Best SEO Podcast 320 – A 15 Point Checklist for Publishing Content

By | September 3, 2019


2016-04-29 Podcast 320 Chris: Hi and welcome to the SEO Podcast Unknown
Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults. Chuck: I am Charles Lewis, your Client Results
Advocate. Chris: Welcome back to another fun-filled
edition of our podcast, this is podcast number 320. Chuck: 320. I don’t know how to do that in sign language. Chris: 3-2-0. That’s probably not right. As always, we have a tip from our previous
podcast, and our tip is paid social should be part of your content marketing strategy. Chuck: You put all that time into writing
great content, and you want to get some social activity, boosted posts, sponsored ads and
sponsored tweets are the way to go. Chris: Excellent! Please remember we are filming live from Houston,
Texas, and we, us are your friendly local neighborhood — Chris & Chuck: …Top Position Snatchers. Chris: And our mantra is — Chuck: …do not be a douche. Chris: Don’t be a douche, it’s not a good
look. Hey, we have a great article for you today. Once we get into the meat, and what’s the
title of the article? Chuck: So “A 15-Point Checklist to Make Sure
You’re Publishing Worthwhile Content”. Punch in the face to Julia McCoy, she’s like
Senior Editor over there at SEJ and the great folks over at Search Engine Journal. 15-point checklist, right? Make sure you’re publishing good content. Chris: Checklists are just paramount. Chuck: Yeah, checklists work. Chris: If they use them on airplanes to make
sure that you don’t crash, it’s probably good for you also. Chuck: Exactly. Chris: Hey, if you’re in a position to, have
some sort of electrical device, by the way, I’m going to turn mine on “vibrate” because
it rang moments ago. What should they do Chuck? Chuck: You should shiko us. Chris: Shiko! Chuck: That’s a share, like and a follow. And when you do that, make sure you tag us
in it, @eWebResults @BestSEOPodcast. Use the #SEOPodcast, this is number… I almost threw in the wrong figure. 320. Chris: We just don’t do sign language for
the T’s. Chuck: Yeah, exactly. Hit us up, that way, we can follow you back
and do all of our social networking stuff. Chris: Excellent! Hey, if this is the first time you’ve listened
to the podcast, howdy, welcome to the podcast. Chuck: Welcome, glad to have you. Chris: Yes, if you’ve listened to this podcast
before, then you know what we are about to skip. The way this works is, if we don’t get a review
or we don’t get at least 10 shikos: share, like, follows on any one of our platforms,
then we tell you exactly how to write a review. If we do get a review and we get more than
10 shikos: share, like or follows, on any one of our platforms — Chuck: Then we skip this part. Chris: Then we don’t tell you how to write
a review. We will tell you how to shiko us though. It was pretty important. There’s a lot of different platforms you can
use. Facebook.com/– Chuck: eWebResults Chris: Twitter.com/– Chuck: eWebResults Chris: Instagram.com/– Chuck: eWebResults Chris: YouTube.com/– Chuck: eWebResults Chris: And LinkedIn.com/company/– Chuck: eWebResults Chris: All of those will take you to — Chuck: …one of our pages where you can shiko
us, share, like and follow, and the whole concept ladies and gentlemen is engagement. We really want to engage with you, and that’s
how you can engage with us, shiko us. Chris: Alright. If you’re a PHP genius or a WordPress guru,
give us a call, submit an audio résumé. Chuck: We shiko back, let me just throw that
in there for those who were wondering. Chris: Yeah, we shiko back. So our phone number for an audio résumé
is 713-510-7846. If you would like a free website analysis,
you can get a comprehensive website analysis, all you need to do is go to eWebResults.com. Chuck: Click the free website analysis button,
submit your name, email, web address, that sort of stuff, then you’d get a call back
from Chris, he’ll try to get some background info, and we’ll give you a free, keyword:
comprehensive website analysis. Totally worth it, probably got some value
estimated around 1,500 bucks when you price other SEO consultants. For them just to analyze your site and send
you a report, you can pay up to 2k for the quality of the analytics that you’re going
to get for free. Chris: Absolutely. Do we have any Algo Cat today? Chuck: No Algo Cat today. Chris: We do not have any Algorithm Cataclysm. Hey, I do have a little bit of news, I thought
this was interesting. Facebook Messenger, you can actually have
a call with 50 friends at the same time. I think that’s pretty cool. Amazon was posting some revenue, they’re usually
super thin or zero or negative. AWS, so that’s Amazon Web Services, posted
$604 million of income, not profit, but of income. Who know if it’s profit. Chuck: Yeah, AWS has got a lot involved in
it. Chris: It’s pretty comprehensive. We once spent 30 hours on an AWS project. Chuck: The interesting thing about the Facebook
messenger situation is that, you know, they have to compete. So when you consider the Google Hangouts and
things like that, yeah, that’s just Facebook staying in the mix, I totally get it. Chris: Absolutely. Hey, news flash, younger people are more likely
to trust auto driving cars. Chuck: Of course. I was having this conversation at church the
other day about the younger people get, the more reliant on technology they are. And so, millennials and those like that who
can’t even drive yet, when they are of age to drive, — Chris: …they still won’t be able to drive. Chuck: Exactly. And the self-driving cars, like teens these
days expect you to just owe them something, they’re going to be like “why doesn’t this
car drive.” Chris: Yeah, it will be in movie scenes, like
I don’t know what to do. Chuck: The car doesn’t drive. Chris: What do you mean it doesn’t drive itself Chuck: Exactly. So that’s not surprising me at all. Chris: Alright. Do you have a couple? Chuck: I’ve got a big piece of news actually. Chris: Alright, cool. Chuck: You like YouTube ads? Chris: Yeah, they’re my favorite. Yes, thank you for asking Sir. You know why they’re my favorite? Because it actually helps me work on my index
dexterity. Click now to… Chuck: So you want some countdown till they
finally say you can skip this ad now, “click”. Chris: It’s kind of like when you’re pumping
gas, you want to put $5 in your gas, and like… Chuck: So dig this, you may or may not like
this thing. So YouTube is coming up with unskippable 6-second
ads. Chris: Okay, so 6 seconds, good. Unskippable, wow! Chuck: Which is cool, okay, because the first
one that you can skip after 4 seconds. So 6 seconds, I mean, think about a Vine video,
they’re 6 seconds, there’s a lot of data you can put up. Chris: Vining is a social network, right? Chuck: Yeah. Chris: Just checking. Chuck: He wasn’t just checking, he really
knew that. He says Google is rolling out a new ad format
for YouTube which would be short and unskippable. Google in calling these ad units bumper ads
and they would appear just before the videos you watch on your phones or tablets, not on
desktop. It also says recent search has shown that
half of the 18-49 year olds turn their mobile devices the first time they watch a video. So that’s why they’re announcing a new bumper
ads in the 6-second ad format, and of course, sold through AdWords, and it works on a CPM
basis. So get an AdWords, create some 6-second videos
and yeah, run them on YouTube, people can’t even skip them. Chris: Yeah, that’s pretty awesome. Chuck: Yeah, I thought so. Chris: Any other news? Chuck: That’s it. Chris: Alright. Any PITFs? We’ve got this long winded review. Don’t get me wrong, we appreciate it, it’s
actually from Cathie Dunklee-Donnell. I like that name, CD. Chuck: Cathie Dunklee-Donnell Chris: Cathie Dunklee-Donnell, and it is — Chris & Chuck: 5 stars! Chris: It says, “I have a small SEO agency
Ducktoes Computer Services in Calgary, Alberta, Canada and I think your podcast is awesome. I listen to it while I walk around the track
everyday for 10,000 steps. Chuck: My momma’s on that thing, she’s getting
that 10,000 steps every day. Chris: That’s awesome. Chuck: She went to Fitbit. Chris: Punch in the face to Cathie. Chuck: The other day, she ran up and down
the steps till she got her 10,000. Chris: I mean, that works, whatever works. As long as you’re not just sitting there going… Chuck: I know. Chris: Go rockets! Go rockets!. Alright, so “10,000 steps, and it makes the
time go by fast. I listen to my favorite ones again, so I think
about the ideas one more time and really learn them.. You are funny, informative and role model
promotion with your requests for shikes. We all should do that. You reinforce and deepen my knowledge of strategies
I already know but need to use more effectively.. You talk about optimizing landing pages, always
adding fresh content, promoting that content, recirculating content, PPC remarketing and
so much more . After discovering you a month ago, I now have a lot more to talk to my ever
growing amount of clients and this weekend, I am speaking at a WordPress conference about
SEO for Beginners. I’m going to tell all those beginners to listen
to Unknown Secrets.” Punch in the face to you Cathie. Chuck: When was that posted? Chris: That was that posted last week. Chuck: That means the conference was this
week? Chris: Yeah, I think so. Chuck: Cathie, hit us up. Chris: Yeah. Chuck: Whenever you hear this podcast, when
you’re running around the track, when you’re almost hitting 10,000 steps. Chris: Don’t fall. Chuck: Yeah, don’t fall. Chris: We’re going to recommend that you actually
turn off the treadmill and step off when you do this. Chuck: Walking round the track though. Chris: Oh, because in my head, it’s treadmill. I think it’s safe relatively speaking. Chuck: Hit us up is the point. I don’t know where he was going with that
but hit us up, right? Chris: Safety first. Chuck: Because I want to know what WordPress
conference you spoke at and where it was located, right? I work with Matt Mullenweg and the good folks
over at WordPress, so yeah, hit us up, let us know where it was at. Chris: Cool! Alright, next one. This is a bit of a wordsmith that turned this
one in, and the handle is CozLovesBluz, [Phonetic] right? Chuck: So I think that’s what that said, CozLovesBlues
[Phonetic] or CozLovesBluz. [Phonetic] Chris: Okay. What’s Bluz? Chuck: So, I don’t know. I’m stuck there. It’s just blues doesn’t rhyme. Chris: Maybe it’s CuzLuvesBlues. [Phonetic] Chuck: Yeah, I think that’s it. Chris: I’m sorry for that. Alright, so the title is punchy, professional
and packed with profitable wisdom”, and it is — Chris & Chuck: 5 stars! Chris: It says, “these guys will keep you
chuckling but don’t fuzz out. The pace is quick and the content is rich. Plan on hitting the back button several times
on the program, you’ll be glad you did.” And again, she even wrote, — Chris & Chuck: “5 stars”. Chris: So punch in the face to you CozLovesBluz
[Phonetic] Awesome, cool. Chuck: That’s what’s up right there. I wonder how many people hit the back button. They pointed that out, so I don’t know if
that’s typical. Chris: Yeah, if that’s regular. Chuck: Hit us up, let us know. How many people rewind it, right? It might be worth knowing. Chris: Very cool. No more PITFs. Alright, that it the potatoes of our podcast,
it is time to get into the meat. Chuck: So like we said, punch in the face
to Julia McCoy and the good folks over at Search Engine Journal. She posted this article, “A 15 Point Checklist
to Make Sure You’re Publishing Worthwhile Content”. Let me just take a side note to say, look,
you should be publishing worthwhile content. After of course you site’s complete and all
your pages are optimized and you can go down this process of creating blog content, creating
articles and things like that, don’t do that if you’re not going to post worthwhile content. Well, what is worthwhile content? Worthwhile content is content that makes people
engage, content that has value, content that I don’t feel bad after I’ve spent some time
reading it, right? Worthwhile content. So she gets into 15 different points that
you can make sure your content is worthwhile. She starts off by number 1. Chris: Number 1. Chuck: She says are people looking for the
things you’re writing about. Great question, right? Are people looking for the things that you’re
writing about. She says this is probably the most important
question to consider when sitting down to write or handing over a content brief. And look, she’s absolutely right. You must understand, are people even looking
for this, do some research, right? She recommends Google Keyword Tool, I recommend
Google Keyword Tool. Log in. Chris: Or Giggles. Giggles is a good tool as well. Chuck: Figure out what people are looking
for in reference to the topic you want to write about, right? How much search volume is there. More importantly, what secondary phrases,
what kind of variations of the same phrases are people actually searching, because those
are additional terms you can do work with using your content. The key is make sure you do it, right? So figure out if people are actually looking
for what you want to write about and if there isn’t any search volume for it, you may want
to skip it, find something that there is some search volume for. Number 2. Chris: 2. Chuck: She says will people get a take-away
from your post? Great question. What would they take away from it? She says that let the reader go away from
your post with something to do. Give an action item, teach them something,
create that “aha!” moment. The point is don’t let them read this post
and then be like blah, or worse, looking for the same search query that led them to your
post, they means they didn’t find what they were looking for, right? So would what value would they find? So what makes your post different? A new perspective, a new idea? It has to be some sort of value, some sort
of take-away that they can feel enlightened when they leave this post, even if it’s just
the fact that you educated me more, that’s fine. Chris: Reinforce something. Chuck: Exactly. Chris: With a cubic spin. Chuck: There has to be a take-away. Number 3. Chris: 3. Chuck: She says what’s unique about your post? She goes on to say it’s useless just paraphrasing
what others have already said, your post needs to stand out. She’s right. What’s your USP? What’s your unique selling proposition that’s
applicable to your company. Chris: Or just your UP, Unique Position. Chuck: Apply that to your post, right? So whatever it is that your company does in
reference to whatever you’re writing about that’s different from your competitors, highlight
that, shine the light on that because that’s what makes your post unique. Even if maybe you’re an AC guy, we tend to
use that example a lot since we deal with a lot of service industry. Chris: [00:14:25] [Indiscernible] the plumber. It was first like 4 years, it was the plumber. Chuck: But let’s say you’re an AC guy, right? What makes your blog post about installing
a heat pump different from your competitors’ blog post about installing a heat pump, right? Maybe it’s the process in which you do it,
maybe it’s how you calculate whatever, maybe it’s how you have it delivered, maybe it’s
a different instruction from the manufacturer. Chris: How you protect it from rodents or
insects. Chuck: All kinds of stuff that you can add
in there to make yours not only different, but make it stand out. Do that research, take advantage. Number 4. Chris: 4. Chuck: She says fine-tune your headlines. This is a good one, got me to click. She says you also want to come up with a catchy
headline they reels readers in. At the end of the day, headlines are what
people scan by. When I’m going through SEJ to find content,
I scan headlines first, I end up with probably 50 tabs open, and then I scan content which
she’s going to talk a little later, and that drops my tabs down to about 25, and then I
read 25 articles and I pick one. Chris: So what you’re saying is it’s not random. Chuck: No, it’s not random, it’s not random
at all. I wish it was but it’s not. Chris: That would certainly cut the time that
you spend preparing for the podcast. Chuck: Exactly. But the point is fine-tune your headlines,
Like you want to put all the headline that won, it’s usually your title in H1, so you
want to get your keyword in there, but you also want something that has some bait, some
click bait that makes me want to click. Chris: Want to read it, yeah. Chuck: Yeah, makes me want to go a little
bit further, just so it can help you go a little bit further. Number 5. Chris: 5. Chuck: She says clean up the slug. She’s talking about that URL, right. She said by default, referring to WordPress,
the platform dumps every word of your headline right into the slug and that can be put pretty
cluttered. She’s absolutely right, you want to get all
of those prepositions and conjunctions out of there, all of the @ to A’s and all of those
hyphens and all of that. Clean that up, really want to go with your
target key phrase or I’ve also seen practices where people kind of re-title their article
and give the URL of slightly different slug that means the same thing. Great way to kind of cross-optimize for more
than one phrase. Point is clean your slug up, don’t leave the
kind of default setup that WordPress permalink going to do once you add that title. Change it, customize it, optimize it. It’s necessary. Number 6. Chris: 6. Chuck: She says your keyword phrase should
be within the content. Duh! We were talking about writing an article,
we started off saying do some research, so obviously, a keyword should be there. She says the key here is don’t overuse it,
just use it naturally as you write. And that pretty simple. At the end of the day, I’ll say write good
content, focus on the user, then include your key phrase, can’t forget to have your key
phrases in there. And what we talked about earlier in regards
to doing that research and finding all those secondary phrases, those are more terms you
need to include in that content, but it should be there, definitely. Chris: The natural makes me a little bit nervous,
I think it needs to be very intentional, and naturally, including key words in your context
is probably a good place to start, but make sure you’re looking at density and you’re
getting a reasonable and right density for optimization, because if it’s just naturally,
and you naturally use it once, that’s not good. Maybe you weirdo naturally use it 20 times,
depending obviously on how much, and you end up with some 8% density. Use it intentionally not just naturally. Chuck: I think what she was saying here is
that we focus in the content area specifically. So if you’re content, you’re writing a long
form post, 1,000+ words. If you’re just writing that post naturally,
you may not have enough density in there for that key phrase. So Chris is saying write it naturally so you
can talk to your readers, but go back and intentionally get your keywords in there because
it is necessary, especially when you follow steps 4 and 5 which included getting it in
the title and everything else, and getting it in the URL. And then you do that. And then matter of fact, number 7 says are
you using sub-headers, right? So she’s talking about H2, H3, and things
like that which is another place for that keyword. She says sub-headlines break up the flow of
your post. You don’t want the reader to see one massive
block of interrupted text, and she’s right. Sub-headers do more than just that, she’s
absolutely right. They make it easier to read, they’re great
for content organization, they’re great for SEO, great for readability, great for scanability,
subheadings just work. And depending on the amount of content you
have, you should use them regularly. Chris: There is a reason the newspaper has
sub-headings. Chuck: Uses sub-heading, exactly, for everything. Chris: For hundreds of years Chuck: For everything. I mean literally, you think about a newspaper
or above the fold even. Chris: It’s intentional, right? Chuck: You’ll probably see the sub-headings
everywhere. Interesting. Number 8. Chris: 8. Chuck: She says short paragraphs. She says using long paragraphs and justified
text can almost guarantee most of your readers will take one look at the post and back off
and/or bounce, I’m adding that on there. And she’s right. I mean, you’ve got to make it look easy to
absorb, make it easy to engage with, make it easy, even if it’s not easy, even if it
is 2,000 words, right? Break that up with some great spacing, some
high quality images. Chris: Maybe some graphs or charts. Chuck: Yeah, exactly. Pro-tip, and I’ve been seeing this implemented
a lot, go get, go ahead and give me a little statement at the top “it should take you about
2 minutes.” That way, I can just put that in my mind,
okay, the next 2 minutes, I’m going to be reading, versus get halfway through it and
realize this is taking too long. Chris: How long is this going to go? Yeah. Chuck: Then I stop reading and I scroll and
get like oh my God! Chris: I don’t have time for that. Chuck: Exactly, even though I do, but I’d
really don’t. So make the short paragraphs, make it easy
to read, easy to absorb. Number 9. Chris: 9. Chuck: She says post scans can tell the story,
a post scan. So she’s talking about what I just said I
do, when I scan over the post, my scan should really tell me a story. She says that you need to ensure that they
can scan your posts to get an idea of what it’s about, right? So consider this article, 15 points, that’s
15 different sub-headings, plus a main title. And so I was able to click the post because
the title caught me, and began scanning, and I looked at the headings first. Chris: For the 15 points, yes. Chuck: Then I thought about my podcast audience,
like yeah, I could present this to them, they’d get it, we could make this relatable. Then I did that, took me a step further to
start now observing the bullet points, Like oh, she’s got some pretty key points in here,
“print”, article’s done. And that’s because of the subheadings, and
because of the ability to scan this post was made pretty obvious and easy. Be sure to tell the story, and if you’ve got
an long form content like she has here, it’s necessary. Number 10. Chris: 10. Chuck: She says using imagery strategically,
right? Chris: I just mentioned that. Is she listening to this? Chuck: She says use images that communicate
an emotion and pic curiosity, right? So you just don’t want a random image there,
and I added this, use images that reflect what the overall post is about. So if your post is about, I don’t know, baking
your cake, then you should have a picture of a nicely baked cake as your pictured image. Chris: Or someone backing a cake. Chuck: In one of those pictures, exactly. Preferably, speaking of this, they are original
images to it. Chris: Yes. Chuck: You want a stack cake image, you want
to get the cake in your kitchen, with the flour on you, just decorated. That image has way more value than any stack
image you’ll find on Getty or on Google images. Not worth it. And frankly, that could have been news today
because Getty jumping to the lawsuit to sue them, which I almost may get a blank stare
because of that. Because their criteria was the fact that our
images are showing up in the image search. They’ve been showing up in image search since
image search existed, so why are you tripping now. Anyway, number 11. Chris: 11. Chuck: Internal links to relevant and previous
post. Great one Julia. She says look over your post and see if any
phrase is seen relevant to a past post that you’ve published. If so, hyperlink to phrase to that post. Chris: Cross-link. Chuck: Cross linking helps with SEO and engagement,
like it’s just something you have to do. Like people who read that and see that link
will likely click on that link if they’re already engaged with the post, and from an
SEO perspective, just to let the bot know that hey, this page I’m linking to has similar
content, it’s relevant, you’ve just got to do it. It’s one of those SEO things that you’ve just
got to do, when applicable. Don’t cross-link to stuff that’s not necessarily
relevant to that article, right? Now, if you just happen to mention it, then
you need to indicate that, that this link is for this purpose. Number 12. Chris: 12. Chuck: She says the external links to relevant
posts or sites. She says link to authority sites and original
sources. So I’ll say this in regards to out downlinking. Make sure that they’re relevant. Again, if you’re on this AC page when we were
talking about the heat pump, no need for you to link over to Moen Faucets, no need for
you to link over to some competitor. Chris: Siberian mice. Chuck: None of that stuff. If you’re doing a blog post about AC heat
pumps and how you repair them, you may want to link over to, I don’t know, America standard,
one of these manufacturers, you may want to link over to maybe some distributor who you
order parts from. Chris: An EPA study on heat pumps. Chuck: Exactly, a case study on all kinds
of stuff. You want to link over to something that’s
relevant, that’s not a competitor. Those are the types of links you want. Take it a step further, notify that other
site that you linked to them. This is a link building tactic here. You add that post, you put all those content,
you link out, man, hit that contact form on that site with a link to your post, “hey,
just letting you guys know, included a pretty cool link to you guys, check it out”, because
they probably will return it. Number 13. Chris: 13. Chuck: She says defining metadata, right? So now she is kind of talking about some basic
SEO stuff. Matter of fact, the past 4 points were all
really basic SEO stuff. She says defining meta data. She says make sure the meta description is
relevant from your keyword perspective and contains enticing premise that will entice
people to click and read the post. Yeah, some more basic SEO stuff, add a decent
meta description. Ladies and gentlemen, this is not new, this
is something that we’ve preached before, especially in the search results page, that’s your first
opportunity to start selling. So you really want that meta description to
have that effective call to action, to mention that keyword, and we talked about doing like
AdWords and things like that, to kind of test out what that meta description should be,
run your ad campaign and run several ads and link them, let that post be the landing page
frankly. But just to figure out which one of these
ads gets the most clicks and the most engagement, republish that as your meta description. Works all the time. Number 14. Chris: 14. Chuck: She says defining the excerpt. “Excerpt” being that small little piece of
content that’s referring to what the post is about. She says manually define the excerpt and put
whatever you want into it, or copy and paste part of your post into the excerpt. I’m going to suggest you just write a separate
one. Take a few moments and summarize your whole
thing, give me that elevator one-liner about those posts and make that your excerpt. Chris: So she mentioned WordPress earlier. This does then presuppose that you have some
sort of SEO plug-in in WordPress. Chuck: Yes, it does. Because all of them don’t come with excerpts. Chris: Yeah. Chuck: Exactly. Yeah, it’s that, and then it kind of depends
on the theme you’re using. Some themes kind of have the… Chris: Many of them have it built in, it’s
possible. Chuck: But the key is, if you have excerpts,
what you should, if you’re presenting like posts on different pages, excerpts work, they
entice people to click. Chris: Gives you control over what they’re
seeing when they do a search and your article shows up. Chuck: Exactly. Chris: Otherwise, Google’s going to take some
random selection. But they do a pretty good job, but they’re
going to take some random text. Chuck: But if you can control it, control
it. Last one, number 15. Chris: Now here’s a potential pro-tip. What do you think of this, you could actually
say less than 2-minute read time. Chuck: In the excerpts, yeah. Or take it a step further, I don’t know, “learn
how we do AC heat pumps in less than 2 minutes”. right? Chris: Yes. Chuck: So that way, you’ve got an action in
there, you’ve got a keyword in there, you’ve got a benefit to the user all in there, I’d
click it. Number 15. Chris: 15. Chuck: She says where is that call to action,
right? Great way to close the 15 points out, because
every post needs some sort of CTA. Chris: Every post. Chuck: She says just like any good promotional
piece, you need to give your readers something to do, whether that’s subscribe to your email
list, ask them to comment on your post, tell them where they can find more information,
ask them to share your post, or whatever that CTA is, you need to do it. What I said was, maybe instead of asking them
to comment, because somehow it’s getting hard to get people to comment. They just want to read it and they keep it
moving. Take this information, they don’t really want
to share it. Ask a question. More importantly, ask a question that leads
to a comment, “how did you repair your AC heat pump”, “what manufacturer did you use
for your AC heat pump”, “did your heat pump do this”, those sort of deals. And when you close out your post that way,
and the very next thing is a comment field, I’d probably answer that question. Chris: Here’s a pro-tip for pages, some of
the articles that are already getting good traffic. Chuck: Go back and add a [00:28:10] [Indiscernible] Chris: Or change out your CTA, do some A/B
testing which is very simple, like this week, like me on Facebook or share it on whatever,
then see which one works best. Chuck: Exactly. So yeah, punch in the face to Julia McCoy. She says “A 15-Point Checklist to Make Sure
You’re Publishing Worthwhile Content”, all great points, a lot of that basic SEO stuff,
all necessary when publishing content. Chris: And we’ll say for the title of the
article, those last probably aren’t relevant. So checklist to make sure you’re publishing
worthwhile content, really the last 3 or 4 were how to make sure that content gets found,
right? So defining metadata is not necessary for
publishing worthwhile content, it’s necessary for getting it found. Chuck: For getting engagement from it, yeah. Chris: Right. But it’s not necessary to publish worthwhile
content. Chuck: Yeah. I can dig it. Chris: By the way, we’re SEO’ers. so we get
it, like yes, you shouldn’t bother making publish-worthy content unless you’re going
to SEO it. Chuck: Exactly, which is why they kind of
go together. Chris: Absolutely. Chuck: I totally get it. Punch in the face to Julia, great article. Chris: PITF! PITF! So do we have any “what” news? Chuck: No, no “what” news. Chris: We do not have any “what” news. Alright. So if you’re looking to grow your business
with the largest simplest marketing tool on the planet. Chuck: The internet. Chris: Call eWebResults for increased revenue
in your business. Our phone number is 713-592-6724. If you have a referral, that’s somebody who’s
interested in kind of any aspect of internet marketing. Chuck: Website design, social media marketing,
newsletter marketing, pay per click management, search engine optimization, hit us up. Chris: Any of those. Send them over to us, they pay their bill,
we pay you. And then finally, we were filmed live at 5999,
West 34th Street, Suite 106, Houston, Texas, 77092. A transcript, video, and audio of our podcast
are available on our website, eWebResults.com. We are the number 1 SEO internet marketing
podcast on iTunes, that is because of you, you, you, you over there, way over there,
with listeners in more than 83 different countries. Thank you guys for making us the most popular
internet marketing podcast. Until the next podcast, my name is Chris Burres. Chuck: Charles Lewis. Chris: Bye-bye for now.

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