5 Common SEO Mistakes Content Marketers Make – Best SEO Podcast 328

By | August 24, 2019


2016-06-30 Podcast 328 Chris: Hi and welcome to the SEO Podcast Unknown
Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults. Chuck: I am Charles Lewis, your Client Results
Advocate. Chris: Welcome back to another fun-filled
edition of our podcast, this is podcast number — Chuck: 328. Chris: 328. Thank you for tuning in. As always, we do have a tip from our previous
podcast, and that tip is consider conversational content because of the increase in voice searches. Chuck: Look, with people searching on their
Siris or on their Cortanas using words like “near me” of “find this”, you want to make
sure you have conversational content on your site. So that way, you have a higher chance for
ranking for those type of searches. Chris: Excellent! Please remember we are filmed live here in
Houston, Texas, and we are your friendly local neighborhood — Chris & Chuck: Top Position Snatchers! Chris: And our mantra is — Chuck: Do not be a douche. Chris: Don’t be a douche. Chuck: It is not a good look. Chris: Not a good look. We’ve got a great article for you, it’s 5
more — Chuck: “5 More Super Common SEO Mistakes Content
Marketers Make.” This is by Stephan Spencer and the good folks
over at Search Engine Land, we actually did his “5 Common Mistakes” last month. So he did update 5 more, so we’re going to
see what these 5 more is talking about. Chris: By the way, smart content generation. If you’ve got enough for an article for 5,
and you actually have out of 5 of the 10 that you have, make an article. Chuck: Put it in an article. Exactly. Chris: That’s very cool. Alright, hey, if you’re in a position to,
have some sort of electronic device, why don’t you tweet now? Chuck: Yes, tweet us. Tweet us @eWebResults @BestSEOPodcast. This is number 328, and use the #SEOPodcast. That way, we can follow you back and do all
of our social networking stuff. Chris: And shiko you. Chuck: Shiko you, so after you shiko us or
something like that. Chris: So if you are listening to this podcast
for the first time, hi, howdy, welcome. Chuck: How’re you doing. Chris: If you’ve listened to this podcast
before, then you know what we’re about to skip. The way we play this game is if we get 10
shikos. Chuck: Shares, likes and follows. Chris: On any one of our platforms, and we
get a review, then we don’t tell you exactly how to leave us a review. Chuck: Review us. Chris: We will still encourage you please
leave us a review, there’s lots of ways to do it. What we will do though is tell you how you
can shiko us. Shiko being — Chuck: Share, like and follow. Chris: And you can shiko us at Facebook.com/– Chuck: eWebResults Chris: Twitter.com/– Chuck: eWebResults Chris: Instagram.com/– Chuck: eWebResults Chris: YouTube.com/– Chuck: eWebResults Chris: LinkedIn.com/company/– Chuck: eWebResults Chris: All of those will take you to our social
media profile. Go ahead and — Chuck: Shiko us, share, like, follow, comment,
all of the above. Engage, we will engage with you. Chris: Excellent. Hey, if you’re a PHP genius or a WordPress… Chuck: Matter of fact, hold on, all of those
platforms are also great places to post questions. So if you have a podcast question, while you’re
there, sharing, liking and following us, ask a question. We’ll be glad to answer that question live
on air. Chris: Absolutely. Hey, if you’re a PHP genius or a WordPress
guru, we’re probably looking for you. We probably need your help. Chuck: Hit us up. Chris: Go ahead and give us a call. Submit an audio résumé, 713-510-77846. If you’re interested in a free, comprehensive
website analysis, you can get one on our website. All you need to do is go to eWebResults.com,
and you shall. Chuck: Yeah, click the free website analysis
button, fill out all the forms, like the keywords you’re going after, give us some of your competitors,
opt in so we can keep communication with you. And then that way, Chris is going to personally
follow-up and not only go over this analysis, but talk to you about what you’re trying to
accomplish and how we can steer this analysis in your direction. So take advantage because most companies,
what I’m realizing a lot of these SEO consultation form take that similar analysis and charge
500 bucks, a thousand bucks, just to discuss it. We want to do it for free. Chris: And I can tell you, we submitted one
for competitive analysis proposes, a request, and haven’t heard from them. That was for one of our other businesses,
so it’s not that they said oh, eWebResults, they’re trying to do competitive analysis
for just one of our business. Very interesting. Algo Cat, right? Chuck: Got some Algo Cat. Chris: It is time for the favorite segment
of the program. Chris & Chuck: The Algorithm Cataclysm, pfttt… Chuck: Oh, I’m looking at Facebook live, it
looks like we have lightning. Chris: Oh yeah. That’s a really impressive algorithm cataclysm. Chuck: It’s different too, because this Algo
Cat is not for Google. Today’s Algo Cataclysm is for Facebook, right? So Facebook adjusts the Algorithm to favor
friend update. It’s official now. They said Facebook will soon alter the way
it’s 1.6 billion users discover stories in their news feed. The social network will give preference to
updates from friends and family over brands. Chris: Yeah, it makes sense. Chuck: Pro Facebook, I can dig it, that’s
what’s up. I’m glad, even though ironically, doing this,
I know they’re going to figure out a better way to market to me through my friends and
family somehow. Chris: Absolutely. Next, your mom will be on there promoting
the latest shoe. Chuck: I’m like mom, you don’t even like shoes. She’s doesn’t even like Jordans. Chris: But it was a great recommendation,
I already bought them, I love them, so thank you. All sorts of family members getting thank
you. Chuck: Or Facebook will probably convince
my mom to buy them for me. Chris: Right, there you go. Chuck: Does Charles likes these? His birthday is coming up. Chris: It’s a gift algorithm, right? You got him shoes last birthdays. Chuck: Exactly, point to his timeline, past
3 birthdays. Chris: That’s awesome. Chuck: I can totally see that. Chris: I’ve got a little bit of news. Actually, my first piece of news was that
Algo Cat. Chuck: Facebook said you like these. I can totally see that happening. Chris: Absolutely. I thought this was interesting, Amazon is
going to sell discounted phones with ads on the main screen. Chuck: Hold on, say that again? Chris: Amazon is going to sell discounted
phones with ads on that main screen. Chuck: Oh, on the home screen. Chris: So you know how like the Kindle Fire
works, when you boot it up or just turn on it, there’s an ad there where you need to
swipe through to get into the actual tablet. So they’re going to sell phones and they’re
going to give like 15 bucks off if you buy that phone, which is kind of interesting. Chuck: Any phone? But it’s just preloaded with Amazon ads. Chris: Yes. Chuck: So I can go get an S7 but for $15 cheaper
if I allow them to preload it with ads. Chris: It’s not just preload it, it’s going
to be uploaded. Chuck: It’s every time I use it? Chris: Just on the swipe screen. Man, I’ll tell you, my kids have a Fire, and
that ad is just innocuous, like I don’t even notice it because it’s on that screen. I’m a little surprised they’re doing it, although
it’s only 15 bucks. Chuck: I’d just pay that 15 bucks. Like I’d just pay it in lieu of having to
swipe every time I need to use my phone. Chris: Because I believe that you can pay
15 bucks now and get it removed from the Fire, don’t quote me on this but I think statistically,
people just leave the ads on. Chuck: Yeah, of course. If you bought it like that, yeah, I just probably
will buy it like that. Chris: When you’re purchasing it, there’s
like a $15 upgrade to get rid of the ads and people don’t do that, it’s interesting. So next, a Facebook account was hacked, all
the dude used was a fake passport image. So basically, he didn’t even have the email
address at all, and it happened over the weakened, the guy who got hacked was like Facebook,
there’s a lot of important information and you can log in to banks. Chuck: Oh, they gave him the security info. Chris: To somebody else because they made
a fake passport image, and it happened over the weekend. Chuck: Wow Facebook, come on. That’s like blanks stare worthy. Chris: Yeah, that’s pretty bad. And then I do have a little bit of “what”
news there for the end. Chuck: I’ve got some news. Chris: You’ve got some news, alright, shoot. Chuck: Let’s dig this survey. Amazon beats Google as the starting point
for product search. Chris: Okay, I can see that for sure. Chuck: Yeah, they said a survey of a thousand
US consumers conducted by PowerReviews found that Amazon is the preferred starting point
for product searches, Google comes in a close second, followed by brands, retailer sites
and ecommerce places like eBay, Etsy and so on. Amazon had 38%, then Google is at 35%. Chris: Okay. Chuck: And I get it. You look at probably more value, free shipping
obviously and everything else. Chris: If you’re Prime member, you’re probably
going to buy it there anyway, you’ve got plenty of reviews. Chuck: Tons of reviews. I get it, right? I’ve got more news. This almost is Algo Cat. So Google will now display song lyrics in
the search results. Chris: Okay. Chuck: So you go to Google, and I did it before
we started the podcast. Go to Google, search “Dirt Off Your Shoulder”
by Jay Z and you will get the first paragraph of lyrics and a link to than some in Google
Play with the whole lyrics. Chris: And can go buy it. Chuck: And of course, can go buy it. Chris: That’s smart. Chuck: If you’re looking for the lyrics, chances
are you’re probably interested in buying the song. It’s kind of how it works. Some more Google news. So Google will now let you choose the type
of ads you see. Think about that. Google uses a receiving notification, and
I got this notification too, in Chrome and Gmail that a new web portal has launched that
allows you to control the type of ads you see online. New web portal is called My Activity. It’s kind of cool, you can go in there and
not only see your activity, you can see everything, you set a date range, last 30 days, ads you’ve
clicked, sites you’ve looked at, the terms you searched, it’s like oh! I was looking for that? You know what I’m saying? Like everything is in there. The cool thing about it is you can delete
the stuff. Like okay, remove this information. So My Activity, y’all look out for that. That’s my news. Chris: That’s cool. I actually have 2 reviews, both of them were
on longwinded so I wanted to just get one of these in here, I actually did have a conversation. Actually, it mentions it in the review. So this was submitted on Stitcher, thank you
very much for submitting it on Stitcher. Chuck: Appreciate you on Stitcher. Chris: And it is of course — Chris & Chuck: 5 stars! Chris: The name is FiVi. Chuck: FiVi. Chris: The title is “entertaining and informative.” Thank you, that’s a recurrent thing.” I did not want to learn”, this could take
a really long time if I struggle on the second word that much. Chuck: Especially if the second word is “do” Chris: Or did. “I did not want to learn about SEO, but I
was forced to educate myself due to our current SEO company, not eWebresults, lacking the
professionalism we needed. So I started listening to this podcast and
it truly helped me to better manage my current company and it made me consider a switch. I just had a consultation with Chris, and
I’m waiting for his video analysis. My preliminary view is that he has confident
answers which gives me confidence that he is an authority in his field. My other company is good and they are nice
guys, but with our ambition, I need another level of support. Compared to other SEO podcasts, I found these
guys to be entertaining as well as informed. They are likable, but more importantly, they
give me the impression that they like their clients and hold themselves accountable to
their clients’ needs.” Chuck: That’s my role by the way. Chris: Absolutely, Client Results Advocate. “They understand the challenges presented
to them and they take personal ownership over finding a solution.” Amen to that. Chuck: Yeah, because it’s necessary. Chris: We spend hours that we probably didn’t
have solving problems for our clients. “At least, this is the message I get after
listening to many of their podcasts. I for one appreciate their goofy approach,
as it makes the work more enjoyable to be able to laugh.” Man punch in the face to FiVi. Chuck: Punch in the face to you FiVi or Fivey
or Faivey or Feevai. However, that goes, and I don’t know, between
you and us, he’s goofy. It’s all good though. Chris: You know what? I’m cool with that, I was born to be goofy. Maybe I need an eWebResults shirt that says
born to be goofy. Alright, that is the potatoes of our podcast,
time to get into the meat. Chuck: So like I said earlier, punch in the
face to Stephan Spencer and the good folks over at Search Engine Land, he posted this
article, “5 More Super Common SEO Mistakes That Content Marketers Make.” So let’s dive in and see what these 5 mistakes
are. He says number 1 is no systematic outreach,
right? Chris: Right. Chuck: Number 1, no systematic outreach. Outreach being how’re you going to promote
this, how are you going to reach out to people to share this content. He says in a perfect world, great content
will spontaneously yield loads of great back links. In the real world however, you need to promote
your content to the right audience. He also says the best way for people to see
great content is to generate buzz about it, and he’s absolutely right. Look, if you’re in a content marketing situation,
whatever, you’re in a service related industry, like an electrician, a plumber or a roofer,
or the type of clients we tend to deal with sometimes, then you may need to reach out
that way and generate that buzz. How do you do that, right? Reach out to your manufacturers, reach out
of your clients via social, you may need a combination of some paid planning, some social,
some email marketing and so on to push this content out there. Maybe you’re in a product business, retail,
right? So it’s not about providing a service and
going to visit people, it’s about people finding you and purchasing from you, then you need
to create content about those products, and then take those same channels, whether it’s
paid, whether it’s social, whether it’s email or however you’re going to do it, whether
it’s video, whether it’s infographic, and put that content out there in places that
people can find it. You have to plan it. He says no systematic outreach. Systematic meaning you’ve got a process in
place, meaning you have a system for how you’re doing to do this every single time, and that’s
the key. Most people aren’t consistent with it, right? You have to, okay, on Mondays, we’re going
to research; On Tuesdays, we’re going to write and edit; on Thursdays, we’re going to review
it; On Fridays, we’re going to publish it, and then the following week, we’re going to
run some repeat. Come up with a system for your content and
how you’re going to put it out there based off of who your target is. Chris: Think about newspapers and even online
media [00:14:23] [Indiscernible] Chuck: Publications. Chris: They’ve got a publication schedule. So it’s you’ve got this much time to do the
research, you got this much time to write it. Chuck: I need a final draft by this time. Chris: Yeah. So get those production schedules in place. Chuck: Then he spends a lot of time discussing
building links to this content also, because again, we’re talking about SEO, and so we
still know link building is one of those things that just has to happen. So he talked about locating power uses and
things like that to help spread your content, because at the end of the day, if your content
goes viral, you increase the likelihood of people linking to it. Just kind of how that works. Number 2. Chris: 2. Chuck: He says using the wrong words. Remember, we’re talking 5 common SEO mistakes
that content marketers make. Using the wrong words. He says I see keyword research as one of the
most often missed steps in content marketing. Chris: You get that wrong. Chuck: And one of the most often missed opportunities. He says for example, a closed shopping audience
doesn’t search for a men’s apparel or men’s clothier, they search for men’s clothes against
fashion. he’s right. At the end of the day, you need to understand
what the people are looking for, like who are you targeting, what do they search, how
do they search, what tools do they use to search, are they using voice search, are they
doing mobile searches, are they at a desktop device? Understand what your audience is looking for,
and how they look for it. And then make sure you use the right keywords
to discuss that. Chris: And then take it back a notch and say
okay great, I understand how people search for things that are probably what I want,
but make sure that you’re also following that path through to the purchase process, so you
understand okay, great. You know what? Clothier, not many people search that way,
but the ones who do can convert 100% of the time. So make sure your ads are strong there, make
sure that you’ve got the content there, make sure that you’re building to it because it
may only happen once every 3 months, but it’s a $3,000 clothing job. Whereas somebody who’s just looking for a
couple of shirts, they come in a different way. So make sure you’re tracking that, testing
and measuring that all the way through to the purchase process. Condier maybe this, maybe you’re a service
provider, you do AC repair, right? And you know that somebody just searching
for AC repair or AC maintenance, they’re just shopping, they’re trying to find the right
person who has the right price who probably has some free service charge or something
like that, but, this person searches for carrier AC replacement. They mention a brand name, they mention exactly
what they want done, a replacement. This type of long tail phrase, while it has
a lot less search volume, there’s definitely a higher quality search, definitely has more
intent and the person searching this phrase is likely ready to commit. So proper keyword research is necessary when
writing your content. Matter of fact, I wrote down understand what
keyword you should be using and then make sure your target is right. So for example, we were talking about shoes
earlier. Chris: Your mom still owes you shoes, I remember. Chuck: If I’m doing that same shoe, I’ll likely
click on new J’s before I click on new releases, right? Chris: Right. Chuck: Because that’s the term I use to search,
that’s how I refer to them, that’s just demographic. If you’re trying to target a 30-year old urban
person interested in sports, then that’s the vernacular you use. Under your audience and the key words they
use and the lingo they use so you can choose the right key phrases. Number 3. Chris: 3. Chuck: Number 3, he’s says breaking the site,
he’s talking about “5 More Super Common SEO Mistakes Content Marketers Make.” Breaking the site, it happens. He says, of course, no one wants to break
their site with content marketing, however, I see so many people losing valuable page
authority by incorrectly redirecting pages. Are your moving your site’s content, make
sure you’re 301 redirecting instead of 302. He says just as bad as when you completely
decommission a URL of the content by 404ing it after you’re done with it. Especially if it was very popular, then you’re
throwing away valuable link juice. He’s absolutely right. Man, unfortunately, this happens. And I see it more and more with more and more
people transitioning to WordPress, they just don’t kind of get it. Like if you got an older site that was built
in Dreamweaver or something like that and you’ve got all your pages in with .html or
.pop or whatever, and now, somebody has convinced you to move over to WordPress, great move,
need to do that, but, now, you’ve got a URL issue that you need to address. He’s saying if you don’t do that right, then
those great pages that you had on your old site, they lose value, they lose link juice,
especially if that page had links coming to it and maybe it went viral before, you had
a great blog post, and now, you’re trying to move it over and the URL changed, yeah,
you can break the site, your site can go down in ranking, all that great traffic you were
getting can plummet. And more importantly, it’s hard to come back
from that. Like once you realize that, and you go in
and re-fix your URLs and resubmit your site map and all of that stuff, Google may have
already devalued you for all of these broken links and bad pages. Chris: You’re talking time to get back up. Chuck: You’re taking time to get back up and
a whole bunch of content and everything else. Chris: 2 things to add to that. One of them is this type of stuff is one of
the things that can sometimes frustrate our customers, like hey, I just need you to move
the page. Like okay, great, but when we move the page,
we’ve got to do things very carefully in a step by step process, and then confirm it
and then confirm it again. Chuck: And then go test it. Chris: And then test it, and then confirm
and test it again, because we can’t have that page break, right? So that’s one issue. In fact the guy FiVi. Chuck: Feevai. Chris: Who left the review, I had a conversation
with him, he was talking about one of his competitors in the area just launched a new
website and it was much better than the old website, like the old one was back when Google
wasn’t dominating, that’s how old it was. Chuck: Wow! Chris: Yeah, and then I pulled up SEM Rush,
and their data was down. He was like can that happen? Chuck: Yes, it can. Like if you don’t redirect and handle the
transition of URLs and content. Chris: Title tags were bad on the new site,
so I figure whoever migrated is great, probably a great, potentially expensive — Chuck: Programmer. Chris: An expensive company that said hey,
we’ve got this nice new design and we’re going to put this up for you. “Should we be worried about traffic?” No, no, no, because we never do. And they don’t get the title tags right. Chuck: They don’t bring over the meta descriptions,
they don’t bring over the stuff that you already had, and that’s kind of like a pro-tip right
there, bring over the stuff that’s already there. You can’t launch even with the intentions
of changing and improving it. Bring over what’s there first, and then launch. Chris: Absolutely. Chuck: Pro-tip y’all, you might not want to
share that with nobody, ain’t kind of let them in on this a little bit. Number 4. Chris: 4. Chuck: He says no gathering of intel, right? And we’re talking about “5 More Super Common
SEO Mistakes Content Marketers Make.” Number 4 was no gathering of intel. He says look, metrics give you an invaluable
look as to what works, what doesn’t and what can be expanded. Numbers don’t lie. It’s like peeking into a success manual. He’s right. At the end of the day, you have to understand
the analytics, you have to understand what’s working, what’s not working, what you should
be investing more resources in, what you should be scanning back from. You just have to know that. One of the reports I tend to send with each
one of our clients is one of my favorite Google Analytics reports called pages, like why do
you send a pages report? The pages and behavior flow, they kind of
go together, they both talk about the pages. The pages report just outlines the most visited
pages on your site, I like to sort them by time spent so I can see which pages had the
most time spent on them. And then, let’s add a filter in there for
the category blogs, so I can see which blog pages had the most time spent on them, and
then that’s the type of content that people are obviously engaging with. Chris: Finding and engaging. Chuck: Exactly, take that a step further and
look at the behavior flow report so you can see how do they even get to this page. Now that we’ve identified this page, did it
take them 3 clicks? Like 1 from Google, 1 to the page, and then
a recent post click? Or was it a Facebook post that led to a click,
or how did they get here? And then once you understand that this is
the type of content they like and this is how they usually find it, then you can come
back to your strategy and work on the next set of content and determine how you want
to promote it. Chris: Maybe you could write an article like
“5 More Super Common SEO Mistakes.” Chuck: “That Content Marketers Make.” Exactly, and then figure out how we got there,
oh, they searched Google, they clicked on Search Engine Land, and baam! There was the article. But you have to gather that intel, look into
analytics. And I’ll add this to it for all my agencies
who may be listening now. Chris: Hey, punch in the face to Brian Loebig. Boom! He’s tuned in with us on Facebook Live. Chuck: Yeah. Here’s a tip for an agency, right? And we do this all the time in regards to
gathering intel, talk to your clients, because a lot of times, you’ll meet with clients and
you’re focused on the numbers, did your ranking right, did you get the lead you thought you
were going to get, do you have any of this or that, but that’s a great opportunity to
discuss changes they made within the company, maybe new features that they’re looking at. So that way, you can cater your content to
them. Chris: A new sales process. Chuck: A new sales process, a new employee. Chris: A new office. Chuck: I know, that sucks. We had a client move. Like oh yeah, we’ve got a new office. Chris: We could have built up to that, we
could have used it in social. Chuck: We could have corrected your local
listing before you moved. But anyway, tap into your clients to get intel
about that content also. It just works. Last one, number 5. Chris: 5. Chuck: And I’ll be honest Mr. Spencer, I’ve
got a question about one of your bullet points on number 5. Anyway, he says number 5 is buying into SEO
myths. He says “5 More Super Common SEO Mistakes
Content Marketers Make”, and number 5 is buying into the SEO myths. Yeah, you can’t believe all of the stuff that
is out there, even the stuff we bring you, we’ve done some research on it, we’ve tested
it and then we bring it. Chris: And double-check it. Chuck: And double check it. The reason I research it is because it may
sound right, but it may not necessarily be right. And also, what I have realized is that everything
that works for one person, one industry, just may not work for another person in that same
industry. It’s just going to be different each time. Chris: Different locations, and especially
across different industries. Chuck: Exactly. So don’t buy into the SEO myths. But he listed a couple of myths. Some of these, you shouldn’t buy into, like
you should end your URLs with .html, that was 1995, early 2000’s, that was just the
way that Google identified that this was an actual webpage, but that’s not necessary. Frankly, if you’re doing that now, it kind
of triggers the fact that this site is kind of old, the fact that you even have a .html
on your URL. SEO is a onetime activity. Another myth, don’t believe it. Chris: By the way, I struggle with this one
because it’s so clearly not a onetime event for me. I’m like do people actually believe that? Chuck: And they do, we get it all the time. People say well, we just want you guys to
just SEO it, SEO it once. Chris: No, that’s not how it works. Chuck: I don’t even know how to do that, like
SEO it once? No. So this is not a one-time activity, it takes
consistent link building, consistent new content, consistent improvements to your code, making
your site faster. It takes a constant management of your local
profile. It takes consistent building of links. Like SEO is never a onetime activity, it’s
an over and over and consistent thing, it requires a lot of time, a lot of resources,
a lot of effort. To be honest, a lot of tasks that are frankly
simple, but just tedious. So it’s not a one-time activity at all. Google penalizes for duplicate content. I don’t think that’s a myth Mr. Spenser, I
think that’s the truth, I believe in Panda. Chris: That’s a phrase. So we debate this, Chuck and I debate this
all the time, he got the first the word. You finish the first word and then I’ll come
in behind. In this case, like I get both sides. Chuck: I get both sides too, I think it depends
on the situation, but 90% of the time — Chris: It feels like it’s been a myth, I can
tell you that. Chuck: Even if they’re not penalizing you
per say, like hey, you didn’t get a Panda penalty, you didn’t get an alert in your Google
search console, you also just didn’t get that ranking that these other sites who had that
original content did. And from that perspective, okay, it’s not
really a duplicate, you didn’t get penalized, you just didn’t get rewarded. Chris: So here, Google’s wording is hey, if
you’ve got duplicate content, we’re going to figure out which one is the original, and
we’re going to ignore the rest, right? So that’s kind of like their take on things. So what that does mean is, and we’ve done,
this is long time ago, we’ve done experiments where literally, we just change out the city
name for like a “quit smoking” page, and those pages never ranked in big cities, but always
ranked in little tiny cities, because what Google says is even though it’s duplicate
content in whatever. Chuck: In Kalamazoo, it’s the most relevant
search result. Chris: There is no quit smoking content in
that city, and so even though it’s dup content, this is the most relevant. Chuck: Because it has been indexed, it is
in the sandbox, like it’s in their index, they’re just not showing it. Chris: Potentially, they’ll show the first
one. Now here’s the side where I would probably
sit on Charles’ side which is I’ve never really seen and I haven’t spoken with SEOs who are
doing this kind of dup content trick who have ever placed well in a major city. So there’s 2 possibilities there. It would be a very interesting experiment
to take an actual really high placing site in a pretty competitive term and no one will
ever do this to risk it if it’s generating value for the company, and then duplicate
it across all cities and see if that maintains its position, right? Because I would argue that the ones that were
using this duplication trick were changing city names, don’t show because we haven’t
spent that much time on any of the content. We’ve just plugged in little pieces here and
there and not really generated a great experience. Chuck: Well, especially if there’s a low amount
of competition in that area, then at that point, the duplicate content is the best result. That’s the thing about dup content. If it’s like evergreen content for example,
like “how to” tips on how to tie shoe, that’s just not going to change. You know what I’m saying? That type of stuff? Then yeah, it’s going to rank inherently because
that’s how you do it, and so in a duplicate content situation, I think for our target
people, these service providers and business owners and things like that definitely consider
your location, right? If you’re in Kalamazoo, wherever that is,
you’re in some small town, then frankly, you probably could get away with duplicating content
from bigger brands in major cities, and some small tweaks. And you’ll probably do well for it, and that’s
just the sad truth. Chris: Yeah, we don’t have that luxury in
Houston, Texas. Chuck: Yes, but if you’re in a major city,
not even though a major, major city, but like San Antonio, it’s still top 50, then yeah,
you need some original content, especially if you’re like in e-commerce. This is what really gets debatable because
if you’ve got Amazon, Fries, Microcenter, Bestbuy and Walmart all selling the same GS5,
right? Chris: They’ve got the same description. Chuck: Same description that Sprint and Samsung
gave to them, you need to change that up if you’re an independent mom and pop cell phone
store. You can’t have that same content with them
because you’re not going to rank at all. Duplicate content will be key at that point. Chris: Absolutely. Chuck: Man, Mr. Spencer look, I’m going to
tag you in our post, I’ll definitely like to hear your explanation on what you meant
by Google penalizes for duplicate content as being a myth, because according to the
rules of Panda, they penalize people for duplicate content. Other than that though, great article. I love the article. Chris: That article of 5 was awesome. This was awesome. Chuck: Yeah, exactly man. This was “5 More Super Common SEO Mistakes
Content Marketers Make”, by Stephan Spencer. Chris: Yeah, Stephan, punch in the face. Chuck: Stephan Spencer, Search Engine Land,
punch in the face to you dude, great article. Chris: Excellent. I forget who told me this, but no interesting
conversations happened, I got to have one in the beginning, 1 at the end. No interesting conversations happen when everyone
agrees. Chuck: So significantly more interesting. And me and him, we never… I’m not going to say never agree. Chris: A number of times, it feels like we
never agree. Chuck: Going to be 6 years in September. Chris: Actually, we had a conversation today
that was actually pretty aligned. We had our ideas but we kind of ended up in
the same place pretty quickly so. Chuck: yeah, and you should have that debate,
because if everybody’s on the same page, then you guys are probably not putting out quality. Chris: When you have the room full of our
internet marketing team talking about an accountant, there’s fist slamming, there’s pointing and
yelling. We haven’t gotten any name calling, I’m glad,
I don’t think that’s necessary. Chuck: I love you guys more than that. I wouldn’t get to the name calling. I grew up name calling, like I would win if
it gets to name calling. Chris: So let me add that, no name calling. Chuck: Yeah, I was great at name calling,
so yeah, we won’t go there. Chris: Alright. So we do have a little bit of what news. I just thought this was a little piece. So we got a little comment from Brian. Here we go. What! Chuck: News! Chris: I like it. So this what news is just a man marries his
phone. And I saw it, I had to read a little bits
and prices of the article. I don’t really have much more than the man
marries his phone, but it’s interesting because the only fun part about it is the one sentence
at the end of that article which is dude, what about the upgrades. Chuck: I know. Chris: Like even if it was possible, and there
was some intent, like marriage, maybe his statement is like unfortunately, a lot of
times, marriage isn’t permanent now, so you can marry your phone. Chuck: Like this is a 2-year marriage. Chris: It’s a 2-year marriage. Chuck: My marriage renews at every upgrade
opportunity. Chris: Imagine if you got paid to get out
of your existing contract. Chuck: Like T-mobile. Chris: You can upgrade. Like when you say it that way, everyone’s
out. You can upgrade. Anyway, I thought that was pretty interesting. Alright, anything else? Chuck: [00:33:24] [Indiscernible] a commercial
similar to that, where he’s like it’s almost as ridiculous as marrying a TV and then when
[00:33:31] [Indiscernible] she’s planting a big kiss on the TV. Chris: Some TVs are nice, I have to admit
that. Hey, if you’re looking to grow your business
with the largest, simplest marketing tool on the planet. Chuck: The internet. Chris: Call eWebResults for increased profit
in your business. Our phone number is 713-592-6724. If you have a referral, that’s somebody who’s
interested in some sort of internet marketing service, website design, PPC management, SEO,
Facebook ads, really social media, internet marketing. Chuck: Email marketing, social media marketing,
search engine optimization, pay per click management, across things like Google AdWords,
Bing ad center, Facebook ads, like all of that. Anything internet marketing related, including
custom WordPress website design. Chris: Send them to us, they pay their bill,
we pay you. We have a nice referral program in place. I am doing, it’s online, you can watch it. It’s a networking program that’s here in Houston. Chuck: UpSocial. Chris: upsocialnetwork.com. So go ahead and check that out, let us know
what you’re thinking, what your thoughts are on it. Chuck: So new wave in business network, you
know what I’m saying? Get on board right now, go check it out, sign
up. If you’re local man, come visit one of the
networking events we’ve got coming up soon, multiple locations, take advantage. Chris: Yeah, I think that’s going to be nationwide
in a year. And then finally, we were filmed live at 5999,
West 34th Street, Suite 106, Houston, Texas, 77092. If you want a copy of the video, the audio,
or the transcript of this podcast, you can get it at our website, eWebResults.com. You guys have made us the most popular internet
marketing podcast on iTunes. Again, we salute you. Thank you for all the feedback. Chuck: You, you, you. Chris: Thank you for even the people who have
hit us up and said you know, too much sales in the beginning. We get it. Chuck: It is what it is. Chris: We disagree but we get it, thank you
for reaching out to us. Until the next podcast, my name is Chris Burres. Chuck: Charles Lewis. Chris: Bye-bye for now.

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