>>CUTTS: Lee from the UK asks, “Hi, Matt,
could you confirm whether the geographic location of the web host has any significant ranking
factors for organic SEO?” Yes, it does because we look at the IP address of your Web server.
So if your Web server is based in Germany, we’re more likely to think that it’s useful
for German users. That’s not the only country we’re going to return you for and we also
look at the TLDs, so we look at .de, .fr, all those sorts of things. You can also specify
in Google’s Webmaster console and say, “Yes, my site, my.com or .net, or whatever, is about
this specific country. You can even do that for specific parts of your site like de.something.com,
or fr.example.com. So I would absolutely recommend that you use those tools. You know, if you
find a great deal in a particular country and you really want to stay in that country
with your Web server, I think that’s fine. But if you are worried about it or you want
to experiment, you can certainly try switching the geographic location of your Web server,
which is essentially changing your IP address, and that might end up helping for various
countries. So it’s the sort of thing where I encourage you to experiment.