10 Quick & Easy On Page SEO Audit Tips! | SEO Help

By | September 7, 2019


If you are wondering that even after taking
so much time and money on your website, you are still not able to outrank your competitors
in terms of traffic coming to your website, conducting an On page SEO audit might help
you. On page SEO audits are extremely important
to find out and eradicate the errors and issues which might prevent your website from ranking
high on Google search results. Audits help website owners to fix issues that
are not serving google guidelines set for the best user experience. Hi I’m Palvi from Xugar, and today we will
talk about a step-by-step procedure to do the best on page audit on your website, fix
the issues which are preventing your website from ranking high on google and getting the
maximum relevant traffic to your website. Audit Tip number 1. Is Mobile responsiveness: Google gives importance to mobile friendly
websites with a better user experience. So if your website is not changing the layout
according to the device being used, especially in the case of mobile viewing, you may lose
a good amount of leads and sales from mobile users. Open your website on your mobile phone, and
make sure that everything looks right! Audit Tip number 2. Site loading time: Your site should ideally open within 3 sec
both on desktop and mobile version. To test this, you can use tools like GT Metrix
and Pingdom. I’ll leave links to these websites in the
description below. Audit Tip number 3. Schema Mark-up: Schema mark-up is very beneficial
for extra visibility of the website in search engines. It can be used for improving Click through
Rates by providing extra information on Search Engine Result Pages. You can create schemas for reviews, opening
hours, business listing, recipe, menu, address, contact information and much more. To check if schemas are installed on your
website, use a Google Structured Data testing tool, and make sure that the website detects
your schemas. I will leave a link to this tool below. Audit Tip number 4. Canonical tags. Canonical tags mean which preferred version
of webpage you want google to index and rank For example, if you have converted your website
from http to https version, you would definitely want google to rank https. so you should canonicalize https URL. To check this, find your website on Google
and see if it is http or https. Audit Tip number 5. Integrating sitemap to the website: Sitemap
is a xml file that helps google to navigate through the website. If your website has poor navigation, you definitely
need to install sitemap.xml file to your website. To test this, simply enter your websites domain
name and add / sitemap.xml. Audit Tip number 6. Robots.txt Robots.txt files instruct google bots that
which sections should and shouldn’t be crawled. To test this, simply enter your websites domain
name and add / robots.txt. In case you want crawlers to crawl your sitemap
file, you must include the sitemap in Robots.txt Audit Tip number 7. Redirections: if the webpage has been permanently moved
from one location to another, or deleted, redirections must be indicated so that users
may land to the page they are looking for. To test this, make sure that you don’t find
any 404 error pages within your site. Audit Tip number 8. URL structure: Make sure your URL structure is well-crafted
so that users have an idea about the web page by just looking at the URL. Avoid using numbers and special characters
in your URL structures. Audit Tip number 9. Keywords use: keywords should exist in meta Titles, descriptions,
h1 heading tags and the first 100 words of content because it helps websites to rank
better. Audit Tip number 10. Meta titles and Descriptions: It’s extremely important to optimize the
Metas to gain more organic traffic to the website as it tells both Google and your users
what the page is all about. To check this, manually find your website
on Google and check that your meta titles and descriptions appear in the search results. Last but not the least, here are 3 important
facts to remember when auditing your website’s SEO; 1. Google always update its algorithms so don’t
be afraid to change your strategy accordingly. 2. While working on your website’s backend,
new errors might pop up. so remember, check your page, and then check
it again to make sure there are no new bugs! 3. Content may get outdated and no longer serve
the users. Make sure to update your content on a regular
basis. Thanks for watching! Make sure to like this video and subscribe
to our channel to see more on everything SEO!

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