3 On Page SEO Factors to Consider for Beginners!

By | February 28, 2020

– Three on page SEO factors
to improve your SEO ranking. There are over 200 different factors which go into ranking a website highly for Google search engine optimization. In this video we’re gonna
cover the on page SEO factors and we’re gonna give you three quick wins we can take away today and get your website higher in search. Don’t forget to like and hare this video if you found the content valuable and if you’re on YouTube don’t forget to hit the Subscribe button and click the notification bell to stay up to date with
the latest tips from RACER. Let’s get stuck in. What’s on page SEO? It’s the quality of the content that you have on your website and this includes text, images and videos. If you’re considering
SEO for the first time the best place to start
looking for improvement is with on page SEO. Google rank your website based upon how the page content relates
to the user’s search terms, it also ranks a web page based
upon good user experience. Even in Google’s own
report How Search Works, they talk about the importance of having the right keywords in the title, the headings and the body of the text, and it’s important that the text you use is relevant to the search terms your audience is searching for. Look at the three things you must consider to improve your on page SEO ranking. Number one how fast your web page loads. If you’ve watched any of our other videos you’ll know we’re very focused on how fast a website loads. The speed of which a website loads drastically impacts
customer conversion rates. You know Google actually
factors your webpage load speed and how highly it will rank in search. So the faster your website loads, the higher it will be in
search engine results pages. A lot of businesses do not realize that around two years ago Google released the mobile first index. What does this mean in normal English? It means that when you search
Google with your mobile, you will get slightly different results to if you searched on a computer. Now Google deems this as very important because more than 60%
of all Internet usage is now on a mobile device. So if you look at how fast your website loads on your mobile phone and it takes longer than two
and a half seconds to load, you’ll be missing a lot
of valuable traffic. There are plenty of statistics out there to support a drop off
of up to 50% of users when a website takes longer
than five seconds to load. As a result of that if your website is taking longer than
three seconds to load, Google will push you down the list. Number two, content length
and content quality. How much content do you
have on your website and is it related to the
customer search term? An important metric for on page SEO is the word count of your webpage. When we write our own blogs for RACER, we know that they need to
be a minimum of 3,000 words in order to rank highly on Google. Remember here I’m talking about blogs, you shouldn’t have 3,000 words on your home page or landing page, that will be an awful user experience for people to be landing on your website. You should be providing useful content for your customers in
the form of blog articles and should cover search
terms your target audience might be searching for
such as issues or problems they are having related to the products or service you offer. This is where you’ll get a
lot of high quality leads and it’s a fundamental
part of on page SEO. Google checks the word count and content and favors web pages in rank
if they hit a substantial word count such as 3,000 words and this is called skyscraper content, but do remember quality matters. The content must be relevant, do not use black hat techniques
such as keyword stuffing or hiding text with the same
font color as the page color. Make sure your headings
such as H one and H two contain relevant keywords. This will continue to encourage Google to rank your entire website high. If you’re just starting out the key is to focus on creating
high quality useful content related to what your user is searching for and this will increase
your organic traffic. Number three, LSI keywords. LSI keywords stands for
latent semantic indexing, this is the language your audience may be searching for
but it’s not implicitly the keywords that they are
using, now that is a mouthful. It’s gonna be easier for me to
explain if I use an example. If we had a client that specialized in putting loft ladders into people’s homes, to improve their ranking
we would make sure that the content we used on their website also related to the terms such as home attics or access points. So think about other types of content which covers other terms related to your main target keywords. It’s also important to remember that Google’s algorithm
can’t be easily fooled. The moment the user experience starts to deteriorate
you will lose page rank. Examples of this will be using text with loads of random keywords. So there you have it
three things to consider to improve your on page SEO
no matter your skill level. For all things RACER
head over to our website at racermarketing.co.uk
or reach out to any of us on our social channels here and don’t forget no risk
just reward guaranteed.

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