Content and Channel Grouping in Google Analytics | Lesson 12

By | August 28, 2019

Now let’s talk about one chore that we
still need to take care of which is content and channel grouping. And it’s
pretty straightforward we just need to configure it in our Google Analytics
admin section. So just to show you what content groupings are all about. If you
go into the reporting you have content groupings enabled then you will be able
under the behavior report and under the content report we have here all pages we
are able to group the different content pieces that we have on our side up here
with content grouping. And there’s a default content grouping here which is
called none and we have put in place some different content groups for
example the home page, the product pages, the landing pages, the member only pages. And it really is up to the business that we’re working with
how we would put them in place. And this really gives us the opportunity to
analyze certain groups of sites in one place. So for example here with members
only content group we can see the different products and what people are
logged into and what they use mostly so this really makes sense to put in place.
So back in our demo account in the admin section, you will be able to find this
kind of content groupings under the view settings and here we are with the point
content grouping. And when we click on it we can set up a new group and you can
give it a name, so let’s just call the Sitewide and you can here put it in the
certain rules to classify the content. Now it’s possible to do that by a
tracking code by adding something to the tracking code. This is really useful if
you really can’t classify it by any URL structure or page title. And this is
really easily done with Google tag manager too. So it’s worth looking into
it if you want to set up a little bit more sophisticated kind of
content grouping. We have groups using extraction which is basically the page
path, or you can also use the page title, or the screen name. It’s really refers to
a regular expression here you need to put in a regular expression here or you
can choose the user-defined rules which is a little bit more granular with page
and page title. But here you can choose the different match types such as
exactly matches or contains or ends with or starts with and so on. So in the
example from our demo shop when we go over to our demo shop, it would be good to
filter maybe the home page. So this would exactly matches. A slash and we call this the home page. And then we want to create another rule
with maybe let’s say all the product pages. And we see here that they include
product so we can classify that here product pages. And the page contains/product session so that will be in there. And that’s just for the fun of it
put in the cart for example. So this is obviously the cart so I just put this
into a rule. And once we save this and data comes in, you need to actually
cancel this and save it. Then we will be able to see that in our
content reports so on the all pages we should now see the content grouping and
we have here the sitewide content groups. And they are not set because the
data again from anything that you configure in the view is only processed
once you put it actually in place and it’s not retroactive. So the other thing
that need we need to configure is the channel grouping and you have a channel
report on the acquisition all traffic and channels. And those channels are the
find by rules so you have email, paid search, direct. And those are basically
the default channels that are already configured. But you might want to put
some configuration in place if there’s a special channel like affiliate for
example that Google Analytics can’t really distinguish through their default
channel grouping. So if you go on other right here and we find for example
Twitter which is important for us or active campaign should really be in the
email column then we can modify the rules here to put it in the right
channel. And the channels are available throughout different reports so it’s
really important to configure them correctly. So back in our admin section
we can find the channel settings and the view again here. There are also other
channel settings down here which are under personal tools and assets. So they
will only be available for your account but not for somebody who is logged in
with their account. So this is something personal that you can configure but we
want to do it sitewide and we want to have it affect the processing so we’ll
click here on channel settings. And here comes up that we have channel groupings
and brand terms. First of all the channel groupings already configured there is a
default channel grouping in place. You can click on that and
define new channels and new rules here. And this really depends on your website,
so for example if you want to put in place a channel called affiliate then we
need to filter it down by some kind of medium or some kind of dimension here. So for example the medium would always contain affiliate, we could put this in
place and it will be put into the right group. Obviously this really depends on
the next section that we’ll go through how you tag your traffic with UTM
parameters. And this will be discussed in the next section. And once you have put
this in place you just click on save and you’re set and done. And this is pretty
customized to the business and their traffic sources. But be aware that if you
don’t put something in place right away it won’t show up in the data and it’s
not retroactively once you put it in. So I would strongly encourage you to find
out what would be the traffic sources and if there anything out of the
ordinary put them in place right away with the right rule. And one thing we
don’t want to miss is also under the channel settings the brand terms. So once
we click on this we can enter brand terms. Now why is this important if you
do anything on Adwords or search engine optimization wise you know that the
search queries for a brand term should be treated separately and we can also do
this in Google Analytics. So for example for our demo show up here, demo shop
would certainly be a brand term or we put in demo shop and we can add these
brand terms, so now they are actively in the brand term section here. If you have
AdWords running, Google Analytics will also pick up on suggested brand terms
that you can add but once you click on save it will actually ask you if you
want to set up a channel for these brand terms. And once you click on yes
you see up here the new two new system-generated channels which is
generic paid search and branded paid search. So it will distinguish between
the brand terms and non brand terms. You could also set this up manually for
organic search traffic. If we click on page search for example we see the rule
that the query type matches brand and you can do the same for organic search
traffic by defining a new rule. So your organic search traffic also gets gets to
be put into these categories. Although with the recent changes to Google not
revealing the search term anymore and most of the search terms are now not
provided it might be less useful. But nonetheless if you are on the path to
doing this anyways here in the channel definitions I would encourage you to set
that up as well.

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