5 Ecommerce Optimization Tips to Improve Your Product Page Conversion Rates

By | August 8, 2019


As an eCommerce site owner, you’re going to
generate almost all of your income from your product pages. That’s where people can add something to their
cart and buy. Hey, everyone. I’m Neil Patal, and today I’m going to teach
you how to optimize your eCommerce product pages. The first thing you need to do is optimize
your meta-tags, your title tag and meta-description should break down what the product is, the
benefits of it, and why people should buy it. This is the stuff that people are going to
read when they’re Googling. Any time you do a Google search, you see the
title and the description. That’s what Google pulls from your source
code. You want to make sure you have a really attractive
title tag and a meta-description. Again, go over what your product is, why people
should buy it, and the benefits of it. Make sure you include the main keywords of
your product within the title tag and meta-description. The second thing you need to focus on is user
metrics. If someone’s coming to your webpage, your
eCommerce product page and they bounce right off and go back to Google search, it tells
Google they didn’t find what they’re looking for and your ranking should go down. So, if you want them to stick around and ideally
buy your product, then what you need to do is focus on the product. Make sure description is appealing. If they can read the text and understand why
they should be buying the product, great. If they look at the images or a video review
of it, it’s high quality and they can see what they’re going to get without being there
in person, amazing. If you have reviews from other people so they
know if it’s a good product or shitty product, just think about amazon.com, again, amazing. Think about when you go to an eCommerce site
and you’re buying a product, you want to see specific things. Make sure you include all of those within
your eCommerce product page and that’s how you increase your user metrics. The third thing you need to do to rank higher
is leverage headings. You can use H1 or H2 headings. You see them all over sites like Amazon. The heading should describe the product. This again adds a keyword within the page,
it will help you rank higher. The fourth thing you want to do is include
a feature list. People Google a lot of time features when
they’re looking for products. By having bullet pointed out features, people
will know what they’re going to get. It helps drive more search traffic and it
also helps to boost conversions. Last but not least, make sure you cross-link. One of the most beautiful things about Amazon
is anytime you go into a product page they start showing you other relevant products,
things that you can add on, things that are very similar that you can look at. By cross linking, this helps Google index
more of your product pages. They’ll all start shooting up in the rankings. You’ll get more search traffic, and you’ll
get more users and people buying from you. That’s how you grow your search engine traffic
for your eCommerce product pages.

14 thoughts on “5 Ecommerce Optimization Tips to Improve Your Product Page Conversion Rates

  1. Mirko Marinkovic Post author

    Great video as usual.

    Should we add schema.org product markup?

    Reply
  2. Jazz W Post author

    Hi Neil, thanks for this wonderful video.

    I do however have a question. Is there any chance that you would cover the step by step on how to get you facebook page or any page verified and get a blue badge? thanks.

    Cheers.

    Reply
  3. Pankaj Sharma Post author

    Nice, I always wondered about ranking E-commerce pages. Please make a video for ranking a blog's category pages too. Those pages just have blog posts and their title and excerpts. How can we rank those pages better with just Title tag and meta-description? Is there anything else that we can add? There can be a video about it, I think. It'll be helpful.

    Reply
  4. Francisco Gonzalez Post author

    Awesome video neil, love the way you teach!

    But I have a question, how can I rank for my product categories instead of the blog of my e-commerce?
    I'm using a content technique to bring visitors, so that's why I'm asking.
    Thanks in advance

    Reply
  5. ASHARE KINGSTON Post author

    For an ecomm shopify website, would you recommend blogging directly from Shopify, or via a sub-domain connected to WordPress?

    Reply
  6. syed Asim Post author

    Love your videos, really useful and info rich content. Thank you!

    Reply

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