6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 (Spy FB Ads & Crush Them!)

By | August 13, 2019


– Have you found that
Facebook ads is just getting more expensive year every year? It’s going to be harder for you to compete with your competition? Hi, everyone! I’m Neil Patel and today,
I’m going to share with you six Facebook ad strategies and tools that’ll help you do better in 2019. (upbeat techno music) Before we get started, make sure you subscribe to this channel. That way when I release other
social media marketing tips like this in either other
SEO and ad tips like this, you’ll get notified. Question for you, how many
of you run Facebook ads? If you do, leave a comment below with yes. If you don’t, leave a
comment below with no. First strategy and tool I have for you is spy on your competitor’s ads. What works for your competitors
probably will work for you. But, how do you know something’s working for your competitors? How do you even see their ads? Did you know Facebook tells
you every single thing that your competitors are advertising on? Just go to their page,
click on info and ads. Right, go to their fan page, click on the info and ads button. It’ll show you all their
ads, their campaigns, the landing pages they’re driving to, the webinars that they’re running. This will help you determine
what’s working for competitors, what’s not, and this
will give you a start. You don’t want to recreate the wheel. If something’s working
for your competitors, you keep seeing their ads,
you know they’ve been around for a few years, well,
might as well figure out how to just copy them and start
from there and then tweak. The next strategy I have
for you is make it hard for people to spy on your ads. You’re already spying
on your competitor’s ads and taking their strategies. Do you want them to do the same to you? Of course not! What I want you to do is switch your page template to video template. Because what you’ll find is,
yeah, they can still figure out what ads you’re running, but
it makes it so much harder and people tend to give up because it changes the layout of the page. So, when you switch to video template, they typically won’t be seeing
what you’re advertising on because they won’t know where to go. The third thing I want you to
do is check out bigspy.com. You can put in keywords
in there in anything. So for me, I may put in
keywords related to marketing. It’ll show me all the ads
related to that keywords. Because you may have
other people in your space that are buying ads that
you don’t even know about that are doing really well. Big Spy will show you this. It’s a great tool and it shows you this in one really simple to use interface. The fourth thing I want
you to do is check out Facebook Audience Insights. It’s a tool that Facebook gives you. You may not already have a big community, a big email list that you
can upload into Facebook. You may not be able to
do look like audiences from day one, but Audience Insights will give you a lot of information. What people are on Facebook? What interests do they have? What time of the day
are they using Facebook? What are the demographics and
the makeup of that audience? This will tell you who you
should be serving ads to and who you shouldn’t be. They even show you
really cool nifty charts and you can adjust them and
put dead against each other and start doing comparisons. But, Audience Insights
will help you a ton. Especially when you’re starting off. You don’t have lookalike campaigns, you don’t have a big customer base, you don’t have a big email base. That’s when you really want
to look at Audience Insights. The fifth thing I want you to
do is check our connectio.io. See, when you have some interests
that you want to go after, you know the demographics
of your audience, you could type them into connectio.io. It’ll tell you other similar categories and the popularity of them. That way, you can find other
interests and other categories that you should be targeting that are related to the
main one that you’re already thinking about and knowing about. The sixth thing I want you to do is start re-marketing your own audience. Everyone when they’re doing
ads, all they think about is, oh, how can I keep driving new people? What I want you to do is,
yes, drive new people. Some of them will go
to your check out page. Some will go to your lead form page, but they won’t fully complete. What I want you to do
is for all the people that land on those pages and
don’t complete the purchase or don’t complete filling
out their information, re-market those people,
show video ads on Facebook showing them what it would
be like if they bought your product, signed up for your service. In other words, you’re
explaining the journey and why it’s awesome to work
with you or your company or buy your products or services. What you’ll find is, your landing
page typically has a pitch that’s either emotional or logical. When you’re re-marketing,
you can use a opposite pitch. So, if your landing page
has emotional appeal on why they should be buying your product, then your remarketing video
should have the opposite pitch. You can use logical
information on why they should be buying your products, your
services, why it’s great, the results that other people are getting. And then by doing this, you’ll
find that you’ll convert more people Because sometimes,
your copy doesn’t appeal to every single person. So, this gives you two
shots at the same person and you’ll notice that this will be our highest converting ad campaign. So, that’s it! If you need help growing your revenue and traffic from Facebook ads, check out my ad agency Neil Patel Digital. If you enjoyed this
video, like it, share it, leave a comment below and I’ll
answer it and help you out. Thank you for watching.

100 thoughts on “6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 (Spy FB Ads & Crush Them!)

  1. Neil Patel Post author

    How many of you run Facebook Ads? If you do, leave a comment below with "yes". If you don't, leave a comment below with "no".

    Reply
  2. Jorge Riera Post author

    Any tips for advertising podcasts?

    Reply
  3. Onlinesteer Post author

    Thanks Neil such a valuable information.

    Reply
  4. Wrestling Favourites Post author

    Hey Neil U have got results with Custom & Lookalike Audience what ur thoughts about..

    Reply
  5. Od. Luis Marcano Post author

    Thanks a lot Neil

    I've learnt a lot from you

    One of your advices that I really liked was using manychat

    Be well

    Reply
  6. Anuj Kaushal Post author

    Yes Running Fb ads since 6 month

    Reply
  7. James Scott Post author

    Bond is back…. Another deadly spy video 🕵️‍♀️ 🕵️‍♀️ 👍 Thanks Neil. Btw, nice fitting polo shirt.

    Reply
  8. Timmy Brain Post author

    I run low cost ultra high return Facebook ads campaigns for my clients and I have developed a course on how setup such campaigns too…

    Reply
  9. Master Art Mason Post author

    not anymore. I found them to be very poor and question that the audiences I targeted saw the content. I got a lot of numbers, but very poorly qualified.

    Reply
  10. Inderdeep Singh Post author

    Hey Neil, You suggested bigspy for facebook ads.. Great! but do you know any free or paid tool to spy on youtube video ads of competitors?

    Reply
  11. Radient Productions Post author

    Mind blown after tip 1 , straight up goldmine and time saver.

    Reply
  12. 27 Degrees of Freedom Post author

    I quit with Facebook Ads because of extremely low conversions. I lost thousands of dollars. Believe me or not…..even the Facebook Ad specialists could not help increase conversions…..they gave up on me…. I kid you not.

    Reply
  13. Makalo Li Post author

    I love when you want to make hard for your competitors to spy on you. And the opposite video pitch. Gold.

    Reply
  14. Tejasvi Roushan Post author

    sir i am a huge fan of yours i have watched almost all your vedios and started getting results. You are my inspiration in digital world. Thanks sir for this valuable informatiom

    Reply
  15. kyriakos Pelekanos Post author

    Great Tips Neil. I was wondering if you can help me out with one of my questions. One of my competitors in Amazon is selling 25 pieces per day with no fb ads, no ppc and his ranking is consistent (no drop) He have a website with a shop now button to the amazon strondfrond url. He must be doing something to generate sales from his site i guess. I was wondering if there a way to check if he doing any kind of seo or driving external traffic through his site. Also i have checked many fb promo groups but also isn't sharing coupons in order to maintain ranking. Thanks

    Reply
  16. TownandTourist Post author

    Great stuff Neil! Quick Question on Blog posts If i write lots of blogs what is stopping someone from just copying them. As i hear google say they have no penalty for "duplicate content"? With billions of sites out there aswell, would i even know!

    Reply
  17. Adan Ruiz lopez Post author

    Neil,l have a question,l’m building my audience on my Facebook fan page and l only have 300 followers,l want to build my audience and monetize my audience by selling toys,and in the future sell toys with my own brand,my question is at what point should l start selling?? I’ve been working on my page for 4 moths….and also l’m not so sure what kind of content l should be creating….how do l find out what kind of content my audience would love??can you pls help..?

    Reply
  18. Michael Taiwan Post author

    I did run FB ads but too expensive for low results

    Reply
  19. Himanshu Agrawal Post author

    Hey Neil, Can you create a youtube course with Marketing strategies and secrets. Like your knowledge should be kept alive and you will be remembered for it in history. Thats why I encourage you to create psychology marketing and persuation and conversion marketing Course And I bet that it will blow up!
    Thank you.

    Reply
  20. Two Guys Creative Post author

    Facebook ads are amazing at the moment, especially with a video as on top. I like to use a strategy that uses Facebook ads for reach and then retargeting with Google ads for the sales. It helps reduce the budget I need and gets my marketing laser focussed.

    Reply
  21. Wailea Realty Corporation - A Boutique of Windermere Real Estate Post author

    @Neil Patel – I looked for the "Info and Ad" section on FB Pages today and guess what … it's not there anymore! I know I've seen them and checked many pages last week, but it's not there today. I thought I'd comment here and let you know. Maybe it's still there and just moved to another section.

    Reply
  22. Single To Taken TV Post author

    Not yet. But can you run fb ads to invite people to a webinar if you have a tight budget like $200?

    Reply
  23. Get Wise Buys Post author

    I did some research and read that the best way to utilize FB ads is to grow an audience organically and then target them with your ads because they already like or are interested in what you offer at that point so sponsored ads on their feeds are more likely to convert. Is this true to any extent? I ran FB ads in JAN for abt $500, got around 3-4k likes and not a single sale, harsh.

    Reply
  24. Manoj Prasad Post author

    Sir please launch Ubersuggest app for smartphone users.

    Reply
  25. Bronson Laureiro Post author

    bro, you're late. fb removed info and ads from pages. everything is moved over to the ads library now

    Reply
  26. M Akram Muflih Post author

    I'm a Facebook ads freelancer from Pakistan 🇵🇰

    Reply
  27. Sol Moscoso Post author

    Thank you for sharing Neil! I started with your tips! Big spy looks great It is better than ads library!

    Reply
  28. doctor karcic Post author

    Yes I run Facebook and Instagram ads.

    Reply
  29. TigerLight D.A.D. (Defense Alert Device) Channel Post author

    Yes

    Reply
  30. KEVIN Post author

    thanks for this. Question…i noticed "info and ads" tab is no longer there and i used to use it to "spy" on my competitors as you mention…..what is the remedy to this? Was it removed?

    Reply
  31. Rodrigo Andres Aguayo Roco Post author

    you share a lot of value, i know that your interest is not monetize this channel (for now) can i use this videos as and informative videos in my website? thanks!

    Reply
  32. Natalie Sutherland Post author

    Is the info and ads button removed? then the video template wouldn't make sense to use…

    Reply
  33. Craig Heyworth Post author

    Info and Ads no longer exists, right?

    Reply
  34. Hunter Neesh Post author

    'Info and Ads' is getting phased out, some pages already have it removed…

    Reply
  35. Prod. by Huncho Post author

    Wait a minute… what if your competitors watch this video? 🤔

    Reply
  36. RikzB Post author

    Hey Neli brother! I am an artist from India and I want to promote my songs. So, how can we effectively promote music through FB and Instagram ads?

    Reply
  37. Warren Kemp Post author

    I can't believe how much value you put in this video mate a big thumbs up pal

    Reply
  38. Vishnu Moorthy Post author

    Awesome, my most expected video Neil! 🙂 Thanks a lot!

    Reply
  39. Madhusudan G Post author

    Info and Ads not visible from past 2 days! Can anyone else see it?

    Reply
  40. Michael Harrington Post author

    Hi there,

    Nice Video.

    What other tips have you got?

    Currently I am looking at other tip websites

    Thanks again

    Have a great day

    Reply
  41. Yudha Post author

    But @Neil Patel , info and ads tab is dissapear for now, its an update from Facebook or just in my country?

    Reply
  42. Human Upgrade Post author

    I don't see any "Info & ads" anymore

    Reply
  43. Karl Littleboy Post author

    Yo Neil! Great content! — Can you explain a little more, or point me to another video, about the page vs video template strategy to make it harder for your competitors to check out your ads?

    Reply
  44. Jyoti Gaur Post author

    Yes, I do. I do get good reach, impressions, (clicks) but not a good sale.

    Reply
  45. wheretherabbitwent Post author

    You can now see the ads of your competitors in the Page Transparency box.

    Reply
  46. Wan Ling Ong Post author

    Yes! Ilove this video! It's super helpful and straight to the point. Btw, the info and ads section on Facebook seem to be gone already though

    Reply
  47. Richard Menkens Post author

    Yes. Newbie. Soaking up massive amounts of targeting suggestions and trying to make sense of it.

    Reply
  48. dyrectory com Post author

    Thanks for tips on crushing it with strategies on FB ads!

    Reply
  49. Jamie G Post author

    Some Great tool! I wasn't aware of that…I've been using the Facebook ad library which has been a great resource. I run ads full time and document a lot of that on my channel, but it's great to learn some new tips!

    Reply

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