Hi I’m Joe Doohan SEO specialist here at Wurkhouse in this video I’m going to talk about the do’s and don’ts for SEO on your b2b website Is your B2B website not driving enough traffic? It could be a result of your site not being properly optimized for search engines. The fundamentals for optimizing B2B website are basically the same as B2C sites however information needed for a B2B buyers are different from B2C buyers. The type of content on how it’s optimized will therefore be different to be for B2B. Optimizing your online content will improve your website ranking, drive more visitors and ultimately generate more leads. That being said here’s some B2B SEO Tips in terms of do’s and don’ts that will help boost your online presence. The key to improve website ranking and produce traffic through blogging is to create relevant keyword rich content that your prospects will be searching for according to HubSpot b2b companies that blog generate 67% more traffic and leads per month than those that dont. Image optimization can go a long way to increasing website traffic as well as making pages and blog posts more attractive and more undressing to look at. There are three ways that you can optimize images for SEO; by reducing the file size, having proper image file names and adding alt tags to your images Tracking the performance of your b2b SEO campaigns is vital in order to see it is paying off or not. First you should understand what you’re trying to rank for. We prefer using Hubspot or Moz platforms in order to find keywords and also to track the performance. Here are three key KPIs that should always be considered for measuring SEO campaigns those include keyword rankings, traffic, and conversions When it comes to internal linking remember that its quality over quantity every time. Relevant links to internal pages will work wonders for your SEO well. Overstep and your content will look like spam. Using external links to credible websites can also boost your SEO. Content should be written not just for search engines in mind, it should be relevant to your customers. Focus on creating content that your prospects are looking for and what they will enjoy reading. A Google my business listing will improve your online visibility making it easier for customers to find you on Google it’s free and each listing shows at the top of the first page on local Google searches as well as on maps and Google+. Incorporating keywords effectively within your content is key for B2B SEO. Use related or LSI keywords in your Content. Search engines need to be able to identify a clear theme within your content. Don’t be tempted to add keywords where they don’t naturally fit. Over using or keyword stuffing not only irritates readers but also upset search engines too Google panda we’ll pick it up in no time you’ll see a drop in your rankings. Search engines are getting smarter and more sophisticated, as a result they favour original content. Duplicating a small amount of content won’t do any harm but copying and pasting large segments will damage your credibility. Linking too often to external sites can harm your SEO. Make sure you have as many incoming links to your website as you do external links. Google penalizes websites with unnatural link profiles which they consider as spam. Payment for backlinks, link schemes and hiding links are actively penalized by search engines. They put a lot of resources into detecting them ans if you’re caught carried out either of these practices your rankings will plummet They were all those your do’s and don’ts for SEO for your b2b website. By taking these pointers and applying them as part of your data marketing strategy should improve your SEO but remember that, although SEO is a cost effective solution it is a slow burn and you won’t see high rankings overnight be patient and your rankings will come.