3 Local SEO Tips to Help You Rank Highly in Google

By | September 2, 2019

Hi, I’m Ed from upriseUP, a digital marketing
agency. Today I’m going to be looking at 3 top tips to help really improve your organic
search listings. What are local organic search listings?
When you do a Google search, or a search on any other search engine for that matter, the
organic listings are the results you see listed on the webpage. So, the main goal of SEO,
or search engine optimisation, is to get to the very top of the page, as this is where
users are much more likely to click. There are many different factors that can affect
your search ranking and Google is constantly updating, changing and tweaking the way in
which it ranks you. Having said this, there are many core factors that stay at the base,
which you should always be optimising for and that will always be included when you’re
ranking. Tip One – Name, address and phone number
(NAP) One of the key things is to ensure that your
name, address and phone number are consistent across all of the internet. This is simply
because if Google has lots of different sources of information, and they are conflicting,
Google doesn’t know which one is correct. And as a result, if it doesn’t know which
one is correct, it’s not going to rank you as highly. Tip Two – Google my business page and local
directories Another important factor to consider when
optimising for local SEO is setting up a Google My Business page. Google My Business is Google’s
own directory listing service, and here you can enter all of your company details. This
is great as you can later verify your details and can be used across all of Google’s platforms,
including Google maps. This is particularly useful as it shows Google that you are who
you say you are. Alongside Google, it’s really important
to get signed up for other local directory listings. We always recommend signing up for
the big ones, such as Yelp, Bing, Thompson Local and many others. By having lots of relevant
industry directory listings, you then further prove to Google that you are relevant in your
industry. Tip Three – Create local content
My final tip for optimising for local SEO and to generally improve user experience,
is to provide and create local based content that the user will find useful. Whether this
is directions, information about your services, where you are, or even just service pages
for each different location you have, by creating content that is relevant to the user and that
the user will find useful, Google will reward you and they’ll show an increase in your
rankings. So there you have it, my top 3 tips on optimising
for local SEO. These are only a few factors that can influence it, but it’s definitely
worth checking out a few more. If you’ve got any questions, or want to know any more,
please don’t hesitate to contact us. Also, keep an eye out for more talks in our digital
marketing series. Thank you.

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