6 Reasons Why Your Site Will NEVER Rank (STOP Doing This) | Neil Patel’s SEO Tips

By | February 1, 2020

– According to Atrust, 91% of content gets zero
traffic from Google. That means less than 1
out of every 10 web pages get any traffic at all. If your site is among the
9% that gets their traffic, that’s awesome and good for you. But, if you’re part of
the 91% that doesn’t, it’s probably because of one of these six reasons I’m about
to talk about in this video. Hey everyone, I’m Neil Patel, and today I’m going to
break down the six reasons why your site will never rank, and I want you to stop doing this. (cheerful music) Before we get started, make sure you subscribe to this channel. And if you’re on YouTube,
click the alert notification. Reason number one, your web page doesn’t have any backlinks. This has been revealed
through several studies, but one study by Ahrefs
shows the linear correlation between backlinks and search traffic. Authority Hacker ran a
similar study and they found that backlinks are still the most strongly correlated
factor for SEO success. What this correlation means is the more backlinks you get,
the better your chances of getting organic search traffic are. Though, you don’t necessarily
need to be proactive about doing outreach to get backlinks. If you’re writing amazing content
or building amazing tools, or creating an amazing product or service, or even getting press, you’ll
naturally generate backlinks. And what you’ll find is, as your site in general
generates more backlinks, all your pages, including
your blog content, will start getting more search
traffic and ranking higher. The second reason you’re not
getting any love from Google is you’re not leveraging search snippets. According to Authority Hacker, search snippets can be
present in as much as 75% of the top spots in the search
for high-volume keywords. That’s huge. Among those, featured snippets account for 20% of all results. If you’re not leveraging
things like FAQ schema markup, you’re missing out on a ton of traffic. It’s one of the reasons
that I rank really high for terms like digital
marketing or online marketing, is because I leveraged this schema markup. I’ve made a video tutorial showing you how you can use FAQ schema
markup on WordPress websites, so if you’re on WordPress you should definitely check it out, and the link is in the description. The third reason, the page
isn’t targeting a topic with enough search traffic potential. Ahrefs found that even when you have over 200 referring domains
to any given web page, if you’re not targeting keywords with enough search traffic potential you’re still not going to get any traffic. You may get some, but it’s
going to be very little. In other words, if no users
are searching for a topic that you’re talking about on that page, how are you going to
get any search traffic? So, what I want you to do
is do keyword research. Use tools like Ubersuggest. Put in a keyword, it’ll
tell you if that keyword’s easy to rank for, getting
a lot of search traffic, and all the other related terms out there that also get a ton of volume that you should be targeting. The fourth reason? You’re not leveraging meta
tags, H1 tags, and title tags to insert your target keywords. A study that I mentioned
from Authority Hacker shows a strong correlation between keywords in the H1
and title tags and ranking. Just think about it,
this makes sense, right? When you’re doing a search for a term and that term is in the listing, you’re much more likely to click versus when you do a search for a term and that keyword or term
isn’t in any of the listings. Now, that title tag that
you’re putting on your website, that’s what Google’s pulling from. So, when you’re doing a search on Google and you see that title, that’s
your title tag in essence that they’re pulling from. That means if you put
keywords in your title tag, meta description, heck even
if you add them to your H1 tag and throughout your web page, you’re more likely to rank. So, if you’re not leveraging
these opportunities to include your keywords, it’s going to be harder for you to rank. The fifth reason? You don’t have HTTPS enabled. It used to be where HTTPS was optional, but it’s not any more. If you want to rank now,
you need to use HTTPS. It’s pretty much a standard these days when it comes to SEO. The sixth reason? You’re getting a bad score
on Google’s Lighthouse audit. While this may not
guarantee you good rankings, over 90% of the web pages
on page one of Google have high average scores on
Google’s Lighthouse audit. You don’t need to go crazy and optimize for every millisecond that you can, but overall the same
study by Authority Hacker that I mentioned earlier has
identified this common trait among the top-ranking web pages. And, if you want an easy way of trying to figure out your score,
you can go to Ubersuggest, put in your URL, and then
click on the site audit report. The site audit report also
breaks down your page speed, and it pulls it from Google Lighthouse. So that way, in one place you can get your page speed information and figure out where you need to improve. Your priority should be user experience, but if you can’t deliver
amazing load times on your site, it’s not going to help because look, people may just go to your
page and then bounce away. That sends Google user
metrics signals saying, “Hey, there’s something
wrong with this page, “I don’t like it.” Google doesn’t care if that’s related to your
on-page SEO, your content, load time, they’re looking at everything. In other words, if the user
isn’t happy with your site, you’re not going to do well. So that’s it, if you
need help with your SEO, check out my ad agency,
Neil Patel Digital. If you enjoyed this
video, like it, share it, and tell other people about it. Thank you for watching.

35 thoughts on “6 Reasons Why Your Site Will NEVER Rank (STOP Doing This) | Neil Patel’s SEO Tips

  1. Karan Sarin Post author

    If you're thinking of starting a blog or an online business, try namewink (.com) to find a great name for it.
    Its a 100% free tool that generates names such as Techcrunch, Venturebeat, Snapchat, Ubersuggest etc for you.
    All the best with your project in 2020!

  2. M Kakoti Post author

    Bro you are great… You are rich from the heart… Thanks for valuable content and specially for your ubersuggest tool … Love you bro

  3. Mindaugas Lukošiūnas Post author

    Pushing your own Ubersuggest on every Video. Cmon… To see your page speeds just go to Google Speed Insights

  4. Devendra Singh Post author

    Ubersuggest is not providing real time result… Not much as good..

  5. Ashish Kumar Post author

    Hey Neil! If I add a link to someone else Youtube channel on my blog post then does that reduce loading speed my website? It would be of great help if you will reply.

  6. Satyam Sahu Post author

    sir i am biggest fan of you sir , i am from india you are my inspiration

  7. Sunita Shukla Post author

    Hey Neil I just watched out someothers so called experts saying that now backlinks don't matter but since I am following you so I want to know what is truth do they or not please tell

  8. S Brown Post author

    The answers are sitting on this very page…in depth relevant information presented in a clear and thorough way. Make content which people want to link to.

  9. Sir Chogyal Post author

    I love what you always talk about backlinks. And also I found that targeting audience is the best out of my SEO research.

  10. karthickrajalearn Post author

    Likebtjis Video
    First What should not do put it on Playlist

  11. Mayank Pundir Post author

    i will follow all those of things but still can't ranking!!😢

  12. Dr. Sebi Inspired - Mucusless Diet Center Post author

    Good video my friend. Good tips. What I have found too is people blame the teachers for failures. This is not me. I love you, vignesh and Carlos. Learned so Much but my website is a mess. I guess it is in the cards. I need a job Neil. lol Sam

  13. Jaya Vishwakarma Post author

    Which plugin do you use for search snippets? or you do it manually putting codes?

  14. Ronna Post author

    Hi Neil, In one of your prior videos you mentioned Code Canyon for a good source to get website tools. I don’t mind investing in a website tool (under $1000), and my content is geared towards personal development, do you know of any other websites that I can search for a website tool? Thank you 🙂

  15. Alhamd Tv Post author

    How our blog can be rank,you maked a videos about website so please describe that how our blog can also be rank,because blog are harder to rank than website

  16. BUSINESS MANTRAS Post author

    I did everything but still waiting for that DAY 🧐🤔😅


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