4 Local SEO Marketing Strategies to Build Your Brick And Mortar Business

By | August 7, 2019

– You’ve got a localized business. Why aren’t you ranking on Google? Why aren’t you optimizing
it for search engines? You can. It’s not that hard. It’s not that expensive. You don’t have to keep spending hundreds, if not thousands of
dollars on Google AdWords. Yeah, if you wanna give
them the money, sure. But why not do it the free way, which is what I’m gonna
teach you right now. Hey, everyone, I’m Neil Patel, and today I’m gonna share with you how to do SEO for brick
and mortar businesses. (bright music) The first thing you need to know about is Google My Business. Google My Business allows you to submit your localized
business to Google, where you’re putting in your company name, your address, your phone number. Once you’re listed in there, you can rank in the localized pack. The localized pack is
whenever you search for, let’s say, pizza restaurant
on your mobile phone, you’re getting all these
localized listings. That’s a localized pack. And you wanna be in there,
because if you’re in there, you’re gonna get more business. The next thing you wanna
do is get the reviews. When you get reviews,
you’re gonna rank higher. So the more people that say you’re amazing and that you have a
good product or service, the better off you’re gonna be. So within your storefront, tell people, “Hey, rate us on Google. “Leave a review. “Leave a rating.” And you’ll find a lot of people will. Everyone these days is only
focusing on Yelp reviews. Yeah, there’s nothing wrong with Yelp, but why not also focus on Google? Because that allows you to rank higher. The next thing you wanna do is make sure you include your address,
the name of your business, and the phone number on your contact page. By doing that, when people are
searching localized queries, you’re much more likely to pop up. The next tip is if your website
is running on WordPress, use the Yoast SEO plugin. It’ll optimize your website without you even being technical. You don’t need to pay a agency
thousands of dollars, right? You don’t have to pay a marketing agency. If you’re a localized
mom and pop business, just go out there, use the Yoast SEO plugin
on your WordPress site, and it’ll pretty much optimize most of the things you need to do. If you’re not running
WordPress, then that’s fine. You can just go in there, address your title tags
to include your keywords, your meta description to
include your keywords, and make sure you include the
keywords you’re going after within the text or pages of your website. If you don’t have the keywords, how will Google know
what to rank you about? Then you wanna create more content. So if you’re a pizza shop, you wanna write content about pizza, how to make amazing pizzas,
how to make ’em taste better, how to cook ’em, all this kind of stuff. I understand you’re not in the business of teaching people how to make pizza, but by writing all this
content about pizza and flavors and if it goes with wine or it doesn’t and all these kind of articles, you’re more likely to rank
for all the pizza terms within your city. And last but not least, sign
up for Google Search Console. Within Google Search Console, you can find out what issues
Google has with your site, what errors they’re finding. You can submit your sitemap. If you don’t have a sitemap, just go and create a XML sitemap. If you Google for it,
there’s a lot of free tools out there that create sitemaps for you. And you can specify which location your business is doing business as. Right, you can pick which region, especially if you’re a national business or you’re focusing on the United States, ’cause sometimes you’re localized and you have small mom and pop stores all over the United States, right? And you can do that within
Google Search Console, in which you can identify which
region you’re going after. (bright music)

26 thoughts on “4 Local SEO Marketing Strategies to Build Your Brick And Mortar Business

  1. Harsh shah Post author

    Hey, I have Questions about Your video posting time, You Garry vaynerchuck and Mo vlogs and some others post videos at the same second of the day, How this is possible

  2. Rohan Khatri Post author

    I have tech blog should i boost Facebook page and get traffic from fb page​ ? Can't rank on Google.

  3. Hello TRENDS Post author

    Neil I need your suggestion
    I am starting affiliate marketing.
    1)should I create one page site to collect email to do email marketing by paying for Google ads
    2)create a review blog and post articals of products

  4. Ajay Pathak Post author

    Hi neil! Really inspired and impressed by ur videos. And i had just checked ur wiki. And i have to say that u look more good in hairs. 😅

  5. Cartoon India Post author

    Neil if I link someone's post what should I mail them {share this artical to you social profile or
    can you link back me from your blog post}

  6. Lani Stern Post author

    Hi Neil, huge fan! I'm wondering how you would change this strategy for a service provider (Realtor). Thanks in advance, Lani Stern

  7. Paresh Bafna Post author

    Title should be "6 Local SEO Marketing Strategies to Build Your Brick And Mortar Business" — 2 bonus strategies 🙂

  8. Saad Ali Khan Post author

    you've made a good point on the Yelp vs Google Reviews… Thanks SIR…

  9. Frontline Technical Stuff Post author

    Hello Neil Patel, I have seen All your videos with depth Informative and i am doing the Browsing for better results for my Website Nsselect.com Thank you so much for provide this kind of videos

  10. Jesse Ellert Post author

    Should an online business try to rank for local seo? For example should a graphic designer in a small city use local seo. I noticed you used your house address with google my business, wouldn't doing that segregate your market causing clients only in Seattle wanting to work with you? Love the videos! keep up the content!

  11. Pramod Chamling Rai Post author

    It’s totally personal question, is neilpatel.com WordPress base website/blog or not ?

  12. Digital Irfan Post author

    Sir I want to know about local business listings in SEO??
    and how we do that?
    Please explain all the things

  13. Neil Patel Post author

    If you watch the whole video you'll find 2 extra bonus strategies! You're welcome.

  14. Wadood Post author

    Great tips, as always!

    What advice would you give about call tracking/tracking phone numbers when it comes to local SEO? Would you recommend it in order to track all phones calls from your local SEO efforts? If so, how do we reconcile having two numbers (original and tracking) when it comes to NAP? Should we only be using the tracking number on our website and keep our original number on all citations?

    Thanks 😊

  15. Abraham Prieto Post author

    Neil, how do you do when you local business is a service but you don't have physical location?

  16. April San Miguel Post author

    Neil – ❤️❤️❤️ your content! I have a GMB for my service based business (Notary public) – is there any other tools available for Insights other than that – can we link Google analytics and Console?

  17. Daniele Zabrini Post author

    Hey Neil! Would you reccomend the paid version of Yoast SEO to add more than one keyword for each page? Would you reccomend using more than one keyword per page at all? Thanks!


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