Choosing SEO Keywords from a List

By | August 15, 2019


This is John Locke and today, we’re answering
a question that comes to us from Reddit. The question goes like this. “When you’re doing keyword research and creating
content, how do you decide between one keyword and all the other related keywords?” Basically, how do we decide which keyword
to focus on out of all the related keywords in a list? Excellent question. This is how I look at it. When you’re looking at keyword research, let’s
say for example, you type in “widgets”, and you might get a whole list of related keywords. What I do, the first filter that I look at
is, the search volume of each keyword. If you are looking at keywords that only get
10 searches per month, depending on what it is, that may (or may not) be worth creating
a piece of content for — if it’s highly targeted, and it is going to reach your ideal buyers. But in most cases, you’re going to want to
go for keyword phrases that have a high search volume per month, at least a few hundred,
a hundred, two hundred, a few thousand (searches per month). The higher the search volume a keyword is
per month, the harder it is going to be to get to page one of Google. Finding somewhere in the middle where the
keyword difficulty is not too extreme, to where you can have a reasonable shot at ranking
for it. Also, make sure the search volume per month
is not too low. There must be people searching for that term. So when you’re looking at all the related
keywords, all the different SEO tools that are out there, they are going to give you
related keywords, if you type in a phrase or a set of words. Let’s use our example, we’re typing in the
word “widget”, and you could substitute whatever your industry word is for that. Let’s say you’re in the business of making
and selling widgets, you might see a bunch of different keywords, “how much do widgets
cost”, “what’s the best widget”, “different colors of widgets”, “what’s the difference
between this widget and that widget”, you kind of get the idea. What I do is look at — we’re looking at the
ones that have a decent amount of search volume per month and you have different search phrases. Now some of these related keyword phrases
are going to overlap in the meaning. What I mean by that is, if you do a search
for each of the phrases, you get similar search results. Meaning that first page is very similar when
you search your different related phrases. You’re basically targeting all those keywords
at once, if you create a page of content that targets that subset (of searcher intent). If you’re seeing similar search results already
in Google for those different phrases, that means that they are all closely related, and
one piece of content will target each of those. Now if you are seeing vastly different results
for different related keywords, that means that the content on that page needs to be
different. For example, if you are comparing pros and
cons of one widget versus another, that’s going to be totally different content than
where to buy a widget, or what kind of materials or colors go into a widget, if you are seeing
my meaning here. So those are the things that I look at not
only the search volume, and keyword difficulty, and finding a balance between the two, but
also looking at the related keywords, how close are those to one another of being the
same type of searcher intent? Will creating a single piece of content satisfy
that search intent for these three keywords, which when you Google them, are basically
the same search results? So I hope that answers that question. My name is John Locke. My business is Lockedown Design and SEO. We help manufacturing and industrial firms
with SEO. We’re putting out videos every week, so be
sure to subscribe. Until next time, peace.

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