11 Deadly SEO Mistakes to Avoid in 2019

By | August 13, 2019


– Hey, in this video I’m going to show you 11 SEO mistakes you have to avoid if you wanna rank on the
first page of Google. And make sure you watch until the end because SEO mistake number seven can devastate your SEO performance. (gentle music) So before we get started, make sure you subscribe to this channel because you’ll get notified
when I publish new videos just like this one. So the first SEO mistake
is thinking SEO is dead. I’m sure if you’re trying to figure out how to get more traffic, you’ve probably encountered
the idea that SEO is dead. And here’s the truth. SEO has definitely changed
but it’s more alive than ever. And here’s the proof that
SEO is more alive than ever. Number one is trends. Just go to Google Trends and compare SEO to any other channel online. Here’s SEO vs content marketing. Here’s SEO vs Facebook ads. Here’s SEO vs social media marketing. You get the point. No channel online is
more popular than SEO. Number two is traffic. So quick pop quiz for you. What’s the best place for
your potential customers to find you organically online? Is it, A, social media; B, search engines; or C, email? Well, if you answered B,
search engines, then nice work, because there’s data to prove this. Just go to SimilarWeb and
examine the top five websites with the most traffic. What do these top five
websites have in common? They’re either a search engine or feature a prominent search engine, and Google is by far
the most popular website and search engine in the world. On average, Google processes
over 40,000 search queries every second. That’s 3.5 billion searches per day and 1.2 trillion searches per year. Then you have YouTube, which is by far the most popular video
search engine in the world. After that you have
Amazon, which is by far the most popular e-commerce
search engine in the world. And lastly you have Yahoo, which is the second-biggest
traditional search engine. So you get the point. Understanding how to get
organic search traffic is a good use of time and
resources, but that’s not all. Number three is the industry growth. According to Barrel Associates, over 65 billion was invested
into the SEO industry in 2016, and this number is expected
to rise to 79 billion by 2020. More and more capital is
flowing into the SEO industry because companies are discovering how powerful it is for growing revenue. In short, the time for you to
use SEO to grow your business is right now. So the second SEO
mistake you have to avoid is not performing an SEO audit before you start trying to do SEO. I truly believe that the
number one thing you need to do if you want better SEO results
is to perform an SEO audit. SEO audits are one of
my favorite activities because it reveals all the issues holding your SEO performance back. Plus you’ll also get the intel you need to make better decisions. And by better decisions I mean that you’ll be able to
prioritize your actions based on what will have
the highest impact. So SEO mistake number
three is not mapping out your site architecture. The truth is a well-designed
site architecture can have a positive SEO
impact for several reasons. First, a strong site architecture helps Google crawl your
site more efficiently, which as a result helps Google
index your pages faster. Secondly, a strong site architecture will grow your site’s overall authority, which makes ranking much easier. In other words, you won’t need
as many backlinks to rank. Lastly, an effective site architecture can help you drive more conversions because you direct your users
to your most important pages. So SEO mistake number four is not prioritizing user experience, or UX. When of the best ways to
improve SEO performance is to simply optimize your site’s UX. In fact, Adobe discovered
that 38% of people will stop engaging with a website if the content and layout is unattractive. This alone should make you value UX and UI optimization much more, but how do you actually optimize UX? Well, there are obvious
UX optimization actions like increasing your
website’s loading speed, making your site more mobile friendly, not using aggressive interstitial pop-ups, and not using disruptive ad placements. But there is one UX optimization factor that matters for SEO
more than anything else, and that’s optimizing for user intent. Now, what does that mean? It means that your page should
actually satisfy the intent, the keyword, that’s being searched. More on this in a second. So SEO mistake number five is
targeting the wrong keywords. Some people jump into a niche and try to conquer every keyword there is, and this is a really bad idea because if you don’t have
the website authority to target keywords with mid
to high-level competition, it’s going to be extremely hard. So if your website is
new, accept that fact, and focus on keywords with low competition so you can get some easy
wins out of the gate. Then, once your site has
built some authority, you can target higher volume and higher competition keywords. SEO mistake number six is
not satisfying search intent. I won’t go too deep into this but the best way to understand user intent is through categorization. Just memorize these four
types of user intents. Number one is informational. If a user searches how to build backlinks, you serve them informational content because that’s the intent. Number two are comparison queries. If a user searches Moz vs Ahrefs, they’re looking to compare
and contrast two products so they can make an
educated buying decision, and a page explaining the pros
and cons of these products would satisfy the intent. Number three is transactional intent. So if a user searches
buy Gotch SEO Academy, they’re ready to transact. And number four is navigational intent. So if a user searches
Gotch SEO Academy login, you know exactly what they’re looking for. So satisfying user intent is simple. Just try to get into the searcher’s mind every time you decide to target a keyword. What do they actually want when
they enter the search query? It’s time well spent
trying to figure it out, and the truth is getting it right will improve your page’s UX. That means users will
stay on your page longer, they won’t pogo-stick as much, they may visit a second page on your site, or they may even complete a goal like subscribing or submitting a form or even buying a product. So I recommend using a combination of Google Analytics
and heat map technology such as Sumo, Hotjar, or Optimizely to the test and optimize UX. So SEO mistake number seven
is not creating unique value. If you take anything away from this video, it has to be this. Whenever you target a keyword, you should always think about
how you can add unique value. Don’t try to emulate
what’s already ranking, think about how you can create something radically and better. Different can be using unique data, making your content more storage-driven, using better multimedia,
using better design, or even just having
way better readability. There are literally
unlimited possibilities for making your SEO content different. Trust me on this, if you
focus on how to be different than your top competitors instead of trying to be better, you’ll see monumental results. So SEO mistake number eight
is not upgrading old content. Most people think about how they’re’ going to target new keywords and create new content, and that’s nothing
inherently wrong with this, but you can have a huge return
on your investment and time when you focus on improving
existing content on your site. For example, I completely
scrapped my content that was targeting the keyword on-page SEO and replaced it with updated
information and new design. Keep in mind this page hasn’t
ranked for on-page SEO ever, not even in the top 100, and
it’s been there for years. So that said, I republished
this post on November 7th, 2018, and it reached the first
page on March 10th, 2019. There are a lot of changes that
I made to achieve this goal, but the biggest was simply
upgrading the content and making it substantially better. So SEO mistake number nine is not injecting long-tail keywords. Although it’s important to target a primary keyword phrase, most of your traffic will actually come from long-tail keywords, and that’s why you need to
optimize your page accordingly. For example, the on-page
SEO blog post I published is obviously targeting the
keyword phrase on-page SEO, but I’m also targeting many
other long-tail variations. Think about it this way. My primary phrase, on-page
SEO, has only driven 84 clicks. Overall, this page has driven
around 1,500 total clicks. That means that 95% of the organic search traffic for this page comes from long-tail keywords. This equation will flip once I’m ranking higher
for the primary phrase, but it’s still a strong
demonstration showing why you need to inject long-tail
keywords on your pages. So SEO mistake number 10 is not internal linking from
your most authoritative pages. So whenever you publish
a new content asset, you should immediately look for internal linking opportunities. Not only will this help with indexability but it’ll also drive link
equity to your new page, which makes it way easier to rank. So all you need to do is throw your domain into
Ahrefs’ site explorer and click on Best by Links. Then look for opportunities
to place an internal link on your most-linked pages. So now SEO mistake number 11
is not building backlinks. Backlinks are the fuel of
every successful SEO campaign. Don’t get fooled by these ideas
that backlinks don’t matter because they aren’t
grounded by facts or data. According to Brian Dean’s
massive ranking study, the number of domains linking to a page correlated with ranking
more than any other factor. Semrush had very similar conclusions. They found that the higher the
domain’s position on the SERP the more referring domains it has. Backlinks matter and will continue to be critical to Google’s algorithm now and into the future. So those are the 11 SEO
mistakes you must avoid if you wanna achieve
SEO success this year. So if you enjoyed this
video, please like it, and make sure you subscribe to my channel because you’ll get first access when I publish any new videos. And also, if you have
any questions whatsoever, please leave a comment below. So thank you so much for watching, and I’ll see you in the next video.

5 thoughts on “11 Deadly SEO Mistakes to Avoid in 2019

  1. S_Roobel Post author

    Hi Gotch! I'm very enthusiastic to know about the latest Google's update.

    Want to see a new video about that.

    Thank you!

    Reply
  2. Nathan Gotch Post author

    I'm going to give free Gotch SEO Academy access to any person that explains the mistake I'm highlighting on the video thumbnail. Whoever gives the most detailed response will win. Submit your response in the comment section to be considered!

    Reply
  3. Emir Zecovic Post author

    Great video Nathan, you and Brian Dean are my favorite guys about learning and improving my knowledge about SEO.

    Reply
  4. Mohammad Qaiser Post author

    Hi Nathan! A very valuable video, love watching your videos as they bring a ton of insight on the table. Also, I would like to participate in the Gotch SEO Academy access giveaway, so here is my submission:

    The SEO mistake you are highlighting in the Thumbnail is Title tag optimization, one of the most important on page factors in my opinion.

    Proper optimization of title tags not only helps Google bots understand what your page is about, but also helps with CTR, which is a huge ranking factor once you are in top 10.

    The best approach towards using a proper title is making sure your target keyword is present in the title, there are some modifiers or numbers present like "11 tips" or "2019" which makes it attractive and also making sure the title is persuasive enough to make the visitors want to click and check out more as well as use a secondary keyword if there is a scope for it.

    A perfect example is the most recent post on GotchSEO blog: How to Learn SEO in 2019 (According to 130 Experts)

    1) It has the primary long-tail keyword in it: "How to Learn SEO"
    2) Once the post gains some authority & links it has potential to rank for the main short keyword with higher volume: "Learn SEO"
    3) The title has a number modifier present in to make it not only stand out and give the user the impression that the guide is upto date, but also rank for some additional keywords like: "learn seo in 2019" or "how to learn seo in 2019"
    4) It has good click bait in it for the searchers to want to click the result, hence helping with CTR: (According to 130 Experts)

    Just my 2 cents 🙂

    Thanks,
    Qaiser

    Reply
  5. Nalin S Post author

    Hi Nathan, I'm having a particular issue. Google is showing my meta titles on search suffixing a previous category to the title with h3. I don't know where it is pulling this from. Even though i change the title, this previous category still gets suffixed to the title.

    Reply

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