Best SEO Podcast 312 – Don’t Make These Email Marketing Mistakes

By | August 10, 2019


2016-02-26 Podcast 312 Chris: Hi and welcome to the SEO Podcast Unknown
Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults. Chuck: I am Charles Lewis, your Client Results
Advocate. Chris: Welcome back to another fun-filled
edition of our podcast, this is podcast number — Chris & Chuck: …312. Chris: Also known as 312. Chuck: It’s like right before 313. Chris: Alright, before 313. As always, we do have a tip from our previous
podcast, and our tip is use emotional triggers to enhance your CTAs. Chuck: Anytime you can add emotion like, I
don’t know, fear of missing out or while supplies last, you’ll likely increase your click-throughs,
take advantage. Chris: The tip. Alright, please remember, we are filming live
from Houston, Texas, and we are your friendly local neighborhood — Chris & Chuck: …Top Position Snatchers. Chris: And our mantra is — Chuck: …do not be a douche. Chris: Don’t be a douche, it’s a really bad
look for you. Chuck: Yeah, like it’s really not a good look. Chris: It looks like you’ve got 2 articles
today, that makes me a little nervous. Chuck: No, it’s actually 1 article, one article
man! I want to give a punch in the face to Alex,
Alex Bashinsky, he says 9 Reasons Your Email Marketing Campaign Failed And How To Fix It. Chris: Okay. Chuck: So we’ll check out these 9 reasons
and see what he’s talking about. Chris: We all have an email marketing campaign
that has failed. Chuck: Exactly. Chris: So we’ll kind of cross reference those. Hey, if you are in a position to, and you
have some sort of electronic device. Chuck: Device, or I don’t know, a watch maybe
or something like that, make sure you tweet us, tweet us using the #SEOPodcast, this is
number 312. Tag us in it @BestSEOPodcast @eWebResults. That way, we can follow you back and do all
of our social networking stuff. Chris: Excellent. So if this is the first time you’ve listened
to our podcast, howdy? Chuck: Welcome. Chris: Welcome to the podcast, we are glad
you could join us. Chuck: Glad to have you. Chris: And if you’ve listened to this podcast
before, you know what we are about to skip. We barely made it on one of our platforms. They were all low except for one that really
kind of stood out. So basically, what we do is we’ll tell you
how to leave us a review if we don’t get a review and if we don’t get at least 10 shikes
or shikos. Chuck: Yeah, 10 shikos. Chris: Yeah, shikos, share, like and follows,
or follows, it’s probably like “or”. Chuck: No, it’s “and”, that includes a whole
different platform. Chris: So if we get 10 shikos across the platforms
individually, on a platform, and we get a review. Chuck: Then we skip this next part. Chris: We’ll skip that part. So we’re going to skip it. We’re just going to get right to it, we will
tell you how you can shiko us though. Chuck: Yeah, definitely. Chris: It’s really easy. YouTube.com/– Chuck: eWebResults Chris: Facebook.com/– Chuck: eWebResults Chris: Instagram.com/– Chuck: eWebResults Chris: YouTube.com/– Chuck: eWebResults Chris: LinkedIn.com/company/– Chuck: eWebResults Chris: All of those will actually get you
to a place where you can shiko us. Chuck: Yeah, and by the way LinkedIn, you
all should have that automatically redirect if somebody happens to leave company out. Just saying. Chris: Yeah. Hey, if you are a PHP genius or a WordPress
guru, we’re probably looking for you. Go ahead and submit an audio résumé 713-510-7846. If you’re interested in a free website analysis,
it’s not just a free website analysis, it’s a comprehensive website analysis. Chuck: Yeah, very intuitive, very comprehensive,
extremely long, it actually is so intuitive and comprehensive that it requires a phone
call first. Chris: We talk about. Chuck: Just so we can identify what your challenges
are, what you’re looking to accomplish, and then, analyze your site to see how close you
are to that goal or how far you are away from that goal. Chris: And if you want one of those, all you
have to do is go to our website eWebResults.com and you will find a place to submit for your
free website analysis. It’s not time for the favorite segment of
the program, — Chris & Chuck: The Algorithm Cataclysm, pfftttt… Chuck: Our Periscope people even got that. Chris: Yeah, I think they got a little shake
up there. Chuck: So they got a little bit of that as
well. So dig this Algo Cats, this is probably on
a 10-poing rector scale, this is only rated 9.2, right? I think this is huge. Chris: That’s assuming true rector exponential
scale. Chuck: Yeah, exactly, and reason this is so
big is because again, this particular Algorithm Cataclysm today affects the search engine
results page, right? So we all know the basic search engine page,
right? 3 ads across the top, 9 ads down the side,
another 3 paid ads at the bottom, 3 pegged local pack, 10 organic listings in the middle,
right? Like 23 listings on the first page of that
search result. Chris: Right. Chuck: Not anymore. Chris: Not anymore! Chuck: Really sucks for all our paid ads and
sponsored ads in regards to Google AdWords. They are removing the whole right column. Let me say that again, they are removing the
whole right column of sponsored ads Chris: The whole thing, yes. Chuck: The whole thing. Now, what this actually does do, there’s a
couple of things. There’s some pros and cons to both. Some of the pros are only for people who are
selling products, right? So if you are selling products and you’re
using PLAs or those product listing ads, then you’re in Google Merchant Center and all of
that, then they’ve actually created more space to feature more products and get faster click-throughs
for you. So punch in the face to you, that’s going
to work out well. However, if you are not selling products and
maybe you’re using that for just say lead generation, like you’ve got forms and you
need people to call, that sucks, because now, you’re limited to the top 3, maybe 4, depending
on search volumes. Chris: Yes, that’s competitive enough, there’s
a 4th. Chuck: There’s a 4th, and you’re competing
for those top 3 or 4, and then maybe the bottom 3. Yeah, that’s going to be tough. Chris: And then page 2. Chuck: Exactly, and not just that, here’s
the other con. The other con is that by doing 4-type results
and then no local listings, those organic results are no longer above the fold. Now you have to scroll to even see the organic
listings. Chris: Yeah, every now and then, you’ll see
an organic above the 3 pack. Chuck: Only if it’s in the knowledge graph,
that’s the only time I’ve seen it. If it’s a knowledge graph result, then they’ll
be above the 3-pack. Chris: I remember I’d see it every now and
then, like okay, there’s a couple above, but I haven’t seen it in a while. Chuck: Yeah. All our people out there using AdWords and
doing paid ads, now is the time to check that landing page, get that quality score up, really
focus on your budget because it’s going to be a lot more difficult to get that paid traffic. In fact, it’s going to cost more. Chris: Prices are going to go up. Chuck: Yeah. Chris: And you better have a great website. Chuck: Be running a great website, have a
very lean campaign and be managing it. Chris: Yeah. Anything, do you have any PTIFs or anything
you want to go over, any news? Chuck: I do have some news. Chris: Let’s do my news, it tends to be less
focused first, and it’s only 2. So the first one is like, there are creating
no-selfie zones in India, and this is like on cliffs. Chuck: Oh of course. Chris: Because people have fallen off cliffs
doing the selfie. Oh man! That would suck. Chuck: That’s your last picture. Chris: Yeah, wow. It better be a good picture. Chuck: The last picture was like “ahh….” Chris: Maybe you hold it, you get a whole
bunch of good pictures. Chuck: Or you just get some video, say your
last words. Chris: That was not bright, that was not the
brightest thing I’ve ever done. Then also, Facebook is bringing live video
streaming. Chuck: Yeah, I’ve tried it already, it’s pretty
cool. There’s a lot of radio stations doing it now,
and you know, what it is, my belief is that that is Facebook’s attempt at staying competitive
with like Periscope and these other live stream features. So they’re doing what they’ve got to do, and
really, what they’re doing, they’re doing a great job of encouraging more businesses
to make Facebook as one of their main platforms for marketing on. Chris: Yeah, they are. Chuck: So versus, just kind of going there
default for socially, you can really run your marketing campaign through Facebook depending
on what your industry is. Chris: Yeah. Chuck: So with those kind of features, they
help and do that. Chris: Cool! So you’ve got some news. Chuck: I’ve got some news. Also sticking on social. So Instagram now has more advertisers that
Twitter. Chris: Wow! Chuck: Interesting. So more than 200,000 brands have bought ads
on Instagram ever since they rolled it out so anybody can do those ads. So that’s pretty cool. So this one here, I thought was kind of weird,
France is the latest in the growing list of countries seeking to get back taxes from Google,
right? So France is trying to collect the equivalent
of roughly $1.7 billion, it says Google owed over a period of years. Chris: Wow! Chuck: That’s a lot of taxes. Chris: Yeah. Chuck: So apparently, Google was running their
taxes through some other company, and apparently, not just them, but Amazon and several others
were also doing it. Chris: Using the same structure. Chuck: And now Italy and France and all these
countries are coming back saying “hey, y’all owe us.” Chris: Where’s our scrap. Chuck: Where’s our money at? Yeah. So get that right. Chris: Where’s the jetta? Chuck: Get that right. I like this one. Hey, have you seen the Facebook reactions
yet? Chris: Oh no, I saw like a post about them. Chuck: So Facebook, they launched reactions
to all users, the company announced this, Facebook reactions which have been in the
works for quite some time extends the like button to allow people to express their reactions
such as “love”, “haha”, “wow”, “sad”, or “angry”. Those are the different emojis they have. Chris: We had talked about this a long time
ago, there are stuff I don’t want to like it. Chuck: I don’t want to like that. Chris: I’d like to express that I’m angry
about it. Chuck: Exactly. So they did that, I think this kind of spun
off from the fact that there was supposed to be a dislike button, then they realized
rather than create a dislike button, let’s just give people more options. Chris: More options, yeah. Chuck: Exactly. My last piece of news is actually kind of
cool. So remember when we were looking at search
results and we noticed that the stars were missing? Chris: Yeah. Chuck: On Google local page. Chris: Yeah. Chuck: Well, apparently, that was a bug and
they fixed it and the stars will be back next week. Chris: We caught them green, I don’t even
know what that’s about. Chuck: Yeah, they went from missing, then
it showed up and it wasn’t yellow, it was green. Then they were missing again. Maybe they’ll show back and they’ll be green,
we’ll see. Chris: If you catch it at that right timeframe
as it’s coming back up, the bar may be in transition. Chuck: It may be blue-green-yellow mix. Chris: Yellow and blue make green. Chuck: But yellow and green don’t make blue. Chris: They make like a yellower green. Chuck: Yeah, line green. So if there is a line green. So if you’ve got sprite colored stars, yeah,
you caught them in the middle of a transition. Chris: Right in the middle. Chuck: That’s my news. Chris: Cool! So I have a couple of reviews, it’s pretty
good. This first one is from Antonio Selgado Ninea
[Phonetic] It is of course — Chris & Chuck: 5 stars! Chris: It says, “I love your podcast, useful,
fun and great. Punch in the face to you guys, great harmonies
when you say fast US.” So I don’t know if it’s you say fast us? I don’t know. “By the way, thank you for the info and fun,
greeting from Mexico city.” Chuck: That’s what’s up. Fast US. Chris: I know a little bit about Mexico, I
can tell you one interesting experience I had, I was at a bar with Winnie Chilango [Phonetic]
That’s a nickname for people from Mexico city and he gave me one of the greatest compliments
because I knew a lot about Mexico city at the time, he was like you’re making me homesick. Chuck: That’s what up. Chris: Because I knew all of the phrases and
stuff. Chuck: He was like okay! That’s what’s up. Chris: Antonio. Gracias. Chuck: Punch in the face to you. Chris: Thank you. Chuck: How do you say punch in the face in
Spanish? Chris: I don’t know. [00:11:18] [Indiscernible] We’ll go with that
one. Chuck: My step dad would have been like puncho
en faco. Chris: And next, this is for Lovett Tonia
[Phonetic] This is also — Chris & Chuck: 5 stars! Chris: “Man! When I tell you these guys are the bomb, I’m
a newbie to the SEO world and they really make the world sound fun.” Oh that’s cool. Chuck: We try to. Chris: “I’m so able to learn more that I find
it challenging to keep up at times, but listening to you makes it so easy. Sometimes, I have no clue what you’re talking
about hahaha, but I know that over time, the message will sink in.” Chuck: And I’ll get it. Chris: “And as I gain more exposure, I will
be able to recall things you have talked about, I feel like I learn and retain a little bit
more each time I listen to you, thank you so much for keeping it 100 when it comes to
SEO, keep up the awesome work.” Punch in the face to you. Chuck: Punch in the face, who is this? Chris: Antonio and Lovett Tonia [Phonetic] Chuck: Tonia Lovett, look here, we’ve tried
to, we always keep it 100. Appreciate it. Chris: Awesome. Chuck: That’s what’s up. Chris: That’s what I got. That’s the potatoes. Chuck: Wait, hold, on, I’ve got some PTIFs. I’ve got one big PTIF, one huge PTIF. Chris: Huge big PTIF. Chuck: Like from reach way back here, punch
in the face PTIF to Mark Zuckerberg. I really appreciate what he did. Apparently, he got Facebook offices all over,
right? So in one of their locations in California,
they had this art wall, and on the art wall, the public people can write on it and do art
and whatever. So apparently, some people have been writing
“black lives matter” on there, right? Which is okay. Chris: Yeah. Chuck: But then Mark Zuckerberg got frustrated
because some of his employees were literally scratching out “black lives matter” and writing
“all lives matter.” So then he was like okay, you guys don’t get
it, blah, blah, blah. He asked them to stop it, they kept on doing
it, he sent out a memo and here’s what he said in his memo, and this is why he gets
a punch in the face from me. So he blasts employees for crossing out “black
lives matter” signs and he said, this is from mark Zuckerberg, “there are specific issues
affecting the black community in the United States coming from a history of oppression
and racism. Black lives matter doesn’t mean other lives
don’t, it’s simply asking that the black community also achieve the justice they deserve.” Punch in the face to you Mark Zuckerberg,
I appreciate your calls and your understanding of the movement that is not about other lives
don’t matter, all lives or blue lives or whatever it is. Chris: It’s about the rectifying the injustice. Chuck: What is actually going on. Chris: Yeah. Chuck: So punch in the face to you for recognizing
that and I just think the fact that this happens to be black history month makes it okay for
me to say that. Chris: It does. That and because you’re the co-host. Chuck: And that too. Chris: Alright. So that is the potatoes of our podcast, time
to get into the meat. Chuck: Awesome! So I want to give a big punch in the face
to Alex Bashinsky, posted this article, “9 Reasons Your Email Marketing Campaign Failed
And How To Fix It.” So let’s dive right in, see what these reasons
are. He starts off by saying, giving us some really
cool stats. These stats say statistics suggest that 44%
of email recipients. You’re taking a picture? Chris: I’m trying. Chuck: Okay, it took too long. Statistics suggests that 44% of email recipients
made at least one purchase in the last year based on a promotional email. Did that, so 44% of people who received that
email actually made at least one purchase. Well, that means you should be sending out
emails. He also says that despite these promising
stats, only 60% of marketers report a positive ROI from email marketing. What does that mean? That means that the people who are doing it
aren’t doing it right because they’re not getting any positive return on their investment. So then, he listed out these 9 mistakes that
they’re probably making. So mistake number 1. Chris: 1. Chuck: He says you’re mailing from a personal
account. Yeah, that would definitely suck. And before we get into this, let me just reference
by saying with regards to email, we do SEO. Chris: I think personal account means like
a personal Gmail account or a Yahoo or AOL. Chuck: Or whatever it is, but even before
that, right? Before we get into this first mistake, first
let me preference by saying we do SEO, we do marketing, we’re always focused on ranking,
we know the traffic that Google gets and YouTube gets and Facebook gets, but be clear, the
email inbox is still the most visited place on the internet. At the end of the day, everybody is going
to check their inbox whether from a mobile device, from a desktop, from a tablet, from
their watch or whatever, they’re going to check email. So it’s important that you have a functional
email campaign that doesn’t have mistakes. Mistake number 1, you’re mailing from a personal
account. And yeah, just like Chris said, don’t be sending
out your email from your personal @gmail.com or your personal @yahoo.com or your AOL account. Chris: We’re not saying don’t send it from
[email protected] or charleslewis, we’re saying the person’s Gmail or the AOL or the
Yahoo. Chuck: Yeah, we’re talking of the extension
on there, like it really should be domain based. Matter of fact, he says, not only is mailing
from your personal account the height of unprofessional behavior, it will backfire, established email
providers know the ins and out of email deliverability, and he’s right. At the end of the day, get your domain based
email [email protected] or [email protected] or whatever it is, and use that. Use that as your sender. That way, it’s a lot more professional, you
increase your rates of open because it’s a lot more professional, and you know what,
can I give you a pro-tip? Chris: Okay. Rates of open, sounds very [00:17:03] [Indiscernible]
Improve your rates of open. Chuck: So pro-tip for you though. You want to have this opportunity often but
when the opportunity presents itself, log into that domain based email account you created
and just send a personal message directly to this recipient, directly from you, not
from mail chimp, not from constant contact or whatever other platform you’re using but
just from the web interface. That way, it will land in their inbox, they
may even open it and God hopes that they reply to you and now you have engagement. So that way, when you do finally send them
a newsletter from MailChimp, the likelihood of it going to their inboxes and them opening
it goes up. Chris: Yeah, we’ve actually got a lead generation
email campaign which is just super simple emails that are getting dripped out from an
email account, an actual account. Chuck: Yeah. Number 2. Chris: 2. Chuck: He says you didn’t ask for permission. He says data gathered by MailChimp suggests
that double opted-in subscribers have a 75% increase in total message opens compared to
single opt-in recipients, as well as a 114% increase in clicks. Chris: Wow! Chuck: That’s enough to say get people to
double opt-in. I’ll say this, don’t be spamming people. If they didn’t subscribe, and they haven’t
explicitly given you permission to be on that list or you just don’t know them like that
or you don’t know it’s okay to put them on that list, then don’t do it. Chris: Don’t put them, yeah. Chuck: Don’t do it, because what’s going to
happen, you will be a douche move, that is spamming, they will unsubscribe, your email
account will get blacklisted and those emails will not go out anymore, it’s not a good move,
don’t do it. Number 3. Chris: 3. Chuck: He says your sending to a bad email
address, that sucks. He says first off, great point he made. He said first off, you’re charged by the number
of people on your list, so you’re paying more every time you send a message to your inflated
list, save some money. He says more importantly sending messages
to too many inactive addresses risks your account being blacklisted by major email providers
like I was just saying. And you’re right. We use MailChimp here and they come with credits
and this and that, you get a subscriber count, and yeah, if you’re already on a paid account
and your subscriber list is full of bad email addresses and inactive email addresses, then
why are you paying for those. Number (2) secondly, why would you put forth
the effort to send to those knowing that they’re bad and then you’re not going to get a response? That’s just not a good look. Scrub your list, spend your effort making
sure your list is as clean as it can be, that the emails are legit, that the people are
real, that they actually have engagement. Chris: They’re interested in what you do. Chuck: Exactly. And that way, your open rates will go up and
when you get broader open rates, you get better deliverability, and so on. So yeah, scrub your list. Chris: Deliverability. Chuck: There you go. So scrub your list and do be sending lots
of emails to no wack list, it is just not a good look, that’s a douche move on yourself. Number 4. Chris: 4. Chuck: He says mistake number 4, you’ve oversold
your message, this is a good one. He says if the content of your message doesn’t
live up to the hype of your subject line, subscribers are guaranteed to leave disappointed,
absolutely right. Chris: And probably unsubscribe. Chuck: Absolutely, because I have unsubscribed,
and then pissed off, like oh man! This is what you’re clicking. Chris: It’s an ad. Chuck: It’s an ad. Or worse, it’s a weak sales pitch or something
else spammy that I was not interested in and frankly, didn’t expect to be there due to
the subject of the email. I’ll tell you this, don’t craft a great subject
and then use subpar content. That’s just a waste of time, it’s kind of
like a great movie, right? Or a great movie trailer and you see the movie. Chris: Right, and you’ve seen all the good
parts. Chuck: And the movie sucks. It’s like okay, I would have done better off
just reading your subject, and definitely inspired, now I’m actually uninspired to read
your content. Chris: Who’s that Director, I will never want
to watch a movie by him. Chuck: Exactly, don’t do it. Chris & Chuck: Number 5. Chuck: He says your aren’t personalizing your
messages, yeah, I know, right. At the end of the day, personalize your messages. I’ll say this, have you ever received one
of the messages that said “hi client” or “hi customer” or “hey customer-name, we missed
you”, really? Chris: How bad! Chuck: You didn’t even put in the (name) to
just say hey Charles. So take advantage of the technology that comes
with your mailing system, MailChimp does a great job, Constant Contact, they all do a
pretty good job at email listing and personalizing. I’ll say this, take a step further, if you
are sending out follow up emails, maybe to I don’t know, people who have made a purchase
from your site, then reference that previous purchase in the email, that’s another pro-tip. That way, we’re talking about personalizing
the message. If you great me by name and reference the
fact that this was the last thing I bought from you and this is when I bought it, then
I’ll have a higher likelihood to click the next link on what you think I should be buying
next, right? But if you don’t remind me of our engagement. Chris: Of our relationship. Chuck: Yeah, then I’m probably going to be
disengaged and not participate with you. Not a good look. Number 6. Chris: Number 6. Chuck: He says you aren’t using email listing
segments. Perfect! He says the subscriber on your list aren’t
monolith, so why are you sending them all the same message and hoping for the best? He’s right. You’ll definitely get higher engagement with
a segmented list. I would say I don’t think there nothing wrong
with having a generic list also, right? Maybe you may have some generic information
that can go out to everybody like, I don’t know, our podcast, it goes out to. Chris: Our newsletter podcast. Chuck: Our newsletter podcast goes out to
anybody on our mailing list, whether you’re a client or not, whether you have got a sales
quote or not, you’re going to get the podcast email. Now you may be on a different list if you’re
a client, you get a certain set of emails about some new company information or terms
and conditions or whatever else we may change, and meanwhile, a whole other list for the
drip campaign he was talking about. Chris: Right. Chuck: Those are just proposals, that’s sales,
those are leads, so he’s right. Definitely sue segmented list based off of
your company, your industry and what your service offering is, but I think it’s okay
to have your generic list that kind of just keeps everybody up-to-date on what you’re
doing, take advantage. Number 7. Chris: 7. Chuck: He says mistake number 7, you aren’t
mailing regularly. Big mistake. We’ve even made that mistake there at times. He says think of your email marketing campaigns
the way you think about exercise routine, if you don’t exercise regularly, then your
muscles shrink and your strength decreases. In the same way, if you aren’t mailing your
subscribers regularly, you can kiss the relationship you’ve worked so hard to cultivate good-bye. Chris: Yeah. Chuck: He’s absolutely right. Out of sight, out of mind. And the purpose of our email campaigns is
to really stay top of mind. We’re just looking to be something consistent
in your inbox, every month, or biweekly or every week. Whenever we send it, that’s just a constant
friendly reminder that hey, we’re here. Chris: We’re still in business. Chuck: We’re here to take care of you. Chris: We operate with the kind of stat in
mind that after 90 days, 80% of your customers have forgotten who you are. Chuck: Anyway, exactly. Chris: So you have newsletters. Chuck: Just to stay top of mind. You’ve got to be consistent. I’d say this, without that consistency, you
can’t determine what’s working and what’s not. Maybe you want to test out some different
subject lines, or some different content, or should you use bulleted or paragraphs,
or should you use a meme or a video screenshot. Like if you’re doing those types of testing,
but you’re not sending it regularly, then you just won’t know how well your test is
doing. Without regular mailings, you lose the chance
to stay top of mind. More importantly, do you know how many referrals
happen in email? I see an email subject, I’m like Chris could
use that, forward to him. Even if I didn’t even open it, that’s because
it had a great subject line. Click it, forward to him, never read it but
I know he can benefit from it. Email regularly. Chris: Keep that schedule. Chuck: Number 8. Chris: 8. Chuck: He says you don’t have a call to action
or you have too many. He says make sure every message you send out
provides value for your organization by prompting recipients to take some specific action after
reading. He also says few marketers get this important
step right, while some forget the CTA altogether and other include in multiple calls that compete
against each other. Keep it simple. We’re talking about email, so these people
already don’t feel like checking email, but you’re kind of forced to. So the last thing they need to do is hit you
with a really long message with multiple call to action and a lack of focus. Instead, send them one short messages that’s
maybe references, [00:26:10] [Indiscernible] now that you’re in, maybe a recent blog post
with a small “read more” link so it’s not taken away from your ultimate call to action
which is whatever your action is, not necessarily subscribe because they’re already in inbox,
maybe it’s click this link over to our site, or maybe this newsletter is pitching a product
and you want people to go view that product, then have all your other links and your other
call to actions minute, make them small, don’t have them so prominent that they take away
from your main call to action. Chris: Have a focus, yeah. Chuck: Have a focus, definitely, and frankly,
that focus should be consistent, not only with the content, not only with the landing
page, but with the subject of the email. Number 9. Chris: 9. Chuck: He says, and this is the last one,
your landing pages are bad, and we’ve seen this plenty of times. He says if your site design isn’t appealing,
your offer isn’t clearly stated or your content isn’t helpful, there’s a good chance your
conversion rates will suffer. Chris: Read that again! Chuck: It is brilliant, right? If your site design isn’t appealing or if
your offer isn’t clearly stated or if your content isn’t helpful, there’s a good chance
your conversion rates will suffer. Chris: Will suck! Chuck: Exactly. He’s talking about after the click, right? So maybe you did have a good subject, maybe
your email was formatted right, it was mobile friendly and everything, and then they clicked
and they landed on a crappy landing page, don’t waste your time with a great message
only to land them on a crappy page is what I’m adding for this. I would say this, your landing page should
be consistent with the mail out, that same subject that they see should be the first
header that they see when they click on the site, that verbiage that you have on there,
there should be an explanation of that verbiage on that landing page, whatever visuals you
used in that email, it should be the same visuals that they see on that landing page. We’re looking for continuity, we’re looking
for consistency, and that ladies and gentlemen will increase conversions that come from your
email marketing. Chris: It really has a parallel to how many
customers do we have coming in. Like I want to start PPC, I need to start
PPC now, and I’m like no, first we need to do some work on your website. Chuck: Exactly. Chris: At least, put some lipstick on that
page. At least, if not redesign the whole thing. Chuck: And yeah, this is a great tip for not
just email marketing but for any landing page, it needs to be consistent with the refer. So if it’s a newsletter, then be consistent
with that, if it’s a paid ad, then just be consistent with that. Btu whatever it is, there should be some continuity
so that you can decrease your bounce rate and increase your conversion rate. Chris: Yep. Chuck: Punch in the face to you Alex Bashinsky,
9 Reasons Your Email Marketing Campaign Failed And How To Fix It. I will post this link on our site and on Facebook. Chris: Mr. Bashinsky, thank you. We’ll be reaching out to you. Do we have any “what”? Any “really”? Chuck: I didn’t have any “really” news? Chris: No “really” news, nobody cry please. I’m just happy I didn’t have to put on a tear
tattoo because that’s what they do under the eye when we don’t get the review, haven’t
had to do that in a while so thank you. Hey if you’re looking to grow your business
with the largest simplest marketing tool on the planet. Chuck: The internet. Chris: Reach out to eWebResults for increased
revenue in your business, our phone number is 713-592-6724. If you have a referral, somebody who’s interested
in some sort of internet marketing work, you send them to us, they pay their bill, we pay
you. We have that referral program in place. Please remember we were filmed live at 5999,
West 34th Street, Suite 106, Houston, Texas, 77092. We are the most popular internet marketing
podcast because of you. Thank you guys for making us. Chuck: Gracias. Chris: Gracias to Antonio in Mexico city. Chuck: Yeah, and Tania. Chris: Yeah, let’s not forget Tania. Chuck: For keeping it 100. Chris: Until the next podcast, my name is
Chris Burres. Chuck: Charles Lewis. Chris: Bye-bye for now.

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