10 Simple Fixes Anyone Can Do To Improve Website Ranking

By | August 28, 2019


– Hello, my name’s Tim, I’m Head Ninja at Exposure Ninja, and in this video we’re gonna be looking at 10 simple fixes that anyone asterisk can do to improve the ranking of their website. The asterisk, there are
some qualifying criteria, not anybody can do these. You need to be a functioning adult and you need to have a computer
with internet connection. Also really helps to have the
Screaming Frog SEO Spider tool which you can download free. Just go onto Google and type
in SEO Screaming Frog Spider. (intense offbeat music) Okay so fix number one is something called an SSL certificate. Oh, this is such a basic thing to do. I invite you to check out my screen. What you see on the screen here is not a good user experience. This is a website we
have no affiliation to, I do apologise if you own this website, although you really should be apologising to the world for this criminal sin, which is not having an SSL
certificate on your site. So you see the sort of error message that Google Chrome can
throw if you don’t have an SSL certificate on your site. You get this horrendous Not Secure thing and you get this awful, awful message. To actually get onto this website, you have to click on this,
which really doesn’t feel like a good thing, and then see the privacy error thing and then you get on the offending site. Now actually the offending
site isn’t too bad if your partial it was a bit of a white space above the fold, but with this Not Secure
thing looming down over us like a raincloud
on an English summer’s day with some great cricket planned,
this is not a good thing, this does not inspire
confidence in the user. So what you’ll need to do is talk to your hosting company or your dev ninjas or us at Exposure Ninja to get this sorted and get an SSL certificate on your server. Tip number two is to choose
your preferred domain, either https//yourwebsite.com, or https//www.yourdomain.com. Now the reason that you want to choose one or the other and not
have both is that Google could potentially see your
website as two separate websites. Having both the https// version and the www. version is essentially like going out for a date with someone who’s constantly stealing
your food, right? Neither of you end up
particularly satisfied and users can get a little bit angry. This basically means that you’re splitting any potential link equity
coming into your site between these two sites. Some of the links will be
going to the ww version, some of them will be
going to https version. So neither one is
getting the full benefit. Now to change these settings,
you will likely have to go into the HT access file, so you might need a developer to do this. If you’re on WordPress, very simple way of doing this, go to Settings, General, and then under the WordPress address and site address, just check that both of those addresses use
either your preferred www. version or HTTPS version. If you’re not on WordPress, depending on your CMS you might need
to edit HT access file, which will mean that you
will need a developer. Tip number three is to fix 404s. Now a 404 is basically a
webpage that doesn’t exist. And 404s are pretty normal
across the internet. If I went to
yourwebsite.com/timcameron-kitchen, I would expect to see a
404 because you probably don’t have a page dedicated to me. But what you don’t want
is links on your website linking to pages which don’t exist causing 404 errors. So what you can do is
you can use Screaming Frog Spider to find any instances of 404s on your site. Here is how you do it. So you can see on my screen I’ve got the Spider open. And what you want to do is you want to put in your website address up at the top here, click on Start. Once you allow the Spider to go through, it’s gonna give you all of
the URLs here that is indexed. Now to find your 404s, what you need to do is go to Response Codes
and then on the right-hand side, you’ll see the Client Error, so this is gonna give you all
the 4-something error codes. So you can see down here, for all of the pages which are 404ing. Now these aren’t necessarily bad, this just means that here is, this is a page that doesn’t exist. So what we need to do is find out where that page is being linked from. So most of the ones here
look to be pretty okay, they’re just automatically generated URLs with a bit of error stuff in. But let’s, for example, we
can go to this one here. And then to find the page
that’s linking to it, if you go to Inlinks,
then here you can see somewhere on the homepage, we’re linking to that URL which obviously doesn’t exist, so what’s gonna be happening
in this particular case is the link hasn’t been
formatted properly, so it doesn’t really make any sense. But this is how you would find any link. So what you then want to do is go onto that page and make
sure that that link is sorted out, because
otherwise you’ve got a potential 404 issue going on. Tip number four is to fix broken links. Now to fix broken links,
you basically want to find examples where your website is linking to a 404. So we’re still on this page here, we’re under Response Codes, we’ve got the client error. And what you can see on this screen, if we just go to Inlinks, you will see all of the pages which link to this error. So for example, here we have
bbca.co.uk/www.icas.com. That is bringing a 404
because that does not exist, that is a broken link. And if we click on Inlinks, we can see where that link is coming from. None other than the bbca.co.uk homepage. What’s worse is HTTPS version
of that homepage and, right? So remember this site is mostly HTTP, so there’s an HTTP version
and an HTTPS version and it’s not secure, and they’ve got a 404 and they’re linking to
it from their homepage. (slapping) So go through each of your 404s and find out where the links are coming from to give those. Tip number five is to use what’s
called permanent redirects. So when you move a page, there’s a couple of different ways of redirecting the old link to the new link. So what does a good redirection look like? Well if you have
permanently moved your page, it’s good to use what’s
called a 301 redirection. If you have temporarily moved a page, then you can use a 302. What you don’t want to do is
permanently move your page and then use a temporary 302 redirect. If that sounds a bit crazy, don’t worry, let’s check it out on the Screaming Frog. So we’ve just typed in
our website address. We’ve gone to Response Codes. And we’re gonna click on the redirection, and what we’re gonna see here
is we’ve got some examples of 301s, which is fine. If they have permanently
moved, that is good. If you were to run your
site through the Spider and you see a whole bunch of 302s and those pages have actually
permanently been moved, then you want to change those redirects. And you can check out the blog post below written by the fantastic Andy
Tuxford from Exposure Ninja all about how to do that. Step number six is to check your metadata. Metadata’s one of my favourite things to do ’cause it’s low-hanging fruit. To check your metadata, you
can do it manually which is going onto your website, right-clicking and clicking View Page
Source and then checking out your page title, which is,
where’s the page title, there. Now that’s too long, that my friends is too long a page title. And your meta description
which is I can’t see it, if you can’t see the meta description, then you can just do a quick
search for the descriptions. Doesn’t look like they’re using one. But you can also use Screaming Fog SEO Spider, everyone’s favourite. And what you’ll be able to do with the SEO Screaming Frog Spider is you’ll be able to check your metadata or you can check your metadata using the SEO Spider from Screaming Frog. So we see here for example you can check the entire page so, we see
bbca.co.uk, that’s the URL. If we scroll along, we will see the page title there so you can see the length of the title as well. Usually you want to keep your page titles around 60 characters,
so 141 characters is. You can also check out
the meta description. So your meta description
should be about 160 characters. This one is zero characters. So what you want to do is go through your main page URL. So we’re having a look at metas, here’s an important page on their site, is the Services page. This is gonna be a very crucial page because this page should be targeting a good number of keywords. So what we can do is scroll along and have a look at the page titles and meta descriptions. So here is the page
title, it says Services – Bolland & Burke Chartered Accountants, Your Accountants in Edinburgh. So it’s 80 characters
which is a bit too long. But not too bad. What they could do is just rework it so it’d be something like
Accountancy Services, Small Business Accountants, Edinburgh, something like that which
has their target keywords. And let’s keep going and have a look at the meta description. Uh oh, no meta description. And the reason that metadata
is really important, particularly page titles is they’re one of the main things that
Google looks at first to identify what the page is
about and the target keywords it should be ranking for. So you want to make sure
you include your main target keywords in your page title
preferably at the start, but you also want to keep
it under 60 characters. Okay, step number seven
is to check your H1s. So we can check our H1s
in Screaming Frog as well. So if we scroll all the way over here, we can see what the H1s
are on each of these pages. And you can see just from scanning the H1s on this site that this site is in a really poor situation SEO-wise. Now the H1 on their homepage here is, well let’s just click over on this tab and make it a little bit easier. So the H1 on their homepage is Reach Your Potential Faster and With Ease. What has that got to do
with Chartered Accountant? Now that is failing to talk in
the language of the customer. The headline on that page
should be very descriptive talking about exactly what they do, which is they are chartered accountants. So there’s no reason for the H1 not to include the word Chartered Accountant. We just need to tell people what you do. The same with Services, right? Is Services a good description
of what this business offers? (chirping cricket) Chartered accountancy services will be much better and more descriptive. Another thing to check with your H1s is that you don’t have more than one. Really, you should only
have one H1 on your page. So you can see here we’ve got an H1 for Reach Your Potential
Faster and With Ease which has no target keywords. And also another H1 for the word request. Now that really should be
another type of heading. You want one H1, you can have multiple H2s and multiple H3s, but you
really only want one H1. Step number eight is to check your sitemap and submit it to Google. So in order to check your sitemap, most sites will have a sitemap already if you’re using WordPress,
then you can use a plugin like Yoast to
create your sitemap. Normally sitemaps are maybe linked to the bottom of the page, otherwise you can usually find them
by just going to sitemap.xml if it’s an XML sitemap. So we basically want
to check that it exists and check that it includes
all your main pages. Now if you don’t know
the URL of your sitemap, I do not know the URL on this site, what you can do is you can go over to Google and you can
type in the URL like this. So you just want site and
then your website domain, and then file type, and that
should give you your sitemap. (chirping cricket) Now this site doesn’t seem to have a sitemap which is not
an amazing surprise. Now you don’t necessarily need a site map on your site unless you
have a very large site, but it doesn’t hurt,
having one does make sense. So get your sitemap sorted
using Yoast SEO plugin. And then just get on with your life ’cause sitemaps are boring. Okay, step number nine is to remove any links to HTTP pages
and HTTP resources. You can find these by going to Internal, and you’re gonna look for
any pages with HTTP in. And then once you’ve found them, you’re gonna go down
here to Inlinks and you are going to remove any
references to HTTP pages. You’re gonna update them to
the HTTPS version of the page. Now this site, because it’s
so (slapping) it’s still HTTP. So to find any links to HTTP versions of your pages and then replace them with links to the HTTPS version, what you would do is you’d
go into Screaming Frog and you would search in here for HTTP. Any pages that show up here. When you do that search, you then want to go to Inlinks to see where
they’re being linked from. Then go to that page
that’s shown in Inlinks, then update that link
to the HTTPS version. Now if you search for HTTP and there are no results in this
section, that’s good news. That means there are no
links to the HTTP version of any of these pages. Tip number 10, we’re nearly home people, is to check for no index tags. Now no index tag is a little piece of code that tells Google not
to index that particular page. So sometimes this is useful. If you have some content, for example, stuff that you give to
people after they opt in, which you want to hide
from search results, otherwise people would be
like well I’m not going to obtain ’cause I can
just search that thing and oh there it is, right, I’ve got it. So in that sort of situation you want to no index something. Often though, a site that’s struggling with ranking, they
actually have no index set to some of their most important
pages basically telling Google you can’t index this. We were reviewing a site yesterday which had the whole site
was completely no index, meaning you’re basically saying to Google please don’t index our site and then saying to
Exposure Ninja please help us to get ranking. I mean, talk about conflicting messages. Back to everyone’s
favourite painful amphibian. Under Indexability, when
you’ve put your website in here, you’ll see the majority of your pages are indexable. Sometimes they’re non-indexable, so this one you can see is not indexable because the 404, so it’s non-indexable because it doesn’t exist. Let’s see if there are any that aren’t. It doesn’t look like so oh,
there’s one that’s no-index. So that page there under Salary was saying to Google we don’t want
that page to be indexed. Now that’s quite a common thing, to be indexing a category
page particularly if it’s a tag category because that page is gonna be essentially useless so it’s just gonna be
full of (mumbles) content so you might want to no-index
your tag category pages. What else have we got here? We’ve got the, let’s see
associate, what else do we got? We’ve got redirect, got some other pages. So this looks to be pretty good, it’s basically just CSA
sheets that aren’t being shown and we’ve got this one here
so the lost password page looks like it’s been no-indexed which is probably sensible. Other than that, it doesn’t look like this site is doing too badly
in the no-index status. I mean everything else is
just a total dumpster fire. But in the no-index category, we are safe. But when it comes to erroneous no index tags, put your button away mate. So I hope you found this video on 10 relatively straightforward SEO fixes that almost anyone can do. We looked at SSL certificates, adding preferred domain redirects. We looked at fixing 404 pages,
fixing non-404 broken links. We update, looked to updating
redirects to 301s from 302s. We looked at optimising your metadata, optimising your H1s,
optimising your sitemap. We looked at updating your
internal links to HTTPS and we looked at checking
your no-index tags. Remember if you need help
increasing your website’s organic ranking on Google, you can request the free website and marketing
review from Exposure Ninja. Go to exposureninja.com or click the link in the description to request
your free marketing review, I just want to tell you a little
bit about what it includes. So what’ll happen is we’ll
ask you a whole bunch of questions about your website, about your business and about your goals. We’ll then go away and put together a 15-minute video recorded on the screen showing you exactly how to improve the ranking of your website. Also having a look at some
of your competitors as well. We’ll also show you how to generate more leads from your site even with your existing traffic so it is genuinely awesome. So go to exposureninja.com
to request that. Don’t forget to like and
subscribe to this video. Leave a comment if
you’ve got any questions about SEO or you just want to rip me apart for being stupid. And also don’t forget to follow us on our social channels, right? So on Instagram, Twitter,
Facebook and LinkedIn. Until next time, keep the button away, get your SEO fixed and I’ll see you soon. (slapping)

5 thoughts on “10 Simple Fixes Anyone Can Do To Improve Website Ranking

  1. Exposure Ninja Post author

    We hope you liked the video! What's your biggest difficulty with SEO?

    Reply
  2. Exposure Ninja Post author

    00:37 – Fix 1 – SSL Certificate

    00:54 – Fix 2 – Choose a preferred domain

    03:21 – Fix 3 – Fix 404 pages

    05:24 – Fix 4 – Fix broken links

    06:38 – Fix 5 – Fix redirects

    07:39 – Fix 6 – Check your metadata

    10:04 – Fix 7 – Check your H1s

    11:33 – Fix 8 – Check your sitemap

    12:50 – Fix 9 – Remove any links to HTTP pages/resources

    14:02 – Fix 10 – Check for noindex tags

    Reply
  3. Bot Does Chop Post author

    thanks for the amazing content. I just started following your website and youtube channel. Case studies are great and I sent my website for a free review too !

    Reply
  4. Lisa Martin Post author

    Really appreciate all the great info you share, thanks Tim.

    Reply

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