Best SEO Podcast 313 – Don’t Fall for these SEO Lies

By | August 10, 2019


2016-03-04 Podcast 313 Chris: Hi and welcome to the SEO Podcast Unknown
Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults. Chuck: I am Charles Lewis, your Client Results
Advocate. Chris: Welcome back to another fun-filled
edition of our podcast, this is podcast number — Chris & Chuck: …313. Chris: Boom! As always, we have a tip from our previous
podcast, and today our tip is double opt-ins have a significantly higher open rate. Chuck: Look, if they’re double opt-ins, that
means they’re really interested and they’ll likely open it when you send it. Chris: Boom! Higher open rate. Alright, so please remember, we are filming
live from Houston, Texas and we are your friendly local neighborhood — Chris & Chuck: Top Position Snatchers! Chris: That was a little painful. Chuck: I heard you kind of stretching, yeah. D not be a douche. Chris: Do not be a douche. Chuck: That’s our mantra and it is not a good
look. Chris: It is a horrible look. We’re going to be talking “Don’t Be Sucked
In By — Chris & Chuck: #SEOLies. Chuck: So punch in the face to Lucinda Watrous. Chris: PTIF! PTIF! Chuck: Posted that article on Search Engine
Journal. Don’t Be Sucked in by SEO Lies. So we’ll dig into that a little bit later. Chris: We’ll get right into that, we’ve got
to do a little bit of potato work here, and if you can, if you have some sort of device,
we ask you to tweet. Chuck: Yes, a device like this or maybe one
like that. Chris: By the way, we don’t get that many
people tweet, so maybe there is this misunderstanding that if you’re listening to a recording of
this, yes. Chris & Chuck: We still want you to tweet. Chris: If you’re watching a video recording
of this, we still want you to tweet, and this is what you should tweet. Chuck: Yes, tweet us, right? Make sure this is #SEOPodcast, use that, tag
the number #313 so we’ll know which one you’re listening to or watching. Tag us in it, @eWebResults @BestSEOPodcast,
that way, we can follow you back and do all of our social networking stuff. Chris: And we can shike you. Chuck: Yeah, we can shikow. Chris: Shikow, yes. Shikow you. Chuck: Shikow, share or like and a follow. Chris: Share or like, follow. If this is the first time you’ve listened
to this podcast, howdy, welcome to the podcast. Chuck: We’re glad to have you. Chris: We’re in Texas. Chuck: Appreciate you coming. Chris: We do say howdy? Chuck: We say stuff like appreciate having
y’all. Chris: Y’all have a good time now, you hear? Y’all come back now, I’ll save that for the
end. So if you’ve listened to this podcast before,
you know what you’re about to skip, and the way we skip normally, we will tell you how
to leave us a review. If we get 10 shikows on any one of our platforms,
and we get a review, then we don’t tell you that. Chuck: Then we skip the segment. That segment usually takes about 3 minutes. So we just skip it. Chris: Yeah. We just skip it altogether. What we do do though is advise you as to where
you can connect with us. If you want to shikow us, we’ve got to give
you ways to do that. Chuck: Yeah. Chris: And those ways are Facebook.com/– Chuck: eWebResults Chris: Instagram.com/– Chuck: eWebResults Chris: Twitter.com/– Chuck: eWebResults Chris: YouTube.com/– Chuck: eWebResults Chris: I think there’s one more which is LinkedIn.com/company/– Chuck: eWebResults Chris: All of those will allow you to shikow
us. Chuck: Yeah, we probably cut it through in
Periscope, I just don’t know if they have a profile like that. Chris: If it’s separated or if it’s the Twitter
one. Yeah, we are actually Periscoping real time. Chuck: Like right now, right now. Chris: And that’s connected to our best SEO
Podcast Twitter account. Let’s see… Hey, if you’re a PHP genius or a WordPress
guru, we’re probably looking for you. Chuck: Hit us up. Chris: Give us an audio résumé by calling
713-510-7846. If you would like a free, comprehensive website
rank analysis. Chuck: Keyword – comprehensive. Chris: Yes, you can get that. All you need to do is go to eWebResults.com,
you will find the form, you will fill it out and we will get to you. If you’re in a rush, please go ahead and give
us a call. Chuck: Hit us up. Chris: Do we have any Algo Cats today? Chuck: I do have some Algo Cats today. Chris: It’s time for the favorite segment
of the show, Chris & Chuck: The Algorithm Cataclysm pfftttt… Chuck: Yeah, so I do have some Cataclysm. So this Cataclysm is in regards to the paid
ads and the changes that Google’s been making. Chris: Alright. Chuck: So remember a couple of weeks ago,
we talked about Cataclysm was that they were removing side paid ads, right? Chris: It’s gone. Chuck: It’s out of there. And they’re saying that area is really going
to be feature for PLAs or product listing ads, right? But the debate was how many paid ads are they
going to show at the top, is it going to be 1, is it going to be 3, sometimes 4? Well, over the last 2 weeks, it’s been default,
4, every search I’ve done has 4. Read it on their site today that 46% of the
most recent searches all displayed 4. So the trend is that they’re going to be 4
paid ads at the top, 3 paid ads at the bottom, that’s 7 paid ads on the first page of Google
that you’ve got to compete for. Work on that quality score, work on those
landing pages, work on your ads because competition is going up. Chris: Competition is going up. Hey, I’ve got a little bit of news. Chuck: Okay, I’ve got some news too. Chris: Google auto-drive car had their first
accident caused by them, so they’ve had a number of accidents, this is the first one
caused by them. Apparently, it made a bad decision about pulling
out in front of a bus assuming the bus would slow down. So they are adjusting the algorithm to know
that — Chuck: …it knows how fast the bus is going? Chris: No, it knew how fast, it made assumptions
about whether it’s going to slow down or not. So larger vehicles don’t slow down as much. Chuck: Yeah, they honk, tear your frontend
up. Chris: Scrape off a Google bumper. I thought this was interesting, I didn’t realize
this, the large airplane. Chuck: Imagine the bus driver, he’s like “man! There’s nobody driving that car.” Chris: “There was an occupant in the right
spot.” Chuck: The occupant should have hit the manual
override, but like buses don’t slow down, duh! Chris: I know what you’re thinking and it’s
wrong. So the A350 which is a large aircraft, a thousand
of the parts on that plane are printed. You know the 3D printing parts? Chuck: Really? Chris: Yeah, how cool is that? Chuck: I mean what parts? Chris: Handles. Chuck: Okay. Chris: Not the engines. Chuck: Like the seat belt holder, like okay. Chris: Like first, I’m concerned about safety. Chuck: Yeah. Chris: Second, hopefully, it saves them money. So I thought that was pretty cool. Chuck: Okay, yeah, I can see, everything being
plastic handles, trays, all of that other stuff. Yeah, why not save money and print it yourself. Chris: Yeah, and apparently, it was born out
of they were having delivery challenges. Chuck: We’re just going to print them! Chris: Like we’ll print them all ourselves,
like cancel the order. Chuck: That’s what’s up. Punch in the face to technology for solving
problems. Chris: Yeah, you guys can’t get your act together,
can’t give us a miserly 10,000 handles, we’re going to print them. Chuck: Yeah, we’re just going to print them. Chris: Jane, in the printing department, we
need 10,000 handles by tomorrow please. So Google is now geolocating the right to
be forgotten link. So this is out of the UK, they’ve decided
you have the right to be forgotten, so if something happened to you a long time ago
or it’s kind of irrelevant information and then there was one other category. So what Google had implemented is the right
to be forgotten, so they would kind of obfuscate the link. Chuck: Yeah, to remove it from the search
results. Chris: Right. They were only doing that on .co.uk and one
other. So the workaround was if you’re in the UK
and you went directly to google.com, that didn’t exist. Chuck: You’ll still see the content. Chris: So they finally started geolocating. So if you’re in the UK. Chuck: So now, it doesn’t matter where you’re
at, they’re basically removing that content. Chris: Well, it doesn’t matter which Google
version, you use, if you’re in the UK — Chuck: …it’s going to be gone. Chris: It’s going to be gone. So you know, whatever. Chuck: Yeah, just frankly Google, you should
make it global. I mean, I get it. You may not want to remove those results from
the search index for everybody, but I mean, if they want to be forgotten, then they have
that right. Chris: So the issue is they have that right
in the UK, they haven’t made that here and in some other places. Chuck: They don’t have that right here in
the States. Chris: So kind of interesting. Did you have any news before I hopped into… Chuck: A little bit of news. So we can stick to the news. According to Search Engine Land, this almost
could have been Algo Cats too. So Google added the ability to search for
animal noises. Chris: Okay. Chuck: Cool! It’s actually a pretty cool stuff. So if you go to Google and you do a desktop
or mobile search, you can listen to the sounds of 19 different animals including monkeys,
cats, cows, ducks, elephants, horses, lions, moose, owls, pigs, raccoons, roosters, sheep,
tigers, turkeys, turtles, a whale, humpback whale, and the bowhead whale, by the way,
they’re 2 different things obviously, the wolf and the zebra. I’m almost tempted to do it here but it’s
cool, and I looked it up, it actually looks kind of cool. You search animal noises, they give you a
carousel. Chris: Oh, that’s kind of cool. Chuck: With icons of each of the animals you
click on and it plays the noise. Where was that at when I was in school. This is like a Google version of the pudding
pin. Chris: Yeah, the farmer. Chuck: Yeah, exactly, some other news. Chris: By the way, I was unaware that turtles
make noise. Chuck: Yeah, it’s probably worth doing it
just for that. Chris: What noise does a turtle make other
than like the shell scraping on the ground as it tries to move slowly. Chuck: And I just keep picturing the tortoise
and the hare race, how slow it is. Chris: Oh yeah, it’s probably a Bugs Bunny
voice of a turtle. Chuck: Exactly. So our Algo Cats was about the removal of
paid ads. Chris: Right. Chuck: So Google kind of released a statement
about what they thought about that. So dig this, and this is from Search Engine
Journal quoting Google. They said, “ultimately, we are making this
update to improve the user experience on Google search and to make that experience consistent
across desktop, tabs and in mobile. In fact, majority of our searches happen on
mobile these days which has no right hand side ads.” Chris: Hmmm, okay. Chuck: It is what it is, so makes sense. It was kind of obvious Google, I was looking
for the real ads, so like we want to drive up [00:10:05] [Indiscernible] increase the
competition so we could charge more per click but they don’t want to come out and say this. Chris: But the beauty is they don’t even have
to say we can charge more per click because it’s an open bidding system, so you guys can
cause each other to charge more. Chuck: To pay more. Exactly. Chris: Simple law of supply and demand. Chuck: Exactly. Chris: I’m really glad we had Algo Cats today
because of this review. This is from Sarah Deville [Phonetic] Chuck: Sarah Deville [Phonetic] Chris: Punch in the face to Sarah Deville
[Phonetic] Chuck: We don’t punch girls but punch in the
face. Chris: Yeah. This one is — Chris & Chuck: 5 stars! Chris: Wow! I can barely do that. “I discovered your podcast several weeks ago. My 10-year old son and I listen to your podcast
on Stitcher and we’re now hooked. I’m a real estate Marketing Virtual Assistant,
Triangle Reva. I listened to a number of podcasts to help
me stay on top of news and info across real estate and marketing. Your podcast has become my go-to for SEO.” Chuck: Go-to for SEO. Chris: “I know that you will cover the latest
SEO news and an interesting helpful article. This lets me focus on my business and clients
instead of reading a seemingly endless number of SEO blog posts every week.” Chuck: Because there’s tons of them. Chris: Yeah. “The podcasts are the perfect link for us
to listen to in the car.” Chuck: 30 minutes. Chris: “And the fast pace keeps us interested,
plus my son especially loves your Algo Cats segment 🙂 Thank you for your awesome SEO
podcasts.” Chuck: Punch in the face to you. Chris: Sarah Deville [Phonetic] punch in the
face to you and to your 10-year old son. Chuck: Yeah, punch in the face to you also. Chris: We shouldn’t punch small children,
but we’re doing it. Chuck: It’s a good thing. Chris: It’s a good thing. Chuck: That’s what’s up, that way we can help
you. Chris: Next is from Melony Phillips, and this
one is — Chris & Chuck: 5 stars! Chris: “We have recently found you from the
UK, loving the podcast, I have a quick question about social media.” Chuck: Not a question. Chris: “If you create a blog post, would you
post your content and image from the blog post into Facebook, GPlus, etc., or would
you add a link to your blog post along with a line of text on there to make people leave
social media to visit your blog. Which is the best way? Charles is uber-cool, keep up the great work”,
and she must have gotten tired because she didn’t say anything about me. In that blank space, you can almost see like
Chris is good also. Chuck: Hold on, dab on Melony for being Uber
cool right there, so dig that. Punch in the face to you Melony, thanks for
tuning in, awesome question and we’ll get right to the point. No, do not do that. Instead, make sure you’re using, let’s say
if you’re using WordPress for example and you created this great blog post that has
all this awesome content and it’s written well, that featured image, if it’s the correct
size, or if you’re using something like open graph plug-in or something like that, it will
be the image that will show up in Facebook when you post it because it’s associated with
that link, with that URL. So do it that way. Now, if you want to add to that, I will suggest
that you summarize your blog in maybe 2-3 lines, and use that as the summary supporting
text for your link and image. Chris: Or like an attractive question. Chuck: Exactly, maybe a question that addresses
some of the content you talked about, maybe even a reworded version of the same title
just in a different way that will still maybe serve as some click bait or something like
that, and then [00:13:28] [Indiscernible] repeat on Facebook, on Twitter, especially
on LinkedIn, blog posts do well on LinkedIn, and then take this pro-tip, take that same
image that you’re talking about, put your title on that image, almost make a [00:13:43]
[Indiscernible] if you will, then use it on Instagram too. Hopefully, that will work for you. Chris: Great! Punch in the face to you, thanks for the question
and we did say 5 stars, that was actually just a question. Chuck: 5 star question. Chris: It was a 5 star question, that’s what
I was going to say. Chuck: Definitely an uber-cool 5 star answer
though. I’m taking it. Chris: Keep track, like the text keep compiling
up on me, I’ve got like 1 or 2. Chuck: Yeah, over the course of 313, yeah,
I’m killing you right about now. Chris: Yeah. I’ve reconciled myself, that’s the wrong word,
to second place, good thing there’s only 2 of us. Might be 3rd soon. I don’t know, we could do pulse count, I might
end up there. Alright, so that is the potatoes of our podcast,
it is time to get into the meat. Chuck: Yeah, and like we said, punch in the
face to Lucinda, Lucinda Watrous, hopefully I’m pronouncing that right, I’m sorry if I’m
not. She posted this article on Search Engine Journal,
she says “Don’t Be Sucked In By SEO Lies.” Definitely click bait title, made me click,
and then the reason I’m presenting this to you guys today is because everybody has an
opinion, and this is her opinion on what SEO lies are, more importantly, from an agency. So it kind of really affected us because we’re
an agency. So I wanted to dive in. I will say that I did post a comment disagreeing
with a couple of these points, and so, let’s get started. She starts off by saying at number 1. She says “we don’t need experience in your
industry”, and this is an SEO lie that she says people say, agencies say, that we don’t
need experience in your industry. She goes on to say look for a company look
for a company that specializes in helping companies like yours. You can use an agency that doesn’t have
much of a clue about the kind of work you do or what your audience wants to hear, and
they can do a good job based on your guidance and research, but it won’t have quite the
same “oomph” to it. Maybe, right? I get what you’re saying Lucinda, but I disagree
only because SEO takes time, SEO takes months. If SEO was a really quick deal where you could
do it once and then forget it, then yeah, you probably should use somebody who focuses
on what you do, but for the simple fact that SEO could take anywhere from 3-6-9-12 months
or longer, depending on your industry or how old your site is or how new your company is
and all sorts of other things, then working with an agency that just has a level of expertise
about SEO, who knows the rights and the wrongs, the pros and the cons, then that could actually
be better. Why is that? As long as we keep an open flow of communication,
we talk every week, we talk every month, we constantly email each other, then it only
takes me a good 90 days to understand your industry. Chris: And what we need to focus on for your
industry. Chuck: Exactly, and we can generate optimum
results because it’s an agency, because we have the resources, we have the extra support,
we have the things to get things done a little bit faster and a little bit more effective. So don’t buy into the “need to be a specialist
in your industry”, I get it, because there are some industries where yeah, you’ll definitely
want a specialist handling this, I don’t know if SEO is one of those. Chris: I think like restaurants, SEO for restaurants,
right? Because it’s so lean in terms of what you
can do, I think there’s value in using somebody who does SEO or internet marketing in general
and specifically restaurants because there’s a lot of new answers, a lot of platforms that
are specific to them. Chuck: Number 2. Chris: 2. Chuck: She says “we guarantee number 1 ranking
in Google”, that’s a lie, yeah, and I agree with her. Anybody who says that, run. She says matter of fact, a 2013 study showed
that 91.5% of all traffic goes to Page 1, 4.8% goes to Page 2, and 1.1% goes to Page
3. She says if someone guarantees a number 1
ranking Google, run fast in the other direction, no SEO company can promise this to any client
and she’s right. She’s absolutely right, Google controls the
search rankings, you can’t guarantee a number 1 ranking. So we don’t. We do guarantee results though. Chris: Absolutely. Chuck: And it’s probably worth us taking some
time to kind of explain the difference so you guys don’t run off and say they just said
they can guarantee number 1 ranking because we can’t, because we can’t control how fast
you get there, we can’t control when you get there, we can control, however, what we do,
and we’ve proven that what we do tends to generate great results. We also know that if you get a certain set
of traffic already, and then we implement what we do, then you will get some results. Chris: Better results. Chuck: So our guarantee is that you will get
calls, that you will get form submissions, that you will get engagement. Chris: And better placement. Chuck: Yeah, and better placement, because
that’s what we’re working for, but guaranteeing you first page, no. Chris: Or first position. Chuck: Can’t do it because nobody can. Chris: Yeah, except for Google and they don’t
do what we do. Chuck: Exactly, ironically. Chris: Number 3. Chuck: Number 3. She says we can fix your SEO in a month. An SEO company tells you that — Chris: …run! Chuck: Like number 2, run the other direction
extremely fast. Chris: Don’t run, just call us. Chuck: Yeah, call us or walk away and give
them the James Harden look, like really? But she says SEO requires ongoing monitoring
and adjustments to strategy based on what you see happening. She says Google is constantly updating their
algorithms to better improve services for their customers as we’ve seen in the past
with Penguin, Panda and various updates. And again, she’s correct again. SEO takes time, it takes way longer than 1
month, kind of like what I was saying earlier. If you’re a brand new industry or a brand
new site into a very competitive industry, prepare for the long haul. You’re doing something white collar, like,
I don’t know, accounting, a lawyer, or something like that, yeah, bring your sleeping bags,
it’s going to take some time. Maybe you’re a new service, or a service provider
but you’re in a place like Houston where it gets really, really hot and you do AC, guess
what? Chris: There’s a lot of competition. Chuck: It’s just going to take some time,
there’s a ton of competition. So depending on your level of competition,
how new your industry is, how old your site is. You’ve got a brand new domain name, yeah,
it’s just going to take some time. It would never take just 1 month. Now, let me say this, similar to that guarantee,
you can get results in one month. You know, if you’re already getting traffic,
you’re already getting the consistent flow of people to your site, then maybe you just
had the wrong page ranking or maybe that content on that page isn’t worded right, or maybe
the CTAs and other elements on that page aren’t setting the pace to convert. Chris: Yeah, or doesn’t exist or aren’t in
the right spot. Chuck: Exactly, so we can get you some results
in 1 month, but we won’t necessarily optimize your site and get your ranking better in 1
month, this ain’t going to happen. Number 4. Chris: 4. Chuck: She says lie number 4, the SEO lies
that people tell, “outreach is the answer.” She’s talking about outreach like if you’re
a local business and you’re dealing with like a national business. Matter of fact, she says that a kitchen and
bath design company operating in a small local area, it doesn’t make sense for a national
outreach, right? She says what good will it do to feature a
business that possibly can’t have a national reach on a major niche site like HGTV. I disagree Lucinda, I disagree wholeheartedly,
and main reason is because well, first of, from SEO perspective — Chris: …that’s a great backlink. Chuck: That’s an awesome backlink. Chris: By the way, I’m going to throw this
out Lucinda, if you have access to HGTV backlinks, let us know, we’ll gladly take advantage of
those for clients. Chuck: Yeah, so you can get a relevant backlink
from any major national company like that, especially if it’s relevant to what you do
on a local level, hop n it, jump on it, take full advantage of it. Secondly, maybe you do do kitchen and bath
designs, but maybe all of my clients love watching HGTV, then if they see my ad there,
they see my little guest blog post on their site, they see “sold!” Chris: Sold! Chuck: My expertness. Chris: I like it! Chuck: Expertness went up a whole new level,
my ability to close that conversion went up to a whole next level because I’m being referenced
on this national brand. Chris: HGTV. Chuck: That they trust, that they watch, that
they follow. So I’m going to disagree with that, I think
local companies can definitely benefit from a national outreach especially in the service
providing situation. Chris: Now, having said that, should you spend
that much time on national outreach? Chuck: No, absolutely not. Chris: Some, or maybe little. Chuck: It depends on how hard that link is
to get. Like if it’s a minor use of resources, go
after it, don’t disregard it. Chris: Do it. And that’s probably what she was addressing
but man, I would say you should keep that in mind. Chuck: Yeah, she did say “hence, SEO budget
is better spent on other strategies.” Maybe, it just depends, I don’t know, it may
be worth pursuing that HGTV link if you do bathroom remodels. Just saying. Number 5. Chris: 5. Chuck: She says “your best content belongs
on your website.” It’s another interesting one. Chris: She’s saying that’s a lie. Chuck: Yeah, she’s saying that’s a lie that
your best content belongs on your website. I know, that’s called the side eye right there. She says “but sometimes, it’s a good idea
to use that stellar content on a niche website that will draw traffic.” I guess that’s kind of like putting your bathroom
remodel content on HGTV. Chris: On HGTV, right. Chuck: Just saying, and I get the point. That’s what she’s saying. Sometimes, you should do that. Chris: By the way, it will have to be your
best content to be on HGTV. Chuck: It has to be your best content. So I think what I would say here is it depends
on your company, it depends on the agency you’re dealing with, how fast can you create
great content? If creating great content isn’t an issue,
then yeah, post some of that content on some other sites. But if you struggle to come up with content,
like you use all of your resources to come up with this video, to come up with this blog
post, put it on your domain and then share it. So kind of gauge where you’re at as a company
to determine where you’re going to place that content. Number 6. Chris: 6. Chuck: She says lie number 6, “SEO is all
you need.” Boo! She says “good agencies will go beyond the
basics of SEO from the keywords, meta descriptions and tags, to help you develop a full-fledged
strategy that could include a unique blend of: pay-per-click (PPC) ads, content marketing,
social media, and other tactics.” She’s right, I totally agree with this one. Chris: Cosign! Chuck: Correctamundo! We totally believe that it takes all of that,
a holistic approach to internet marketing. SEO is just kind of the foundation, SEO is
just, you have to be optimized. Chris: Our smallest package is SEO and PPC,
and we’re considering dropping it, right? So that you’re taking advantage of other components. Chuck: Yeah, because the next package has
like SEO, PPC, social, newsletters and things like that, but we realized that it really
takes all of that. Matter of fact, what I added was that SEO
and PPC work well together. People tend to get a higher click-through
on their organic ads just because they see a paid ad. Chris: Twice, yeah. Chuck: It definitely helps with branding. Here’s another one. Content marketing and social media, it’s kind
of “go-together.” If you’re creating this great blog content
like we talked about — Chris: …you need to get it out there. Chuck: You have to share it, you have to tweet
it, you have to Facebook it. So all of these things go together. So any company telling you SEO is all you
need, run the other direction because that will not be accurate. Lie number 7. Chris: 7. Chuck: This is the last one. She says “you can’t do it yourself.” Now she’s talking to the individual who’s
maybe talking to an agency and the agency has told her a lie and told him “you can’t
do it yourself.” She says “yes, you can, it may take you a
bit longer and you may not get the results a quality agency can provide, but just by
landing here at SEJ, you’re on the right track to learning the skills that help you on your
SEO journey.” Chris: I agree with that. Chuck: But not really. Chris: Change SEJ with this podcast. Chuck: The SEO podcast. Kind of, but not really, right? And I say that because we had a client who
frequented SEO Moz, SEO Journals, Search Engine Watch, Search Engine Roundtable, she went
to everything and always flooded me with articles which by the way, I had already reviewed because
I do this weekly, and wanted to more importantly implement every single thing that she read
that she perceived was value or the correct. And a lot of times, that just won’t work. What works for one industry may not work for
your industry. What works for one locality may not work for
your locality. What works for them may not necessarily work
for you, and if you don’t have the expertise, the experience, the know-how, the database
of clients to try these things on, then you could be setting yourself up for algorithm
penalties, you could be doing all sorts of things because you just don’t know. Worst case scenario, you get hit with an over-optimization
penalty because you’ve tried everything. So I think it’s key to have someone who can
hold you accountable, like hey, we’ve tried that, that didn’t work for this type of industry
and here’s why. Chris: Yeah, experience counts. Chuck: It will work great over here and here’s
why, or matter of fact, here are the things we’ve already done which is kind of enough,
we don’t want to do much more because we don’t want to get penalized. So I would definitely say don’t forsake the
experience that comes with all that knowledge. Yes, you can go out and find all kinds of
articles and all kinds of content about doing SEO yourself. If you listen to 313 podcasts, you will be
an expert, but, if you haven’t done it on several websites over the course of some years,
then you may not have the experience to qualify your expertness, that word again. Chris: Here we go. Chuck: So I would say, [00:27:33] [Indiscernible]
try to do it yourself, at lease consult with some experts first. Chris: That certainly applies if you’re in
a very non-competitive industry. Chuck: Yeah, you’re non-competitive and it’s
your personal site and maybe you have low competition and things like that, then absolutely,
do it yourself, and you’ll probably do well. Chris: But if it’s competitive — Chuck: …it’s going to suck. So Lucinda, great article. Chris: Punch in the face to Lucinda. Chuck: I commented, I appreciate your comments. If you watch this and you read my comments
on your post, hit me back, let me know what you think about number 1, and number 4 and
number 7 particularly. Punch in the face to you though. Chris: Very cool! Alright, do we have any “what!”? Chuck: Do I have any “what!”? I don’t think so. No, no “what!” news. Chris: Alright, we do not have any blank stare
of “what!” news. Hey, if you’re looking to grow your business
with the largest, simplest marketing tool on the planet. Chuck: The internet. Chris: Call eWebResults for increased revenue
in your business, 713-592-6724. If you have a referral, that’s somebody who’s
interested in any aspect of internet marketing, that will be website design, social media,
SEO, Pay Per Click. Chuck: SEO, Pay per Click, email marketing. Chris: Send them to us, they pay their bill,
we pay you. We’ve got a great structure in place for our
referral program. Please remember, we were filmed live at 5999,
West 34th Street, Suite 106, Houston, Texas, 77092. A transcript and video of this podcast are
available on our website. Didn’t we add something, I apparently forgot. Chuck: A transcript, video. Chris: Are available on our website eWebResults.com. We’ll figure it out maybe. Chuck: There is something else. Chris: There is something that’s supposed
to be there. Chuck: Oh, and the audio. Chris: And the audio can be found at eWebResults.com. Thank you guys for making us the most popular
internet marketing podcast on iTunes, that is because of all of you. Chuck: You all. Y’all. Chris: Y’all. Chuck: That’s like [00:29:27] [Indiscernible] Chris: So until the next podcast, my name
is Chris Burres. Chuck: I am Charles Lewis. Chris: Y’all come back now, you hear? Chuck: Yeah, here you go, that’s what he said.

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