4 – SiteImprove – SEO

By | September 12, 2019


right so I’m gonna go back into
dashboard here and head into SEO so search engine optimization this is
almost I would compare to web accessibility in the sense that it’s
still sort of an obscure topic there’s a lot of different a lot of different
types of information out there and certainly you know I don’t think any of
us are early some of you may be subject matter experts in SEO and this may be
very basic to you but I’m gonna go off the basis that you know this is very
novel in a way and so search and optimization is the concept of be able
to optimize the pages the content on your website to appear in search engine
result pages so search engines like Google Yahoo Bing etc when users enter
and we all notice just using the web ourselves when we tend to make a search
online whether it’s a phrase or keywords in our favorite search engine the
results that will show up there will be different types of results of course
there will be the ones that are paid which is more of the search engine
marketing side of things so SEM which we’re not focused on today but the
results at the bottom would be based off of organic search engine optimization
which is what we’re focusing on today so over here we’ve got so all of these here
I don’t see any ads so this would all be based off of organic search and so the
concept of optimizing your website for search engine optimization is that
therefore you would be able to have your content show up for the types of
keywords that may be entered there’s a lot of different elements and and work
to be done to be able to achieve that that that goal essentially a thing of
being able to show up for the content that you want that you want to appear
for but within seitan prove this is an in recommendation tool so what we’re
looking at is exclusively on page elements that may be hurting the
optimization of your content so you may have heard of keyword optimization all
of that isn’t something that’s included in this current version here this would
be really things like technical issues which can some you may not be able to
fix and I’d assume so but there’s some constant elements that you Mabel two may
be able to address which will then improve the structure of your site for
optimization and of course there’s a marketing team that’s handles all the
keywords side of things so not something that you wouldn’t Sara Lee focus on
yourselves but as website managers what you can do
is go into these reports and pick and choose much like we did for web
accessibility some of the areas that you may be able to to improve so examples of
that I wanted to optimize I went into issues and recommendations and from here
I have different types of issues showing up same as with web accessibility it’s
overwhelming there’s a lot some of it I don’t even know what it means so from
here you can pick highest impact or quick wins or number occurrences but
more importantly down here you’ll see a category filter for technical content
user experience or mobile issues as well as difficulty level so again depending
on what you have the energy to focus on you can take for example easy and then
from here I will go after your content you may be wondering why I’m not going
after user experience or mobile an example with mobile is the speed of of
the website on mobile devices so with a lot of search engines and Google and of
being that leader in terms of what what those best practices are for
optimization of a website if the speed of a website on mobile devices is slower
that tends to well first of all it’s a bad experience for the user but it and
therefore their rules put in place by Google that will penalize websites that
tend to be slower and so for something like this it’s a larger issue not
something that you may be able to fix yourselves or address yourselves so I
would go after content issue starch so I’ll go after easy content
issues and now we’ve got something that makes maybe a little bit more sense than
what we had earlier we have pages of book links we have meta titles that are
too short you do believe in meta titles I’ll go into examples as to what this
means in a moment but page of the work links for example this is an interesting
one so earlier I mentioned that you should probably go after QA issues to
start with if you have a limited time and this actually proves that fixing
broken links would not only fix the or address quality assurance standpoint the
user experience but also address the web accessibility side of things and it
should shouldn’t side of things so it’s it’s really almost killing three birds
with one stone versus going after your well QA being being more broadly
applicable across the website helps score so I’m gonna pick meta titles or
duplicate meta titles as an example here I’m only gonna do one of these the rest
of them you can go through with this if any interest to you but if I click on
duplicate meta titles same thing as with web accessibility I’ll be presented with
a description of what the issue means or what it is and also some tips on how to
fix it so the meta title or title tag or page title there’s been so many
different words used for the same thing is this little title that shows up at
the top of the page so I’m on the home page right now and see how over my
cursor just underneath it it says University of Guelph homepage that’s the
meta title so it’s visible to ourselves but it’s also visible and mainly visible
to search engine crawlers that will crawl through pages of content and index
the content on those pages so then determine how they’re going to classify
it against many other algorithms which I’m not going to go through today and so
those page titles essentially telling the crawler what the page is about or
very high-level almost like a newspaper headline and the problem with it being
duplicated is that the search engine doesn’t know which page they should
index so if they find multiple pages that have the same page title and we see
a lot of archives so you’re not so relevant but
if you see a lot of pages with the same page title for search engines and for
our crawlers they may not know and they don’t know which one they should be
indexing to them it’s the same page a hundred hundred times over so classroom
profile listing is the same page hundred times over even though it may not be
again because this is a crawler and it checks for constant automatically we may
be looking at duplicate pages that have that actually are the same page but
because of the structure of the URL or being duplicated as multiple multiple
times over that’s more of a broader issue you may not be able to address
that some of that but if you do find examples of pages that you’ve confirmed
as being different in the content side of things and I don’t know if they can
find an example here but maybe this one here so we’ve got different types of
weeks of wellness I guess in here and I would assume they have different
constants so similar to news articles which will have different may have the
same page title with different content on it so here we have Wallace at work
may 7 celeb n’ actually no this is rather yeah I may be able to find an
under example but even if I don’t the concept is the same in the sense that if
you do find those different pages of different content what you would want to
do from from your standpoint is create a page title that is both short and
descriptive and unique or as unique as it can be so typically a lot of content
management systems out there will duplicate the page title over and over
and over with the meta title automatically without necessarily
requiring and the weapon in this order to enter it themselves so it’s good for
consistency but the flip side of that of course is that it generates duplicate
meta titles which isn’t good for search engine optimization so you may be able
to go through here and and fix some of these or perhaps you know if this is in
the main priority for you and got bigger fish to fire which I’m sure it is it’s
true but you can also do is you keep that in mind when you are publishing
content on your website if you have if you see that option for the meta title
so think of how it’s going to impact the optimization
Saiki and there’s many best practices out there as to what makes a good page
title and what the length should be in fact in the issues and recommendations
we’ve got suggestions of what that link should be I think it’s about 70
characters for the for the meta tie or page title and again unlike web
accessibility with search and optimization there aren’t any true
guidelines that are put in place Google tends to change it over time I mean many
different search engines tend to change it but they tend to follow Google’s lead
when when it comes to best practices and will tend to update the platform as well
as those changes as those updates are made

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