Welcome back, this is John Locke and
today I want to talk about a big change that has happened in Google My Business.
Most of the people that I have talked to now have seen this roll
out. At the beginning of September, around September 5th 2019, they made
this little change to the page on editing your service area in Google My
Business. What they have done now is they added this little note that says,
you can no longer set your service area as a distance around your business. If
you previously entered a distance around your business, you will not be able to
edit it. Instead you will need to specify your service area by city, postal code, or
other areas. One thing that you can do is you can add either cities, you can
add counties, you can add states, you can add countries.
It doesn’t mean that you’re going to rank for that designated area in the map, in
Google Maps. In that three-pack map at the top of the page, when you
search locally, you’re still going to probably only rank for your local area.
But you are no longer able to set a radius around your location. You must
specify either zip codes, or cities, or counties, or states, or
countries, or a combination of those. Now you can also, if you don’t serve
customers at your business address, if you’re a home-based business, you can
leave the address field blank. You can still enter your service area, and you
can still enter both your address and your service area. This is what I do. Search Engine Roundtable wrote
about this on the fifth. This shows you how long between Google
announcing things, and then rolling it out it generally takes. Today is
the 22nd of September, and this was announced on
the fifth, so this is about 17 days. Yesterday I saw this in my Twitter feed,
that people can no longer edit this. There is not even an option to have the
radius around your your place anymore. This announcement says it’s removing the
remaining distance based service area businesses (the radius option). Google is going to be converting
them to the closest named area. So Google said service area businesses currently
based on a distance will automatically be converted to the closest named areas.
For example, San Francisco California, or Islington London.So it would probably be good,
if you in the past, if your Google My Business used a radius around the center
of your business, for you to go in and change this. I guess Google started this process
last November. That’s almost a year. Now they’re moving to complete this
process. so this is what it is. This is an article that I will be updating. I
think I already put a update in here. It says your service area can no
longer be changed to a radius. So I will add this video to this page. My name is
John Locke. My business is Lockedown Design and SEO. I’m here every single day
making videos on SEO. If you have a question, leave it in the comments below.
I’ll be happy to answer it, and I’ll see you tomorrow. Until next time, peace.