8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

By | August 12, 2019


– There are SEO tactics that
work really well in 2010, that people are still doing today. Hey everyone, I’m Neil Patil, and today I’m going to share with you eight things that you need to unlearn
when it comes to SEO and what you should be
doing in 2019 instead. (bright music) Before we get started,
make sure you subscribe to this channel, that way
when I release more marketing advice like this, you’ll get notified. Question for you, has
your website been hurt by some old school SEO techniques? Or have you found out that
when you use these old school SEO techniques, for some reason
your traffic isn’t going up? If that’s you, leave a
comment below with yes. If it isn’t, you leave
a comment below with no. I’m curious because if
it is, I want to find out what these old school
tactics you’re leveraging, because I’ll show you what to do instead. The first thing I want you to unlearn is only focusing on external links. Everyone’s like oh my god, back links is the number one factor in Google. No, there’s a ton of factors
in Google, and just building links from external sites
isn’t going to do you justice. You need to also build internal links. If you don’t build internal links, your rankings aren’t going to climb. If you look at my site, you’ll notice that I rank for things
like online marketing, and I rank for things like SEO, it’s because I’m internal
linking my pages together. If you don’t internal link,
you’re not going to do as well. And I interlink throughout my content, throughout my sidebar,
wherever it makes sense. Those internal links
don’t just have to be rich in key words, they need
to be more so relevant. So when you find a good
opportunity to internal link, even if it doesn’t have the
right anchor text, that’s okay. You need to do what’s best for the user. By doing what’s best
for them, you’ll be able to drive them to other
relevant sections of your site, so that way they can
continue to get education, find out more about your
products, find out more about your services, and buy from you. The second thing I want you to unlearn is, you can’t just write content for SEO. Everyone’s doing key
word research these days. Heck, I even had a tool
called Uber Suggest that I’ve released for free that helps you do a key word research. And you should be doing key word research, but when everyone does key word research, like you go to Uber Suggest,
you type in a key word like digital marketing,
or Google analytics, or whatever the phrase
is, dog food it could be, you’ll see a list of results
of all the other similar terms. But there’s an issue. When you see a list of all
the other related terms, you may end up taking them and just putting them into your website. Yep, putting them into your website is writing content for search engines. You got to reformat your content. You got to rewrite it. You got to extend the length. You got to make sure that
you’re powering the best experience for people
because you don’t want them reading your dog food
article and just be like wait, this just has key words in there. It doesn’t teach me anything
about the right dog food for my puppy, if it’s going
to help him lose weight, gain weight, be stronger, fitter, leaner. All that it’s doing is just inserting 500 key words related to dog food and this article doesn’t provide any value. So you can’t just write content
based off of search engines, you need to write content
based off of people because Google is now using user metrics, in which if someone reads your content and they bounce away
because they don’t like it, they hit the back button,
go to Google search, it tells Google that your content sucks no matter how many back links you have and no matter how many
key words you inserted. The third mistake that you need to unlearn is targeting high traffic key
words that have no intent. For example, I rank for terms like SEO. Do you think that terms
drive me any business? You would think so, but
no, it doesn’t, why? Because most people who research that term are just looking to understand
what SEO is, how it works. They’re not necessary
looking to pay an ad agency. A better term would be SEO agency. Yes, SEO agency gets a lot less traffic, but the people who come from that key word and more likely to convert into revenue. The fourth thing I want you to unlearn is building a lot of back links. Everyone believes that you need quantity. No you don’t need quantity. A good example of this is
my friend Todd Malicoat. Years and years ago had a forex site, and he ranked on page two of Google in less than six months of creating it. Can you guess how many
back links he built? Less than 20. All he did was went to the
sites that already rank in the top 500 for the term forex, and he went to those sites and convinced the owners to link to his site. And he got those exact pages
already ranked in the first 500 to also link to some of his articles and that drastically shot up his rankings. It’s not about quantity,
it’s about quality. The fifth one is SEO is about
tactics, tricks and gimmicks. No it’s not, SEO is about
putting the user first. If you look at Google, their
mission is to make sure that when someone does a search, they’re getting the best most
valuable information for them. They don’t want them
to have to go to five, 10 different pages,
they focus on the user. So if you also focus on
the user in the long run, not the short run, but in the
long run, you’ll rank higher. The sixth mistake that you need to unlearn is focusing on rankings. Ahrefs did a study, and do
you know what they found out? That the number one listing
only gets the majority of the clicks 49% of the times. Rankings aren’t everything. For example, I get more
traffic than some of the people that rank higher for me for terms like SEO tips because of Rich Snippets. Even though I don’t rank at the top, I still get more traffic
due to Rich Snippets. When you get included in
that, that’s what’s called ranking zero, you can
actually get more traffic. If you also have more appealing title tags and better descriptions,
even when you rank lower, you can also get more clicks
than your competitors. It’s not always about ranking number one, it’s about ranking for the right terms, providing the best user experience, and eventually slowly
climbing up to the top. The seventh mistake
that you need to unlearn is focusing on key words in the bad ways. What I mean by this is a lot of people still go after exact match domains. What worked for hotels.com
is not going to work for you. People still stuck key
words in their title tags, their meta descriptions, their content. We already went over
why you shouldn’t do it in your content, but again,
if you stuck key words in your title tags, meta
descriptions, you’ll find that hey, everyone is just clicking on
other people’s results, why? Because their title tag
and their meta description is appealing, they’re
using copywriting to appeal to people and get them to
click versus just having five keywords in a row
that don’t make any sense. So what worked for some of
these people in the past when it comes to key word
stuffing won’t work for you. And last but not least,
content marketing replaces SEO. That’s a huge myth, that’s not true. Everyone’s like yeah if you want ranking, you just need to create a ton of content. Not necessarily. If you don’t have a
good click through rate, if you don’t have good on page code, if your URL structure is
incorrect, for example, when I removed my dates in
my URLs, my traffic shot up, I got over 100,000 extra
search visitors per month. If you don’t have the fundamentals right, content marketing isn’t
going to do wonders for you. Now if you need help growing your traffic, growing your rankings,
getting more traffic, check out my ad agency Neil Patel Digital. Of course if you enjoyed this video, I would appreciate if
you’d like it, share it, tell other people about it,
subscribe to the channel. Thank you for watching.

91 thoughts on “8 Things About SEO to Unlearn in 2019 (And What You Should Learn RIGHT NOW)

  1. Neil Patel Post author

    Has your website been hurt by some old school SEO techniques? Or have you found out that when you use these old school SEO techniques, for some reason your traffic isn't going up? If that's you, leave a comment below with "yes". If it isn't, you leave a comment below with "no".

    Reply
  2. Sunny Bidhuri Post author

    Now seo is confusing me , how can i understand it in 2019

    Reply
  3. HighDef Screen Printing FreeTraining Post author

    Neil is Yext a good idea for new agency and a social media fulfillment service to help with new customer success and quickest results?
    How do I find out how to structure my blog post for my WordPress site for optimal SEO Ranking? Thanks for the content your Awesome thank you!

    Reply
  4. Morocco Travel Post author

    thank Neil for your helpful video, but Neil I am from Morocco and you didn't include this country on your Ubersuggest. so I find lot difficult to choose a right keyword or spy my comprtitors! please Neil try to add Morocco in your system Please, Please…. Kindregards

    Reply
  5. Patrick Cogen Post author

    Great update Neil! Passion in your voice keep me going with my youtube channel, thanks!

    Reply
  6. Onlinesteer Post author

    SEO is important. And Neil, you are master in it. I love the shortness and to the point theme of your all videos.

    Reply
  7. Abhay Baliga Post author

    Neil teach us how to increase Domain Authority!

    Reply
  8. Shubham Butola Post author

    I builts links from high da pa and page rank sites… Ranking doesnt comes in one day i thinks… It takes some months to get some result.. i always uses ubersuggest to check backlinks of my competitor and keyword researching.. thnkxxx for making this useful tool free for us

    Reply
  9. rong no1 Post author

    thank you soooooooooooooo much sir you are greaaaaaaaaaaaaaaaaat my teacher i follow you

    Reply
  10. Life Inspired By Ben Post author

    Love every video Neil puts out. Such helpful content for all of us trying to find success online!!

    Reply
  11. childhood games Post author

    Can someone please explain me tips no. 5!

    Reply
  12. VS Programmers Post author

    I'll focus on quality links now thanks

    Reply
  13. Nasir Minahs Post author

    Hi Neil, nice effort and great contribution to the society, I really appreciate. I am running a bog, some one told me to Meta Tag and I did, the moment I did Meta Tagging for my blog site, all blog stuff from Fb page of the same product was vanished, I did many efforts but FB is refusing to publish my bolg material. Please help. Thanks

    Reply
  14. Jakaria Rony Post author

    good job Neil. I have a question, If there is a lot of backlinks to my competitor, then get a rank with just a few backlinks?

    Reply
  15. Rahul Rao Post author

    Hai, Neil, I saw u usually talking about Rich Spinnet but the question is how to integrate rich snippet in our blog plz make a tutorial or suggest some videos

    Reply
  16. Chris Dawkins Post author

    Neil, question?
    I'm starting to put together a website and will not launch yet. However, I know I'm going to need SEO. My question is, do I begin to put meta data in now, knowing I won't be getting traffic and my site is not offically running yet or do I wait until a time when the website is ready to launch?

    Reply
  17. Good Health All Post author

    I have lost some rich snippets and featured snippets. How do I gain them back?

    Reply
  18. Promothash Boruah Post author

    Hi Neil,
    Thanks for everything you shared.

    I'm connected thru YouTube since Nov'2018 and you helped me learn a lot.
    My sites traffic grew by 10x and I'm waiting to learn email marketing to boost my sales.

    I'm looking forward to using your services in the near future for sure.

    You're the Guru.

    Best,
    Promothash Boruah

    Reply
  19. Od. Luis Marcano Post author

    Thanks Neil

    I really enjoy your videos, it's amazing how, in many ways, tell us that SEO is not an isolated island, but part of a process.

    Be well 😊

    Reply
  20. Anand Nawathe Post author

    Neil this would be a great help if you tell me what to do instead of what I am doing!
    We leverage blog commenting and stuff and I think it's hampering my ranking please help and let me know what to do instead! Thanks! Btw huge fan!

    Reply
  21. Dimitar Margaritov Post author

    I really wanna send this video to my former employer, where I lasted less than a month because I couldnt hold myself back and told them that I am amazed at the old-school stuff they still perform. And this was my first agency experience 😀

    Reply
  22. SamT Post author

    Got leads generated from SEO but I realized the ability to Convert is far more important than just SEO/SEM. Great vid, Neil

    Reply
  23. Friends First Photo Post author

    I enjoy Neil's enthusiasm and the production value of these videos. You can tell that he puts a ton of care into them.

    Reply
  24. kristino singh Post author

    You hold my horses, I am a beginner in digital marketing. I only heard people putting stress on Off page SEO to Create thousands of links etc personally I found boring. But your statement seems legit I have started to make 2-5 back link per day but quality ones. It is easy and worthy.
    Could you please put some light on Classified postings, bookmarking techniques etc? When and how to use those techniques?
    Also please create a video on Google errors like robots. Txt, page not indexed. And the remedies to fix such issues.

    I appreciate your content and efforts. You are saying to unlurn the thing which so Called SEO gurus says to follow at any cost.

    Reply
  25. NewtonBaba Post author

    Hi Neil,
    As per your advice, i tweaked the meta description and title and in two days shot on page one from two. Though i am last on page one but still i am happy that experimenting helps. Now i am curious to know that if a write some more articles around that topic and interlink it, will it help in further ranking?

    In short, does creating more articles around one topic helps in ranking?

    Thanks for the advise ♥️♥️

    Reply
  26. Roopesh Govind - Affiliate Marketing Guide Post author

    Thanks for confirming that even if your content is not ranked at the top, it's not the end of the world. One can still make it a success if they are lower on the SERPs. Awesome video, Neil

    Reply
  27. Mortuary Artist Post author

    Hi Neil. With some great tips of yours, I have managed to get into the 3rd spot this evening on google maps. My location is not stated while on this device, but says I am in 3rd.. I am in between 2 small towns. One shows me, the other does not. On another device I will be in 5 place, why does it differ ? Thanks for everything 👍

    Reply
  28. Anthony Hanson-Harrison Post author

    Great value as always Neil, you mentioned Rich snippets, what is the best way to incorporate rich snippets into a shopify store please, any do's and Don'ts

    Reply
  29. Xiaolong Yu Post author

    Great video. valuable and useful information.

    Reply
  30. Kyan D Post author

    Hey, I'm doing a shopify POD business for pugs, would doing google seo for the keyword "Pug" be good? There is no competition and it’s quite cheap, should I do it?

    Reply
  31. Rajat Agnihotree Post author

    How to avoid piracy in video course

    Reply
  32. Howdy Bunny Post author

    Hey Neil when it comes to internal linking what is difference between anchor text and navigational links (like menu links and read more here…. type linking) also which one do you prefer

    Reply
  33. Shivang Post author

    Don't write your content for search engines is an effective trick. I second that.

    Reply
  34. Najiba Wajiha Mahboob Post author

    I run a small travelling based site. And struggling with unique traffic. Would you please guide me to increase traffic and raise the conversion rate?

    Reply
  35. Wolf Vision Post author

    How can I creat good content for homeowners searching my services.

    Reply
  36. Wolf Vision Post author

    I’m new to this Chanel and I’m curious if you provide services?

    Reply
  37. James Scott Post author

    Awesome 👍 i overlooked the power of internal linking. Thanks Neil 🙏🏻 🚀

    Reply
  38. SUDIPTO SARKAR Post author

    Yes, Sir, I did off page SEO but my traffic isn't going up

    Reply
  39. Rapolas Nutautas Post author

    Amazing video. Just yesterday had a client asking me what's the best SEO tectics for 2019 and wasn't ready to answer, but this video will save my butt the next time this question is asked. Appreciate it.

    Reply
  40. kadoree Post author

    You’re amazing. Thanks for your useful tips.

    Reply
  41. ISHRAT-UN-NISSA ASHIQ ALI VERTEJEE Post author

    Wonderful video

    Reply
  42. Powerful Positive You Post author

    Thanks for these helpful tips!

    Reply
  43. Kamalakanta Roy Post author

    sir can u please make digital marketing course series ….can u please suggest me how can i make money as a freelancer

    Reply
  44. Ved Redic Post author

    Hey Neil, I am a new subscriber and I have just watched over 30 of your 400 videos. Gained some useful insight. However, this specific video has too much sound bouncing off which is hurting my eardrums. I thought I would let you know! Keep up the great work 🙂

    Reply
  45. Linda Ursin Post author

    I'm happy to hear that I've done most things right since I created my site in 2003. Not that I have massive traffic 😀

    Reply
  46. sujay wankhede Post author

    Good video, Neil. I've read many of the your blogs and almost all of them were missing date. Is there any particular reason?

    Reply
  47. Etienne Goussard Post author

    I think almost everything you mentioned was just as relevant in 2010 as it is today, but understand why you made that your title.
    SEO is still the same as it was the last few years,

    Reply
  48. Dinesh Devaraju Post author

    With all that white, you look like an angel … 😉 only thing missing are wings..

    Reply
  49. Infinit3solutions Post author

    Thank you for this Neil. We've been practicing internal links ever since 🙂

    Reply

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