Amazon Kindle Keyword Research | Best Keyword Tool for Kindle Direct Publishing

By | October 4, 2019

– Oh we are back again to talk about one of my
favorite subjects, keywords. But what if you wanna save
just a little bit of time and not have to churn it out or troll about over in incognito mode in the Amazon Marketplace? Well, there are definitely
some great tools and resource. But what are the best keyword
research tools for Amazon KDP? I’m gonna talk more about
that in today’s video. So make sure you stick around. (upbeat music) This is Self Publishing with Dale, where you’ll learn to
publish books that sell and build an unstoppable author brand. I would love to know if you
use a keyword research tool and if so, what’s your preferred tool? Leave your thoughts in
the comments down below. The billion dollar question, what is the best keyword
research tool for Amazon KDP? Well, I’m gonna share just
a little bit of my opinion and what has worked for me as well as hundreds upon
hundreds of other indie authors in the marketplace today. But why exactly, would you
use a keyword research tool? Well, it comes down to time versus money. I love to write. I would love to focus on the things that I love to do like
writing, keywords are fun, and I can dork out about
that geek up a little bit. But you know, for the most part, if I can spend more time writing than keyword researching
then all the better. So that’s where it comes into
playing time versus money. I would rather spend a
little bit more money on a keyword research tool
versus invest more time in once again churning and trolling about on Amazon Marketplace trying
to find those ideal keywords. In this video though, I’m gonna share some of the free options that are available to you that I’ve discussed in previous videos, but we’re gonna kind of touch on them just a little bit more. Keep in mind that when it comes to free keyword research tools, they come with a bit of a caveat and a little bit of a limitation. Because when you use these free tools, chances are likely they’re going to grab all of the key words and you’re still gonna have
to sift through the pile and figure out what’s going
to work best for your title. Think of it kind of like panning for gold. If you’re the type of person
that likes panning for gold, then hey, all the more power to you. But if I can, I would much
rather not waste my time. And this is not against
anything in these three models. And I do use them from time to time. But I would rather lean
towards this next option I’m gonna talk about which is the premium models
of keyword research tools. Sure these premium models come at a cost. But with that cost, you get back some of your time, hopefully. And even if I don’t share
a premium research tool in this video, maybe what
you’re going to wanna do is as you’re looking around
and browsing the marketplace for a particular software
that will help you out with keyword research, you’ll kind of keep some
of these things in mind. Because again, you want a
good keyword research tool that is going to save you time. Sure it’s gonna cost money, but ultimately, it’s
about saving that time because that time can be
better spent elsewhere. And listen, this is what I get quite a bit some people will go buy some software, they’ll try it out for
a week or two weeks. And they’re immediately
asking for a refund. Folks, Amazon is not putting
out a keyword research tool. And the way I see it, they’re not gonna do it anytime soon, because there’s a little
bit of a liability on there. And so they would rather
allow third party companies to handle that. So with that being said, since they are third party companies that are putting out these
keyword research tools, there are going to be some inherent flaws, and occasional hiccups that occur because Amazon is forever changing things on their platform, they’re
forever split testing, they’re adding categories,
they’re subtracting categories. They’re changing the way you search. They’re changing the
way they display things. So if you grab some type of software, keep in mind that, it’s going to have problems
every now and then. So when you purchase
something from somebody on the Marketplace for
a keyword research tool, contact their support if you’re
starting to see some issues, because chances are likely
they probably are aware of or they aren’t aware of it and they’re looking to fix
it as soon as possible. Okay, so here are five of the
best keyword research tools for Amazon KDP. Let’s start it out with my preferred model and probably yours, Amazon incognito mode. I’ve shared this so many times before, if you’ve got a browser of some sort that you’re normally shopping in, if you just go in and do keyword research
without incognito mode, what ends up happening is you’re going to be served keywords based on your browsing history and you’re buying history
and it becomes muddied. So essentially, as you’re
looking for keywords, in essentially a naked browser, what happens is you’re
going to be served keywords, that they’re gonna go oh
the Amazon algorithm goes, here you want this right? No, no, you want this or you want this. That’s why you need to go
over into incognito mode. So based on your
particular type of browser, you’re going to wanna
probably Google this up, but for the most part, I use Chrome and anytime I’m in Chrome, all I need to do is press
Control + Shift and the letter N for new and it’ll open up a black browser. And at that point, I’ll go
into the Amazon Marketplace and do my key word browsing and gathering. Google AdWords and Trends. It went on my previous videos, I discussed a little bit about my love with Google Adwords Keyword
Planner and Google Trends using them together, it’s
just a magic combination, it doesn’t cost you a dime to use this. And what you’re gonna
do is you’re going to gather keywords that are being used in the world’s largest online
search engine of Google. And Google’s a bit more sophisticated than Amazon’s algorithm. So the nice thing is, you’re gonna definitely pull some keywords that in some capacity
is being used on Amazon or is going to be used in
sometime in the near future. And one of the nice ways to narrow down your list of keywords you scrape from the Google
Adwords Keyword Planner, is you take those keywords
over to Google Trends, insert them in there and see which one draws the most traffic. Or you can even pay attention to the Keyword Planner’s traffic. And either way, you’re
gonna be able to figure out what works for you right
now and for your publication and nothing beats intuition. If you look at a keyword,
you go, oh looks good. The search volume is awesome. I just plugged it into
Amazon’s search engine. And this looks good here. So I’m not sure if this is going to be it. Go with your gut see exactly how you feel. And hopefully that will work for you. Keyword Tool Dominator Keyword Tool Dominator
actually covers a number of platforms everywhere
from Google to I think Etsy, at any place that typically
has a search engine. But for the most part, I
utilize it simply for YouTube, sometimes in this case and in other cases, for Amazon itself. They have a free model and a premium model with the free model, you can actually get I think up towards of six
searches or queries per day. So be very selective about what you do. And for the premium model, it’s unlimited. I actually talk a little bit more about Keyword Tool Dominator and my open thoughts about
them, but for the most part, if you’re looking for free or premium, you can go take a look at that video. I’m gonna leave the link
down in the description below for the review video and
the actual product itself. Fair warning though, when it comes to Keyword Tool Dominator and you’re using it on Amazon, it’s going to look at the
entire Amazon Marketplace. It’s not just isolating it
down to the Kindle Store or the bookstore. So you’re going to once again like Google Adwords Keyword Planner, you gonna be scraping and
pulling in these keywords you may or may not want to use. Publisher Rocket formerly
known as KDP rocket. My boy Dave Chesson the kindleprenuer put together one heck of
a keyword research tool in Publisher Rocket and it
continues to grow by the day, hear me out. I know it sounds like I’m a
shill for the publisher rocket. But it’s for good reason because this thing has
saved me tons of time that I can spend once
again watching cat videos or hanging out with my wife. So what Publisher Rocket
does is it’s multifaceted, but we’re just gonna focus on the fact that actually it has two keywords features one is going to look up keywords based on a specific group keyword
that you feed to it. And the other one is AMS keywords, also known as Amazon advertising keywords. So you can actually scrape
the Amazon Marketplace for all relevant keywords
to a root keyword that you’re looking up. And also underneath the
keywords feature alone in Publisher Rocket, what it does is it details the number of competitors, average monthly earnings, average
Google searches per month. Hey remember Google we were
just talking about that, average Amazon searches per month and rates the competition
score based on a scale of zero to 100, zero being no competition, 100 being so competitive, it’s gonna be an all out fist fight. You know a lot of people
ask me well, you know, what’s my competitive score is gonna be it’s going to be dependent on
your, you know, comfort level, the risk versus reward. I generally speaking like seeing keywords with a great search volume on Google, as well as on Amazon that’s above 100 in
search volume per month, and a competitive score below 50. Despite all of Amazon’s
changes over the past couple of years of me having Publisher Rocket, one thing I’ve noticed with
the Publisher Rocket team is, they’re always changing and
addressing issues with it. And that right there means a lot to me, the support team has been stellar and Dave Chesson himself
has been so public about sharing a lot of information. In fact, there’s a good chance
that some of the information I gave to you, you probably should know that I actually got it from
Dave Chesson, Dave’s a good guy, you should definitely take a look at his site a
or even take a look at his podcast The Book
Marketing on iTunes. And right now this is mid
February as I record this video, they are hard at work on version 2.0 which is going to start to
support not just Kindle keywords, but it also is going to
support print book keywords. So this is really cool. And the reason why they’ve
gone through the full change from KDP Rocket to Publisher
Rocket is they’re looking to support other models
off the Amazon platform something to think about. If you wanna take a look
at the Publisher Rocket, you can always take a look
inside my affiliate link it’s Though you might have some of
these keyword research tools on hand, one thing I would recommend is you get yourself back down to the fundamentals, the basics, you’re gonna wanna understand
Kindle keyword research and how to do it the
right and proven method. So take a look, we’re gonna
meet on over inside that video and I’m gonna share a lot more details so you get a good understanding
of how keywords function in the discovery of your book. I’ll see you there. Wait, stop. Here we go, bonus tip. What do you do with the keywords anyways? One, find about seven to 12 good keywords.

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