Affiliate Marketing SEO 2.0 – Month 7 Affiliate Site Update

By | January 13, 2020

Hey, Miles here, This video reveals phase two of my SEO
strategy for my affiliate marketing website. This is month seven in my affiliate
marketing website case study where I’m building an affiliate site from scratch
and I’m documenting the process every 30 days. So at the end of this video, we’re
going to get into how much I spent, how much traffic I’m getting, and how
many sales I drove this past month. But first you’re going to learn a
process. This is a very important process. I walked my team through it this month
and you’re going to go through it with me here on the computer
in just a second. Now, the idea of phase two
with the SEO process, phase one was what I call
the shotgun SEO approach. We went and got a KGR
keyword pack done for us. That’s the keyword golden ratio hat tip
to Doug Cunnington who coined that term. And we essentially found
the, the low hanging fruit, the easiest targetable keyword phrases
in my niche that we’re able to rank for quickly. And we went and
built out all of that content. And now we’re looking at the
logical process of helping
the people who landed on page a find the other similar content
or the other similar products they might not yet know about. The theory here is that your job and my
job as affiliate marketers is to help people get that which
they’re searching for. Now, oftentimes the entrance page they landed
on isn’t the final thing they get. So if they can’t find their way
to find that thing they want, they’re going to hit the back button, they’re going to leave your site and
they’re going to go to your competitors. So that’s the problem that you’re going
to learn how to solve here. Ultimately, it’s going to make you more money as an
affiliate because your website will be that much more helpful. So let’s jump on the computer here
and I’m going to show you how this is structured. So first we’re going to
look at the structure idea plainly, and then I’m going to go
through a niche example for you. So the idea is that within every
website there’s kind of a main topic, maybe one or two main topics. Under those main topics you’ve
got a few sub category ideas. And then under each of those there’s
often one, two, three, four, five, sometimes even more
specific keyword ideas. Now these are the long tail keyword
phrases down here. Okay. So, uh, the example site we’re gonna use for
mapping this out to go through the full process is going to be a, a
nice like a knife review site. And you might be down here at um, the best paring knife for peeling apples
could be the type of content that’s down here. And this is a nested
idea. So what we have done, we started with the KGR pack and all of
these low long tail keyword phrases is what come up in the KGR pack. And
now we need to build relevance. So this can be considered
like an SEO silo in one sense, or other people call them content
clusters. Really the name is irrelevant. People are just trying to
coin different phrases. The goal is to link
them together logically. So your users who enter in a page where
they don’t exactly know what they want, they think they know what they want, you can actually help them find that
which they want through internal linking and through design. So we’re going to talk about
bringing this on page through the UI, through the user experience and
the user interface. But first, let’s actually work out a
real example how we do it. And I love whiteboards
and I love notepads. This is a messy process that I do
over and over and refine it as we go. So let’s say with knives is
the number one top idea, right? So it’s a knife review is what we’re
doing here at knife review site. And then we’re going to look at the first
segmentation we can do off of this is let’s do outdoor and kitchen. Okay, so now on the outdoor side of things,
we’re going down the road of camping, right? So this is like camping knives. What else do we have on the outdoor staff? We’ve got Bush crafting and then
we’ve got hunting knives. Kay. Let’s see how we’re doing here. We’re starting to build this out with
logical ideas of what are all of the things our users might actually want. And then under each of these you’re
going to have different ideas. So this could be a whittling
knife. This one over here, it could be like for buttoning wood, um, this under camp could be a foldable knife
or a fixed blade knife is another way of breaking it apart. And then hunting
you could have maybe for, for boning, maybe for skinning, et cetera, et cetera. And this is how you’re able to come down
to all of the different posts that you have. And what we do in this process is we
map out everything for the website. If you have a very large
divide in your website, like outdoor versus indoor
and outdoor versus kitchen, sometimes it makes sense to take on
one of these first and go all the way through it because you
can really build this out. And what we want to make sure
happens here is that if a Lander, if a user lands on one of these internal
pages here and there like, okay, this sounds great, this is
close to why what I wanted, but they actually want this, you need to make sure that you’ve got
the link there and also the link back up to the higher level so your
user can actually work their
way through the content and find the exact thing that they
want because that’s how you make money. So I’m going to go ahead and clear this. We’re going to go a little bit deeper
into the kitchen just so you know specifically what we’re talking
about and how this works. You need a map out your
content. Think of it again, the process here is no longer thinking
that from the algorithms or the keyword research specifically. I’m thinking
about the human beings at this point, the people who land on at this point
when I started I got 60 plus posts on my website at this point. So now I’m looking for where are the
gaps that will allow me to let someone follow their own path through my content
to get that exact item that they want. Because when they find it, that’s when
they buy. And that’s when I earn income. So we’re gonna start with kitchen Knights,
K, that’s what theK stands for here. And we’re going to say prep knives. We’re going to do ’em all around
knives and we’ll do cooked knives. Um, I don’t really know what you’d call
that, but if you’re cutting cooked food, and obviously I’m not an expert on this,
this isn’t actually my niche website. If I was, I would know the language
patterns, I’d know all of this jargon. I’m just using this as an
example. So for cooked, what I meant by that specifically is
we might have like steak knives, right? So something that you would actually
eat a dinner meal with, um, on cooked, you might also have a
carving knife and kind of, that’s the basic idea there. So the
all around knives, we’re talking, um, you know, like a chef’s knife, uh, we’re
talking like a, what is it, a San Toku, um, et cetera, et cetera. So there’s the different types
of kind of all around knives. And then on the prep, what we would have is we’d probably
end up having a lot more options on the prep. So let me clear that out here. And on the prep we could have meat
and we could have fruits and vege and then we would have breads, right? And so under a bread you’d
probably have a serrated knife. Okay. And then under fruits and vegetables
is where you’d be able to break down. You’d have a chef’s knife, you’ve
had a [inaudible] and like a Nikiri, right? And these are all different
knives. They’re super specific. And then you have a paring
knife. Actually, since that
was my earlier example, Kay. So what we do is we draw this
all out. And again, this is messy. I’m going to show you personally. Um, I’ve actually got one mapped
out right here on my notepad. I just use my notepad for this. A lot of times and I’ll find out that
sometimes I need to write it out and draw it out and I add things in and then
I’ll do another one that’s cleaner. And another one that’s cleaner. It can
often take several revisions. Again, the idea here is to figure out from a
user’s perspective who your audience member is, what are all of the
potential things they’re looking at, and then how do you build
this into your content, right? So what we’re going to need eventually
in this, and I really liked this whole, um, kitchen prep fruits and vegetables
down to these other nights idea, right? So there’s going to need to be a great
piece of content here that’s going to talk about all of the different
types of prep knives. Okay. So this is like going to talk about all
of the different subsets and this piece of content is going to link down to
all of the different subsets, right? Because they’re going to be parts of it
and then they’re going to talk briefly about these. It could possibly
link all the way down. But really we want to make sure that it’s
linking down to the next lower subsets through internal links. And then we linked down to the next and
what Google will find when Google enters your website and their search
engine spiders crawl your
site is they’re going to say, okay, this is a knife site and this is their
kitchen knife section and this is their kitchen prep knives. And these are
the kitchen prep knives for meat. And they have specifically
um, chef’s knife, seven inch chef’s knife might be what
they find or the logic will be knife to kitchen knife to prep to fruits
and vegetables to an [inaudible], which is a very specific,
uh, vegetable cutting knife. So it builds logic through this structure. Quick edit in here to make sure this is
perfectly clear because this is so vital for your longterm success
with affiliate marketing. I’ve redrawn this out and we’re following
one logic chain all the way down to the bottom. So the idea
again is your homepage. So this might just be kitchen knives
online. Okay. That might be your, your website. And then
the next sub level down, the first level they might go to is
again going to be outdoors in the kitchen and on the kitchen. This post, this is ultimately going to be a long
post and this post could be the seven kitchen knives that every
foodie must have at home. Okay? It’s a great post for someone who knows
that they want to get some kitchen knives but they don’t know
which knives they want to get. So you’re going to explain
to them through content, here’s the seven awesome knives that
you have to have and have a proper knife set at home. And then underneath that obviously you’ll
have a post for each of the subs and one of those sub is having the
right fruits and vegetables, the right knives for
fruits and vegetables. So this might end up being the ultimate
guide to kitchen knives for fruits and vegetables. Okay, so that might be
the fruits and vegetable layers. And then below this in the ultimate guide, it’s going to talk about all of
the different knives for this. But then sub to this is the pairing knife
idea that we spoke about and it might be the best paring knife for under $20
might be what this is or this could just be a full review. It could be the 27 best pairing knives
that you must have in your kitchen. And then below pairing and ice, there
might be a subset of pairing knife set. Then there might even be another subset
of the best paring knife gift set or the best paring knife set under $100 and
then there’s also the best budget paring knife or the best paring knife for
apples or the best paring knife for, I don’t even know what else you would
use a paring knife for peeling broccoli. Nobody peels broccoli. Why
would you use that? Who cares? But this is the main idea. Okay? There’s a logical chain and each post is
linking down through the content itself and oftentimes through the icons. As I explain in the next
segment when we go on page, and this puts a little perspective into
the amount of work required to build a proper affiliate site because you’re
not just building out one of these logic channels, you’re building out all of the content
for all of these different logic channels and this is why I’ve
said time and time again, it’s really a race to hundreds upon
hundreds of posts and this proves why you ultimately to created a really successful
website in the world of affiliate marketing, you’re going to end up writing content
for years on end and it’s going to take hundreds of posts and now let’s look at
how to lay out these posts in a way that builds this logic into
each and every post. The way I like to think of the
content is when your page opens, you often want to give the users
specific access to the different types of content. Okay, so here this might be,
let’s say we’re on the outdoor one. This could be camping bushcraft and this
could be hunting and this might be a long piece of copy. This could be a 2000 word post that talks
about all of the best outdoor knives. Okay, so the idea is a
top level navigation. When this page loads, we have icons that will allow the
user to get into the deeper level. So if this person who lands on
the best outdoor knives page, because they searched it on my site
because I have it on my top navigation or because they came here from a search
engine, we may land on this page. The first thing I’m doing is giving them
the option to go deeper if they already know what they want. This
is the big idea here. We’re making it easy for the humans to
go get that next thing. If they’re like, I am totally into Bush crafting, I am
totally looking for a Bush grafting knife. They’ll click on this one, it’ll take them to the best Bush crafting
knife and you’ll have the number one, you’ll have the budget option, you’ll
have the runner up, et cetera, et cetera. So they can quickly go from your top
navigation. Clicking on outdoor knives. They can say, yep, I’m into Bush crafting. And then they land on the post that
is going to get them what they want, whether they want the best of the
best or the best budget option there. We’re able to within a couple of quick
clicks, get that which they want. And of course you reinforce
these links down here. So the theory is that this page would
have [inaudible], which is your heading, right? It’s a subheading tag and there
would be one for best camping knives, right? And under there you talk about camping
knives and you would have a link over to your best camping knives. And then there’d be another age too
that would be for the bushcraft. And you would write about bushcraft and
that would link out to the bushcraft page. And on and on it goes,
there’d be a hunting subhead, you’d have content about
the hunting knives, and in that content there’ll be a
link to the specific hunting page. Okay. And then on the
top of your homepage, if your first divider is
outdoor versus indoor, that first split would be
right there on your homepage. What I’m seeing a lot happening
inside of my uh, affiliate site. People are entering on a specific page. Most people are going back up to the
homepage, they’re going to a second page. They’re not necessarily always
clicking through to one of the items, which leads me to understand that
they’re not exactly finding what they’re looking for. So what do I, what
can I do? Well, number one, I could have my main categories
up on the top navigation. So if they land on the page, that’s
close, but it’s not exactly right. They’re like, Ooh, I
wanted a kitchen knife, but I don’t think this is the one
for me. Or I want to meet knife, but I don’t actually want a Cleaver. They can click on that top kitchen
knives and then they would see meat, fruits and vegetables.
They can click the meat, they’ll get their list
of meat knives there. They can either go straight to the product
from there or they can click and go to a dedicated page about that knife. And this is how we’re able to leverage
an internal linking structure in a very logical way. That’s going to help my audience
find what they want because again, that is your job and my job as affiliate
marketers is helping our audience find that which they desire. You can also see this in action
on my miles website. If you go to miles on
the, I’ve got I believe six icons. It could be eight I
think I’ve got six icons. Those are my main categories of
content. You’ll find on my blog, if you click blog on the top navigation
right up at the very top above my actual blog posts, you’re going to find those categories
for all of the sub categories of content that I create content on. So if someone lands on my website and
they’re only interested in marketing funnels, I’m not hiding
that. I’m not burying that. I’m not making it difficult to find
within one click on the homepage, they could find the actual link
to all of my sales funnel content. Or if they click blogs, they want
to go read blog posts about it. Then they’ll find the organization right
there on top of my blog roll and making get to that which they
desire more quickly. When your website becomes a helpful
resource that allows them to quickly find what they’re looking for, guess
who’s website they stay on longer. The moment your website
feels like it’s confusing, they don’t know how to get around. They can’t actually find
that thing they want. They landed here on a and they actually
want B and they can’t find their way to it. Logically they leave to go
find a more user friendly website. And that’s the big key. So my team
and I went through this, um, it took, it takes time, right?
This kind of research. Uh, it took hours upon hours
to build this all out. But now that we have this map structure, what we did is we went and simply
crossed out the ones that we’ve already created content on. We circled the ones we don’t have content
on and guess what my content team is working on this month. Well filling in all those gaps so we can
start to build out these icons and that internal linking, there’s going to
make sure if somebody lands on a, that they’re going to be able to quickly
find their way to the next level up that has the categories or those other
similar products that they might actually want through internal linking, through
icons, through graphics, et cetera. It’s ever, and the navigation, et cetera.
So that’s the main idea at this point, we are going to transition
into the numbers now. If you want graphs of the numbers
and you want to see how this looks, go to my blog post on it.
It’s linked down below. I’m not gonna flash graphs up here
because I ain’t got time to edit that. So my apologies. If you like these kinds of videos
where I’m showing you what I’m actually working on with my team,
definitely give me a thumbs up. Give me a yes in the comments.
So I know to make more of these, if you would prefer me to just keep it
short and tell you the numbers and get outta here. Um, let me know
that in the comments as well. I’m open to your feedback. I do
appreciate it. So in this month, month number seven, we
traffic has gone up 143%. So traffic is more than doubling. Uh, traffic from Google is up 163%. So that’s the main source of traffic
I want when someone searches, um, best paring knife for peeling apples. And I want them to find my post on
best pairing and I for peeling apples. And that happens from Google. So
as my Google traffic increases, the odds of me earning more
income increases because
that’s the kind of content I have. So my impressions
are up over 250%. Now this is a leading indicator.
When your impressions go up, that means you’re being displayed
on the engines more often. I get this number from, uh, from Google webmasters tool
or Google search console. It’s at You need
to make sure your sitemaps tied in. That’s how you learn
about this data point. Um, so the fact that the impressions are up
250% and my Google traffics have 163% says that I’m confident my traffic’s
going to continue to increase in the next, um, in the next months to come. My income was $4 and 55 cents last
month. Now if you’re like, dude, seven months in $4 and 55 cents,
I got two things. Number one, that is three times the increase
than what it was last month. This is called exponential growth. And I have a video that teaches you
the power of compounding because that’s what’s going to happen here. Just like this YouTube
channel that you’re watching. Three years ago it had
maybe 4,000 subscribers. Today has got over 120,000 subscribers
because of the power of compounding. So we successful entrepreneurs
know how to delay gratification. I understand it’s going to take years to
get to my maximum traffic level because all of these efforts are compounding. So the fact that it has grown
three X month over month is huge. And I can tell you already
this month, looked at the data. Sales are already up quite a bit, so make sure you subscribe so you get
next month update because it’s going to be an exciting month based on the
early numbers from this month. And I’m only 12 days into this
month on expenses this month, $4,622 I spent, I bought a large backlink package
from my friends at reach creator. Um, they, I’ve done a lot
of backlink work with them. They’re the only people I’m confident
in buying backlinks from. Uh, they don’t actually, it’s not buying
them from them. They do outreach for me. We create a link magnet posts
and then they go do outreach. So it’s 100% white hat
approach to the game. My team is still working out the kinks
and getting our backlink machine going and I really wanted to
juice the site’s authority. So I took the leap that was $2,150. Now if you’re thinking mile
$4,000 invested, I don’t
have money for that. Great. You don’t have money for it. You should
have time. And what’s your time worth? If your time’s worth $40 an hour,
that’s just a hundred hours of work. If your time’s worth $20 an hour, that’s 200 hours of work
that I put in this week, which is essentially 50 hours a week. So I’ve got my team working
full time on this project, just like you could work
full time on this project. Just like I built this channel here with
zero money invested in just doing the work and like we built my
wife’s previous business, um, from scratch to multiple
millions of dollars again, with $100 invested in hosting
and just doing the work. So the fact that I’m investing monies
in this doesn’t mean you can’t just roll up your sleeves and do the work.
And yes, it’s a lot of work. So where did the money
go? $400 on research. We’re researching new products
specifically. I’ve got a, a professional in the industry
of what I’m working with, who does all of my research to make sure
I’m delivering the absolute best of the best options for my audience. So that was 400 the writing team was
$674 the editors and publishers with $646 the project manager was $750
to pull it all together again, run your hourly rate on those numbers. If you’re $15 an hour and that’s
what your time’s worth, cool. When I spent $450 on something, that just means it’s 30 hours worth of
your time is what I actually spent on that task and that’s
really where I’m at today. That’s where I’m at with the website.
It’s growing on pace, on schedule. I’m super excited about getting these
backlinks done because it’s going to boost my authority. That’s going to
boost my rankings even more. That’s going to give you more impressions, which means I’m going to get
more clicks, more traffic. My user experience is going to be better. They’re going to find
more of what they want. I’m going to get more click
throughs. Amazon today, I’m going to be making more
money and it’s a long path. It’s a long process to
build a business online, but it’s a worthy path
and a worthy process. I’m about to head out of the country
for about six weeks because I don’t like cold weather and I have the freedom in
my life to do that because I spent 17 years building businesses online.
Nothing happened overnight. Nothing’s passive about this. It takes a lot of work to get
this built and the rewards, the lifestyle benefits you can achieve
and experience once you do put in the work and you get over that proverbial
hump and you start getting the recurring income and the residual income
coming in pretty magnificent. So on that note, thank you very much for
your time today. I do appreciate you. Let me know what you think in the
comments. Thumbs up like, subscribe, do what you do. I appreciate you and I will see you
on the next video until we meet again. Be well my friend and
I’ll see you soon. Cheers.

4 thoughts on “Affiliate Marketing SEO 2.0 – Month 7 Affiliate Site Update

  1. Spiro Kovac Post author

    Awesome Miles! Thanks for another great video! Btw, I completely changed my approach to affiliate marketing, researching and making money as an affiliate due to you!

  2. J YH Post author

    Miles!! Love the updates! Great to hear things are moving into the next phase with the affiliate site. This more nuanced discussion on information structure is really helpful. Thank you!


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