5 SEO Content Writing Tips For High Google Rankings

By | August 23, 2019


One of the biggest balancing acts as a
copywriter or content marketer is making sure that your content goes down
well with everyone and by everyone,
I mean humans and robots. OK, maybe not quite robots, but search engine bots are important little beings
to please if you want your content to rank in search engines. So let me take you through five tips for
writing content that keeps SEO in mind, all without alienating us mere mortals! Get your typing fingers ready, because Wednesdays are about to get GIANT. Hey, my name is Liz and welcome
to Giant Wednesday, the only place to be to discover the
wonderful world of digital marketing. Don’t forget to subscribe to our
channel and post your comments below. So, writing for SEO comes with its challenges largely that you have to make sure
that you’re walking the fine line between doing all that you can to
appeal to ranking algorithms, and actually making real life
humans get excited. In a perfect world, bots and
humans live harmoniously both supporting each other and enjoying content simultaneously. But that perfect balance requires you,
as the brains behind the keyboard, to keep some things in mind when you’re
crafting your next digital masterpiece. So, without further ado, here are five tips to help make that
balancing act a little easier: #1 – Keywords Keywords are arguably one of the most important factors
when it comes to writing top quality, SEO-rich content. Make sure you’ve done some keyword research
that’s relevant to subject of the page you’re writing, and use this to scatter in some different variations
of keywords Make sure you don’t overstuff, though search engines have wised-up, and you can now face penalties
if you get caught cramming a page full of irrelevant keywords. Keep it natural. #2 – Scannability As we know, online readers
have a much shorter attention span mainly due to the overwhelming amount of content
that we have access to online 24/7 To help ensure that people don’t lose interest
when they’re reading your content, optimise the layout of the page – reak text into smaller chunks, use subheadings to
let people know what they can expect from each section bonus points if you can get a keyword in there and include visuals where possible. #3 – Links Links are a ranking factor that don’t
look set to budge for a while, so if you want your content to rank – links are your friend. Check out our previous Giant Wednesday, where we look into the benefits of buying or building
your own links Not only do internal and external links help to give search
engines an idea of the breadth of content on your site, but they also help to point human readers in the
direction of more content that they might find useful whether it’s a product page, a whitepaper on a specific topic, or instructions for how they can get in touch. #4 – Intent This may sound like a vague one, nd I’m not expecting you to start
whipping out your crystal ball but thinking about a user’s intent
when they landed on your page is a really handy way to determine
if you’re providing useful information. Before you publish, think about what a person searched for to get
to you, or what they wanted to know – have you fulfilled that requirement?
If not, it might be time to tweak.

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