Basic SEO For Wedding Photographers

By | August 10, 2019


Search engine optimization for wedding photographers
is really quite easy to understand and implement in your business and will have a huge impact
in letting more clients find your photography business. I’m Jamie from jamiedelainewatson.com and
let’s get into basic search engine optimization for wedding photographers right now. The first step to getting started with search
engine optimization on your blog is installing the Yoast SEO Plug-in. I’m using a WordPress blog, which I highly
recommend for the functionality and availability of all their plug-ins. If you don’t see this on the recommended page
when you go to your WordPress settings and their plug-ins we’re just going to search
from keyword here, Yoast SEO, and you’re going to hit install now. I already have it so that’s why mine says
active so you’re going to hit install now. Once that’s done when you go to one of your
blog posts you’ll see it underneath your main blog post content. At the end of your blog post content you’ll
see the Yoast SEO plug-in right here. This is a really handy plug-in that allows
you to set the focus keyword right here and also helps you to edit the snippet that’ll
be shown on Google when somebody searches so this is how it will appear in Google, you
can edit that there. Then they’ll also tell you an analysis of
how your SEO’s doing so any problems they’ve found, improvements you can make, and good
results. Then the plug-in will give you either a red
light, a yellow light, or a green light for good, okay, or bad. You can this specific blog post, because I
haven’t worked on it yet, says “SEO Okay”. The second step to achieving a good SEO rating
for your blog is to create titles that your ideal client is searching for. For this wedding that took place at this specific
venue you can see that I’ve named it with the venue’s name followed by wedding. This is a huge improvement versus naming the
blog post Sarah and Brandon Wedding because nobody is Googling for Sarah and Brandon’s
wedding. Instead I want to attract brides who are searching
in Google the name of the venue followed by wedding assumably because they’re getting
married there and want to see examples. Let’s try this out, I’ve opened up a new Chrome
window in incognito mode. What this means is that it’s not taking into
account any of my past history or personal preferences and it’s not personalizing my
Google results at all, it’s all exactly as another client or another person would see. I’ve searched Robert H Lee Alumni Wedding,
because that’s the title of the post, and you can see here fourth, fifth, sixth, my
post comes up number seven based on that search result. This is an amazing way for me to market to
brides who are getting married at this venue and actually number eight is also me from
a wedding two years ago. After you have your search friendly title
you’re going to want to make sure that you have the same title right here in the permalink
because this also will help Google know that this is relevant information so not only is
the title there it’s also here. Another great title I could add photos to
the end of this, because that may be an exact search term that somebody would be using,
either one. You definitely don’t want just the venue name,
you want to add wedding if not wedding photos. SEO tip number three is to name all of your
images in the specific blog post with the search term as well. All of these images that I’ve put into this
blog post that you can see here they’re not called SarahandBrandon.Jpg instead they’re
listed as RobertHLeeAlumniCentreWeddingPhotos01.jpg. You can see here if you look into the HTML
you can see all of these different images tags here, this is how I’ve named them. It’s quite easy to rename using a program
like Photo Mechanic or Lightroom and you can rename these really quickly and I have them
all named under the venue name or the search term. The reason we name our images with the specific
venues name is it provides another opportunity for Google to show off our photos to a client
who may be searching for the specific venue. Instead of typing into the regular Google
search results I tested this out by clicking images and under images I’m going to search
through, these are all images that Google has deemed relevant to this search term. Now I don’t see … well this is actually
my image right here, you can see Jamie Delaine Blog written there so the third image is one
of mine and as we go down I’ll see a few more of mine here, this is also one of mine, it’s
even pulled in other weddings that aren’t at this venue because it’s been from my blog
that had this wedding on it. Here we start to see Sarah and Brandon’s,
the blog post I was showing you, so these are popping up here, this is also one of there’s. Now this is only going to increase in weeks
to come, this is a pretty new blog post. Maybe a bride would be searching for wedding
photos on Google images, she’d click this, and then she’d want to go see where this post
is, and the next thing we know she arrives on my blog post here and hopefully contacts
me to book her wedding. SEO tip number four is to include the name
of the keyword you’re focusing on throughout the blog post. It’s not enough to just have it in the title
and in the permalink and in the images, we can go one step further and include links
throughout. You can see that I’ve done that here by saying,
“I’d love the chance to photograph weddings at Robert H Lee Alumni Centre,” while linking
to the venue site, I’ve also listed it here under Ceremony and Reception Venue there. You always want to make sure that this flows
naturally, you definitely don’t want to just copy and paste that link a million times,
that kind of used to be the old SEO rules 10 years ago. What you’re going to want to do is try to
fit this in naturally with what you’re saying. I could have probably done even a better job
at this, a good example would be I could go down to where there’s a reception image, like
here for example this is the ceremony, and I could say something like I love photographing
in this beautiful space at the Robert H Lee Alumni Centre and then I could link to that
as well and that would be another way of introducing my keyword into the blog post. SEO tip number five is you want to include
quality links throughout your post. A really easy way to do this when we are wedding
photographers is to link to all of the vendors involved in the day. I’ve gone through here and I have every single
vendor and a link to their website, this is showing Google that my website is quality
and it’s also focused on directing traffic to other quality websites and so I’ve linked
all of these here. These are called outbound links, you’ll also
want some inbound links which means bouncing people around to other blog posts you have
that they may find relevant. Something I maybe should have done with this
post is I could say, “P.S if you want to see another wedding photographed at the UBC Alumni
Centre,” it’s another name for it, “You can visit Jamie and Jason’s wedding blog post
right here,” and then I would link this to another wedding that I did at the Alumni Centre
and that provides another quality link to Google to show that my website is worth indexing
and bumping up in the search results. The sixth and final SEO tip is going to be
using alt tags in your images. Essentially alt tags are something that describe
the image to Google because Google doesn’t know what they’re actually looking at, it’s
relying on all of this data we put in our blog post and in our images to provide quality
search results for people who are searching. In WordPress if you click the edit button
here on the image you’ll see the alt text under alternate text written here. I’m going to write Robert H Lee Alumni Centre
Wedding Photos, this is telling Google that this is what this image is about. Let me click update, what this means is that
when I go to this image here and say you have a pin it Pinterest button I can click save
and my alt text will automatically be imported here so anytime this image is shared you’ll
have that text embedded in the image through the alt text. Of course adding alt text to 80 images one
by one by using this edit tool would take a long, long time so instead what I do is
I use the HTML version of this post. If you’re new to HTML we’re going to click
over here to text and then I’m going to copy all of this text by going command C, but I’m
going to open up my text editor. Once I have my text editor open I’m going
to go format, make plain text, so there’s no formatting, and then we’re going to paste
this. This looks like a confusing amount of code
but what we’re going to look for here is alt equals two quotes. We’re going to use the find and replace and
we’re going to have alt two quotes go here, so this is what we’re finding, and then what
we want to replace it with. What we want to replace it with is your keyword
search term. Anytime you see this in the document it’s
going to replace it with that so we’re going to replace all and then we’re going to copy
this text again and drop it back into the text editor and cover everything there. Then you’re going to want to make sure that
nothing else changed in your post which it didn’t and then you’re going to hit update
and that’s a really quick way to update all of your alt text. I hope you enjoyed this video, if you want
more tips on how to find your ideal client and how to bring more work into your photography
business you’re going to want to head to jamiedelainewatson.com/50ideas, five zero ideas, and there’s over 50 ideas
for how to market your photography business and bring more clients to your awesome work. If you like this video please give it a thumbs
up, subscribe, and comment below and I would love to hear from you in the comments and
interact with you there. Thank you so much for watching.

15 thoughts on “Basic SEO For Wedding Photographers

  1. Corey Tucker Post author

    Thank you Jamie! Your blogs are always so informative! This is going to help me tremendously! www.coreylynntuckerphotography.com

    Reply
  2. Robert Skinner Post author

    Thanks Jamie for this informative video on SEO!

    Reply
  3. Jamie Delaine Photography Post author

    Search Engine Optimization! Which tip will you now be using to bring exposure to your business??

    Reply
  4. Rosi Rodriguez Post author

    SUCH a helpful video, Jamie! Learned a lot of tips that I will definitely be implementing in my business – you made SEO seem easier & not scary at all! Thank you!

    Reply
  5. Kaightie Munsch Post author

    Thanks for the GREAT tis! I would have never thought to use the find and replace in text editor.

    Reply
  6. Caitlyn Colford Post author

    So simply explained! Thank you! Quick question – do you think it would work to make the title of a post "Vancouver Engagement Photographer | Chris + Amy" or would that be too confusing for Google?

    Reply
  7. estebanisswimming Post author

    Hello Jamie. I’ve been watching lots of your vids lately. These are super useful. Lots of great info. Thanks

    Reply
  8. Danielle Taylor Post author

    Hey Jaime, great post! I've have been learning about alt text and what I've been learning is that you are suppose to describe your images in alt text and not to use the same alt text for every image. This is very different from what you are explaining here. I'd love to know what you think about that, since I often have around 100 images per post, which means a lot of time writing alt text! haha

    Reply
  9. Heather Vallentyne Moreau Post author

    Coming back to this video again and following EVERYTHING! PS. This would make a great step by step printable as a freebie! XO

    Reply
  10. Heather Vallentyne Moreau Post author

    What about the tags area on the right of the post in WP?

    Reply
  11. Heather Vallentyne Moreau Post author

    whew! I am still working on this for what I have named "social media Monday"… LOL sorry for all the comments! I wanted to ask you if there is a better or more centralized way to do this? Maybe HootSuite? Do you use a platform where you can do all these Posts in one location? It's rather time consuming 🙂 ha!

    Reply
  12. Pyramid Self Defence Solutions Mike Reynolds Post author

    thanks for such an informative guide one wich i hope to be implementing quite soon im from the UK does all this transpose to my business over here ? my wedding photography business has stalled at the moment i did look at a company to do my SEO's but im now going to learn how to do it myself i have a blogg on my website but i want to make sure im the work im doing reaches its maximum potential ive heard about wordpress it sounds daunting do you think i should look at creating a seperate blogg platform using WP ? any help would be appreciated

    Reply
  13. Jackie Ceja Post author

    This video was super informative and helpful!!

    Reply

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