5 Dumbest Mistakes Entrepreneurs Make With Their SEO

By | January 26, 2020


– Entrepreneurs are
great at solving problems and giving life to ideas. But when it comes to
SEO, I’ve seen them make some of the biggest mistakes
that cost them hundreds, even if not, thousands of dollars and sometimes even millions of dollars. Heck! Some of these guys have
gone on to create businesses that are succeeded and are big brands and they still continually
make these mistakes. Everyone, I’m Neil Patel, and
today I’m going to breakdown the five dumbest mistakes
entrepreneurs make with their SEO. (calm pulsating music) Before we start, make sure
you subscribe to this channel. And if you’re on YouTube,
click the Alert Notification. So lets dive right into
the five biggest mistakes. Mistake number one. Optimizing for the wrong keywords and trying to rank previously
competitive keywords early on. This is a mistake that a lot
of new businesses make early on and its an issue that could
be avoided really easily. Because, here’s the thing. If a keyword is super competitive, then chances are you’re
not going to rank for it. Or if a keyword won’t convert well, ranking for it isn’t going
to drive you any sales. And its not hard to solve this problem. All you have to do is go to Ubersuggest. Type in your competitor URL. Click on Top Pages, it will
show you all their top pages and then I want you to click on view all under estimated visits. This will show you all the
keywords that your competition is going after. These keywords are more
likely to convert into sales than just picking random keywords. The next thing I want you
to do is go to Ubersuggest once you have a list of keywords. Type them in and it will
give you all these ideas and other comparison words, prepositions and other ideas that you can go after. But, here’s the thing. When your doing this, you can’t just go after
any random keyword. You need to look for
keywords that have a high CPC because if someone has a,
is paying a lot of money to advertise on it, you
can bet that it converts highly into sales. The other thing you need
to look for is a low SD. A low SD stands for SEO difficulty. So the lower the numbers
such a 40’s, 30’s, or 20’s is great. The moment you get above 50 for e-site just going to be harder to write. Look for those two
things, plus high volume. So the higher the volume,
the higher the CPC and the lower the SD or SEO difficulty, the better that keyword is. Those are the ones you want to go after. And when you do that, you’re
more likely to get some sales. The second biggest mistake
that I see people making is their not using analytics or running regular website audits. This is one of the big mistake that companies make all the time. Because if you don’t
have analytics set up, and I’m not just talking
about you’re visits. Do you have goal tracking set in place? Conversion tracking? Do you know what pages, what
content is driving the sales? Do you know what visitors are? Hey, a visitor from California
may not be worth the same as a visitor from New York
or Texas or any other region. Look, many people act on
advice that they get online. And, hey, when you do that, that’s fine. But if that advice isn’t
converting into revenue, who cares? So when you’re getting all this SEO advice that people are giving you
and you’re implementing but its not converting into
revenue, stop doing that. What you need to do is
look at the core metrics that are driving your
sales and focus on them. And, in addition to that, you need to be running regular site audits. And you can also do this
within the site audit report within Ubersuggest for free. It will tell you what’s
wrong and as you fix them, you should notice more
conversions and sales within your analytics. The third big mistake. Overlooking page titles
and meta descriptions. Look, if one site ranks
number one one Google and another site ranks number two but everyone’s starts clicking
the number two listing what do you think that tells Google? Hey, the number two
listing is more relevant than the number one listing. It doesn’t matter if the
number one has more backlinks or a better on page SEO. They’re look at user metrics. So think about copy. Persuasive copy. Start looking at the paid ads. Typically, the people at the
top aren’t just paying the most but they’re getting a lot of clicks because that helps Google
make a lot more money and that will help you do well. Now with your meta descriptions, try to keep them around 160 characters. If they’re too long, what you’ll find is they won’t get cut off. Try to be punchy. Have the keywords in the title
tags, the meta description closer to the beginning. That should help you get more clicks. The fourth big mistake. Not using anchor tags properly. If you’re going after a
keyword like online marketing all your anchor tags
shouldn’t say online marketing when other sites link to you. And even when you’re doing internal links, all your anchor tags shouldn’t
say online marketing. It needs to be natural. Sometimes I’m writing a
blog post and I’m linking to my posts on SEO and I’ll say, Hey, if you want to rank higher in Google, follow these tips. You’ll notice that I didn’t
use the word SEO right there. And sometimes, when I
am talking about SEO, I’m linking to my SEO article, I’ll say, Hey, you need to check out these SEO tips. And I’ll link the word
SEO tips to that article. In other words, I’m rotating it up. I’m having a lot of random keywords. Some are brand oriented, some are random, some are related to the article. And by doing this, its natural. I’m not doing this because I’m
trying to manipulate Google. I’m trying to do this because I’m doing what’s best for the user and I want it to flow naturally
as if someone’s reading it versus just stuffing in a keyword. And when you do that, you’ll
find that you’ll rank higher versus, if all your links
say the same anchor tag, Google’s going to know that
you’re trying to manipulate them and that’s an easy way to see
your ranking start climbing and then you’ll notice
all of the sudden, boom. They start dipping and they
keep dipping more and more because your anchor tag’s just too rich. The fifth mistake. Building content for algorithms
and not your audience. Look, at the end of the day,
Google has algorithm updates like EAT. Right, which is all about
authority, expertise, trust. And they have algorithms like BERT, which are optimizing for
natural language processing. In other words, they do not
want you to create content for just their BA. They are trying to adopt their algorithm to optimize for what humans want. So think big picture. Don’t be really closed minded, be like Hey my competition’s really spammy and they are creating
content just for Google and keyword something
so I’m going to do that. Its not about your word count. Its not about stuffing
keywords in your article. Its about doing what’s best for a user. And if you write content
for them, in the long run, you’ll do really well. And what I see people doing is like, oh, I’m going to write
some content for Google and some content just for people. No! Write content for people first, even if Google doesn’t like it. And then try to optimize that article for search engines as well. Make sure you do have the
right keywords in there. It flows well, you have
the right internal linking. Good on page SEO. But if that means that
article’s not that optimized because you wrote it for people
instead of search engines, that’s okay. In the long run, that will
help you rank the highest and beat your competition. Now if you need more advice
to climb higher in Google and improve your rankings,
check out my ad agency Neil Patel Digital. Of course, if you enjoyed
the video, like it, share it, subscribe to the channel and
tell other people about it. Thank you for watching.

43 thoughts on “5 Dumbest Mistakes Entrepreneurs Make With Their SEO

  1. GrowMyBusiness You Need It, We Do It Post author

    First To Watch Yours Today Video

    Reply
  2. Infinity Post author

    Hi neil. I found your channel yesterday and i think you are very good at this topic. I am studying internet marketing and social media and i have a question for you. Which is the best way to start a website. I mean should i write news or what else

    Reply
  3. Tahrima Sharmin nisa Post author

    What to do when most products description are same? How to make it unique?

    Reply
  4. Kumar Abhinav Post author

    Great video, very informative … But could be made super great if subtitle is added too

    Reply
  5. Nicolae Stratulat Post author

    Awesome content on your channel brother ✊🙏

    Reply
  6. Emad Adnan Post author

    Dear Neil , Could you please shed more light on the difference betwenn .com and .anything else like .store or .online from seo point of view ? The .com domain the I intend to book is already taken but the other types are available including the exact commercial name that is registered with the business . Thanks for your precious videos.

    Reply
  7. Carl Broadbent Post author

    All your videos are getting predictable Neil. All pushing people over to ubersuggest. Not a bad thing 🤣🤣 as I use it but not what I watch your videos for. 😥

    Reply
  8. The REAL Laptop Lifestyle Post author

    Hello Neil, I totally agree with you about these mistakes, however sometimes, in fact, quite frequently even though you can pre-warn people about such mistakes it seems they have to experience them first-hand before they're fully accepting of them. In fact, although we try to learn from mistakes sometimes we have to make the same mistake more than once before we wise up. Thanks for another dynamic video.

    Reply
  9. DIGITAL SAURABH Post author

    It's very hard to rank with low SD key if the domain authority is low. Please make a video for the sites which have DA blow 20. Thankyou neil for making this valuable video.

    Reply
  10. Kashish Kumar Post author

    Please make niche selection detailed video for long run less competitive, nxt topic neil?

    Reply
  11. BUSINESS MANTRAS Post author

    Thank you so much for sharing your thoughts 🙏

    Reply
  12. UNALTERED Post author

    Hey Neil! Great video. Quick question:

    What happens when you go to Ubersuggest, you type in your competitors URL, you click on "Top Pages", then "View all", and you realize that one of the main keyword phrases that is driving site traffic does not make sense gramatically?

    For example, one of the keywords on Ubersuggest was "how lose fat stomach".

    For SEO purposes, should I use this exact keyword phrase a few times within my blog article, or do I use the gramatically correct version: "how to lose stomach fat"?

    Reply
  13. Sam Samo Post author

    Hi Neil, it will be great if you can add the possibility to make a site audit for a specific landing page not only for the main domain

    Reply
  14. weirdo vids Post author

    Which is better for SEO (static website) ?

    1 – make a website over WordPress and do SEO
    2 – make a website using HTML, CSS, Bootstrap and then do SEO

    (Not looking for easy way out as both are easy for me, rather looking for an effective way)

    Reply
  15. ali zaheeruddin Post author

    Hey Patel, which social Media is best to post long form articles to Generate Email leads.

    Reply
  16. ali zaheeruddin Post author

    Hey Niel, does selling affiliate physical products via email list… still a viable business model to strive for

    Reply
  17. guillaume derouet Post author

    Hey Guys, how many pages should i have on my site? I feel like less is better maybe 10-15 as long as long as I have a great content… Your thoughts ?

    Reply
  18. AW Carpets & Flooring Post author

    I tried to use Uber suggest today kept saying page not available 😩

    Reply
  19. JUNKGUYS TUCSON Post author

    Hello Neil, hope your day is going well,,
    What is the free easy way to change a medi tag..?
    JUNKGUYS TUCSON,,
    Brian…

    Reply
  20. Choirul Huda Post author

    Ada kah yg bisa translate konten ini ke bhs indonesia??

    Reply
  21. William Siong Post author

    Definitely learnt much from watching this video alone. Thank you!

    Reply
  22. Digital Lingaraj Post author

    Hai Neil how to do newspaper SEO? Can u explain in video, please help.

    Reply
  23. Sinal Meas Post author

    Definitely implement all of these for my blog 🙂 Thanks Neil! As my blog is 6 months old it’s difficult for higher ranking some competitive keywords I’m entering into.

    Reply
  24. mssoffto Learn Digital Marketing Post author

    Thank you for sharing this knowledge mr perfect

    Reply
  25. Latest fashions fashion Post author

    Thank you, Neil. It is very useful to me !!!!

    Reply

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