15 Ways to Optimize Your YouTube Video FAST in 2018

By | August 21, 2019


If you’ve ever wanted to know how well optimized your video is or somebody else’s on YouTube stay tuned because we’re going on a deep dive on a brand new vidIQ tool. Hello everyone welcome at to vidIQ my name is Rob if this is your first time here we are YouTube tool and channel that aims to help you get more views in less time to help grow your channel. One of the ways we do that is through this wonderful vidIQ Chrome extension that you see on screen now. This is the video watch page on YouTube and if you haven’t used vidIQ before you may be wondering what on earth all of these numbers are and statistics on the right hand side of a screen. This is our industry-leading video score card and it unearths all sorts of data about every single video on YouTube such as views per hour. It also looks at social engagement of videos and will even grade your search engine optimization to find out whether videos are as discoverable as they should be. And the video tags here show you where tags rank for this particular video. What we’re looking at today is a brand new tool that we’re bringing to you and it comes in the form of this section here which is the video optimization checklist. Now I’m a video creator just like you and one of the most stressful times of any video especially here at vidIQ where we upload three to four videos a week is the actual uploading process. You’ve spent hours creating a video and then in a rush to get the video onto YouTube you forget to do a custom thumbnail or you don’t write enough tags, it’s not optimized properly, or you forget to add the video to a playlist. There’s all of these things to think about when it comes to YouTube to help them serve your content to the right audience and have maximum exposure. So what we have here is the video optimization checklist which for your own videos includes 15 different points for you to refer to. Now each of these checkpoints are indicated by a green tick or a red cross. For example if you haven’t added the video to a playlist you will get a red cross. If you haven’t shared the video to Facebook you will get a Red Cross. However for titles, tags and descriptions it’s slightly different. We rate your metadata so to speak. For example with a title if it’s less than 20 characters or more than 60 characters we will give you a red cross because for a title you need some keywords in there so that would be at least a phrase of some kind over 20 characters, but once you go over sixty characters that will cut off your title in some previews. So the viewer may not be able to read the entire title before clicking on the video. As we’ve said tags are always used to help categorize your contents giving YouTube a little bit more information about where the video should go and who it should be served to so you should include at least 200 characters worth of tags which may be long tail or short tail keywords. Make sure you include tags to get the green tick. The maximum is of course 500 characters. As for descriptions the first three or four lines are vitally important to YouTube in terms of, again, looking at those keywords of your content and being able to index them correctly in searches. Again when you show those thumbnail previews and description previews those first few lines are read so we suggest having at least 300 characters. The rest of the check points are very much make sure you do all of these things when you upload a video, for example video cards. You want to push your audience to more of your content to increase session watch time. The same with end screens, your content doesn’t have to end with the conclusion of your video, make sure you’re pushing your audience to more of your content. Closed captions these help YouTube with indexing your content, it will search for keywords and it could help with translations as well. Reply to comments, obviously very important for improving engagement. When somebody sends something to you, asks a question, they put some time and effort into that you should put time and effort into engaging with your audience. Sharing on Facebook and sharing on Twitter. Obviously you wanna share it on other social media platforms. You can do this in slightly different ways so if you don’t share to Twitter or Facebook directly from YouTube that’s not too much of a concern if you have another plan of action. When it comes to monetization enabled obviously that’s something you’ll be wanting to do if making a income stream from your content is important to you. Added to a playlist, all videos should be added to some form of playlist and you should be adding playlists on a regular basis. People watching videos in playlists watch more of your content. Again it ups the watch time. Making the video public goes without saying, obviously. You may have set one of your live streams to unlisted so it’s worth checking that just in case you’ve made that mistake. And of course more engagement options down at the bottom here making sure that you’ve either pinned one of your own comments to add more information about the video or pinning your favorite comments from your audience that really does inspire them when you do that. And of course if you’re going to read the comments you want to heart them. It sends a notification to the viewer and they feel good about themselves that the video creator has taken time to read their comments. Ao that’s what the video optimization checklist looks like for one of your own videos, how does that differ to a video if it’s not one of your own? If we visit this video tutorial from Sean Cannell at Think Media, thank you very much Sean for the awesome tutorial, the scorecard is on the right hand side as we can see but if we scroll down to the video optimization checklist it includes ten checkpoints not fifteen. Some of the data that we collect is private to your own content so we only share it on your videos but this content here is public. The ones that you won’t see on other people’s videos are custom thumbnails, closed captions, reply to a recent comment, the monetization enabled checkpoint, and added to a playlist. These are all private things to your channel which is why we don’t share them and other people’s channels but as we can see here Sean at Think Media, big thumbs up of course, he’s an expert at YouTube optimization and he has a more or less perfectly optimizes video. Not shared it on Twitter maybe he’s done that through a different source or link which can’t be detected at through our checklist. So that’s how a near-perfect video is optimized but what we haven’t looked at yet is when a video hasn’t been optimized at all and it looks a little like this. So right now this video isn’t absolute dumpster fire but we can save it because it hasn’t been published yet. We need to add cards endscreens, custom thumbnails, all sorts of things need to be fixed here and you also see our recommendations for titles, tags, and descriptions. If I mouse over it will give me a recommendation of putting the title between 20 and 60 characters it looks like here it’s over 60 characters, same with tags we’ve probably not added any at all and the description is too short, we haven’t done anything with our description. That needs fixing Now one of the good things we have here on optimization is when you haven’t optimized it provides links with these arrows so say if I need to add some video cards to this video I simply click on the arrow and that will automatically take me to the video card section of this video so I can then add some cards which will send my audience to more videos on my content and you can do that with the end screens and over options from the video optimization checklist. Now for some awesome news, everything you’ve seen so far in this optimization checklist is 100% free when you download the vidIQ Chrome extension. There is one paid aspect to this optimization checklist and this is for pro and boost users and that is the controversial keywords checker. Now if I look at a another person’s video such as Sean Cannell’s again we have a potential controversial keyword here which is the word shoot. He’s included that in his video description here so it’s just a warning that your content may be flagged for demonetization when you include some of the words that we have in our controversial keyword checker. There are plenty more what you might describe as a saucy comments in there. This is not a defacto this will be demonetised warning, it’s a guide to make sure that if you are using particular words how YouTube may interpret them. So there you have it folks the video optimization checklist tool, not only an opportunity to audit your own content but to spy on your competition as well all from the YouTube watch page. We’d love to hear your thoughts on this tool let us know in the comments below and of course this is all part of our vidIQ Chrome extension a link is in the description and as we said it’s free to download. Enjoy the rest of your video making day bye for now

81 thoughts on “15 Ways to Optimize Your YouTube Video FAST in 2018

  1. Syed bilal Akram khan Post author

    https://youtu.be/oyM8m1UDG9I👍👍

    Reply
  2. John The Cooling Fan Post author

    WOW! With every new video I finding new functions of VidIQ, thanks!

    Reply
  3. JT Wardell Post author

    Great video ROB i watch all your live streams you helped me gain 3 subscribers

    Reply
  4. Apk Heaven Post author

    could you be kind enough to create a video for us on how to do all these things correctly from title to the hearted comment? i am sorry if i am asking to much.

    I learn so much from you every day.

    thank you for all the hard work you do everyday for us.

    Reply
  5. frankfoti Post author

    Thats why i will never make videos of shooting my children and their friends at school with my new canon.

    Reply
  6. Eugen C Popa Post author

    Good stuff! 🙂 TOo bad that your plugin is not overlapping with Tubebuddy's on my chrome 🙁

    Reply
  7. Depression Talks With Immanuel Post author

    Thank you for breaking this down for us! The more understanding we are of the features, the better use it is for us.

    Reply
  8. Carolina S Bertrán Post author

    The only thing I do not do is: post it on facebook, because I do not have it, and add videos on playlists. So, what happens is not optimized the same if some options are missing?

    Reply
  9. Lukas Gadelha Post author

    This checklist is awesome, I always use it when uploading to make sure everything is covered!

    Reply
  10. Stephanie Douglass Post author

    I've actually really liked that I can see what tags other creators use. It gives me some inspiration for future videos and series.

    Reply
  11. PhantomDogman Post author

    When uploading multiple videos your tool:
    1. only suggest tags for one video;
    2. Second and probably third and so on shows only top part of checklist. By adding more details to video shows more data. But still if I don't have a info for video then it dons't show checklist.

    Reply
  12. Ileane Smith Post author

    Hey Rob! Thanks for the update 👍🏽
    Do you know which link is the best one to share on Twitter so that it gets counted by vidiq? For example will it count a link that we shorten in bitly?

    Reply
  13. Tom & Jerry's Vlogs Post author

    I'm about to delete the other guy. *cough TB *cough *cough

    Reply
  14. Schildersbedrijf Edens Post author

    Thanks Rob!
    QUESTION :
    Let's say, i'm from Holland and my title, tags, description, thumnail all is written in Dutch, not other language.

    And Let's say, YouTube algoritme has enough data to know the video is all about " how to Cook an egg? "

    Can youtube suggest your video to someone in Russia that is typing " how to Cook an egg? " in his language?
    Or someone in China?

    Or does youtube do this only if mine title is written in Chinese?

    Reply
  15. JJR SURVIVAL Post author

    great video Rob ,and another great tool from Vidiq , i will check it out and use it to help optimize my vids , cheers mate

    Reply
  16. Lettuce Head Post author

    I have been using this checklist since I downloaded the tool and I always refer to it when uploading. The only thing I don't do is use the social media options because I do that on my own.

    Reply
  17. Bucky's Hunting Tips Post author

    I have a custom thumbnail and closed caption with a couple of my videos, but vidIQ is saying that I don't.

    Reply
  18. Olivia Kissper ASMR Post author

    Hey Rob, how come this video only scored 65.6/100? My scores are usually even lower, so is it pretty good then?

    Reply
  19. The Dad Life Channel Post author

    I really love this vid IQ. Not sure what all of it means but I am getting enough info to understand what's happen with my channel.

    Reply
  20. hitmanbluesband Post author

    Great video, I've made some changes. Of course, YouTube has changed their monetization policy, so not everyone CAN monetize.
    Thanks for posting this.

    Reply
  21. Alisa Shay - Thoughtful Creativity Post author

    Thank you for all your help, VidIQ!

    Reply
  22. Audio Video Mixing Point Post author

    I love it click here kinmaster chroma key _#audiovideomixingpoint

    Reply
  23. waterbro2008 Post author

    can you please put my channle in your next video in the description i liked subed and watch your videos everyday i am a huge fan

    Reply
  24. Stein Codes Post author

    Mind making it for firefox too, I really like it but I don't like chrome.

    Reply
  25. Mark de Scande Post author

    @Rob The Twitter API is no longer working on vidIQ and TubeBuddy so you wont see the twitter ranking any more, i have seen it on all my videos and even on yours as well as Sean Cannell PS great video as always and thank you for a great tool

    Reply
  26. TST News Post author

    This is fake, many times i have seen there are any no tag no description and title is 100 words but YouTube gives more views so stop making fool.

    Reply
  27. Nerdhour Post author

    We love the VidIQ chrome extension it is amazing and a big help to our channel 😀

    Reply
  28. MrBart Roleplay Post author

    tanks ! i was realy needing this !

    Hi form France 😉

    Reply
  29. Mr Jammy James Post author

    I got the email and honestly I love your Channel and I actually feel that I'm improving with only 79 subs but better videos worth checking out and uploading every week which really helps

    Reply
  30. Purple Six Beats Post author

    Honestly, VidIQ have really helped Me to grow. Im really grateful for the people who created this tool. 🙂

    Also I have a question. I know that keyword stuffing in description is kinda against the YouTube policy, but I have seen channels in same field as I, and they do stuff paragraphs of keywords in description and their channels are growing faster according to VidIQ data on daily subs and views. And they are doing it for a long time, some of them for years.
    So My question is. Is it safe to that, since it still works on ranking obviously?

    Reply
  31. Gunawan Limabelas Post author

    Thankz for information , very nice videos

    Reply
  32. Zoee White Post author

    @5:15 The stats for this vid says 8/10 today (26 Apr 2018) There's x Pinned Comment and x Shared on FB Get these sorted and you'll have 10/10

    Reply
  33. SINternet Entertainment Post author

    You should just skip monetization and find companies to work with the return​ is much better.

    Reply
  34. MamaDee Post author

    I've been using your extension for a long time but none of the "optimization" HAVE and some HAVE NOT worked.

    Reply
  35. Pegasusangel's Gameplay Post author

    Nice thanks for the info. I find vidiq a checklist so much more easier to understand then Tubebuddy. Thanks for sharing!

    Reply
  36. Chadwick Model Railway Post author

    Hi, what happened to the ability to view other Youtubers income on a certain video?
    I recall seeing that Casey N, was earning $80k plus but this is no longer visible.
    It's great incentive to all so please reinstall. Regards Charlie

    Reply
  37. Татьяна Комякова Post author

    Thanks for the info! Great!

    Reply
  38. Yoruba Movies 2019 New Release Post author

    kindly boost my confidence and subscriber base by pinning my link. Thanks in advance. https://www.youtube.com/channel/UC_fWOp08Q2_oqZz93Oc4nvg?view_as=subscriber

    Reply
  39. COMEDY iNSiDE Post author

    Thank you very much for your valuable information.

    Reply
  40. MajorFox Mj [YT] Post author

    Thanks for your work ! Keep going !

    Reply
  41. Psyko Films Post author

    How do i get that thing on the right coming up on my youtube… ?

    Reply
  42. Shitty Princess Post author

    every youtube creator needs this lovin!

    Reply
  43. SnapThis! Post author

    A bit of an odd question, but have you released a video about the rollover snippets of video on this channel.

    If you don’t understand what I mean by roll over snippets, on the PC when you hover over most new videos give you a five second taster of what’s inside

    Reply
  44. 8891新車 Post author

    What does the "tag volume" mean? Difference between tag volume and tag count

    Reply
  45. 温玉香 Post author

    在留言那邊VIDIQ會提供“3,599 subscribers”這樣的數據,請問這個數據是怎麼統計的呢?是指有多少人瀏覽了這個評論嗎?這個瀏覽又是怎麼定義的呢?

    Reply
  46. ZF Jamie Post author

    i need 1000 us subscriber…how it possible?????? cz i have a small youtube channel…………………..please anyone help me………………

    Reply
  47. Spa Born Post author

    Thank you for video, I was get lost in VidIQ extension for a while. Now pretty clear I will try to customise my video more.

    Reply
  48. Spa Born Post author

    Thank you for video, I was get lost in VidIQ extension for a while. Now pretty clear I will try to customise my video more.

    Reply
  49. SamuelDaram Post author

    This optimisation checklist is something I will have by my side from now on. Great tips on the maximum number of characters in titles and tags.

    Reply
  50. Riehl Food Post author

    Why would I allow VidIQ to see, edit, and permanently delete my YouTube videos, ratings, comments and captions?

    Reply
  51. Rainbow Playground Post author

    most of youtube experts suggests use less tags, but you use lots of tags. Which one is true? less or more?

    Reply
  52. Ryu Hoshi Post author

    Need Help for Subs, Thank you very much
    https://bit.ly/2U4RHbc

    https://bit.ly/2U3jNUi

    https://bit.ly/2JRoU58

    Reply

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