4 Reasons Why Your Website Isn’t Making You Money and How to FIX it

By | August 6, 2019


– My first website was a job website. I used to rank for terms like tech jobs, job search, find a job. I would compete with
companies like monster.com, and indeed.com. These are huge companies, right? How much money do you think I was making? A thousand dollars a month? 10,000? 100,000? Maybe a million? Well you’re all wrong. I was making a big, fat zero. And here’s why? I didn’t know how to
make money on the web. Hey everyone, I’m Neil Patel, and today I’m gonna share with you why your website isn’t making any money. The first thing you need
to know is, it’s okay. Most people don’t know how to make money from their website. And, you’re probably
using things like AdSense, or banner ads, or rev content, or Taboola, and your like, oh yeah
this stuff is amazing. I’m gonna get paid for clicks. Well, think of it this way. If a company is willing to spend money advertising on your website, and you’re usually going to an ad network, who’s keeping the majority
of the money, right? Just think about this way. Google is worth $700 billion. So if these guys are
putting ads on your website, do you think you’re going to be keeping the majority of the money? Of course not. Even if they pay you
out a large percentage, if someone is advertising
directly on your website, they’re making way more
money on their end. If they’re not, they’re
gonna stop advertising. It’s all about an ROI for them. So if someone could say hey, John, I’m gonna give you $200 a month, and they’re making a thousand bucks, they’re ecstatic, especially if their profit margins are high. The last thing you want to
be doing on your website, is using ads. And that’s how I started off. I’m like, oh let me put
ads all over my job board, and make money. Doesn’t work. The second thing you need to know is, you have to monetize using
your own product or service. It could be an ebook. You could sell an eCommerce
product and do drop shipping. You can offer a service like consulting. Whatever you choose, you have to create your
own product or service. If you don’t create your
own product or service, there’s always gonna be a middle man who is making the majority of the money. Do you want a middle man? Of course you don’t, no one does. You need to create your
own product or service. Now, don’t just create
any product or service. One, you have to be passionate about it, and two, your users need it. The way you can find out
if your users need it, is you just survey them. Run a Qualaru or Survey Monkey survey, and ask them, what problem
can I help you solve? They’ll tell you. Once you have a list of them, look for the most common responses. If everyone’s saying, hey Neil, we want you to help us consulting, then you know, like oh awesome, I’m gonna do consulting. And that’s how you monetize your blog. But on the flip side, if
you’re trying to monetize your website or your blog, and most people are like, hey, I want you to help me
solve my traffic problems, and you’re like, I’m gonna create this ebook and this course
that helps you do it. But you didn’t really
dig in and find out why they want you to help
them solve that problem, and they’re like, oh no, we don’t want you to teach us how to do it, we just want you to do it for us. You’re gonna lose a lot of money. Here’s what I mean by this. One of the ways I tried
monetizing NeilPatel.com, was through a program called SU Unlocked, in which I created this marketing program that teaches you everything I know in SEO, which is an amazing deal, right? I rank on page one for terms
like SEO and online marketing. And I was like, oh yeah, I’ll teach you all this
stuff for 10 grand. I’m like, I can sell this course in mass scale and do really well. You know what ended up happening? Everyone who could afford
to pay me 10 grand, was like, we don’t want to
pay you 10 grand to do this, or learn marketing, we’d
rather just pay you 120 or 240, and you do the marketing for us. The point I’m getting at is, don’t just survey people and ask them, what can I help you with? Make sure your product that
you’re thinking about creating, or solution or service, is right up their alley, and it’s a solution that they really want. The third reason that you’re probably not making money from your website, is you haven’t picked the right audience. Here’s what I mean by saying, you haven’t picked the right audience. If you go after something
like auto insurance, you may think, oh this
is boring, it’s ugly, but auto insurance makes money. You ever want to bid for that term on Google and pay per click, you’re gonna be spending 10,
20, 30 dollars, per click. On the flip side, if you say,
hey I’m gonna teach people how to create home made sunscreen, so that way they don’t have
to spend money on sunscreen. I don’t know how I came
up with that topic, but it’s purely random. And if that’s your audience, what you’ll find is, oh
people are all coming, and they’re like, all
these people love it. Well, they’re coming to you because they don’t want to buy
sunscreen and spend money on it. So of course you’re
not gonna monetize that and make money off of it. You need an audience that
can help you generate income. So here’s what you need to
do to pick a right audience. One, go look for all
the competitive terms, on Google Keyword Planner. Type in keywords related to your industry, they’ll give you more
ideas, hundreds of ideas, and they’ll even show
you the cost per click. When they show you the cost per click, look for the ones that are high. When they’re high, that means
there’s money to be made, and it monetizes. When it’s low, it means that
it doesn’t monetize well. You also need to look for volume. If a keyword only gets 10 visitors, and 10 clicks, it’s not gonna
generate you much income. So you need to look through
Google Keyword Planner, on the volume that you can
get from all these terms, plus go to google.com slash trends, type in the keyword, and you’ll see if it’s on an upward trend, or downward trend. If it’s on an upward trend, that’s great. If it’s flat, that’s great. If it’s going down you
may want to rethink it. So now you know these
little simple things, you’re gonna be much
better off to making money. Now there’s one last thing
that I want to tell you, that will really help change how much money you make from your website. And this is what most
people don’t talk about. It’s called a funnel. Have you heard of a company
called, Click Funnels? It’s a multi-hundred
million dollar company now, because they teach businesses
how to create a funnel. Here’s what I mean by this. If I went to you and I’m like, would you marry me, and I had ring, what are you gonna say? You’re probably gonna be
like, you’re crazy Neil. I may be watching your
videos but I don’t know you, you could be a killer, right? I am a killer marketer,
but you may be thinking he could be a killer with a knife. All right so, why would you say no? You’re like, I don’t know you. The same goes with your website visitors. If you just tell a random person
who comes to your website, hey, buy from me. It just costs a thousand
bucks, 10 thousand dollars, even 50 bucks, yeah you’re
gonna get some sales. But majority of visitors don’t convert, the reason being is they don’t know you. The whole purpose of creating a funnel, is to let people become
comfortable with you, and walk them down a journey that causes visitors to
convert into customers. Here’s an example of this. You could create a funnel on your website, where someone comes, and
they buy a seven dollar item, a product, service, ebook, a
tripwire is what they call it. Once they buy that, you already know that they’re comfortable, you gave them so much value for this thing that’s seven dollars, but in reality, it should
be 50 bucks or 100 bucks. They’re like, oh my God, I got this steal, look what Neil’s doing for seven bucks. This is crazy, this is a $10,000 course, and he’s giving it to
me for seven dollars. You could even do this with products, too. But once you get something
for seven dollars, then you can sell something
for 50 bucks, 100 bucks, and then you can get
into higher ticket items, like a thousand dollars, and $10,000. The goal is a funnel, you walk them down with such an easy and good deal, kind of like those Groupons, that everyone’s gonna
be like, I have to buy. Now, if you sell physical products, a good example of this is Orabrush. Orabrush said free tongue cleaner, ’cause they’re like, oh
you’ve got bad breath? Solve it with an Orabrush. And it’s free, you don’t
even have to pay a dollar. Just pay for shipping. That’s a good example about how they grew, and they eventually got bought out. And after you buy their free product, and you just pay for shipping, they have upsells and downsells, and that’s how they made a lot more money. And if you think about
a company who does this, that you’ve been to, and
your kids have been to, it’s McDonald’s. You buy a hamburger, and they’re like, oh would you like a drink
and fries with that? Or you buy a meal, they’re like, would you like to supersize it? Those are all examples
of upsells and downsells. If you follow those tricks and tips, your website won’t just have visitors, but you’ll also have those visitors converting into customers. Thank you for watching,
and if you like the tips, make sure you subscribe
to my page, or my channel, and leave a comment below
with any questions you have, and I’m here to help, and help you grow and succeed.

100 thoughts on “4 Reasons Why Your Website Isn’t Making You Money and How to FIX it

  1. Pankaj Sharma Post author

    Thanks, Neil, Great advice, It would take some time to implement those things But They will be worth doing I think. I'll come up with something and do something with Click Funnels. When exactly, I don't know because a lot of things are going on at this moment. But I have added this thing in my todo list.

    Reply
  2. Rahul Goala Post author

    Sir, I've finally started a blog about tech. I am using Google blogger for this purpose and once I will improve I shall create a new website. But sir I'm not receiving any sort of traffic. Could you please help me with that?

    Reply
  3. Harshan Arun Post author

    Hello sir my name is harshan i have a big facebook group over 60 thousand members (niche is work from home jobs and money money in online) I am the admin of that group. how can I make money by my group can you please tell me some monetization or sponsorship ideas
    Thank you

    Reply
  4. vish U Post author

    Sir what do you think does this digital marketing bubble will brust just like dot com boom?

    Reply
  5. J.Dimas Viana Post author

    Excelent, Neil
    You're the guy.
    I've been changing my mind about how to monetize my (future) blog.

    Actually I'm planning a lot of options like store, services, ebooks, customized sheets and courses.

    Yout tip about funnil is the best one (but not putting the others in a lower level of importance)

    Congratulations for your post and keep sharing all your (great) knowledge with us.

    Reply
  6. B G Post author

    I like the sad face thumbnail🤣 in regards to the whole funnel craze, I personally think it’s something you have to maximize now if you are at all on the fence about it. It works so well at the moment because there is still a large majority of sites who do not utilize funnels(ClickFunnels) to capture and convert leads. Same thing with $7 trip lines. But Once EVERYONE is doing it, or it becomes the “standard” in online marketing, consumers become privy and desensitized to it and it becomes less effective. I could be totally wrong, just my opinion. Upselling and down-selling of course is here to stay as its a core fundamental marketing principle.

    Reply
  7. The Basics Post author

    Thankyou for such great idea. However i am wondering,. How about an entertainment niche site, such as Shayari and Jokes based website, especially if they are getting Indian traffic and as you know such site generate way too low cpc, do you think there maybe some other option to monetize such kind of website with any product or anything. Nowadays i am working on a site shayari based website which has pretty good traffic and wondering is there something i can do as an adsense alternative option here or somthing. Thankyou for your time.

    Reply
  8. Harinder Singh Post author

    Sir please tell me, how can I find and buy expired domains

    Reply
  9. Aleo Post author

    Very helpful Neil Thanks. But why are you teleporting from side to side?

    Reply
  10. Alexix Villasenor Post author

    Hey Neil! I have a question about making sales on my online smoke shop ‘Chiefchap.com’. I sell vaporizers, bongs, pipes and other things related to that. And because of the niche I’m in, I can’t advertise on Google and Facebook (sad face). Are there any ways I could start getting sales in the niche I’m in? I could use all the help I could get! It’s been a rough start..

    Reply
  11. Radoslav Georgiev Post author

    Great video! Do you think that a funnel is needed even for a affiliate niche site? Or do you think it is only good idea for selling products and services?

    Reply
  12. NelleD Post author

    Thank you for all your great advice. Now I need some visitors to my website and I can put your advice into practise.

    Reply
  13. SUSMOY PAUL Post author

    Hey Patel , why are you bald ?? Is it your family genetics problem ?My hair is falling down . I want to be bald. Is bald is affecting man's personality ??

    Reply
  14. travel guy Post author

    I have a sports news website. sportsfast dot info. how can I sell own products? or else how can I earn?

    Reply
  15. David Michaels Post author

    AdSense doesn't work if you set it and forget it. You have to prune irrelevant and spammy advertisers. Some ads are designed to deliver a message without clicks, so they pay much less. The trick is to find your best advertisers and deal with them directly.

    Reply
  16. Ananthakrishnan Thachilath Post author

    The new and improved Neil Patel 😛

    Reply
  17. just for Love Family care LLC Post author

    I need someone to help me with marketing. any good one?

    Reply
  18. Eimpress Mie Post author

    Hi Neil! These tips are heaven sent!! I tried to use Google keyword planner to see whats trending ( looking for a blog topic that'll make money) however is there a way to use the service without setting up an adsense account?

    Reply
  19. Raj shekhar Post author

    Hey Neil, I am working with an enterprise who created a website for employees(only) not for the customers. How would I explain to them that website should be for the customers as well as employes(integrated)
    Thanks in advance. Your stuff always works

    Reply
  20. True Track Post author

    Nail sir thank you so much for our help i want to know “how to edit videos like professional?” And how you edit your videos?

    Reply
  21. Peristilo peris Post author

    I have made some money with my website by using traditional ads since the beginning, back in 2016. I don't sell my own product or service. In the recent months, however, I feel like I'm missing better oportunities to make more money. So I totally agree with you on the idea of having my own product.

    Reply
  22. Jazmine media Post author

    Here is my problem. I own a blog serving news and reviewing dramas. I picked the right audience and I have no product or service to offer. How can I monetize? 😭

    Reply
  23. Silk Cocoon Post author

    What about click funnels. Can you show a gemstone of a click funnels?

    Reply
  24. Tevan Green Post author

    You said you had a jobboard initially and didn't make any money from it. What did you do to start making money from it? Just wondering. I assume you started selling subscriptions like they do and ads to companies directly vs google ads.

    Reply
  25. Mary Greene Post author

    Neil, this is exactly the advice I needed. Thanks again!

    Reply
  26. kdm11117 Post author

    Perfect! Please share more "how to" or offer a package we can use. Thanks Neil

    Reply
  27. mike ram Post author

    More really pertinent content. Thanks Neil.

    Reply
  28. Nitesh Kumar Post author

    I never comments on YouTube but you are amazing & outlier ,,keep it up…love from India

    Reply
  29. Divyesh Chaudhari Post author

    Hello sir , I love your videos, can you suggest me topic for new blog which easy to rank on Google.

    Reply
  30. Gopi Ram Sahu Post author

    mere liye bahut hi achhi video hai neil sir

    Reply
  31. Desmond Little Post author

    Hey Mr. Patel, can you talk more about clickfunnels

    Reply
  32. Anupam Bhagat Post author

    Great great great tips!!! Again you Neil'ed (nailed) it. Thank you so much for this lesson.

    Reply
  33. SEO Rank My Business Post author

    Good points – Learn why traffic in not converting in positive leads for business.

    Reply
  34. CTM Technical Post author

    Sir, you tell me a amazing way, now I give focus on my own product

    Reply
  35. Eldon Mirjah Post author

    I hate ads on my website and really tried to not have them on my site. As the site's traffic grew, I decided to sign up and use some premium ads. I still hate them, but the premium ads does generate nice passive income when you have good traffic…

    Ironically, the first two months I used them, it was the most money I made selling my own product I have on the site. I also thought the time on site would have decrease dramatically because of the ads but has not, which surprised the heck outta me….

    I hate the look of the ads on the site, but my mentally is, if it's generating income, and no one seems bothered by them, then I will keep it…

    What's your take on it?

    Reply
  36. Moon Merchant Post author

    Are you an Indian?? 💗💗
    BTW I like your every videos

    Reply
  37. Olayinka Osedahunsi Post author

    Hi Neil, So I have a website that hosts websites and an e-commerce website for dropshipping. What are the steps I can take to get them moving? I am relatively new to this.

    Reply
  38. Rushil Jain Post author

    Hi, This video is just more then awesome. I have a question though, i have heard about funnels a lot but i think what if i am on an one product end niche like selling wordpress themes or something and i dont have a lot of knowledge to actually create a ebook for any topic, I know some of the ways but can you help with some that really work

    Reply
  39. Jag Singh Post author

    Hi Neil, can't you create written blogs of these videos as well? I imagine lots of marketers don't have time to sit and watch these.

    Reply
  40. Epartners Marketing Post author

    Thanks Neil! I'm leaving Etsy and your tips are helping me set up my WordPress store 🙂

    Reply
  41. Justin C Post author

    But as a noob blogger who needs money to start up and get going, isnt ads the way to go?

    I was going to create a blog in a niche and do answer posts(answering questions people type in google) to lure in traffic with long helpful content.

    Do as many as I can so I get alot of traffic.

    Then monetize with an ad network(one better than google adsense(it pays more).

    I just wanna start with baby steps to make some money at first

    Reply
  42. Lumbakuda Post author

    Thanks neil. Its my first comment on yr channel. I learn alot from you

    Reply
  43. Christopher Hildebrant Post author

    Good techniques for effective website promotion.

    Reply
  44. GK SCIENTIST Post author

    hey Neil, how to run successful ads campaign for affiliate product.

    Reply
  45. The Best Tech Products Post author

    Oh Nei Patel did not make any money with his first website. That inspires me a lot.

    Reply
  46. Prakash Yadav Post author

    I just love the way you deliver the video really awesome.

    Reply
  47. Michelle Posh Post author

    You are PURE VALUE my friend,keep on the excellent work 😀

    Reply
  48. Jittin Thazhath Post author

    Thanks Neil for all the great content you are sharing. Great source of learning. I have been watching a lot of the content you have been putting for marketing a business. Does everything you said hold true for B2B consulting and engineering companies?

    Reply
  49. Debra Mains Post author

    Neil Patel you are a rock star in my world!! I learn from you every day and your tips are fantastic and very actionable so thank you x

    Reply
  50. suranjan kundu Post author

    Really you are a "Boss of Online Marketing", How you create these new ideas! That' Awesome! Nobody near you. Thanks and congratulation for giving us million dollars tips-just free!

    Reply
  51. USMC SilverBack Post author

    Just started watching and this is Unbelievable content ..Master of marketing in my book, with genuine and truthful charisma behind it.
    Damn, how do I have a conversation with you one on one with a global idea just helping people with their skin.

    Reply
  52. Jay khan Post author

    Do you have a course for e-comm traffic for drop shipping products?

    Reply
  53. IDB TV Powered by: CXD Post author

    Thanks Neil that's my situation right now.

    Reply
  54. Luis Monteiro Post author

    Hi Neil, I was invited by a friend @Patrick from @IZIGO, and quite frankly i enjoy listening some of your videos… I'm following you.
    Thanks Patrick.

    Reply
  55. Shantelee Brown Post author

    I need help to market my paperback children's book. Any tips on how to market/advertise a paperback book with barely any money?

    Reply
  56. Lunipu Post author

    Hello! So I have a quick question about keywords that confuses me a bit… Does a keyword have to stay together or can it be torn apart in a sentence?
    So let's take the example keyword: "best way to draw faces"
    When I write a blog article, does it have to stay together to rank for that keyword? Or can I, for example, write: "I know, faces can be tough to draw, but not with this article, which will show you the best way to draw them beautifully and easily!"

    An answer would be greatly appreciated. ♥

    Reply
  57. Smart Drive Test Post author

    Hey Neil – thanks for the valuable information. Yes, I'm going to work on creating better funnels on my site to make more money. You're a killer…the expert kind of course. But then we know what an expert is: an ex is a has-been and a spurt is a drip under pressure. But we all want to be like a farmer's donkey…outstanding in our field! All the best, Cheers Rick

    Reply
  58. Noe Macay Post author

    Hello Niel. I'm an avid fan of your videos and they are very helpful to digital marketers. Thank you for making them. I have a website called mylanguagecoch and no one knows about it because I don't know how to make my website reach the right audience. I have asked people to help me reach people from China, Japan and Korea but they don't know too on the how. I want to reach the right audience but I am not like you since I am a teacher by profession. I hope you can give me some guidance on what do I need to do with my website. Thanks a lot.

    Reply

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