5 Intermediate SEO Tips for Any Business – WP The Podcast EP 497

By | August 7, 2019

Get ready for your daily dose of WordPress
and web development tips, tricks, and insights to help you find success with WordPress. You’re
listening to WP The Podcast with your host David Blackman and Tim Strifler. Hey everybody. Welcome to another episode
of WP The Podcast, brought to you by WP Gears. I’m David Blackman. And I’m Tim Strifler. Today we’re going to talk about five intermediate
SEO tips for any business. Want to pay attention to this. We’re not going to deep dive. SEO
is such a massive thing that it overwhelms a lot of people. I know for myself, for a
long time it seemed like the elephant in the room that just overwhelmed me. Anytime I would
go into Google analytics with their gagillion different reports, it just was like, holy
crap. Where do I start? What do I do? I know it’s important and I want to be found and
I want when people search for certain types of keywords from my business, I want my business
to come up, but it just seems daunting and overwhelming. We figured we’d give you five
intermediate tips that we feel like you can do right out of the gate to help your SEO.
Tim? Yeah, and we’ve talked a lot about that kind
of the basics and the core, most important things like have really good content, have
title tags, those types of things. But these are some things that kind of will help you
take it to the next level when you are wanting to rank and you’re starting to focus on SEO.
I’ll go ahead and get us started. The first one is have a fast loading website.
Now this is kind of more of a basic one. I could say it’s more of a beginner tip, but
I think it’s important to be on this list too because it is really, really important.
Google is taking the low time of a website more and more each and every year. They’re
taking that into consideration and so a slow loading website is going to not rank very
well. Internet speeds are getting faster, people
are on mobile devices, and so a fast loading website is very important and it’s going to
affect your rankings if your site’s slow. Absolutely. I couldn’t agree more. Number
two on our list is have a plan for all of your content. I’m going to say this. Somebody
told me this years ago, I think it was Nick Roach actually of Elegant Themes, CEO and
founder, he told me, he said that your analytics should be dictating the type of content that
you’re writing. I really didn’t understand what that meant at the time. I fully comprehend
it now. Basically all it means is is that you want to find out why are visitors coming
to your website. What are they coming for? What are they reading? If they’re coming to
read a certain type of content, then you probably need to be producing more of that type of
content because that’s gonna be what your readers want to read, which is going to bring
them back to your website again and again and again. Have a plan for your content, set
an editorial calendar, and it’s really going to help your SEO out. The next intermediate SEO tip for any business
is do keyword research. There’s lots of tools. My favorite, and I’m pretty sure David’s favorite
for keyword research is Atrefs. It’s a premium tool, but worth every penny. The idea behind
keyword research is you want to find out what people are searching for. A lot of times you
have an idea of what people are searching for if you are a web design agency then you
a lot of times would think that people would type in Austin, Texas web design and so you
want to come up for that. But there’s so much more to it than that then
kind of the super high level short tail keywords. There’s a lot of long tail keywords of things
that you can create content around that people are typing in. You can kind of think of keywords
as problems that the user wants solved. A lot of times it might be web design company
that specializes in restaurant websites in Austin. That’s a long tail keyword. It’s not
a general term. It’s more specific, but that’s a problem that someone wants solved. They
need to find a web designer that specializes in that niche that is in their area. Doing keyword research, you can figure out
what those things are that people are typing and then you create content around it. That
way Google can rank you when it comes up. And now that’s someone that is potentially
a buyer or someone that can hire you, that is on your website and you’re providing them
with content, a solution to their problem. Absolutely. I will throw this out there. I’m,
href segways right into our next, number four, which is invest in SEO tools. But before I
dive off into that one, number four, I wanted to throw a free SEO keyword research tool
out there, and that’s Google Trends. Google Trends is a great keyword research tool completely
free. If you’re not at the point where you can dive into number four, which is making
the investment in some SEO tools like hrfs, hrf’s minimum starting plan is like $100 a
month. For some businesses that can be very expensive. However, what it can do for your
business long term is insane. The amount of information that comes from a tool like hrfs
or SEM Rush or any of the other SEO tools out there, it is incredible. I mean, I get to spy on Tim and see exactly
what Tim’s doing, my competitors, to figure out, okay, I need to do this. I can see where
they’re ranking, how they’re doing, what they’re ranking for. I find that type of information
invaluable when you’re in business. If you can sort of peak behind the curtains and see
what they’re doing in their business and stuff it’s hugely advantageous. I almost don’t want to tell people that do
this because my competitors that may not be doing this, they might start doing it to me.
I know how much of an advantage it is. I’m picking with Tim. We’re obviously partners
with WP Gears and stuff, but there’s a lot of competitors out there that I just take
a look at on the regular just to see where they’re at, what they’re focusing on and how
they’re doing with it and stuff. What I like about it is it gives you the search
volume for specific terms that you’re ranking for so you can tell where you really want
to invest your time and money and energy in. Invest in SEO tools. We’ve got one more, Tim. What’s number five? The last one here is review your analytics
regularly. Now David mentioned that the tip he got from Nick Roach a couple of years back
where your analytics should depict what you write new content on, that kind of all comes
full circle. Because you want to be looking at your analytics, seeing what content is
most important so that you can do what David mentioned and have that determine what new
content you put out there. But you also want to see things like, oh, I used to, this used
to be my most visited article here. I got a ton of organic search traffic, but now it’s
Kinda to starting to dip. Then from there you can see, okay, it’s time
to refresh that block post, add more to it, make it more thorough so that you can start
getting more and more traffic from it. We actually talked about that a few episodes
back in episode 495. Reviewing your analytics regularly is very important for SEO, for conversion
optimization, everything. I know kind of tell on myself here, I don’t
look at my analytics as often as I should. I should be doing it more often. I couldn’t agree more and I’m in the same
boat as you, but there’s only so many hours in the day Tim. Yeah, very true. Well, tomorrow we’ve got another great topic,
five Facebook ad tips for any business. Tim, until tomorrow. We’ll see you then. Take care. Bye. Bye. We’ve come to the end of today’s episode of
WP The Podcast. Join us tomorrow for more daily tips and strategies designed to help
you run your WordPress business toward success. Remember to subscribe to WP The Podcast so
you can stay up to date with each episode and don’t forget to rate and review us. We’ll
see you again tomorrow, right here on WP The Podcast.

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