10 Branding Tips That Will Boost Your Local Search Ranking – Best SEO Podcast 323

By | August 11, 2019

2016-05-27 Podcast 323 Chris: Hi and welcome to the SEO Podcast Unknown
Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults. Chuck: I am Charles Lewis, your Client Results
Advocate. Chris: Welcome back to another fun-filled
edition of our podcast, this is podcast number — Chuck: 323. Chris: 323, that is correct Sir. You have read the sign behind us accurately. As always, we have a tip from our previous
podcast, and the tip is use PPC data to enhance SEO ranking. Chuck: Look, figure out what’s ranking, what
PPC, what keywords are converting and use that information and re-do your SEO. Chris: Boom! As always, please remember, we are filmed
live here in Houston, Texas, and are your friendly local neighborhood, — Chris & Chuck: Top Position Snatchers! Chris: And our mantra is — Chuck: Do not be a douche. Chris: Don’t be a douche, it is not a good
look. Chuck: It is not. Chris: We’ve got a, I’m assuming a good — Chuck: …pretty good article. Chris: Yeah. Chuck: Yeah, pretty good article man. Punch in the face to Wesley Young, and the
good people over at Search Engine Land, posted this article “10 Tips For Building a Local
Brand”, keyword: brand, that’s what the whole article is about, branding. “10 Tips For Building a Local Brand That Will
Boost Your Local Search Ranking”. Chris: Awesome! Chuck: So we’ll dig into that a little bit
later. Chris: Awesome! I have like 3 ideas that popped into my head
right away. Chuck: Alright, cool. Chris: Hey, if you’re in a position to, and
have some sort of device, similar to the one that Charles is showing you right now that
doesn’t have nats around it, we would ask that you —
Chuck: Holler at us, shiko us, hit us up online. Use the #SEOPodcast. Tag us in it, @BestSEOPodcast. Hit us up, #SEOPodcast @eWebResults @BestSEOPodcast. That way, we can follow you back and do all
of our social networking stuff. Chris: Excellent. You’ll notice the tear tattoo. Chuck: Yeah. Chris: It was a little pain, you heard the
screaming. Chuck: Yeah, I know. Chris: No review. So the way this works is if we get a review
and we get at least 10 shikos. Chuck: Shares, likes or follows. Chris: Then we skip the process that tells
you how to leave us a review. If we don’t get a review or we don’t get 10
shikos, then we go through this process. And we haven’t done it in a while. Chuck: Yeah, I just messed up podcast, so
I’d imagine this is going to probably be equally — Chris: …dysfunctional. Alright, here we go, we have made it very
easy for you to leave us reviews. We would like it very much if you leave us
a review. If you have any value of the podcast, any
entertainment. Chuck: A little bit of value. Chris: Or intelligent value, any internet
marketing value. So one of them has 3 steps. The first step is go on to iTunes, create
an account and write a review. Hopefully, you’ll make that review — Chris & Chuck: 5 stars! Chris: And if you chose to send us an email,
[email protected] Chuck: eWebResults.com Chris: And let us know you left a review and
we’ll make sure to read that review on air. A place where you can leave a Google My Business
review, and we’ve made it super simple, because it is not simple. Chuck: Because Google made it super-super
hard frankly. Chris: It’s like how do you write a review? Maybe they just needed more traffic, because
you literally have to Google it to figure out how to do it. So we’ve made it easy, all you have to do
is go to eWebResults.com/– Chuck: GooglePlus. Chris: Or/– Chuck: Google+ Chris: Or /– Chuck: GPlus. Chris: Or /– Chuck: G+ Chris: And all of those will actually take
you to a search engine results page that then pops up the reviews section there, and there,
you can click “add a review.” Chuck: Good news is that they did change the
algorithm, so you’re not required to have a G+ account to actually leave that review. Just log in with whatever you use, Gmail. Chris: Any Google account, yes. Chuck: YouTube, your Google Apps account,
whatever it is, and that will be sufficient. Chris: Cool, and by the way, just as you were
saying it today, I’m wondering if we should switch to like G and B or? Chuck: Oh, instead of G+. Chris: Right? Isn’t that crazy. Chuck: Yeah, we probably should. Maybe we change it to Google review. Chris: Yeah, it’s still too long. Chuck: I know, this is very long. Chris: GR, Google Review, GR. I don’t know. Anyway, so that’s one place that you can write
us a review. You can also go to Facebook. Chuck: Maybe we change it to review and then
we put all our links on that page. Chris: And then you can select them all, and
leave lots of reviews, and then we can stagger them so I would never ever have to scream
in the office on a Friday again. Chuck: Or we’ll write a plug-in that allows
you to copy and paste them all on that same page. Chris: Yeah. You’re thinking. So you can leave another review on our Facebook
page. Facebook.com/– Chuck: eWebResults Chris: And of course, there’s a review tab
and then stars on the left, you click that. That will get you there. And also Stitcher. So in order to get to our Stitcher page… In the early days, we had some brutal Canadians,
maybe people from England, London, something, were just like 1 star because their RSS feed
is broken. It’s like okay, that’s not relevant to the
quality of the podcast. Chuck: Yeah. Frankly, we weren’t aware of Stitcher until
that review. Chris: So you could help us out there, you
could hopefully make that review — Chris & Chuck: 5 stars! Chris: Yeah. Just go to our website, eWebResults.com, you
will find out Stitcher link somewhere there. Now, we want to let you know how to shiko
us. Again, shiko is — Chuck: Share, like, and follow. Chris: And you can do all of those things,
I don’t know, in places like Facebook.com/– Chuck: eWebResults Chris: Twitter.com/– Chuck: eWebResults Chris: YouTube.com/– Chuck: eWebResults Chris: Instagram.com/– Chuck: eWebResults Chris: LinkedIn.com/company/– Chuck: eWebResults Chris: All of those will take you to one of
our social media profiles where we ask you kindly to shiko us. Chuck: Yeah, and we’ll engage with you. Like it’s not just asking you to follow, share
and like us, and we don’t return the favor. No, we will engage back, we follow back, we
ask questions, we participate, we literally practice what we preach. Chris: We had 2 social rules. Rule number 1 is be social. Chuck: Be social. Chris: Rule number 2 is, if you don’t have
to be social, at least make a social profile, and then — Chuck: …see number 1, which is be social. Chris: Yeah, be social, figure out how to
be social. It doesn’t actually take that much time. Chuck: Speaking of social media, punch in
the face to University of Houston Small Business Development Center and the class I taught
yesterday. It was on social media marketing and I had
8 good students, 2 good prospects, so yeah, punch in the face to you guys. Ironically, I did the internet marketing class,
and then we got stuck for like 2 hours just talking social media. That spurned out the social media class. Yesterday, for 45 minutes, talking SEO. So everybody was like so… Chris: When is the social media class? Chuck: No, where’s the internet marketing
class. So June 23rd, y’all get ready. They go together. Chris: As we put together our kind of general
overview slide, just like I can talk for 2 hours on this 1 slide. Chuck: Exactly. Chris: I can talk for 2 hours on this 1 slide. I can talk for 2 hours actually on each of
the bullet points on this slide. Chuck: Yeah, it can get deep, and you guys
know that. Chris: Yeah. If you are a PHP genius or a WordPress guru,
we’re probably looking for you. Chuck: Yeah, hit us up. Chris: To join our team. Go ahead and leave an audio résumé ,713-510-7846. If you’d like a free, comprehensive website
analysis, we have one for you. You can get that by going to our website eWebResults.com
and clicking the, I would say, massive green button. Chuck: Yeah, but it is a massive green button. Chris: The one you can’t miss, that’s right
there in the middle of the page. That’s the only green thing that you can’t
miss. Click that and we’ll get you a free website
analysis. And you did say there was algorithm. Chuck: Yeah, got some Algo Cat man. Chris: So time for the favorite segment of
the program, — Chris & Chuck: The Algorithm Cataclysm, pffttt. Chuck: So this Algo Cat was kind of interesting. I let you test it out earlier, right? Chris: Yeah. Chuck: So all my food is out there, right? Like I’m a foodies, I’m always searching recipes. Chris: I don’t know if you notice, after I
tested this algorithm cataclysm, I went and got a bar, like I was just hungry. Chuck: I’m a foodies, right? So anyway, Google made some changes. If you go to Google right now and you do a
search for your favorite dish, like mushroom hamburgers, Swiss mushroom hamburger, bacon
cheddar hamburger, chicken rotini or maybe it’s cheeladas. Whatever it is, if you go and do that search
for any food, dish or recipe right now, you will get those same results you normally get,
only difference is there will be a thumbnail of a picture of that dish next to the listing. Chris: From the relevant site. Chuck: From the relevant site that the listing
is coming from. Pretty cool change. I think it’s what’s up. Now, last week, we had Algo Cat also about
the extension of the description and the titles in the search results. Remember that was like 7.5, that was huge
on the Richter scale. Well, Google posted in Twitter yesterday that
they were just testing. Chris: So it’s algorithm uncataclysm. Chuck: It’s like Algorithm Pre-Cataclysm. Like I’m pretty sure, you know, decisions
are made after testing. So I’m pretty sure they’ve got enough data
to look at some click-throughs and make some decisions. So yes, that’s my Algo Cat today. Chris: Awesome. I’ve got just a little bit of news. As you know, no review. Just a little bit of news, 100 billion in
annual sales. Guess what company? Chuck: Amazon. Chris: Amazon, of course, it’s Amazon. That’s just impressive. Chuck: I was reading about that. So dig this though, their ecommerce Cloud
competing division, it’s what they call on the web, AWS. Chris: AWS, yes. Chuck: Reports is on the way for 10 billion
of those sales are responsible by AWS. Chris: Wow! I would not have expected it. Chuck: Me neither. They said it grew over 100%. Chris: Yeah, because remember, we did a little
bit of news on it before, and it was like, I thought at the time, it was over 1 billion
then Chuck: It was higher then. Chris: Now it’s 10. Chuck: 10 billion, yeah. Chris: That was only like 4 months ago or
something. Chuck: We did talk to like 3 different clients
over the past 6 months who’ve been using AWS. So it’s part of the process. Chris: Very interesting. And then the next piece of news. I just thought this was interesting because
I think literally, I was in a tesla and the screen came up and it said in video, and in
my head, it didn’t really process it to mean — Chuck: …that that was a graphics card? Chris: Yeah. Well, not just that, but actually, in video
is responsible for the auto-drive technology. Chuck: Really? Chris: Yeah, it’s like one of their biggest
growth, 75% growth in their self-driving car technology, and it’s actually the graphics
company which is apparently not just a graphics company, they’re really just a big computing
company because they have lots of computing power built into the graphics cars. Chuck: Yeah. So that’s just another project for them. Chris: They’ve got engineers, let’s put those
engineers who happen to be pretty good apparently on that project and make some money. Chuck: I’ve got 2 more pieces of news real
quick. This one here, it almost was my blank stare. It’s at Yahoo. So remember Yahoo, they made a decision they’re
going to sell. So before they decided to put it out there,
they had CEO Marissa, she was doing like the sales presentation about everything that was
going on. And so prior to the sales presentation, they
were expecting bids to come in somewhere between $4-$8 billion, for Yahoo, but after the sales
presentation, they were down to like $2-$3 billion. Chris: Oh wow! Was that a self assessment? Can you imagine coming off of your own presentation,
like you know, we were going to ask for 4-6, but I just feel like we can only get 2 now
after my presentation. Chuck: Yeah, I think it was more of a surprise. Chris: Wow! Chuck: Yahoo, they say Verizon is — Chris: …one of the leading contenders? Chuck: Yeah, who still wants it. And then Google recently released a number
recently that says they’re now handling at the very least, they didn’t give a real number,
but they said at least 2 trillion searches a year. Chris: Wow! Yeah, that’s a lot, right? Chuck: Well, they said “we’re handling trillions
of searches.” So in order for trillions to be deployed,
it has to be at least 2, but it could be 999 trillion, we don’t know. But trillions of searches is a lot. Chris: Wow! That’s crazy. Chuck: That’s my news. Chris: I’m still going to recommend the Google
book, confessions of employee number 54 or something like that, which is a Google book
which is just a phenomenal book about building the actual servers in the early days and everything,
very cool. Chuck: I can imagine that process. Chris: Cool. Alright. Now, that is the potatoes of our podcast,
it’s time to get into the meat. Chuck: Man, punch in the face. Chris: By the way, I’ve just got to point
out again, I have this tear tattoo because we did not get a review this last week, and
it hurts. So just want to let you know, maybe you can
help me out. Chuck: Yeah, leave us a review man. So “10 Tips For Building a Local Brand That
Will Boost Your Local Search Ranking”, this was posted by Wesley Young over on Search
Engine Land. So let’s get right into it. He says branding for local businesses is different
from branding from national brands. He goes on to say that but perhaps, the best
asset a local business has is its location, being a resident in the community, it serves. Understanding the dynamics and culture of
the local consumer, and being able to relate as one of them is an asset the business must
leverage. Wesley, you’re absolutely correct. And ladies and gentlemen, here’s why he’s
correct. Because the one benefit that that local business
has over its major brand competitors is the fact he is local, it’s that he’s been in this
community, probably grew up in this community. So it’s reason he chose this area to put your
business. So you’ve got to take advantage of that. How do you take advantage of that? Well, take advantage of the fact that you
will see these customers in other places. The same people who probably frequent your
local business, maybe you’re a local tire shop or whatever it is, a local restaurant
perhaps, or maybe you even provide a local service in your area, like roofing, electrician,
a plumber. Chances are, the same people you service,
you see them in other places, like the barber shop or the gas station or Walmart or something
like that. So take advantage of those opportunities. Brand yourself, so that way, when you’re around
in the local community, people can recognize you. Chris: Wrap your truck, I remember that actually. Chuck: Wrap your truck. So he says 10 tips. Chris: By the way, have a graphic designer. Chuck: Wrap it, do it for you. Chris: With the understanding of CTA, and
actually conversion, because I saw some wrapped truck images the other day, they were beautiful,
right? But they were so convoluted and busy. And you were like what do they do? Chuck: They’re trying to get too much information
on there. Chris: So make sure you do it right. Chuck: Wrap your truck up. So he says number 1. Chris: 1. Chuck: Yeah, we added 1, wrap your vehicles. Here’s number 1. His number 1 is target local publications. He goes on to say while getting the Wall Street
Journal to mention you and link to you in one of their articles will be a big boost,
the local sources are arguably for your purposes, even better. And he’s absolutely right. Like your local newspaper, you’re a local
organization, maybe community organization, whatever county you’re in, whatever county
publication they put out, you want to get content there because the locals read that
content, the locals absorb that content, the locals engage that content. Why? Because they’re also in that content. So you want to make sure that you have at
the very least, come content there, some images there, preferably a link to your site if that
publication also has a website, and usually, they do. But target the local publications, they’re
a lot easier to get into, you’re probably right around the corner from the office that
even publishes it. So take advantage of those, don’t just trust
them as paper that you give away and throw away. Chris: They’re around the corner, deliver
doughnuts once a week for a while, you will get in the paper. Chuck: You will get in that easily. Number 2. Chris: 2. Chuck: He says don’t forget about the smaller
hyperlocal publications. He says other hyperlocal or targeted publications
may be easier to get into while proving to your customers that you are indeed truly local. What does he mean by hyperlocal? So there’s plenty of like smaller publications. Chris: Neighborhood almost. Chuck: Neighborhood, exactly. Or they’ve got some publications that focus
specifically on the Hispanic clientele, then they’ve got other who focus strictly on religious,
they’ve got conseculars that just only go to churches, all of these different types
of hyperlocal niche publications that serve your community. You can get in those publications, whether
it’s by an ad space, whether it’s just donating, whether it’s contributing to something. But the point here is take advantage and get
into those. Maybe it’s your local greensheet even, because
most of these local publications in 2016, they do have a correspondent website, and
if you can get into the publication, chances are you’ll likely get that link also. Chris: Just for anyone, a greensheet is a
local publication. Here, in Houston, there’s probably 30 of them
regionalized, so you can actually run ads in like one area of town or whatever. So you probably have an equivalent publication
wherever you’re at. Chuck: Exactly. Number 3. Chris: 3. Chuck: He says get mentioned in reviews. He says so ask for reviews, not just on Yelp
but also on Google, TripAdvisor, Yellow Pages, sites and other directory listings, and he’s
right. Look, the objective here is to really get
a positive conversation going on about your brand in multiple locations, right? So that way, we’re talking local search, so
if people are visiting your local area, and they’re visiting, then they may be on TripAdvisor,
or maybe they’re looking for a service in your local area, then they may hit Yelp or
Angie’s List. The key is you want to make sure your brand
is mentioned in a positive light in wherever they may be looking for it at. It’s going to help with your local ranking. Chris: 4. Chuck: Number 4. He says engage your community online and in
person. He goes on to say building awareness through
engagement on your social media channels will lead to social media activity, such as fans,
followers, likes and check-ins. In turn, the volume of the activity acts as
a brand signal to Google, to you, that you and your product or service are liked by everyone. Look, when they engage with you, at the end
of the day, what he’s saying is engage back, right? People start liking you, they start following
you, they start checking into your place, someone checks in, and I’m there, I’m probably
even going to come out and shake your hand, and take a picture with you, then give you
something free. Chris: Kind of like a rock star. Chuck: Yeah, like you took the time to check-in,
and I happen to be here. So what he’s saying is do that, and any other
opportunity that presents itself. Someone’s asking, comment, and you’re engaging
them socially, then engage with them, like their posts, comment back, be polite, include
links to supporting information, do stuff like that to really engage people so they
can feel like they know you, because again, we’re talking local search, it’s all about
the people. Chris: Why do you want somebody who might
be your customer or your prospect to feel like they know you? Chuck: Because, well, for several reasons. (1) People don’t have a problem spending money
with people who they are comfortable with, people don’t mind giving a referral to people
they trust and respect. So if you’ve been able to garnish that relationship
and build it up and then provide some service on top of that, this person will likely upgrade
when you ask them to, this person will likely refer their friends, family and neighbors
when you ask them to. This person will go and leave a review when
you ask them to because you’ve engaged with them and they feel like they know you. Chris: Jeffrey Gitomer has this phase, he’s
the I think author of the Sales Bible, and he says “all things being equal, people want
to do business with their friends. All things being slightly unequal, people
still like to do business with their friends.” Chuck: Exactly. Like build that relationship, relationships
are important. Number 5. Chris: Number 5. Chuck: Yeah. I was going to say this about engaging with
your community. Invite people publicly. What do I mean by that? So let’s say you’re on social media, and you’re
a retail establishment or whatever, a restaurant perhaps, and somebody is coming and going
there, greet and invite them, I love for you to come by here, I’ll be here at this time,
be glad to meet you. Even if they don’t come. Chris: I’ll buy you a cup of coffee. Chuck: First drinks on me, whatever it is,
just for the simple fact that you’ve made that offer publicly. Chris: Other people will see it. Chuck: All of their friends. Take advantage. Number 5. Chris: 5. Chuck: He says give them something to talk
about. He says sponsorship or participation at local
events emphasizes that you are part of the community, it also gives you content to share
that will hopefully promote customer interaction online, or even chatter from local media outlets. Look, he’s right. Again, we’re talking in your local community. So I don’t care if it’s the little league
team, the local AAU team, the school team, the school PTA, whatever it is, whatever local
community organization, the boys and girls club in your area, the WFCA, get involved,
go donate, go help, go support, sponsor lunch, order gatorade for the team, get new shoes
for the basketball team. Chris: Cut oranges. Chuck: Yeah, go and just put some manhours
in, that type of effort goes a long way. First off, just for your moral, it’s good
to kind of donate. Chris: Be giving back. Chuck: And be giving back to the communities. Chris: Absolutely. Chuck: But secondly, these people remember
that. Like these businesses who struggle, that team
who needed new shoes, they will forever promote you everywhere they go. So take advantage of those opportunities,
it’s a small investment that really goes a long way, keep people talking about you. Chris: 6. Chuck: Number 6. He says use lingo that proves you’re local,
it’s something I’ve always been saying. He says every locality has nicknames for certain
areas of town, streets or districts. Use those to describe your location, and use
local landmarks. That’s the easiest way to let people know
that you are from here, it’s where you use the lingo of the locals. Take advantage. In Houston for example, we have 2 major freeways,
one, a big circle around the city; and one, a smaller circle around the city, call it
610, the locals call it the loop. And when somebody says, “hey, I’m right off
the loop”, I know it’s the loop. Chris: They’re local. Chuck: They’re local. Chris: They didn’t say 610, yeah. Chuck: They didn’t say 610, they said the
loop. If they say something like soft loop, then
you’ve been a local a long time. Chris: Yeah, south loop, east bound. Chuck: Yeah, you have to live here to know
what that means. So the objective here is in your locality. Chris: Be local. Chuck: Be local. Use that lingo, especially in your publications,
especially in your web content because that web content isn’t for other people who aren’t
local. So it doesn’t matter for them, but the local
people who do find it, they need to be comfortable, they need to recognize this is the right place,
this guy’s talking to me, I’m at the right place. Use the lingo that the locals use. Chris: 7. Chuck: Number 7. He says use content to demonstrate your expertise,
like blogging. He says pushing out content that is not sales
related but rather educational and related to your business will help prove you know
your area of business and provide confidence to the buyer that they’ll be happy with the
purchase. Yeah, this is the purpose of your blog section,
this is the purpose of a new section, this is that reason for this area of your website,
so you can kind of fall back on the sales push and really put out some quality information
about what you do. If you’re a plumbing company, then your blog
section has articles about the proper way and the incorrect way to, I don’t know, replace
a toilet, or the proper way to do a water heater replacement or why you should, whatever
it is. But you want to put out quality content, and
if you can enhance that content with some videos and images, then great, that will help
you rank. But for the sake of just local search and
really branding is what we’re talking about here, that type of content goes a long way
in the local area. Now imagine this, using the example earlier,
let’s say you did post this content about how to replace a toilet the right way in your
local area, and then you ran into the said guy at the grocery store who saw your article
and did that, what kind of review will he leave even though you didn’t even deliver
the service? He’s still going to leave a review. Take advantage. Number 8. Chris: 8. Chuck: Borrow some national brand cachet through
co-op programs. What does he mean? He says national companies invest heavily
in their own branding, and a local business affiliation with the brand can boost their
own reputation. He’s absolutely right. You’re an AC company, then you should leverage
American standard, you should leverage RIM. Chris: Train, yes. Chuck: Leverage Train because these are the
manufacturers that you install, these people have spent plenty of money on their branding,
plenty of money on their site, so leverage that with what you offer, and what I added
here was if you can get links, get those, because most manufacturers won’t necessarily
sell to the public, they’ll have a listing on their site of preferred dealers and things
like that. Chris: In your area, yes. Chuck: In your area, you want to make sure
that if indeed you are a preferred dealer, a certified installer or whatever your affiliation
with that manufacturer is, that you are represented on their site. That’s going to do volumes for your ranking,
that is a great, quality, relevant inbound link from a pretty big brand that can do numbers
for your brand, take advantage. And shout out to my boy Big 6, Damel [Phonetic]
with Big 6 Bar B Que, one of the things he’s doing is he gets sponsored by Bar-S. Chris: Oh yeah. Chuck: So Bar-S just want to, you know, “we’re
going to put our logo here, we’ve got a banner. Yeah, it works. It’s a relevant industry that’s not a competition
to him, you can’t go directly to Bar-S and get it anyway, go through him. Number 9. Chris: 9. Chuck: He says focus on branding not conversions
with ad impressions, and I was like hmmm, I’ve always focused on conversion. I had to read it thoroughly and get that we’re
talking about branding. And from this perspective, he’s right. We’ve actually preached this also. He says even a very brief view of an ad can
be processed by a viewer, and while action may not be taken, there is value to establishing
familiarity with that image. What does he mean? So let’s say you’re running Google ads, and
you already rank in the map section and you’re already ranked organically, then there is
value in doing a branded based ad campaign paid. Why would you do that? Because we already know it’s going to drive
click-throughs for the others, and more importantly, this is an opportunity for you to just really
do branding. You don’t necessarily even have to have a
call to action there as more as you maybe want to highlight your USP or a statement
about your mission, or something like that, reasons why people should appreciate your
brand. The only reason you would do that is because
you already have a map listing and an organic listing. That would be the only time I would suggest
you create a paid ad that didn’t have CTA. Chris: We go from low hanging fruit to fruit
that’s at the top of the tree, and focusing on the brand is that food at the top of the
tree. Chuck: Exactly. Of course, that’s like budget plummeting. Chris: That’s it, right? Chuck: Kind of. That was the 9th one. But he started off number 1. Chris: Before, interesting. Chuck: Yeah, I sent them a tweet about that. But what he said was, before he started, he
said the main thing you need to do is make sure you’ve already submitted to directories,
you have a consistent map, consistent business signals, consistent profile setup across all
the major directories, and that was kind of default number 1. Chris: Okay, interesting. Chuck: Yeah, he didn’t really mention that. But he did conclude it though. He did conclude it by saying… I like his conclusion. He said there are 2 battles in marketing. The first is to be found, the second battle
is to be chosen, and having a recognizable brand helps there. He’s absolutely right. At the end of the day, branding helps with
search, helps with conversions, helps with referrals, helps with everything. Branding is uber important. Man, Wesley Young, punch in the face to you,
good folks over at Search Engine Land, “10 Tips For Building a Local Brand That Will
Boost Your Local Search Ranking” good article. Chris: So I want to add to this. Chuck: Go ahead. Chris: So when we talked at the beginning,
I mentioned wrapping a vehicle, and it’s a very obvious question, kind of obvious question. So how was wrapping my vehicle with my website
and branding or whatever helped my local ranking or helped my search engine optimization? And the really short answer is those people
driving down the street are probably picking up Siri, does Google have any? Chuck: Google Now. Chris: Google Now, and saying “SEO company,
Houston”, or “eWebResults, Houston.” That’s a search. So Google says “hey, somebody just looked
for eWebResults.” Chuck: From said location, because it’s a
mobile search. Chris: Yeah, absolutely. So there must be value of that brand. What it does is register that brand as having
value in that area to Google. Chuck: Chris is saying what that eventually
does is having your vehicle wrapped, or if you’re a roofer, having a sign in the yard. Chris: Or a billboard. Chuck: Or billboard somewhere. Chris: Radio ads, yeah. Chuck: What these do, these drive that transition
from offline activities to online engagement. So the minute the offline activity van passes
by and you see it, and then I search, I’ve just transitioned to online, and now I’m on
your site, now I’m in your search results, now I can see your branded PPC ads, I can
see your local map ad and I can see your organic ad, all because your van passed by. Take advantage. Brandings do work. Chris: And it registers with Google, and there
have been studies on that. Chuck: Yeah, a lot of people this won’t help
my search because it’s a different medium, it’s digital versus real world. Well, digital is real world, and don’t get
that twisted, and there is a direct correlation between offline activities and online conversions. And even vice versa, even online activity
and offline conversions. Plenty people will do that search and then
log off and get in the car and go to that store because of what they saw online. Chris: Goes both ways. Punch in the face. That was a good article. Chuck: Yeah, great article, great addition
to that. Chris: Excellent. We’ve got any “what” news? I know you almost had “what” news. Chuck: No, I don’t have “what” news. Oh no, I had a punch in the face, but I’ll
do this as “what” news. It kind of is a punch in the face. Chris: Okay. Chuck: Another punch in the face. PITF! Chris: PITF! Chuck: This punch in the face goes to BuzzFeed,
you know, they’re the creators of those Tasty videos, we watched the Tasty videos on Facebook. Chris: I haven’t seen it them. Chuck: Really? Chris: I mean, if I have, I didn’t register
it to be BuzzFeed. Chuck: Oh, you’re not a foodie like me. Well, you probably didn’t register it to be
BuzzFeed. So I watch them all the time. Like they’re brilliant, I’ve tried to make
2 of them and I always like them and share them with purposes of going back to see what
I like to share so I can try it again. But anyway, they are on the list of the top
10 video creators in the month of April, and Tasty is leading for the past 4 months, with
1.9 billion views. Chris: Wow, punch in the face. Chuck: Killing it. Chuck: That’s awesome. Chuck: Killing it. They do a good job, like it’s a phenomenal
concept, they use high quality images, the recipes look well, it’s edited nice, decent
background, they do a great job. Chris: How long are the videos? Chuck: 40 seconds. Chris: Wow! Chuck: So how to making enchiladas, right? Exactly, can’t beat it. Chris: Wow! Don’t get it twisted, you can’t make enchiladas
in 40 seconds, I’ve just got to throw that out there. Chuck: Yeah, I won’t be eating them. Chris: That’s raw, that’s not safe. There’s a thing called salmon elma [00:32:25]
[Indiscernible] if it’s chicken based. Hey, if you’re looking to grow your business
with the largest simplest marketing tool on the planet. Chuck: The internet. Chris: Call eWebResults for increased revenue
in your business. Our phone number is 713-592-6724. If you have a referral, so that’s somebody
who’s interested in any aspect of internet marketing, go ahead and send them to us. If they pay their bill, we will pay you. We have a referral program for you. Please remember, this was filmed live at 5999,
West 34th Street, Suite 106, Houston, Texas, 77092. You can get a transcript, you can get the
audio, and you can get the video on our website, eWebResults.com. You guys have made us the most popular internet
marketing podcast on iTunes. And as usual, we thank you. Chuck: You, you, you, and everybody else who’s
watching. Chris: In the States, this happens to be Memorial
weekend, so as you’re heading out to Memorial weekend, you have an extra day off on Monday,
enjoy your day off. Chris: Yeah, we appreciate all our veterans,
all those people who’re with this memorial. So this is really a time we set aside to remember
those who may have lost their lives battling for our country. So we appreciate our service people, we love
you, we thank you. Chuck: Absolutely. Alright, well, this has been another podcast,
number 323. Until the next podcast, my name is Chris Burres. Chris: Charles Lewis. Chuck: Bye-bye for now.

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