6 BEST Digital Marketing Tools to Grow Your Business Online

By | August 15, 2019


hey everyone I’m Neil Patel and today is another QA Thursday where when you leave a comment we answer it I’m here with Adam from viewership hey guys and this week’s question is so one question that we get a lot from all of you and thank you so much for all of your comments is all about marketing tools what tools should you be using on your website or to just market your business so I really wanted to get Neal’s thoughts on this for all of you now before I give you a list of the tools that I use and what you need for digital marketing I want to tell you one little thing that’s really important what pisses me off more than anything else is everyone’s like oh yeah what’s the latest tool or gadget in marketing oh this one shares better this one makes my life easier when it comes to social media traffic I don’t really care about all these tools are you doing anything with the tools are you taking action are you improving your website use Google Analytics that’s a tool that everyone has and I’ll even include it in my list but if you don’t take action based on what the tool is telling you it’s useless at that point there’s not even a point in using the tools you get what I mean now so I was just going to say if you’re guilty of just like downloading the latest tool and spending an hour and thinking that you’re actually doing work by doing that like leave a comment below I know I’ve been guilty that you just download the latest tool and it’s just cool and you think you’re doing something productive but it’s just a waste of time yes or you can just like the video if you’re using tools and you don’t actually take any action yeah at least owe me that I would appreciate so let’s get into some tools the first tool that you guys should use is Google Analytics it tracks your visitor account if you have a lot of traffic they’ll sample the data unless you pay me like 100 or 150 grand or whatever their prices per year Google Analytics will show you how people are engaging throughout your site and what traffic sources are causing most of conversions don’t optimize for traffic optimize for traffic that causes conversions I was recently talking to one of my team members we bought off the KISSmetrics website I know I’m the co-founder of it but I bought it out from all the investors recently and it’ll be merged in with Neil Patel calm soon and we’re talking about what content we’re gonna keep and we have a post south-by-southwest that’s getting traffic and they’re like oh should we update this and I’m like who cares about you know I’m not saying South by Southwest is a conference or anything like that but who cares about a post boss South by Southwest no one’s gonna read that content and convert into a customer that’s a useless piece of content delete it it’s not about having a lot of traffic it’s about having relevant traffic that causes convergence and Google Analytics will show you that as long as you set up goal and conversion tracking it’s that simple if you’re using Google Analytics and you don’t have golden conversion tracking setup there’s no point in even using it just stop you’re wasting time did so at least set that up interesting here the second tool I have for you as uber suggests you’re gonna want to get rankings you’re gonna want more search traffic it’s the most consistent traffic that you’ll get yes social media traffic is easier and quicker to get but Google’s algorithm updates aren’t as crazy as Facebook’s it won’t be where one day you’re getting 300,000 visitors from Facebook organic reach and the next day getting 10,000 visitors Google organic traffic is very very consistent so use uber suggest typing the keywords that you’re getting traffic from already that are driving conversions and it’ll show you more that you could be going after from a paid perspective and organic perspective that’ll help boost your overall conversions and sales the third tool I have for you is Google search console we love doing this internally where we take Google search console we log in we look at all the posts how many impressions they get how many clicks they get and the click-through rate we look for the posts I get less than a 5% click-through rate we look at all the keywords that we’re getting impressions from that post and then we integrate those keywords into that blog post or that landing page and we rewrite the content we just don’t add in the keywords we rewrite it to encompass all the relevant keywords and make it two three four or five times more in-depth if you look at one of the posts on the neil patel blog about Instagram followers and just growing your total Instagram follower account but by making it longer we now have a piece of content that from around 12,000 views a month to currently a bit over 30,000 views a month and we don’t just rewrite any posts we use a Google search console data to look at click-through rate in addition to that we double check and make sure those URLs are driving conversions based off of Google Analytics data so when you combine them both at least you’re focusing on increasing the traffic from blog posts that drive sales that’s a really important part that most people forget and I feel like just looking at like the way marketers do business like a lot of us just focus on new content I know I got stuck in time before I started working it’s like it’s shiny you got this new idea like this new concept I wanna write about this but honestly when you go back like your team did for me they go back and attack dude focus on these four blogs just update these and then it went from like 1,000 unique still like 5,000 the next month just by doing that one thing and it’s just amazing where they saw yeah you don’t have to necessarily create new content you can go back update old content no and that’s the mistake when you keep creating new content after a while let’s say you block for a year and you create a new piece of article each and every single day what happens I mean you’re overlapping throw your website and when you overlap what happens is Google is confused hey you got 50 posts on SEO or 50 posts on link building we don’t know which one should rank for link building by consolidating and having less content pieces and only having one page per topic you got way more traffic and what’s one website where you Google for anything they rank I don’t know YouTube YouTube but that’s owned by Google and Wikipedia you got so we could Peter ranks for pretty much everything have you ever been on Wikipedia and notice that they had 20 pages on the same topic never it’s only one page per topic right of course and they just make the articles longer longer yeah that’s why they do well there’s no cannibalization so don’t just keep writing more and more content focus on updating more than continually writing new pieces of content if you’re gonna write a new piece of content it should be on ones that are new topics that you haven’t already covered sure so the point David’s making and we do this as well would we write multiple articles on SEO let’s say there’s SEO link building on-page SEO audits competitive analysis we’ll do content clusters where you’ll have like a main article and let’s say what is SEO or SEO overview and then we link to other articles that break down specific things that’s called content clustering and that works really well but we wouldn’t have two or three articles that talk about the beginner’s guide to SEO then the next one what is SEO the next one the newbies guide to SEO do you see how that’s too much overlap you want to make sure you break you down into different segments now going back to tools we cover three a few more that I love using crazy egg crazy actual are engaging with my website how far they’re scrolling where they’re clicking it allows me to take that data and within crazy you don’t have to be a developer you don’t have to be a designer you can adjust your page and run a be test to maximize yourselves because not just about getting traffic it’s about converting those visitors into conversions another tool that I love using is called subscribers it’s through push notifications people will come through to your website but they don’t come back so what this does is assume you’re using HTTPS if you’re not you should it also works if you don’t have HTTPS that’s the SSL certificate either way it works but make sure you switch over to HTTPS what it does is it puts a little browser notification when people come to your site and gets them to subscribe without being obtrusive it does all within the browser they subscribe and then anytime you have a new blog post or content out they come back to your site and then you start converting more you’re generating more leads more sales and it’s a great way to get people to come back build that trust that rapport with you and that’s how you get more customers just on that note do you think any tools like that are gonna replace email marketing I don’t see a replacement email marketing is getting the engagement as much it’s not getting the opens but what you’re gonna see is you stuff email marketing combined with push and a few others that gotta okay the last tool that I’m gonna give you guys that you guys should check out is hub spot hub so it’s a great tool to look at your overall marketing your lead count it integrates marketing with sales and that’s what I want to end with hub spa I love it I use it and sure you some people may say hey there’s other tools that do this or that hub saw has a lot of free plans and they have some startup plans which is very entrepreneur friendly and best of all is they keep adding more and more stuff for free so why not they’re huge billion dollar company they’re trying to crush the competitors so they’re just releasing a lot of stuff for free so hey that’s for your benefit there it is they’re the foundational tools so I guess I’m not gonna sit at home anymore just tinkering with like random tools if I’m gonna focus on those those are amazing yes and don’t just focus on them as I mentioned earlier on and even Adam knows this you gotta take action make it happen yeah use Google search console your traffic increase you updated your content if you use search constant you looked at then you never update your content what would happen with your traffic nothing exactly take action that follow this data and these tools with no action is useless you’re better off saving the money you’re not even paying or using any of them so that’s it thank you for watching this week’s Q&A Thursday video if you want your questions answered leave a comment below let us know you want to answer it on a Q&A Thursday video maybe will select it either way if you leave a comment below I’ll answer no matter what please like share review you know whatever it is this video the more people that know about it the more people I can help the happier I’m gonna be as you can see I don’t promote my services or anything from my content I’m really just looking to help people so I would appreciate it if you can share the content see you guys soon bye bye

100 thoughts on “6 BEST Digital Marketing Tools to Grow Your Business Online

  1. Momma Taught Me Better Sunkissbutterfly Post author

    Does someone know the best place to get trained in SEO ??

    Reply
  2. Momma Taught Me Better Sunkissbutterfly Post author

    I LOVE the INSANE amount of value that Neil drops in this video. I learn something in all his videos

    Reply
  3. A Simple Wedding In A Box Post author

    What course should I take or that you offer for a beginner?

    Reply
  4. Micah Buzan Post author

    You manage to say in 10 minutes what most YouTubers would drag out for 1 hour.

    Reply
  5. L Bluebird Post author

    Hi, I've jumped ahead watching ur vids, so not sure when Adam joined u. When u introduce him, u say his name SO fast, I'm missing what ur saying. Are you saying his whole name or are u saying Adam……???…. along with a company name as well? I've watched 2 vids so far this morning and it's happened in both. Perhaps, it would be good for him to introduce himself and see if that helps (well at least help me). I realize I'm not into 'computer speed fast talking'. I think it's important to give people a chance to ' hear everything', not just 'pick & choose the primary words' needed to grasp what ur telling us… Similar to speed reading people, but instead listening verbally. I hope I've explained this correctly. I'm watching ur vids (also tell friends about them & u) so I can prepare to start my online business/career. I don't jump in doing anything new without knowing the basics or as much info as possible to succeed quickly… I'm not young. I don't have years to wait. I'm retired, live with 24/7 pain, but I'm trying to change my life to what it once was… but 100% better. I've got goals and a timeline set for one area of interest I've settled on now. My biggest challenge in life is having too many interests I love and am good at. Don't ask me to pick one, I've tried many times, can't do it. I've got to get all these ideas going, or I'll feel like I've failed. Even if I don't fail, by only doing one of them, I've still failed by being complacent too long. Keep up the great work!! Now if I could just get my daughter and 19 yr old grandson to listen to u, instead of sitting idle or settling for low wages (daughter makes more). They are both smart but won't let me make suggestions. If I were a stranger or friend suggesting the exact same thing, they would listen. What is that about???!!! Non the less, THANK YOU for teaching ME and pointing me in the right direction to make whatever I choose a success….I listen. L 🙂

    Reply
  6. L Bluebird Post author

    Neil, went online to see what your business KISS… was. As I read thru it, I came across this…can you explain it to me if you have time. Not sure what the words un ALL CAPS mean. Thanks"Target the right CUSTOMER SEGMENTS, with beautiful, PRECISE EMAILS for ONE-OFF and ONGOING CAMPAIGNS." Perhaps I'm missing the whole picture and that's why I don't understand part of the above. If I need to go back to the beginning to even understand what you're doing, please be blunt and say so. I trust your advice. Thank you.p.s. I have never been into a blog. Is that why I'm not getting this? Know very little about blogging and how it could possibly generate so much money.

    Reply
  7. nauman darbar Post author

    how to create a smooth and traffic generated registration landing page ?

    Reply
  8. Megan Brain Post author

    Thanks so much Niel, as usual you're sharing amazing content. I love your energy; it makes learning about marketing seems enthusiasm makes you easy to listen to please create more content for affiliates and bloggers trying to create good content, it's hard out there with so many great competitors it's hard to get noticed. It's also difficult to stay committed and focused on the goal, how do you keep churning oout such great stuff week after week?

    Reply
  9. Linda Weller Post author

    Great outline for action. Thank you. I'm not getting the results in sales I would like after a recent push. I have gotten the traffic back up quite a bit. What are the best platforms to use for
    e-commerce?

    Reply
  10. Alessio Giorgianni Post author

    Hey Neil,
    Speaking of analitycs tools i really like your Ubersuggest because offer pretty good stats and for free. But there is something not working well with the realtime updating cache of the SERP Analysis, because when i do a comparison results of a particular keyword at the same time with Google, the ranking results are not the same. Great job anyway, thanks for this amazing tool!

    Reply
  11. Hetas Pandya Post author

    Neil, I have watched this video probably thrice in past and every time I watch, I get a new idea. I notice something that I probably missed to notice when i watched last time. Big fan of yours. I never miss any of your videos, be it few mins long or hours long. You are doing great work. Thank you Neil. 🙂

    Reply
  12. Fernando Salvador Post author

    Bom dia Neil, realmente estava em dúvida em qual ferramenta utilizar, Hubspot ou a recente Active Campaign, você insiste que a Hubspot seja a melhor para automações?

    Reply
  13. Cécile DHOUR Post author

    Thank you Neil for this very valuable and insightful video. I will make sure I will remember your advice and ACT on them 🙂

    Reply
  14. John M Post author

    my website is interior designing …where should i concentrate

    Reply
  15. KINGSOSOATU88 Post author

    just found your videos! really looking to take advantage of the info! thanks!

    Reply
  16. Tamil Engineer Post author

    Hi bro.. have doubts that is any available lead generation tool from LinkedIn and fb also all social media.. any free contact extract tool

    Reply
  17. ISHRAT-UN-NISSA ASHIQ ALI VERTEJEE Post author

    I would like to start blogging. I used to listen your videos to get more and more knowledge. My question is " How to make money blogging? " kindly guide me in a easiest manner so that I am able to do that. How may I achieve this?

    Reply
  18. Rob Bastien Post author

    Fantastic, no BS content. Thanks for taking the time.

    Reply
  19. Devansh Gupta Post author

    Please make a video on seo friendly website norms, such as using AMPs, rich text,data highlighter etc…

    Reply
  20. Vivienne Black Post author

    Neil, thanks so much for your advice. May I ask you if you think SEMRush is a waste? I honestly have no idea what I am doing, a beginner at SEO. I have to be careful with the tools I select, due to the work I do in the Adult Industry, and the BS new SESTA FOSTA laws that basically outlaw me on anything that's a .com or USA company. When I stumbled on SEM, I found it easier to work with, more user-friendly and for some reason, they don't seem to care about my work. The downside is that its so expensive and I am unsure exactly what I am doing anyway.

    Any suggestions or advice is greatly appreciated.

    P.s can you do a video that might discuss some marketing loopholes for myself and my industry – Its a challenge!

    Vivienne Black

    Reply
  21. Arnel111able Post author

    I have a product that I know could help a lot of people, in health esp those with cancer, but I know nothing about setting up website and worse how to market it online

    Reply
  22. Bonnie Revia Post author

    A friend shared one of your videos with me. Thank you, so much for all the quality, valuable information! I feel like I'm getting a college level education! So excited to start implementing all of this! Thank you, thank you, thank you!!!

    Reply
  23. Rekha Sharma Post author

    excellent information thanks to provide the information about Digital Marketing. Sir your Teaching method is very good. I just want to visit your Facebook link. So that i could be able to gain more knowledge. Thank Neil

    Reply
  24. alxndrdg8 Post author

    I must admit, I hate digital marketing and all the content that is produced keeping in view of throwing in key words to satisfy an algorithm that will rank the post higher. The more I know about content marketing, the more I hate marketers.
    The traditional content folks were atleast creative – they had to satisfy a human reader/viewer not some algorithm.

    Reply
  25. Eddie Roberts Post author

    Thanks! that's exactly what I was looking for. Don't make a million Articles, just stick with a solid few and update them by using the insights from Google Analytics and ubbersugest. GOT IT! Your Awesome Neil.

    Reply
  26. Mark Dean Garner Post author

    Love the video's but Ubersuggest doesn't work. I've tried several different words and it just shows the endless circle graphic. I tried a different browser and let one search run for over an hour without any result. Is there something wrong with it at the moment?

    Reply
  27. Daniel Costa Post author

    This is some great shit right here. As someone just starting out in Digital Marketing I am so thankful that you've provided this for everyone! WOOO!!!

    Reply
  28. Jason Stallworth Post author

    Dude I love the idea of updating and enhancing older content!! One of my sites have over 400 posts because back then I thought more was better.

    Reply
  29. Jason Stallworth Post author

    Neil, is it ok to have an affiliate link on every blog post as a call to action? Or is is best to link to a review of that product that you’ve written within your site?

    Reply
  30. Ray Eason Post author

    When updating blog articles, based on keyword from older articles, are you deleting or archiving the old articles?

    Reply
  31. THE ONLY CRICKET SHOW Post author

    Hi Neil, I am new in to start new blogging career. pls help me how and what all basics preparation i have to undertake to start blogging and to focus on Content. i want to set up all the basics requirement for blogging then have to give full focus on content as i am alone to do all the thing.
    Appreciate your input

    Reply
  32. nor laila Post author

    Hi neil patel, am in real estate, any tips for us having our target in view trough your techniques, please advice,thank you so much

    Reply
  33. Build Wise Post author

    Hi Mr.Neil, kindly help me with how to create lead magnet for a customized product, we are the small manufacturers of uPVC Windows and Doors, but not able to generate leads, also give us tips to use funnels.

    Reply
  34. daughter of God Post author

    I really like you two working together. Such a great rapport! Neil has so much knowledge, and Adam brings up really great additional points and questions. God bless you!

    Reply
  35. hardi tjang Post author

    hi Neil. me say hi from indonesia. love ur vids. n thank you ^ ^

    Reply
  36. open class usa Post author

    He Neil do you have a course where you can study systematically?

    Reply
  37. Michal Fornalczyk Post author

    Value saturation of your content overwhelms me xD

    Reply
  38. Joanna Bańkowska Post author

    Hey! I really love your work Neil, your tips and all the knowledge you share with others!
    I have a question about one thing which u said in this video though! (or to anyone who's able to answer my question) So you said it's better to keep editing the same post on the same topic than keep posting about the same topic in different posts- it sounds really reasonable. But! As we all know Google likes 'fresh content'… so is edited text counted as a 'fresh content' by Google?

    Reply
  39. Waheed Imran Post author

    Hey Neil after following you i have learn really great

    Reply
  40. Spencer's comedy Post author

    I am 2nd year of my Engineering and want to startup digital marketing company in India .
    Why any one should give me a project when it not know me ? How as beginner I grow

    Reply
  41. Nick Struan Post author

    Awesome, stuff, Neil and Adam, well done, guys.

    Reply
  42. ISHRAT-UN-NISSA ASHIQ ALI VERTEJEE Post author

    Wonderful and amazing tools . Thanks for sharing

    Reply
  43. Shahed Davoudipour Post author

    If your page is already indexed on the first page of google, DO NOT TOUCH IT! Remember that!
    Also,
    NEVER change a page URL address hoping that it will affect its SEO. Once you submit your page to WMT, do not touch the URL anymore.
    So, I am 100% against the part you talked about adding content to a page.
    Please specify!
    If the page is already indexed, don't add/change anything

    Reply
  44. LittleMrSnow Post author

    Thanks, Neil! New subscriber here.
    I really love your content! I've watched a few videos now, and your passion for marketing really shines. The value in the information you're sharing is astounding! Screw marketing courses, everyone should just subscribe to your channel instead! Haha.

    Reply
  45. Edwin Fernandez Post author

    I am trying to volunteer to manage a social media of a non profit, but their online social media was made from someone who was on the organization and left, and they deleted their facebook. How do you get back the facebook page, instagram, youtube, etc… That are from another person's email?

    Also, I would like to create like a binder where I would put all the usernames and passwords of all the websites. Should I make an email address to manage all those websites? (including who to make admin of the Facebook and Instsgram page so they can always have access to it and not a specific person that can leave at any moment) what tips would you give on creating a binder that can always be accessible from anyone in charge of the social media?

    Reply
  46. malvika mathur Post author

    Hi Neil, i Just want to learn every bit of Google Adwords. Can you help me in sharing the link of your videos related to adwords?

    Reply
  47. Ali Obaid Post author

    Thank you Neil great content I appreciate what you do😉

    Reply
  48. Fan Yi Post author

    Great topics. I started to learn seo, and I keep watching your videos! Thanks.

    Reply
  49. LocalBlogger Aroundtheworld Post author

    Neil Love Man! Amazing Video

    Reply
  50. Cloud Walker Post author

    What about people who spend all day watching YouTube videos about best marketing tools and never go and download them? Me

    Reply
  51. Patrick Cogen Post author

    Great content. You are crushing it Neil and inspiring me to do the same on my channel! Keep it up!

    Reply
  52. Sandra Falagan Post author

    When you talk about Content Clusters, you say your "pillar page" links to the subtopics, but I thought it should be the contraire, and be the subtopics the ones that link the pillar page to "show google" which is the "main page". I've had very good results with that, but now I wonder if I'm not doing it correctly and could be missing even better results? Thanks Neil, your videos are always very valuable.

    Reply
  53. Bobby Fu Post author

    thanks your sharing, action speak lower than words

    Reply
  54. Bernardo Balbuena Post author

    Nei Patel gracias por todos tus comentarios. Cuanto debemos conocer sobre Google y la integración de nuestro sitio para poder aplicar estas herramientas? Por ejemplo yo revisé Google Analytics, como hago para controlar mi sitio con G.A.?

    Reply
  55. J Chan Post author

    Thank you Neil! I'm VERY green to digital marketing and just launched a unique product, while overspending on FB ads and Amazon PPC… to the poor house – no profits 🙁 . I'm going to use your tips to grow – the right way. So next year, I can hire your company to grow to 8 figures. THANKS!

    Reply
  56. Fan Yi Post author

    I found out that you reply every comments that I wrote. How do you find time to reply every one? For so many subscriber and every video…
    How to make this possible?
    Thanks.

    Reply
  57. Anthony Graham Post author

    I’m so excited to get into digital marketing. Total newbie so a lot of information gathering at the moment 😬😬😬

    Reply
  58. Shyamrao Ahade Post author

    In this changing environment, we need to update ourselves, I still believe, instead of making own website we need to Use amazon etc websites and start seling , I think individual website without proper traffic is dead business

    Reply
  59. luke barber Post author

    Really great video/advice. Thank you! Any thoughts or advice on pay per call services for lead generation?

    Reply
  60. Lise Gagnon Post author

    Thank you so very much, I just love, love, love your contents. You're amazing.

    Reply
  61. RANKAROO Post author

    Nice tips, these tools help a lot to boost the business profits.

    Reply
  62. Bob Dillon Post author

    Appreciate the info and great help.. Can I just use organic ads on google with minimal PPC?? Thanks again

    Reply
  63. Oladapo Daniel Thomas Post author

    Thanks so much for sharing ,please do you have a complete course on youtube that teach complete digital marketing ?

    Reply
  64. Luis Monteiro Post author

    I'm starting in ecommerce, and your tips are fantastic!
    Thanks

    Reply
  65. Rose Dhessi Post author

    How often I should update my published post ???

    Reply
  66. Ra Burleso Post author

    Ur f-ing awesome Neil! Like you said before, why go to Sam ovens when I can get everything for free at your channel!

    Reply
  67. Fat Wallet Internet Marketing Post author

    Love IM! Keep sending more details on Digital Internet marketing for 2019

    Reply
  68. Nailah Saleem Post author

    Hi! I have been watching all of your videos and reading all of your blogs for a long time, and finally launched my third blog in January. This blog, as opposed to the others, is actually seeing some traffic, but I believe that may be in part to my dedication to it. I average around a few hundred page views per day. I know that’s small, but it makes me happy, but sometimes, my traffic will dip to less than 100 page views for a few days at a time. Do you have any idea why this might be and how to prevent it? Thanks in advance.

    Reply
  69. Ridwan Hariri Post author

    Thank's for inspiring me, as a new rookie on digital marketing world! I'll start my own blog soon, and improved it from many tool that you've told, Thanks Neil.

    Reply
  70. Amara Post author

    Hey Neil, can you answer me one question? Does ubersuggest work in germany with german keywords?

    Reply
  71. Old Colony Masons Post author

    Hello Neil, I'm 50 years old and trying to bring my local masonry business into the 21st century. I insist on learning to market correctly online myself for many reasons. I'm into my 2nd week watching your videos and I literally would not have been able to begin without your help. Thank you very much for all you share publicly. Because I do not sell anything online, YET! That will happen with my next business as soon as I learn how to better use digital marketing & WordPress. How can I generate local leads online? Do you recommend I spend money with Google Partner, Houzz or Home Advisor or can I get the job done myself as a newbie marketer? I believe the ROI will not pay off with advertisers and it is up to me to get the job done.

    Reply
  72. MK Shaikh Post author

    Hi Neil, Thanks for the Valuable information.
    Are you using these all tools for personally for your Amazon clients?

    Reply

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