28.52% on the
ACOS value. So why this is useful, is because you can even use this beforehand, like say
you are getting a source, a set of crayons, what you can do is you can plug in the weight
manually, the length, the width, the height, and your sales price. So you can plug all
that data in and then you hit this recalculate year. I’ll just change the sale price here
so you can see what I’m talking about. So the sale price is 100 bucks. You hit recalculate there and then it gives
you a new fee value, and it will update all the other values down here, and your total
profit. Now this is cool. This is before you even ordered the product from your manufacturer.
You can kind of get an overview of all the numbers involved in selling this product on
Amazon, what your break even ACOS is going to be, what your target ACOS is going to be,
and this will really help avoid, sourcing a product where you’re not going to be making
any money or you’re not clear on all the values. So that’s the ACOSinator tool and this tool
is of the tools that we offer for free. So if you sign up for our service, which actually,
I would suggest you do that before you watch this video or have you started watching this
video now, maybe pause it and go and sign up. The reason I say that is we have a 30 day
free trial and so you can actually step through all of these tools while I do it and kind
of learn, and then you have 30 days to try to see if it benefits your business without
any risk. But even within those 30 days, if you cancel, you get this tool. And then the
next one, I’m going to demo you which is a Source Force tool absolutely free. So I definitely
recommend that you go and do that. So the next one, we’re going to go to Source Force.
Now this is a sourcing tool, so if you want to go through and try to find products maybe
that have bad reviews or maybe there’s an underserved market. And what we can do here
is we can just select some categories. Let’s do office products, pet supplies, sports
and outdoors, maybe tools and home improvement here. And we’ll say we want something with
a less than 10 reviews because that might be a market that we can get into fairly easily.
And then we go ahead and hit filter, and we’ll get a nice list of products. We’ve got a bunch
of products here that we can look to see, and see if we want to source these. The other
cool thing here is we can also sort by price too. So if we want to make sure that each
product is more than $20. So this is similar to a lot of the tools that you’re used to
for sourcing, this tool though, like I said, is completely free, so you can jump on here
and use this tool for free to do some of your sourcing research. Now, these first two tools, I’m not going
to go too much into because, I think that you could definitely, like I said, these are
free tools so you can just jump on, sign up and play with them yourself, and get a good
idea of how these tools work and how they’re going to benefit you. The next tool is what
we feel is one of our best tools and absolutely essential, and I know in our business and
in a lot of our users, this is one of the favorite tools, and I’ve not heard one person
using this tool hasn’t had success in the way of increased rank and visibility, and
a better search rankings, and things like that. So what’s cool about this tool is so
like there’s some other tools out there where you have to do a bunch of different steps. So you got to do keyword research, then you
got to do a reverse ASIN searches, then you have to do a check search volume, and there’s
about 4 or 5 different steps that you have to take before you even start writing your
listing. And what we’ve done is kind of automate all those things. So we have a bunch of different
data points and what those data points will do when we pull them in. We have an algorithm
that pulls those data points, and then we crunch them. And then we actually lay out
for you, I’m exactly where to place your keywords and which keywords are the most important
just by the way we placed them. So right here, what I’m going to talk a lot as an example
in this demo is going to be a plastic tape or like a packing tape. So let’s do plastic tape though. So let’s
do plastic tape. And what you want to do here is like this says, it says enter your main
keyword. So it says, enter at least two words that most describe your product. So you wouldn’t
want to just put on tape here, because there’s so many different types of tape, you kind
of want to drill down a little bit more and make it a little bit more relevant because
if you just put tape in there, you’ll get a whole slew of tape, keywords that won’t
be relevant for your specific product. So we use at least to two keywords here. So negative
search terms would be like, if you want it to exclude something like say you don’t want
any words related to like duct tape, you could put duct in here and then we would exclude
any key words below that might contain the word duct because you don’t want to use that. But for now I’m just going to leave it the
way it is. We go ahead and hit go. And what we’re doing right now is we’re actually pulling
all our different data points, as you can see here, it takes a little bit about 15 seconds,
sometimes more, and now what you can see as a result, and this is what’s really cool and
that nobody else I know of is doing this type of formatting where it gives you everything
in an easy to use interface, and you can build listings. I know that when we were doing list
of things manually before this tool, sometimes it would take us up to like 6 hours to go
ahead and do all the keyword research, sometimes days actually, depending on how specific and
how important that product was, how much time you wanted to spend on that product. But this cuts it down. Now, generally when
we use this tool, we can build a highly optimized listing in under an hour. So the data, are you taking it directly from
Amazon or is it your internal data? We have some internal data and we pull multiple
data sources from Amazon. So we have, I think a total of 5 different data sources that we’re
using to compile this and then our algorithm kind of grades it, and then ranks it and then
puts it on your thing here. Now we can see here right now that we got some stuff that
might not be a super relevant, like we got a tapestry needles, we don’t want that. So
let’s go ahead and get rid of yarn here, and let’s do that again, and that’ll get rid of
stuff that’s irrelevant for this listing. Okay. So we got that now and we got rid of
the yarn, and so now we got some super relevant stuff leftover. And so now we get to work.
Now what we do is we actually have as you can see here, some of phrases and what we
want to do is place them. So we got title, part one and part two. The reason we split
the title here is because you can also use this tool to optimize, say like your Shopify
listings or your email listings. Generally those have a shorter title. So here we got
two sections, so you can build the first part of your title here, and then the second part
of your title here, so that it would work with Shopify or Ebay or any other type of
ecommerce like Walmart, things like that. So that’s why this tool is a specialty versatile.
So we’d get to work here. So the first thing that we do is we can see a plastic tape is
the most important word which makes sense, followed by a plastic tape dispenser, plastic
tape medical that might not be super colored plastic tape. So we’d start building. So how
we do that is we just start clicking in, we could say, plastic tape by widget co. And
so the other cool thing is that we can highlight this text, and we can change case and we can
say we want these capitalized and so we can easily do that, and then we keep going, let’s
see colored plastic tape, we can capitalize that, we can do this all. You can change just
a specific part so you can highlight something and just change, like if you wanted these
all caps or you want to go back to a capital case, things like that. So you can edit the text once you drop it
there. So what you’re doing, using this tool in essence is we’re giving you all the keywords
but you have to kind of fill in the blanks in between the keywords and like I said, this
is guiding you though to make sure that you, build a highly optimized listing. Most people
wouldn’t even know where to start and doing this, and we’re making it super simple and
quick and easy to do this. So we’re going to keep building, and we can see some other
things here, duct tape, plastic tape and scotch tape. So we’re going to go down here, since
some of these are not relevant to our product, we can go back and do comma separated here
and add more keywords or you can just skip over them. I like to just skip over them, but if you’re
a visual person and you want to make sure that you’re only adding stuff that’s relevant
to your product, you can go ahead and filter them out there. So here is colored, plastic
tape and then we keep going. Let’s see, tape plastic, are you sure you want to put this
phrase into title one? Yes. So if you jumped keywords to a different section. So because
I was up in the title, but I was adding some stuff from bullet point one, it’s going to
make sure that I confirm that, which I did. And so what we do is we keep building this
out and adding phrases. Now, this might not make sense. Plastic tape by widget co, call
it plastic tape or tape plastic, this doesn’t really make sense. So of course I’m not going
to spend a ton of time showing you exactly how to optimize this listing because, that
would be boring for you, but what you’d want to do is to fill in the blanks, like I said,
so colored plastic tape with easy to use. Let’s see, maybe we say, plastic tape dispenser.
So here we go with easy to use plastic tape dispenser that we can go back, and highlight
all of it again. And so we keep building like this. Now, some things that you can see here
is you’ve got some hover points. So of course we got one up here that says, use at least
two words. You’ve got top 10 phrases here which says, use these phrases in multiple
locations. So that means, we want to use it. Plastic tape is our most important phrase,
which it is right here. That means that we want to make sure that we use it in bullet
point one, bullet point two. So in multiple places, these are also clickable. So we can
go ahead and click that and drop it in bullet point two if we wanted, if we want to make
sure that we don’t forget to add that you can go down to bullet point four, and go ahead
and drop that again. Now another thing that’s kind of cool is as
you build the listing, as you go down the box has dropped down, so they continue with
you down the screen, and then you can also see, there’s another hover box down here,
unused keywords, and these are words that have not been added to your listing yet. They
may not have been ranked high. So in other words, we probably excluded them in the main
parts of the listing here, but they still may be irrelevant. So these are things that
you might want to add after the fact. Could you explain the title part one and part
two, what are these? Sure. So this is actually title part one and
part two, are just the title. So this is just like you’re building your title for Amazon,
but like I said, we’re splitting them into two different parts. But, as you can see here,
I went over to 88 characters, so because I know that Amazon is 200 characters, I can
go ahead and change this, so I can make this 90. So it’s saying I’m using 88 out of 90
characters and then over here I can reduce this to 110. And so I would keep building.
So I’m over here, but then I’m going to keep building here. How do these two titles work? How do you use
these two separate titles? Well, so they’re separated on the tool, but
when you export them, you would just add them together. So in other words, if you were building
for Amazon, you would add these together, if you were building for Ebay or Shopify,
then you would just take part one of the title, because those usually have lower limits on
the characters, the other reason that you would want to possibly separate these is because
this title will show up on mobile and this one will not on Amazon. So that’s another
reason why we did this separation. Does that make sense? Yes, of course. Alright. So then we, we keep building this
thing and let’s try a different one just to make it fun. So the other thing you can do
too is if you use plastic tape and say you’ve entered a bunch of phrases into the boxes,
but you think that maybe, plastic tapes are good, but maybe packing tape might be a better
main keyword. You can go ahead, and enter that and then
will go through here, and we’ll do the calculations again. And there we go. So we got a bunch
more results now and actually in this case it looks like the results are a lot better.
So that’s another thing you can do, you can try a couple of different keywords and just
kind of scroll down and see if you like those results better. And the other thing you can
do, like I said, as you can just combine results so you can take this now and continue building
because I like these results better. So we’re going to go and keep going. Tape dispenser,
I’m going to add a space in there. Now as you can see too, as we add keywords, even
if we’re not clicking drop them in there, they’re going to automatically disappear from
here as well. So like for example, if I typed in packing tape refill like that, you see
a dropped out of there. So it will also drop out if you manually enter keywords. So this
way you know, you’re not repeating phrases, so we would just keep continuing this, building
this title and then down to the bullet points and then down. So we’ll go, let’s see here.
Packing tape refill. Maybe includes, includes packing tape refill,
and then get your bulk pack now. So they were selling a bulk pack, and it comes with all
these different accessories. So we’d go ahead and add those into the title, and we would
keep building this out. Now we still have 30 characters left, so we’d want to try to
continue to use these keywords. And then we can say kind of at the end here, it looks
like packing tape heavy duty, amazing. Now some of them might not sound perfect. So amazing
Packing tape, heavy duty construction for heavy duty, and we can do heavy duty strength.
All right. And then we’ll go ahead and highlight all that area. Will do cap case on all of
these. All right, so now we’ve got all this. So we got our title built. We can see here
that this is a great title because it may not read perfect, but it reads fairly well
and we’ve got all these fantastic phrases included in the title now. So the other thing
that we can look at here, we got 90 out of 90 characters, here’s what we wanted and we
have 109 out of 110 characters. So this is perfect. This is a super optimized listing.
Now the other cool thing is like as we’re going here, we want to make sure that we’re
saving our progress, maybe not losing it. You can go ahead and hit save. We can either
enter an ASIN or a title of the save. If you are doing an ASIN, will actually pull the
rank and you can go back and look at the rank. So if you build a listing and save it and
then you come back and change some things and save it again. It’ll actually take a snapshot of your rank
when you make the change. So you can go and look and see if it looks like that change
was a positive change or a negative change, which is pretty cool. Alright, so then we’d
keep building. And so bullet point one, we can say ultra strong, and then it looks like
clear tapes, a good one. Ultra strong clear tape. Perfect for shipping tape. Perfect for
box shipping tape. And then we can go on there, and then maybe say we want this all upper
case to get more attention. We can go ahead and do that. And then we keep building. So
we do the same process all the way down. Like I said, we want to repeat this packing tape.
So maybe here we can say, will click on that again, will say a packing tape, that will
be useful for all your shipping needs. And then we can say this clear packing tape
will get the job done. Okay, so you can kind of get the idea here is where we’re building
our listing, we’re dropping in a important phrases as we’re building the listing and
we’re adding important phrases. Now we would continue to do that for all the different
bullet points all the way down to our description course down here, we’ve got a bunch more suggestions
here. Now the more of these phrases that you can kind of get into your listing without
it looking too spammy or not reading well, that’s kind of what you want to do. And the
great thing about this tool is that you can do that by dropping these things. And so you
can see like masking tape, a packing tape dispenser. Now you can see a lot of tools
and a lot of people say you shouldn’t be repeating key words, and that can work in some instances,
but generally because of the recent algorithm change with Amazon, they’re actually taking
relevancy into account a lot more. So, not only do you want to use phrases over
keywords, but you also want to make sure that you’re repeating important phrases throughout
the listing. What this does is this tells Amazon that this is relevant. So in other
words, if you’re using plastic tape or your main keyword, you want to use that in a bunch
of different places so that Amazon goes, plastic tape is very relevant to this listing. If
somebody searches for plastic tape, we’re definitely going to show this listing, so
we keep building and we go all the way down to the description, and then we go all the
way down to backend keywords. And once again, with backend keywords, these are ones that
we’ve not used yet. So we got rolls, we got gun, we got brown, we got Scotch, we have
packing, we’ve got adhesive industrial, all these things, so we can literally just hit
at all. And then that will fill in our backend keywords.
Now here, we’re not at 250 characters, so the other thing we can do here is we can maybe
copy some of our unused keywords over here and we can drop them in here. And now what
that’ll do is we got 298, and we can go back through here and maybe delete something, like
width, reinforced, that sounds pretty like a pretty good on bot. That might be a brand,
we might not want that. So we can go through and kind of edit this, but we’ve already given
you all the backend keywords, so it’s super easy to drop those in and then start building,
now once again, like once you’ve made the save, you can save this again because you
just added to it. So just like the original, your original is
saved, so you can do that again, you’re going to go up. Hold on one second. Let me do that
here. So you can say plastic tape again or like I said, if you’re using the ASIN, and
you can drop that in there. So we’ll save it again, but then we get up to here to save
listings. You can see here we got plastic tape, and we got two versions so we can go
ahead and click on that and it’ll tell us, hey, do you want the version that you first
made or do you want the latest version? So I can drop back to a previous version or I
can jump forward as well if I went back, which is really handy to check with your rank or
if you want to make edits to your listings. And this also works really well. Like if you’re
a consultant, and you’re doing work for other Amazon sellers, you can save all those listings
and go back and edit them super easily, which makes it a lot easier than a lot of the other
tools out there where you kind of have to start from scratch if you don’t like what
you have or if you want to make changes. The one last thing I do want to show you, so once
you’re done, you can do a couple of things. You can copy these sections and then paste
them into Amazon. So literally hit the copy button that section is pasted. The other thing
you can do is download, do an excel file. So once again, like if you had clients or
if you want to save this locally, you can go ahead and do that. That would save it to an excel file. All the
different sections here along with the keywords, but the other really cool thing. So we have
the Rainmaker tool, which we’ll go more into later, but I’m going to show you what you
do is once you’ve got this listing bill, you can literally click send to PBC here. And
what that’ll do is interest dropped all those keywords that we just use to build out listing
into our keyword section here, so we can literally build a PVC campaign in like under a minute
just by using those keywords that we already pulled from our algorithm ranked on a popularity.
So that’s super useful, and we’ll come back to that when we get to that tool. So that’s
a Listing Lightning tool, which is we think it’s kind of untouchable when it comes to
building optimized listings on Amazon quickly and easily. Perfect. Let’s see what’s next? Alright, what’s next is just a long tail keyword
tool. I’m going to go too much into this just because, a lot of people are familiar with
this. You could literally just type in a phrase, and you’ll see here, once again, we’re pulling
a bunch of data, it’s pretty quick there. And so we got all our results here. We can
export to CSV, Excel or PDF, that’s one of our keyword tools. We actually have multiple
keyword tools right now. In the near future, we’re going to try to combine them just to
make it a little more seamless so you don’t have to use a different keyword tools. Could you explain what are these green bars,
and the numbers next to the green mean? Right, one is search volume, so the search
volume of other keywords, and then this would be like the cost per click for advertising,
but since we just actually updated our keyword tools, and we’re going to actually roll that
out into this tool as well. So this tool is going to actually get updated probably within
the next two weeks to some of our newer tools. So this tool will disappear or will the interface
be upgraded ? It will disappear, and it’ll be replaced with
a newer version. I mean it’s not going to go away. We kind of started from scratch on
this, and we are replacing it because we wanted to make something a little bit more powerful. And in the new tool, the search volume will
be displayed in the similar way. For me, it’s not clear what means 2, and what means 11
. Yes, that’s one of the things we’re going
to change. We’re going to change the search volume and some of the other data here. That’s
kind of why we’re already doing it because we just don’t feel that this is super clear.
So that is a part of the things that we’re redoing. Yes, makes Sense. The next thing we’re going to do is an Index
Checker, once again, I’m going to pull our real plastic tape. This is one of our other
tools, but I’m going to pull the ASIN from there, just so we can show you how this works.
And so we put in the ASIN, this one actually works for multiple marketplaces, so this one
tool actually will pull from the different marketplaces. We will be rolling these out
to some of the other tools here soon. Anyway, so we’re going to go ahead, and we’re
going to check to see if we are indexed, and we want to do plastic tape, and let’s say
roll, and let’s see. So go ahead and hit check now. Now, there’s been a lot of debate lately
about whether the way that people are checking the ASIN, the technique that a lot of people
were using in the past was the ASIN plus keyword for Amazon search. We’ve actually never done
it that way. We actually utilized some APIs to do the search. So our search actually takes
a lot longer than some of the other tools, but that’s because we’re actually checking
in real time, and we’re using a different way of checking these keywords. So let’s do something else here. Let’s try
a cup. Let’s add cup just to make sure and see if we’re indexed for that. Let’s go ahead
and do a search again here, and we should be able to see that. So we can see here that
we’re doing plastic tape. So we added the word Cup or saying we’re index for plastic
tape and roll but not cup, which makes sense because we’re not selling a product that has
a competent. So that would make complete sense. Now the other thing you do too is you can
check by keyword or phrase. So plastic tape. Here’s the word plastic and the word tape
are being checked separately. If you wanted to do a phrase to see if the word plastic
tape as a phrase is matched, we can go ahead and do that. And you can see quickly that
we are indexed for plastic tape, and that is how you can check to see if you’re indexed,
and if you don’t know why that’s important, if you’re not indexed for specific keywords,
so say, if you were selling plastic tape, and that’s like one of your main keywords
or whatever list of keywords that you paste in here to check, if you’re not a indexing
for those words, that means that Amazon doesn’t think that your listing is relevant for those
key words. And so that’s when you would want to make
some modifications to your listing. Now, if you’re using our Listing Lightning tool, the
chances of Amazon not indexing you for the important phrases is almost zero, because
we’re kind of building the relevance for you when you build a listing with listing lighting.
So that’s the other really cool thing about Listing Lightning, so that’s Index Checker. So one question about the bottom table, it
says row 1. What does it mean? We have different rows here. So as you can
see here, it’s row 1 here, row 2 and row 3. So if you want to paste an entire bullet point
so you could copy like bullet point one and paste it here. Bullet point 2, 3, 4, things like that. This
is just a separate, maybe row 2, which is your second bullet point is getting really
poor indexing results. It’s just so you can kind of separate the data, if you wanted to
do your title here, and your first bullet point here, it’s just to separate the data
so that you have an easier time to digest and troubleshoot and kind of figure out, why
maybe your title’s not indexing well, or your first bullet point. So the row column tells me from which row
field it took the keyword, right? Correct. Now you could just paste all your
keywords into row one and be done with it. But then then it would be a harder time to
go back through, and look and see, if you have this all in a row, it’s going to be much
harder to figure out where that keyword is and at what section of your listing, that
you need to work on. So could we write in row 1, Plastic tape,
and in the second row, Strong, to see what happens and in the third row, we write Mother,
and see what happens. Yes, sure. Plastic tape in row 1. And strong in row 2. Okay, so you can see Plastic tape in row 1,
and Strong in row 2, and Cup falls in row 3. So that’s how you can kind of separate
it, so you know where to look, this way like I said, if you paste it, all of these huge
list of keywords in row 1, then it might be hard to kind of go back through and diagnose,
why that keyword isn’t indexing. It’s just kind of separates the data, makes it a little
easier to digest. All right, the next tool is Rank Rocket. Now a lot of people are familiar
with this type of tool, it’s a keyword rank checker. And then it also tracks your BSR,
your best seller rank, and also your price. And you can see here if you’re trending up
or down, this is for the last, I believe it’s last 30 days. Let’s see where we’re starting and ending.
So it’s the last 30 days I believe. So you can see here that we’re trending sideways.
So it just means that the overall rank between this last period, It means that, when you
average that out, we’re averaging a rank of 13 here on this one. You can see, we’re climbing.
You can see here that they’ve got a huge jump here, which it’s an Amazon brand. So looks
like they’re giving themselves a little bit of a big boost here, and then also tells you
how many keywords are indexed. So this is saying you we’re tracking 4 keywords out of
4 keywords. We’re ranked for all of them. So we can go ahead and click into that, and
get a little bit more detail in here. You can actually hover over and see from day to
day, like where are your tracks, you could say packing tape dispenser, day to day at
34, 30, here it looks like we’re tracked for packing tape dispenser just for a couple of
days. They were indexing just for a couple of days here. You can see that, and you can
also see down here that we got our BSR. So BSR is 431 here. We’re climbing up to one
167. So this is just very important. A lot of people, either don’t use rank tracking
or kind of don’t know why you want to use it, and the reason you want to use this as
if you’re running any type of marketing. So, if you watched my queue for seller summit
session, I kind of mentioned why you want to track keywords. So if you say for example,
you were tracking or sending off site traffic to a packing tape with dispenser as one of
your keywords. You want to see, in this case, it’s going down. If you’re using off site
traffic, most likely you’d see the opposite, you’d see it climbing. But that’s why you
want to use tools like this, is you want to be able to gauge how your marketing, and how
your listing optimization and things like that are working for you. So that’s why you
want to make sure you track this data. You can also go ahead and change the range here.
So if you’ve been tracking this product for 90 days, 60 days, 30 days, you can go ahead
and adjust this range here. The other cool thing that we do that I’m not
sure too many others do is we actually give you the ability to do a start and end date.
You can actually download this data into an excel file. So if you want to do some more
extra number crunching or you know that like you ran some kind of special promotion from
5.2 to 5.12, you could actually download this and compare it to some offline data or some
different data, but you could actually download this data, which is pretty cool. Let’s check this one out, just for fun here.
So we can see here we got Red Cup, Red Cup, Red Cup 45, 43 and then bang, they made a
huge jump to, looks like 10 here or so. It looks like they got some good juice there,
but it’s an Amazon brand. So that’s our Rank Rocket to track your keyword ranks on Amazon.
Alright, the next tool is the PBC dominator tool. Now, I don’t know if you remember, but
previously when we used the Listing Lightening tool, we went and transferred keywords into
this list here, so that’s what we got here. We got all these keywords already ready to
go. So how we fill this out is actually pretty easy. We would just do, let’s see, Plastic
tape. Maybe I should have you time this, daily budget $50, we want to start today, we don’t
want an end date. The reason you’d want an end date is say you’re running like a Valentine’s
Day promotion, and you want it to run for a week, then you would add an end date. But
generally, you don’t want that targeting, we’re going to do a manual campaign bid plus,
and once again these have some highlight points, where you can mouse over and I’ll tell you
what it is, plus we’re going to have disabled status paused, that’s if you want to upload
this campaign and look at it before it starts, which if you’re kind of new at using this
tool, it might be a good idea, but I know exactly how it’s used. So I’m to set that
to enabled. And then I’m going to go at group 1 for my ad group name, my max bid. I’m going to set it at $0.99, my skew, which
would be your product skew, so you can do one or multiple depending on what you’re targeting
here. We’re just going to do plastic tape, and we’re going to come down here. Now we
already have our keywords, if you wanted to, you can, you can add extra keywords. So you
could do duct tape or a bulk tape or anything you wanted to do to add. You can actually
search keywords here and then add them one at a time or bulk add them, so for example,
want to do Plastic Cup again or no, we were doing packing tape. Let’s do packing tape
again. So if you would do packing tape, I’m just using this as an example, even though
we already have the keywords here, so it wouldn’t really matter. So once again you can see here,
we can add specific keywords by clicking on one and hitting add or we can add all, and
then it would add to this list, so you can continue to build more and more keywords out
into this. This tool works great for just building a
general manual campaign. But the other cool thing about this, is part of the reason I
built this, is just so you could do super long tail campaigns. You can technically paste
20,000 keywords in here, and this will build you an Amazon campaign with 20,000 keywords
and like I said, within a minute or two, I don’t know of any other tool that can do that,
so that’s kind of really neat. So we go down here and then the other really neat thing
about this, generally when you build a campaign, you have to build each a separate ad group
with match types, at least that’s best practice. So you’d have to build a broad match ad group,
a phrase match ad group, and an exact match ad group, and then you also would have to
go in and set all those bids separately and things like that. So the cool thing about this, is you can go
ahead and add match types right into this, this creation portion. So right here, I’m
going to do all three of them. I’m going to do broad phrase and exact, and you can also
separate the bids, which is also awesome. Generally broad, you know you’re going to
have a lower bid. So I’m going to do $0.20 for Broad, Phrase I’m going to do $0.77, Exact
I’m going to do a $1.11, just to kind of show you how this works. Alright, so we got this
campaign built, we’ve got our keywords, we get our skew, all you hit is ad data and there
you can see it’s ad data. You can see up here we have 998 rows in excel. Now we can continue
to edit this or we can add more to the sheet before we download it. Now once we’re done, we just click on download.
And what that does is that it downloads an excel sheet. And what that excel sheet will
do is you go to your advertising dashboard, and there’s a section called bulk, I think
it’s called bulk uploads. And what you do is literally click on the button to bulk upload,
and then you, looks like I’ve locked my own. All right, you want to allow that pop up so
that you get the file downloaded. So anyway, you get the file download here and then you
go to Amazon, and you would actually upload this file to Amazon, and it will build this
campaign in the background. Now sometimes it can take awhile because it’s such a big
campaign, it’s going to take awhile to build that. So no more than like 5 minutes, but
once that’s done, then you can actually go on to Amazon seller central, and you can pull
this campaign up and see all the different parts that were built. If you were doing this manually, of course
this would take you hours, so it’s a huge time saver and the fact that you could build
these campaigns now in a matter of minutes. Not only that, but you’re not having to do
any keyword research because we’re already giving you all the keywords and also your
PVC, is going to be very relevant because all these key words are already going to be
in your listing. So Amazon’s going to see these keywords as ultra irrelevant. So you
can go through and continue to add extra campaign. So if you wanted to build multiple campaigns,
you literally just do the same process, hit add data, and you’ll see the rows in excel
will change. And you can do that over and over again, and build multiple campaigns.
So people who have been doing this manually, will absolutely love this tool because it
completely automates this process, and let you do tens of thousands of keywords. On Amazon, if you try to do this, you can
only do a thousand keywords at a time. So you literally have to create an ad group,
paste a 1,000 keywords, set the bids, save it. There’s just so many different steps,
and not only that, but you have to separate each match type. So if you wanted to do a
broad thing, you would have to do like in this case, we have tons and tons of keywords,
if you maxed out on a thousand, you’d have to do a broad campaign to do one set of keywords
than you would have to do another campaign, I mean another ad group to do the phrase match,
then the exact match. And they would max out at a thousand and you’d have to go back and
do them all over again. So this really saves tons of time, and that’s
PPC dominator. And the next tool I’m going to show you is the Rainmaker, which kind of
goes really well with the PPC dominator. And it’s kind of steps you go through, which is
nice. So the first thing you’re going to do is click here and get Amazon PPC data, that’ll
take you to the bulk download page, on your Amazon account, and that will let you select
the file, select the range. So you’d want to do 60 days to get the most amount of data
for your keywords. Now a lot of people are saying, why don’t you connect to the API,
so a lot of people connect to the API, and we’re not opposed to that. We’re actually
on the fence now, our tool actually were in the process of connecting to the API as well. And then we’ll give the user kind of choice
if they want to connect to the API or not, but kind of the reason we did this is, we’ve
seen in the past, some Amazon software, mine a customer’s data, mine seller data, and then
sell that data to third parties, and we just as sellers ourselves, we kind of got a super
sour taste in our mouth over that. So in the beginning we decided that we’re just going
to make it to only keep your data while we make the changes. And then once it’s done,
we delete that data and we don’t keep it, we don’t mine it, we’re not selling it to
anybody. And this data is your data. So we’re going to allow you to keep it, and still get
the same kind of benefit as all the other tools. So you download your excel file from Amazon.
You’d upload it here. We got one uploaded now. And so this is kind of magic stuff right
here. So the first thing that we do is if you’re kind of new to Amazon and you’re saying,
Hey my ACOS is at a 60, I really need it at 20, I don’t know what to do, I don’t know
how to. I’m losing so much money on PBC. It’s one of the main, or one of the things I see
an Amazon seller groups on Facebook all the time is people are kind of losing money on
their PBC, and they’re ACOS is super high, and they just don’t know what to do. So this
is what’s cool, we actually kind of have it set up for you here. So we got a couple of
different options here. We’ve got targeted ACOS, so this would be
what you’re shooting for in terms of where you want your targeted ACOS to be. In this
case it’s 20%, which would be in our case a very good profit margin. But of course you
would edit that to whatever your goal is. Now, zero civil keyword bid , a lot of people
do negative match, for me what I’ve noticed is negative match can make you miss out on
opportunities, if you get rid of a keyword that has made any sales in the past, then
you could actually be hurting yourself. So this is a zero sale keyword bid. So this is
saying I’m going to keep that keyword that has performed in the past, but has a super
high ACOS or in this current period of time has not made any sales. So in this case you can do $0.10, is what
we have preset, but you can make it down to $0.06, so we can do that and then we want
to go back through and do some changes here. So we separated broad phrase and exact with
minimum and maximum bids because, like I said before, like we know generally that’s the
case. So you can go ahead and set your minimum bid, and your maximum bid for each type of
match. So here we have a broad match, a minimum match, a minimum bid and a maximum bid. And
what that does is it makes sure that you don’t bid below that amount or above that amount.
So it’s kind of a safety net. So if our algorithm goes out and makes a large change, it’s going
to make sure that it doesn’t Max out because sometimes the data can be a little bit misleading
in this, it’s just kind of a lasso for our algorithm to make sure that we’re not going
to bed like $10 on a keyword. So we’re going to leave it just the way it
is. So we’re going to say a phrase. We’re going to do 0.25, 1.10, 0.25, 1:10 all across
the board. Now the next thing we want to do is we’ll hit the preview button. What this
is going to do, is this going to go through now and it’s going to show us what changes
we’re going to make here, and we’re just going to filter by keyword because that’s all we
want to see at this point. Let’s see here. So we wanted 20%. You can see the ACOS here
is 58%, our previous bid was $0.82 and now we are down to $0.35. So we’ve automatically
changed the bid on this keywords, and make sure that you’re going to get close or try
to target this 20% ACOS. And this is all done by algorithm. Now, now
you can see that, we’ve got 775 entries. Now, if you were to go in and edit this, even with
Amazon’s own tools, to go through and edit each one of these, and even some of the most
popular PBC tools out there right now, you literally have to go through on each one and
filter it, and find out which keywords are performing, which ones aren’t performing,
and then filter them and then change them, and do all those kinds of things. So this
is literally a couple of clicks, and in this case, I am not filtering by campaigns or ad
groups. So this would optimize my entire PBC account in a matter of like a minute. Now
you can go back if you have multiple campaigns and filters. So you can say, I just want to do 20% on this
campaign. I want to do 30% on another campaign. So you can go through and filter in, and only
select specific campaigns and then target that by ACOS, and do this process for the
multiple campaigns. Now once you’ve got that, then you had optimized the preview so that
you can go through and kind of verify the data. This is kind of check and balance, so
you can go through and check the data, and make this a little bit bigger so you can go
through and see and make sure that the changes look like they are going to b a good change
for you, a plastic tape cutter, it looks like we’re at 72%, and then now we’re down to 32%. So yeah, these all look good to me. It looks
like my keywords that are being overspends on, are getting adjusted down. So that’s perfect,
so once we do that, we did optimize. What that does is it actually makes the changes
now, and then we go download updated excel file. And then once again, you would go to
your bulk upload in yournseller central account, and you would upload this file. And like I
said, generally depending on your account size for us, I think we’re up to about a million
keywords, so for us when we upload this file, it takes like 10 minutes for it to crunch
through because it’s got so much data, but generally I would say probably 90% of Amazon
sellers who have 5 to 10 campaigns, maybe 10,000 keywords it would be extremely quick. And so once you upload that to Amazon, it
actually makes all the changes for you, and then you’ll start seeing results within a
day, you’ll start seeing results with your ACOS coming down. So that’s just one of the
multiple ways to use this tool. The other way that you can use this tool, let’s restart
and get our data cleared so that we can start over. We’re going to restart it with our data
here. And what that’s going to do is that it’s just going to reset all the changes,
so you can see here we’re back to where we started and that’s going to make sure that
our previous changes aren’t going to affect what we’re doing now. Now, if you’re an experienced
seller, and so this would be more some of the other tools out there. And Amazon has this kind of filtering as well,
but no way to do changes in bulk like we do, once again, we’ve taken what other tools have
done in the past and kind of made it a lot better in the fact that you’re going to save
a ton of time doing this. So how this tool would work is if you’ve got some experience
in Amazon, you want to see what products are performing really well, we can start putting
in some filters. So we’d want ACOS between 1 and 10, and we want to see keywords that
have had at least two sales. And we want to check all the different types of match types
for this criteria. So we’d set the criteria, we’d hit apply filter. And what that’s going to do is in couple of
seconds here hopefully, I guess I don’t have any super lower ACOS on this amount of data.
I’m used to having my entire account. I just use the demo campaign here. Let’s try 30%.
There we go. So we’ve filtered and we said we want any keywords that are between 1 and
30%, and so now we’ve got these here. Now what’s cool here is once again we can see,
this one’s 22, this is 28, this is 25. We we’re performing, say our target a ACOS was
like 35%. So in this case we’re probably going to want to raise the bids on these a little
bit to see if we get some more sales, and some more attractions, more visibility. Now,
if you’re trying to just make profit, of course, this might be right where you want to stay. So what we can do here is we can say, all
right, we got these three keywords, let’s change our bid, let’s make them all raised
by 10%. We can also, once again do a Max bid, a minimum bid, just to make sure that we don’t
make any changes that we don’t want to, generally work with a much bigger list in your account,
but I’m just doing a small demo campaign here, and then you’d go ahead and hit data. Now
what that’ll do is that it will adjust your max bid up by 10%. So you can see here that
we’re now at a higher bid or we’re now at a bid slightly above what our current cost
per click is. And so now we are going to hopefully see a little bit more sales and attraction.
Now we can also use this kind of the opposite way, which is really nice, we can say like
we want to show anything that’s at a 60 or above ACOS, and we want to make sure that
we’ve got two sales on it. Let’s go ahead and try that, and we’ll filter that through.
And so we got a bunch of keywords here. Maybe if we do sales at one, we’ll get some more
results here. So we’ve got 5 entries. All right, so once
again in this would be like I’m editing just like a single campaign. Once again, you can
do that here. You can single out campaigns or you can adjust your entire account at once,
which is really sweet. So we’ve got our keywords here. Generally you probably wouldn’t want
to use a large level, generally you want to do a smaller level, like 60 to 70 because
then you can make a little bit more fine tune adjustments. But say our max bid is 143 or
Max ACOS is 143, and our minimum is 62 and, say I want to half that, I want to try to
drop that ACOS down to like 30, 33% or something like that. So what we do is we just hit in minus 50%,
once again, we got a maximum and a minimum bid. We had update data and once again we’ve
automatically adjusted those bids now, so these keywords have been adjusted to make
sure that we are going to try to hit our target ACOS, and once again you can use this to reduce
costs, to change your bids, and also to make sure that you’re getting to a point where
you’re profitable. And that’s the advanced tab for the Rainmaker tool. All right, then
we got a couple of other quick ones here. I’ll just explain this one really quick. The
negative keyword would be if you want to go in and add negative keywords, like I said,
I don’t recommend that, to me it’s better to filter, and then just reduce bids by keywords
or by ACOS or by bid or whatever criteria that you’re using. Use your advanced filtering to reduce the
bids on keywords that are not performing rather than negative match them. The other cool feature
here, is we can add a new match types. So say for example, let’s look and see if we
got any broad keywords. See anything that’s selling, let’s do this, so we’ve got a couple
of keywords here where saying, show me any broad keyword that has a sale. Let’s do an
ACOS filter. You probably wouldn’t want to do this, normally because this ACOS is higher
than most people would want, but I’m just going to do this for demonstration purposes.
So say you wanted all broad keywords with an ACOS between 40 and 80 that have had at
least one sale. What’s cool about this is when you go now
and say, we have brought this keyword and broad, but we also want to test it in a phrase
or exact. Now if you built the campaign using a PVC dominator, you’ve already got that setup,
so you wouldn’t need to do this. This will generally be if you’ve already got existing
campaigns, and so that you could take an ad these without having to go through and manually
do it. So I can say I want to add phrase and exact sooner, add a phrase and exact match
for these broad keywords. So packing tape, scotch and packing tape lightweight, we’re
going to now add those in a new ad group with a phrase match and an exact match. And because
this is broad and generally, we get a better ACOS for phrase and exact. Say we want to raise the current bid for broad
by 10%. And the bid for exact by say 30%. Now what we do there is we go ahead and hit
update data once again, and now what that will do is that would add these keywords into
a new campaign. You would hit download, updated excel. And what that’ll do is that’ll download
these new keywords. And then when you upload them to Amazon using the same process I mentioned
before, that will automatically add those, in this case, phrase and exact matches to
your Amazon account using this process. So that’s pretty neat. Generally people have
to go in and manually find the words that are converting and then add those match types. And the last tool we’re going to show you,
which is our newest tool and is in data. So you can see here, there are tools that you
use at your own risk. A little flag here. So we’re going to get rid of that. Traffic
tighten tool automates the process of sending your Amazon listings traffic from Amazon using
two-step urls. So targeted keywords, the first thing that we’re going to do a search on some
keywords that we want to drive traffic from. So for example, we were using plastic tape
or packing tape before. Let’s go and use that again to do packing tape. We’ll go ahead and
do a search and this will give us some keywords. Now this interface connects to the Google
Advertising Api. So we’re actually in this case, we’re pulling keywords from Google because
that’s where we’re targeting for off site traffic. The other thing you want to look at here,
as you can see suggested bid on a lot of these is pretty high. So maybe we only want to target
keywords that cost us a $1 or less, so we can go ahead and filter that. And you can
see here we’ve got only keywords now that are less than a $1. So let’s go ahead and
do that. So the other thing we could do is you could add a cured individually by clicking
here. It’ll show up in your keyword plan or you can go ahead and bulk select them and
then hit add. Now, once you do that, you’ll come up here, you got your keyword plan, and
these are the keywords that people are going to be searching on Google in order to find
your ad on Google, to click on that sends to your two step url that then goes to Amazon
to get you a sale. And hopefully a conversion in a sale, we’ve got the keywords added. We’re
going to hit continue. Now, once we get here, we’re going to do campaign title. Now, let’s
do a plastic tape. Set a budget of $20 a day. This stuff should
be preset for you unless you’re in a different country or targeting a different area. We’re
going to do English, all this stuff you leave the same unless you want an end date, currently
it’s set for a year. We’re going to go through and step through that ad group. You can call
it anything you want. Just going to do ad group one default bid. We were trying to stay
below a $1, so let’s do $0.99 cents as our bid. We got our keyword ideas in here, so
we’re gonna hit save and continue again. And then this is really cool, this is what makes
this tool kind of awesome, and saves so much time, and even if you don’t know how to drive
traffic from offsite, you can use this process. So let’s go ahead and do this. Let’s do a
two step storefront url, so we’ve got our storefront url, our storefront ID, and this
is how you can find this is by clicking on your brand name, and then when your brand
page loads, you’ll see seller equals, and that’s your store for an ID. You had plugged
that in there, keywords once again we kind of make this super easy for you, and make
it kind of awesome. Now what’s cool about this tool on keyword suggestions is we can
actually get some keyword suggestions directly from Amazon data. So we’re going to go on
and put in packing tape. We’re going to get click, get suggestions and here we go. We’ve
got a nice list of packing tape. If anything in here
doesn’t look like something that is relevant for our product, we may want to get rid of
it or if we’re just trying to maybe target a single, one or two key words, whatever you’re
doing, here is where you put in, comma separated, ASIN, we want to use whatever ASIN is, just
make one up here. So you put your ASIN in there, and then your
minimum and maximum price, this is to filter if you have multiple variations, you can put
that in. So we’ll say in this case, our packing tape costs 9.99 through 11.99, and now once
we do that, we hit generate. You can see here, now we’ve got a bunch of two step urls. Now
what’s going to happen here is we’ve got our list of 10 because we use 10 keywords, so
you can see here we got packing tape, we got packing tape rolls, we got a packing tape
with dispensers, so you can see these are all separated by commas as well. And these
are all two step urls that we just generated. Now of course you can put any type different
type of url in here if you want, but you can see here if you click on create two-step urls,
we got the three different main types, the storefront, the brand, and then the add to
cart url. And the process is all the same. The only difference is the add to cart url,
doesn’t create keywords, so we got that. And now this is the ad that we’re going to have
to appear on Google. So when somebody searches on Google, this is going to be the ad that
they see. So let’s do that. Try our awesome packing tape. You will love how sticky it
is. And same thing for the description. We’ll combine the two, try our awesome packing
tape. You will love how sticky it is. Buy one today. So that would be our headline,
and our first headline part, and then our description. Now the other cool thing is,
here that we’ve done this, it’s literally 1 click, we hit publish and we’re done, now
that’s going to go out through the Google Api and publish that to our google accounts.
And then it will start driving. You can see here, congratulations published with Adgroup.
So that tells us that it’s been successfully published to Google adwords. So now we’ve
got our two step urls and our offsite traffic campaign built for us, what did that take
me, like two minutes? So you can see that if you were to do this process manually, you’re
talking upwards of probably 30 minutes or more. So it’s a huge time saver, not only that,
but you’ve got a keyword filtering and a keyword ideas, you got the two step urls that are
built automatically, so this is great, especially if you are new and don’t know anything about,
driving outside traffic or creating two-step urls. You can get the benefit of driving outside
traffic, extremely quickly and easily with our traffic type tool. And I’m going to give
you one last quick demo. It’s our new keyword tool for chrome. So I’m going to hop over
that real quick and then we’ll go ahead and jump into the keyword tool, this is a new
version. It’s not quite out yet. A previous versions, a little different. This one is
going to have a lot more features and as you can see here, we’re starting to work on adding
a different countries. This is an entire list. We don’t have all
of these countries because Amazon doesn’t sell all of these, but like United Kingdom
and Germany and things like that work currently. So this version should be out hopefully in
the next year, we’re just kind of putting the final touches on it, you can get the current
version now though, and it’ll automatically update to this version if you want to, it’ll
automatically update to this version when we push it out. So no need to worry about
that, so keywords, we’re using plastic tape. So what you’d want to do here is, let’s do
packing tape, plastic tape, and box tape. So you’d want to do here is these are the
seed keyword. So these are kind of the keywords that you would be starting out with, when
you’re going to be doing the search for these keywords. So we got one in each line, all three looks
pretty good. So what we do next is there’s a couple of different things you can do. You
can get served volume. So if you pull keywords from, say a different tool or somewhere else,
you could paste those in your keywords and then just get the search volume for them.
Or you can get suggestions, get related keywords and search volume. So we’re going to go ahead
and do that because we will want to get suggestions, and we want the volume for that. Now we’re
pulling this data directly from Amazon. So you can see here it’s taken a little bit.
Now the larger this list is, the longer this is going to take because we’re actually pulling
real time data, so you can see here, we’re about 50% done, but what you’re going to get
when you see in the results are what a lot of different mainstream seller tools are charging
for right now, which is not only actual Amazon search terms, but the actual volume. So search volume data. So the data that actually
tells you how many people are searching for it. So I’m actually in table view or in text
view now, this is kind of cool. This is one of the features. So you can look at the results
in text view. So if you wanted to just come here and copy and paste it somewhere really
quickly, you can do that. Our table view, which will give you the match type and the
volume, or also you can export to CSV. So right here we got a 1166 results, and you
can see here we’re sorted by search volume, and we also have the different match types,
you can see here, we can go all the way down from the most popular to the least popular.
We can also edit rows. So we got 100 rows now, if we want it to 200,
we can keep going and we got different pages here so we can page through and see all the
difference, the different match or the different keywords and the different match types. And
you can see they’re all pretty relevant, which is nice. So you’ve got packing tape easy,
packing tape narrow, looks like some brand names in here. Packing tape labeler, packing
tape, usps, so extremely useful, you can also click on the top of your course, and sort
like if you want it alphabetical or anything like that, you want to sort by volume. So
a cool tool. We also have some stuff planned for this tool, I don’t really want to talk
about because I don’t want to give it away to our competitors, but we plan on making
this keyword tool extremely powerful and keeping it free, and we may add a couple of paid options,
we’re not sure yet, but the main kind of functionality. So what I just download here is going to be
free for life. So you definitely are going to want to grab this. A lot of other Amazon
tools will be charging you 50 bucks upward, to 100 bucks a month just for this single
tool, so we’re excited about this because we’re wanting to make sure that sellers have
access to this data for free, especially if they’re starting out. I know it’s super hard
to be able to get this data, that’s our extension and you can find it on the chrome store. We’ll
have it in the links and that way you’ll be able to click and download, and install it
on your chrome browser and use it. And of course send us any feedback on this, however
we can make it better, we’ll try to do that. So these are the core tools of a sellerSEO,
and also our chrome extension, which is our keyword tool. Now, if you want this data and
you don’t want volume, we do have one other tool. I guess this is kind of what I was mentioning
before, we have a bunch of different keyword tools and we’re going to kind of combine them.
So this is keywords.sellerseo.com, this tool is separate from the main tool, and this one’s
also completely free, but what’s kind of cool here, you can do a search, so plastic tape,
once again, this is real time Amazon data, so it has taken a while. So here we’ll get plastic tape, and we’ll
get suggestions for plastic tape, the other cool thing is we also have a keyword basket,
so that means that you can kind of cherry pick, when you search for different keywords.
Let’s see, I want a piece plastic tape I want adhesive plastic tape, and I want clear plastic
tape, and I want to add that. So it’s added to a basket, it’s Kind of like a shopping
cart. So we added them successfully. Now we want to maybe try a different keyword, maybe
we want packing tape like we mentioned before to get kind of a new set of keywords. So we
go ahead and search that again. And once again we’re pulling real data. Literally, everyday
we pull real data from this, and sometimes we pull it in real time, if it’s not currently
pulled. So we usually refresh data daily. So because
nobody’s searched this term yet, today we’re pulling the data completely fresh, if somebody
comes in after me and does this, you’ll get the results instantly, because there’ll be
on the same day. So we get real time results during the same day. Now what you’d want to
do is once this finishes, then we can add more keywords. Now it’s taken a long time
because we are probably going to get a ton of keywords. How many keywords we got here,
270. So we’ve got a ton of keywords, and once again we can cherry pick, so we can go. We
add those to our basket, and you can see here that we got it. So now we can go to view basket
and that’ll give you all the keywords that we went through and picked. And then you can copy directly exported via
Excel, CSV, Pdf, things like that. So that’s pretty cool, the other really neat thing is
we have, like I said, this deep search, if you do that, we search even deeper, but it
takes about 30 minutes because we’re literally going to find every keyword related to that
search term that we can get from Amazon, and so we have to crunch through that data, so
you go ahead and enter a keyword, so plastic tape, then you’d hit deep search, and then
you’d enter your email address and then we deliver the results to you in a CSV file.
So that’s kind of really neat too. And I think that’s all I wanted to show you today. Allright, great. Can we talk about the pricing
? For our pricing, we have three levels. We
have as you can see here, Starter, Advanced and Elite, with the starter you get the free
tools, so the ACOSinator and the source force tool, and then you also get on top of that
the listing lightening tool, which is the listing building tool. And then the keyword
tool, which is the keyword minor, like I said, we’re going to be updating of that tool shortly.
So that’s what going to get even better. The next step up is you get, so each one of these
plans, ads tools, so you get all the tools from the previous level, so the next, the
advanced level, you get the Index Checker and then you get the rank tracker, which is
the Rank Rocket and that’s $79.99 per month. And then last is the elite plan, and that
one includes, once again all the other tools that previously mentioned, but then you get
the PVC tool. So that PVC dominator tool, the Rainmaker
tool, and then the Traffic Titan’s goal, which is the off site traffic tool, once again,
all our plans come with a free 30 day trial, we don’t charge you a penny for the first
30 days, so you can try all the tools, and if you don’t like it, you cancel before the
30 days, and we don’t charge anything. But we think you’re going to stick around because
you’ll see the results of these tools that our users are getting, and you’re going to
want to stay on. So I think it will be an essential set of tools in your Amazon seller
tool built. What a big collection of useful tools for
Amazon sellers, and can you reveal a few things which you are planning to release in the next
month for the users? Yes, well I kind of already mentioned and
demoed our chrome plugin with the keyword tools, or with the keywords and the search
volume, what we’re going to add there is support for international markets. And then we’re
also going to add in hopefully some other kind of data points that will give you kind
of as much data or possibly even more than some of the leading paid tools out there.
Things like competition, you know, giveaways, how many products you need to give away in
order to rank, things like that. So we’re going to be trying to add those things here
, hopefully within the next two weeks to a month, we got some pretty a good new talent
that we’ve recently hired on. So hopefully that’ll get done here pretty
quickly. On the main tools itself, I don’t want to reveal too much on the main tools
because, we actually have a notepad, and we have 20 tools that we have on that notepad,
and currently we have 9, so you can see we got a lot of stuff kind of in process, and
in planning. Some of them are pretty complex, and take a lot of data points, and a lot of
Api calls, and things like that. So they may take awhile, but some of the things are going
to be really neat ways to predict trends, things like that. So I’m not going to go too
deep in it because the competition is stiff or for these types of tools. But we got some really cool things that works.
The other thing that I can mention is we’re going to make sure that, we’re rolling out
some more API integration so you don’t have the option now, if you want to give access
to that data, you’ll kind of get a little more functionality with our tools. If you
don’t want us to have access to that data, you’re kind of paranoid, and you want to make
sure that your data stays your data then you can use the tools the way they are. We’re
also going to be adding more options to pass data between the tools. So kind of how you
saw with the listing tool, how we pass the data to the PBC campaign builder, the PBC
dominator tool, we’re going to be doing more integrations, and things like that. So one
of the things, for example, when you’re building your Traffic Titan campaign, like I just showed,
well automatically, so any of the keywords that you’re targeting will automatically be
added to the rank tracker. That’s just an example of things that we’re going to roll
out that’s going to tighten the integration a little bit more on the various tools. Perfect. And what’s the best way for users
and for potential customers to get in touch with your support team? So, if you go to our website, sellerseo.com,
there’s a live chat, icon on the right there. That’s a good way to get a hold of us, if
you tried to get hold of us on that and we don’t answer, it creates a ticket and that
means we’ll just get back to you. The other way that you can get ahold of us, of course,
is on Facebook. Facebook messenger is a good way. Last but not least, of course, this is
just our email, which is support at sellerseo.com . Any of those ways you can get a hold of
us, we try to be fairly responsive. If we’re normally during business hours, we try to
reply right away, within a couple of hours at the most. If it’s not business hours, it
can take anywhere over the weekend, 24 to 48 hours. We try to be super responsive with any issues
or questions, things like that. We also have a lot of help videos, so like if any of this
stuff is kind of over your head, I didn’t go too deep into each tool, because we have
a limited amount of time. I didn’t want to bore you too much, but if you go to sellerseo.com/help,
there’s help on the tools, and then there’s also videos that kind of step you through
the process on each tool and kind of explain what the tool is, how it works in a little
bit more detail. Alright. Then the last question, do you have
any offer for Demo Mondays viewers? Yes, if you go to sellerseo.com and pick any
one of these plans, if you enter the code DEMOMONDAY, just all one word capitalized,
we’re going to offer you 30% off, and that’s not just for the first month, but that’ll
be for every month that you stay a member of sellerSeo, and not only that, but once
again, you’ll still get the 30 day free trial, so you’ll get free for the first 30 days,
you’ll pay nothing. And then when your first subscription payment comes up, you’ll get
30% off the monthly fee, and that will continue for as long as you have the account. Perfect. Thank you very much Andy and good
luck in your business. Bye Bye. Thank you so much, it was great talking to
you again.

Leave a Reply

Your email address will not be published. Required fields are marked *