Best SEO Podcast 305 – Local Marketing Made Simple

By | August 16, 2019


2015-01-08 Podcast 305 Chris: Hi and welcome to the SEO Podcast Unknown
Secrets of Internet Marketing. My name is Chris Burres, owner of the eWebResults. Chuck: I am Charles Lewis, your Client Results
Advocate. Chris: Welcome back to another fun-filled
edition of our podcast, this is number — Chuck: 305. Chris: 305. Chuck: It’s like 5 past 300. Chris: We should have celebrated 300, and
now we are 5 after that celebration. As always, there is a tip from our previous
podcast and our previous podcast tip was subscribe to the SEO Podcast “Unknown Secrets of Internet
Marketing.” Chuck: Yeah, you should subscribe, just plain
and simple. Subscribe and get more information. Chris: And listen. Chuck: And listen. Chris: Alright. It doesn’t get simpler than that. So for explanatory tip. Chuck: Yeah, just subscribe. Chris: Just subscribe. We are broadcasting live from Houston, Texas,
and please remember, we are your friendly local neighborhood — Chuck: Top Position Snatchers! Chris: And our mantra is — Chuck: …do not be a douche. Chris: Do not be a douche. Hey we’ve got a good article today. Chuck: We’ve got a great article man. We want to give a quick punch in the face
to Wesley Young and the good folks over at Search Engine Land. He put out an article called “10 Ways to Simplify
Your Local Marketing Strategy in 2016.” So we’ll dive in and see what he’s talking
about. Chris: Excellent. Hey, if you have some sort of electronic device
in front of you or around you. Chuck: Something like this right here. Chris: Kind of what Chuck has. What should they do with it? Chuck: Well, first of, you should tweet us,
make sure you tweet us @BestSEOPodcast @eWebResults. Be sure to use the #SEOPodcast, this is number
305, that way, we can follow you back and do all of our social networking stuff. Chris: Absolutely. If this is the first time you’ve listened
to the podcast, howdy? Chuck: Welcome. How’re you doing? Chris: Welcome to the most popular internet
marketing podcast on iTunes. If you’ve listened to this before, you know
what’s going to happen next, we did not get a review, you’ll see the tier tattoo. Chuck: I saw that, it’s kind of hollowed out
but I saw it, I was like man! Chris: It was painful to get that put on,
that happens every time we don’t get a review. So when we don’t get a review and/or we don’t
get 10 or more likes. By the way, we did get 10 or more shikes. Chuck: Yeah, we got some shares and likes. Shike is our new coined term for social engagement,
just so y’all know that. Chris: And so, now we’re going to let you
know how you could leave us a review. We’ve made it really simple, we actually had
a back and forth on how to redirect because Google My Business, G+ is changing, but we’ve
kept it simple for you. In order to leave us a review on Google, we’re
just going to leave it that way, all you need to do is go to eWebResults.com/– Chuck: GooglePlus. Chris: Or /– Chuck: Google+ Chris: Or /– Chuck: GPlus Chris: Or /– Chuck: G+ Chris: All of those will take you to actually
a search result. Chuck: Yeah, it’s actualy going to take you
to our local page. So our rules actually changed here. Normally I would ask you to put us in a circle
and then leave us a review, but the “put in a circle” option, you won’t see any more,
so just leave us a review please. Make sure that review is — Chris & Chuck: 5 stars! Chris: Yeah, thank you. Hey, the next place you could leave us a review,
only takes 3 steps. All you have to do is go on iTunes, create
an account, write a review, and we are hoping that that review will be — Chris & Chuck: 5 stars! Chris: If you choose to, send us an email,
[email protected]– Chuck: eWebResults.com. Chris: And we’ll probably read it on air. Even if you don’t send us an email, it’s just
kind of cool to reach out to us. Next, you could leave us a review on Facebook. Facebook.com/– Chuck: eWebResults. Chris: And there’s a review button, it’s that
simple. Then finally, and actually we would prefer
this, if at all possible. Go to our Stitcher page and the easiest way
to get to our Stitcher page, because I don’t know what your Stitcher page is, is to go
to eWebResults.com. Chuck: Click the side bar, click the Stitcher
logo, as soon as the page opens up, there’s a “write a review” button right there. Chris: You click the stars, right a review,
you’re good to go. Hey, if you have any sort of blog or anything
that you’re on, go ahead and share our show. Chuck: Yeah, share and tag us in it. More importantly, share it, please do, but
tag us in it. That way, we’ll know you shared, and we can
go and comment on it and actually engage with you. Chris: Speaking of shares or shikes, because
there’s shares and likes, if you want to follow us, you want to engage us socially, we’ve
got a whole lot of ways to do that. Facebook.com/– Chuck: eWebResults Chris: YouTube.com/– Chuck: eWebResults Chris: Twitter.com/– Chuck: eWebResults Chris: Instagram.com/– Chuck: eWebResults Chris: And we probably have a Pinterest that
we need to have to that list. Chuck: Yeah. Chris: Hey, if you are a PHP expert or a WordPress
genius, we’re probably looking for you, give us a call, leave an audio résumé, 713-510-7846. If you want a free website analysis, this
is a 13-page in-depth analysis of the site you submit, all you need to do is go to eWebResults.com. Chuck: Submit your analysis, take advantage
of it. This is 2016, I know there’s a lot of business
owners and even web developers and SEOs who follow us and kind of tune in. If you need some help, get an analysis and
we would check that out for you. Chris: Absolutely. Do we have any Algo Cats today? Chuck: No Algo Cats today. Chris: No Algo Cats today. It’ll happen soon, this is just the first
podcast. This is the first podcast of the new year. Chuck: Happy new year. Chris: Happy new year to everyone. Chuck: Yeah, the last one was new year’s eve
when we did that. Okay, well, happy new year, on the 8th day. Chris: To everyone. And Chuck mentioned his freestyle rap, it’s
not called rap improv, apparently it’s called freestyle. Chuck: It’s ironically the same thing. Chris: Yeah. Which by the way, if you’re interested in
catching one of Charles’ freestyle raps that occurs before, (1) tune in. Chuck: You’ve got to watch live and you’ve
got to tune in a little early, you may catch it live at night. If not, we’ll post it later. Chris: Listen to it at the end of our podcast. So we have music intro, podcast, music extro,
and then you’ll get that exit. So check that out. And in his freestyle that he did today before
podcast 305, he mentioned CES and yes. You know what? I was thinking that, you know, there is this
intense desire to want to go to CES, right? Chuck: Of course, they’ve got 20,000 new things. Chris: Cool things, right? And then the part of me is like, half of them
kind of never happens. 20,000 I’ll be like overwhelmed, it’s kind
of cool to look at the news. Chuck: I want to see the iPhone 7, I want
to see the newest one-wheeled hoverboard, it’s about 8 things. Chris: The fold up monitor, I don’t know if
you saw it, that looked pretty bad ass, knowing that soon… Chuck: …we’ll be able to know what it is,
[0:06:26] [Indiscernible] piece of paper. Chris: That’s sweet. So the other thing I saw was that quadcopter
car. Chuck: I saw the quadcopter guy hovering on
it, did you see that? Chris: Oh, I didn’t see that one. Chuck: Dude was like on the goblin Spiderman
deal, it was like basically a big ass drone. Chris: Right. Just make a drone bigger so that it can carry
a person. Chuck: Yeah. I was like, okay, that’s kind of cool. Chris: That’s kind of cool. Chuck: I don’t know what the weight limit
is, but I’ll b willing to try. Chris: Yeah, we’ll test it out. And the quadcopter comment was “don’t wait
for this soon, there’s a whole lot of regulation”, because think about it, if Amazon is going
to start dropping shit off on your doorstep, why not drop you, use a big old quadcopter
to drop you off at work? Chuck: Yeah, and we can dodge traffic. Chris: Yeah, make sure it has an air conditioner,
I don’t care, I’m not taking a quadcopter. Chuck: Make sure it’s charged up before you’ll
be dropping in traffic. Chris: I’m going to be late. I don’t know if you heard this, a booth got
raided by the Feds. Chuck: Yeah, I’ve got that on my blank stare. Chris: Okay, that’s kind of cool. I won’t kill the rest of that for blank stare. We’ll save that for the end. Chuck: Yeah, that was out of line for that,
but, it is what it is. Chris: Yeah. It happens all the time. Chuck: Exactly. Chris: Hey, you’ve got some patifs or? Chuck: Yeah, I’ve got some news actually. Sticking to the news. So Twitter rolled out, anybody out there who’s
maybe stuck behind 140 character limit, so Twitter is debating rolling out 10,000 character
limit option, which just makes sense, that’s actually less than most private messaging
like Facebook and other places like that, there’s often about 16,000 characters and
so, Twitter did 10,000 characters which ironically is the same as what they allow in the Direct
Message. So basically, you’ll still get 140 character
tweet but then you can open it up and extend it. Chris: Oh okay, that makes sense. Chuck: Yeah, it makes sense. So dig this. A lot of people going in on Apple, saying
it hasn’t been that successful. So their 2015 numbers. Chris: First off, anyone who’s saying that
they’re not as successful is judging it from a personal technology assessment perspective. Chuck: Not the numbers. Chris: They have not looked at the numbers. Chuck: So in 2015, they touted $20 billion
just in Appstore purchases. Chris: Wow! Chuck: Just from purchases from the Appstore
$20 billion. Chris: This is really cool. Chuck: This is not iPhones, this is not devices,
this is not iWatches, this is Apps. Chris: Right. So put this in perspective, 99.999% of those
Apps were written by somebody else. Chuck: Exactly. Chris: They keep 50%, they net $10 billion
for making a platform, the iPhone had to exist and all that stuff but in essence, they’ve
already done that. Oh by the way, lets add another $20 billion
of revenue. Chuck: In Appstore purchase. So dig this, so 1 billion of that happened
during the holidays. So I’ve got some more news. So DuckDuckGo future search engine, right? They ended their year on a high note, 12 million
searches in a single day, that was the highest number in 2015. Chris: Wow! Chuck: Bing, this probably could have been
Algo Cats. So Bing is powering AOL search as of January
1st. Chris: AO what? Chuck: Exactly, y’all keep it moving. Lastly, Facebook Messenger, it hit 800 million
monthly active users. Chris: Wow! Chuck: That’s pretty big, Facebook Messenger
is growing. I use it frequently. I actually almost prefer it better than text
message and I say that because… Chris: …of the little circle that sits on
your phone. Chuck: Actually, that’s irritating. Chris: That’s borders between irritating and
useful, like I forgot or I was writing. Chuck: But at the same time, it’s in the way. Chris: Sometimes, you’re like I don’t want
to make it go away, so you’re like moving it around the screen. Chuck: Yeah. So I only know about the circle but the thing
is I have way more Facebook contacts than I have contacts on my phone. So when I need to connect with somebody or
message somebody privately, if I’m a friend on Facebook, then I can message you from my
phone. I think that’s the benefit. So especially with that update, they added
video chat, they added a whole bunch of stuff to it, so I see it continuing to grow. Matter of fact, it was listed in the Android
store as the fastest growing App in 2015. Chris: Oh wow! Because it’s separate as a separate App. Chuck: Yeah. So that’s my news. Chris: Cool! Any patifs? Chuck: No patifs. That’s why you need to follow us, right? So I can punch you in the face, that’s a good
thing. Chris: We’ve got our fingers crossed at the
first review of the new year. It’s not somebody complaining about the potatoes,
because you could fast-forward to that, just as an idea. It’s somebody who’s excited about the infotainment. Chuck: The content. Chris: And what comes out of this. So that is the potatoes, that’s out of the
way. Chris & Chuck: Lets get into the meat. Chuck: Yeah. So a good punch in the face to Wesley Young
and the good folks over at Search Engine Land. He posted this article, “10 Ways to Simplify
Your Local Marketing Strategy in 2016.” Now let’s be honest Wesley, before we get
into this, so many things were debatable, so we’ll see. Chris: We’ll debate them here. Chuck: We’ll debate them right here. So his first one, and you’ll probably debate
this one, his first one, he says “use social media for engagement only or not at all.” Chris: Oh! Chuck: I was like uhmm… So he goes on to say “extensive use of social
media with its free access and huge audience can be tempting but social media has yet to
prove its worth in the search space in helping consumers find new local businesses.” Wesley, not entirely sure about that, I get
the logic behind what you’re saying. Chris: The logic is very specific. Chuck: Because truthfully, it’s a lot easier
to engage with existing clients and existing clientele in social media than it is to pick
up new business. So from that perspective, I get it, but I
won’t say it’s impossible and I definitely won’t say not at all, because frankly, paid
search works really well, things like check-ins and things like that. When I have friends who check into other restaurants. Chris: It gets on your radar. Chuck: it gets on my radar, and now that’s
effectively social media drawing me to another local business. Chris: Absolutely. Chuck: So from that perspective, I think it
works. But he also goes on to say social media is
effective at engaging with existing customers, keeping them updated on what’s going on and
reaching out to them with deals and offers, and he’s right, he’s totally right. Not only deals and offers, but I’ll say latest
news, new content, company changes, etc. Whatever new you have going on, new content,
new blog post, new products, new services, new employees, changed employee, whatever
changes are going on at your company, use social media because he’s right, it will help
you keep engaging with your existing client base. Number 2. He says consider mobile only website design. He goes on to say mobile has already overtaken
desktop in both local search and Google search. So instead of investing in response to sites
or multiple sites with different screens, simplify and design a site just for mobile
devices. Wesley, I don’t know about that one, and the
reason I don’t is because the numbers are different and I didn’t want to just say the
numbers are different without bringing some numbers to prove my point. So in regards to mobile taking over everything,
I’ve got 3 sets of reports here, from one of my favorite tools which is Google Analytics,
and I’m doing this for the month of December, last month, for 3 of our different clients
and Wesley, this is just to say that I wouldn’t recommend that people focus on only mobile
only websites. We focus on responses, and here’s why. I’ve got one client that has a music school
in Austin, punch in the face to Lone Star School of Music. Chris: Boom! Killing it. Chuck: Killing it right now. So dig this, for the month of December, they
had 1,200 visits, 665 were desktop, 430 were mobile and then there was another 100+ that
were tablet. So here’s a case where desktop actually oversees
the mobile version. So his performance may not have been as well
if we had a mobile-only type website. Chris: And we had a meeting with a client
last night, maybe I’ll let you finish before I ruin your punchline. Chuck: We’ve got a different client, Nobel
Mortgage, shout out to Nobel Money, if you need a hard money loan or any alternative
means of financing in Texas, that’s where you want to go to. Another client had 980 visits last month and
620 of them came from desktop searches, and the other 300 came from mobile. So it’s another case where mobile isn’t the
primary source for traffic to the website, and again, a mobile only website would probably
be not the greatest experience. Chris: Lack experience. Chuck: Exactly. Now ironically, there are some others, like
I had a donut shop here in Houston, 90% of their business is all mobile. So in this case, it may be worth redesigning
and making some changes that have more mobile focus because that’s clearly almost 100% of
their traffic. Chris: Another thing to take into consideration,
we just met with a client late last night, Silver Sycamore. She’s actually building a town where you can
have your wedding, amazing, “silversycamore.com”. She gets more mobile traffic but more engagement
and time on site and everything. Chuck: And more conversions from desktop. Tons of mobile traffic, decent conversions
from mobile traffic as well, but her desktop traffic engages more and they spend more time
and they convert faster. So be cautious with the mobile only designs. I’ll say it’s not a bad idea, I think it depends
on industry. Chris: Just do it smartly. Chuck: Yeah, make sure you’re in the right
place where the bulk of your traffic is mobile. Be familiar with your analytics. Number 3. Chris: 3. Chuck: He says that don’t be a TMI marketer,
“Too Much Information.” He says ” I recently heard a radio ad that
sounded like they hired a speed reader to read the script. The messaging was lost, and the call to action
was rushed.” He’s right. So if you’re going to market especially in
this kind of instant gratification on-demand age, your messaging must be clear, must be
right to the point, must be easy to understand. And I’ll say this, don’t filter it. Matter of fact, he goes on to say, use single
call to actions, right? He goes on to say highlight the most requested
information prominently above the fold. So do these things when you’re marketing with
your branding. I’ll add this, especially on landing pages,
KISS it, K-I-S-S “Keep It Simple Stupid.” Summary, CTA, maybe corresponding video, that’s
it, no [0:17:05] [Indiscernible] no distractions, make it really simple to make it easy for
them to convert. Chris & Chuck: Number 4. Chuck: He says funnel everything to your top
20%, good one. That based on your 80-20 rule of the Pareto
Principle, 80% of your results are driven by 20% of your marketing including search
visits from keywords, calls from call extensions in ads, and ultimately, sales from advertising. That’s right, I’ve actually heard of the 80-20
rule before but the basic concept I think is, market in ways that are most successful
for your business, if it’s 20%, if it’s 30%, if it’s 10%, whatever it is, find what’s working,
stop throwing money at the wall, stop just shooting shot-guns and hoping to hit something,
find what’s working, and then test and measure. Chris: And then narrow in and focus on it. Chuck: And focus on that. So understand what your channels are, your
channels may be social media which could be broken down across platforms, it could be
paid, which could be broken down across platforms, it could be something traditional which could
also be broken down across platforms. Figure out what’s working for your business,
what’s generating the most conversions, the highest returns, the only way you can do that
is with a series of tracking number and things like that, we can help you with that if you’ve
got questions, but implement those things so that you can really figure out what’s working
with your marketing dollars, and then invest there. Number 5. Chris: 5. Chuck: I like this one. He’s says get specific on your target audience,
he said the more you know about your ideal customer, the better you can deliver relevant
search results and advertising. He’s absolutely right. It is extremely important that you understand
what it is about your audience, how they shop, when they shop, what they look for, why are
they looking for it, when are they looking for it. It’s best to get that kind of stuff. That way, you can be specific and have a little
bit higher conversion ratio, and a little bit more engagement, a little bit more shikes,
frankly, because you’re hitting them right where they expect it, in a language and in
a method of content that they understand. Chris: That they prefer. Chuck: Exactly. That they’re getting. Well, number 6. Chris: 6. Chuck: He says consolidate your targeting
data, putting all your data at one place not only simplifies analyzing and managing it,
but it makes it much more effective to use, and he’s actually right. So that same data I was just talking about,
right? All these demographic data, your best user,
when they shop, what they purchase, what they eat, all that kind of stuff. Hopefully, you have some sort of CRM, some
sort of database to put that in so that you can categorize these people, not just leads,
but you want to categorize existing clients, formal clients and leads. Chris: Segment it. Chuck: Yeah, categorize them by what’s great,
what’s good, who’s the top quality, who’s low quality; so that way you can really control
your marketing, and I like what he goes into on number 7. Chris: 7. Chuck: Number 7, he says that you programmatic
buying to narrowly fulfill your ads. I was like programmatic buying, what is he
talking about? He’s talking about buying aspects. So if you’re using some sort of paid search
and you’re buying ads on AdWords or adCenter or Facebook, whatever it is, he’s suggesting
that you program it so you could buy at the right times. Well how do you buy at the right times? Well, you use that data that he’s referring
to in number 6. So for example, maybe you target females and
they shop between 2 and 4, and they use mobile android devices. Now that you have that data, then you go on
and you program your ads and say okay, between 2 and 4, target females and raise my click
cost. Chris: Bump my budget. Chuck: Bump my budget, and because these are
the times when I’ll have the largest likelihood of conversions. He’s suggesting that you program that, so
you’re going to have to narrowly go in everyday at 2 o’ clock and raise your bids, and 4 o’
clock you bring them down and do all of this stuff. Program it, AdWords makes this extremely easy,
adCenter does as well. Number 8. Chris: 8. Chuck: He says measure meaningful numbers. Oh my God Wesley! This is a good one. I spend so much time going through analytics
and data, there’s a lot of numbers that really don’t matter, they matter to me sometimes
but not to the client. So don’t spend your time spinning the wheels
looking at all of these numbers that analytics will give you because most of them aren’t
meaningful. He says it’s easy. However, to get caught up in the metrics that
everyone else measures of that marketer’s site is proof that the ads are working. Sometimes those numbers are in conflict with
another. Our biggest example of this is bounce rate. Chris: Bounce rate, yes. You think you’ve got a great bounce rate,
people ask us all the time, is this bounce rate good, is this bounce rate bad? We were telling the client last night that
65% is an average bounce rate. The only company I’ve ever heard of that said
100% of bounce rate could be a good thing, our job is not to make a pretty website, it’s
not to get lots of traffic, it’s actually to get you business, and the only way people
typically can do business with you is if they’re reaching out to you. Chuck: Exactly. Chris: So this obviously doesn’t apply on
ecommerce. So if they’re going to one page, getting enough
information and calling you Mr. Joe Plummer [Phonetic] because they had the right information
on that page, or better yet, they’re calling you from the ad. Chuck: That would even be a bounce. Chris: It doesn’t even affect your bounce
rate but if they get to your website and call you. Chuck: Yeah, if your website is laid down
well, they come from the ad, they see, they click great image, they see CTA, they see
confidence-building information, they see USPs, and they see your call to action that
says “call.” Maybe they’re on a mobile device and they
tapped call, they just left the browser and opened up their phone, that was a bounce. Or more importantly, they go on a desktop
and they saw call, they picked up the phone and called you, talk to you, did what they
had to do and then left. Guess what? That’s a bounce also. But that’s okay if I talk to you and you said
my call volume is through the roof, and I said yeah, your bounce rate is really really
high, then it kind of makes sense. Chris: Thumbs off. Chuck: Exactly. If you say my phone hasn’t been ringing at
all, and your bounce rate is really high, then we’ll go back and revisit this and make
some adjustments. Chris: Probably need a video. Chuck: Yeah, exactly, need some explaining
to do. So the moral of the story is just be cautious
with the numbers that you look at, figure out what numbers are directly applicable to
what you’re trying to measure and have the right data. Number 9. Chris: 9. Chuck: He says embrace ecommerce, I’ll tag
this when applicable, right? Because a lot of times we rarely deal with
ecommerce. Now and then, we do, but most of our bread
and butter is kind of service providers, right? Chris: Right. Chuck: So I think what he’s really saying
is automate what you can. So when you embrace ecommerce, he says using
ecommerce platforms means leads are captured 24-7, orders are taken [0:23:44] [Indiscernible]
automatically, reminders, our email, fewer cancellations as a result because of this
and fewer errors are made and customers are generally more happy. What he’s really talking about is the automated
features that come with ecommerce sites. So I would just say embrace the automation. Chris: Automation. Chuck: Exactly. Chris: Whatever you can automate. Chuck: If you can automate your auto responders,
newsletters, customer service emails, make them personal, that’s the problem a lot of
people make, they rush an automation and you get an email that says, hey, “client name”,
you’re just lost. Chris: Or “Customer X.” Chuck: Exactly. And I’m like “Customer L” till they can’t
get it right. You automatically lose credibility right there. But taking advantage of automation cannot
only streamline your process but definitely help you provide a higher level of service. Chris: I can give you an example of automation,
and one good way to execute it is if you meet me at a networking event and I end up with
your business cards, you’re going into one of our automated drip campaigns which starts
off with me saying, “hey, it was great to meet you, I enjoyed our conversation about
“X” and I feel like I never have enough time to explain what my company does, here is what
we do, we believe in great communication so strongly that I am going to have my web designer
contact you in 24 hours.” And then they get an email 24 hours later,
“hey it’s [00:25:03] [Indiscernible] Chris told me to write you.” So that goes out, we get responses like 4am
going, “great to meet you Charles”. Chuck: “Great to meet you Charles”, I’m like
yeah, glad to meet you too, even though I don’t know how you are. Chris: Yes, awesome. It’s working. Chuck: It’s working. Chris: It’s customized and it’s a drip campaign. Chuck: And it’s personalized. Chris: Automation. Chuck: Exactly. Number 10. This is the last one and this is something
we do here. He says reuse your content across all platforms
and media, he goes on to say small businesses may be better off creating one high quality
piece of content that they can share across all media channels rather than customizing
content for each channel that suffers from inattention. I get it Wesley, I would propose that we kind
of do a mixture of both. Create some high quality content, but if you’re
going to promote it on individual channels, you have to customize it for that channel. I can’t tell people on Twitter to “like me”,
I can’t tell people on Facebook to “follow me”, I can’t tell people on Instagram to “subscribe”,
they have to like. If you’re using the same piece of content
and spreading it across multiple platforms, you’ve got to tweak at some. You’ve got to tweak at some, make sure the
messaging is to the point for the platform that you’re on, take advantage. In conclusion, he did have a conclusion, he
says, simplifying your marketing strategy doesn’t always mean it takes less time to
work, which is right. He says but it does mean less confusion and
clear goals that allow your marketing to be more focused and more effective. He’s absolutely right, and especially if you’ve
got a DIY or maybe you hired somebody internally to do this, then definitely simplify. But, you can always hire an agency, and just
don’t even worry about it, just expect to get called every month and every week with
updates and everything is working fine. Chris: With results on how things are working
well and getting better, the plan for making them better. Chuck: Punch in the face to you Wesley Young,
great article man, and the good people over at Search Engine Land, 10 Ways To Simplify
Your Local Marketing Strategy in 2016. We will post this on Facebook and on our site. Chris: Awesome. And that Facebook page is Facebook.com/– Chuck: eWebResults. Chris: Alright, do we have a little blank
stare? Chuck: I do got some blank stare. What! Chris: Not like what, it’s like a little sound
effect that goes with it. You sort of feel when I’m blank staring. Chuck: Like what, really? Chris: Like what! Really? Chuck: So this blank stares, I’ve got 2 of
them. Chris: How about really news. Really? That’s awesome. Chuck: So dig this really news right here. So in regards to Apple, we’re talking CES
earlier. So iPhone 7 is coming, they’ve got rumors
that it’s not going to have an earphone jack. Chris: Yeah. Chuck: 200,000 people have signed a petition
saying, please don’t get rid of the earphone jack. Chris: Don’t get rid of it. Great concept, right? Chuck: Kind of. I mean, I get it. Chris: If you had them, maybe they’re going
to give them away. Chuck: I would think so. Chris: They have to. Chuck: Well, if you buy the iPhone 7, it should
come with some new Bluetooth earphones. But I just think about the times, have there
been times where I needed to plug in something else. Chris: Yes. Chuck: So for example. Chris: It has a square work, interesting. Chuck: Exactly. I do use a square. There are a lot of things that go into the
audio jack, not just headphones. So that’s kind of my concern with that. Bluetooth square? Chris: That could work. Square has got to come out with the right
technology. Chuck: And then my other really news is, so
Bloomberg reported that this company called Changzhou First International Trade Company,
Feds ran up in their booth on CES recently and confiscated everything. Chris: Everything. Chuck: Like everything. So what it was, there was a company called
Future Motion, they have a pattern for the one-wheeled hoverboard, and then this Chinese
company came to CES with their version of the one-wheeled hoverboard, just totally crapping
on their patterns, and then Feds weren’t having it basically, we have to get you up out of
here. So I’m going to need you Changzhou First International
Trade Company to follow the rules and be a little bit more prepared to present products
that have your own patterns. Chris: Yes, that are patterned by somebody
else, and apparently, they had been warned, they actually tried to stop them from going. Chuck: Right, don’t bring that here. Yeah, you’ve got to be more careful. That’s our “Really!” Chris: Really? Chuck: News. Chris: I love it. Alright. So if you’re looking to grow your business
using the largest simplest marketing tool on the planet. Chuck: The internet. Chris: Call eWebResults for increased revenue
in your business. Our phone number is 713-592-6724. If you have a referral, somebody who’s interested
in internet marketing or web design, send them to us, and we’ll do the work. They pay us, we pay you. It’s pretty simple. Remember this was filmed live at 5999, West
34th Street, Suite 106, Houston, Texas, 77092. If you want the transcript of this podcast
or the video of this podcast, you can find it on our website, eWebResults.com. Until the next podcast, my name is Chris Burres. Chuck: I’m Charles Lewis. Chris: Bye-bye for now.

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