📱 How to increase App Downloads on Google Play using ASO

By | October 16, 2019

Hi, this is a minute of Overpass. My name
is Eric and I make apps. This week I wanna talk about how to increase
your google play app store downloads. Today, I kind of wanna go through some of
our strategies on keyword optimization for Google Play. There’s a lot of advice out there
on optimizing your iTunes page or your iPhone apps and there’s lots of really good tools
out there, we use sensor tower a lot. But for Google Play, sensor tower doesn’t that
great for us so we try other things. And if you just released a Google app, you may be
experiencing this “Oh my God, it’s not working” kind of feeling. And I know, I know the feeling
so I kinda wanna show you the kind of things that we do. So let me show you Ear Spy here,
which is our Google Play page for Ear Spy. And you can see here like on a consistent
basis, we have some delays today, but we get a round off, between four to five thousand
unique downloads a day, daily installs. It does really well and it brings in a lot of
money. If I show you, but it wasn’t always that way, if I show you like the all time
growth here of this curve, you could see that we started off kinda small here when we started
out a couple of years ago. We had like a what’s new and noteworthy kind of bump and then it
just sort of gradually grew over time and it was introducing new things. We see some
spikes here when it gets mentioned in like Gizmodo or some other blogs and we see kinda
how it grows. So that’s the idea. We wanna have more apps like this where we have a lot
of daily downloads, we have a lot of people installing it, a lot of people clicking on
ads, or purchasing or upgrading to a bigger version.
So let me contrast this with one we just released a few weeks ago, which is Algebra Study Cards.
Now Algebra Study Cards, you see here we got a few downloads, sixty-five downloads, that
was the day where I was running Facebook ads, so it didn’t really compared to how much money
we spent, it was not a lot of downloads. And we’re lucky with this one, we’re lucky if
we get ten downloads a day. And this is typical of a lot of apps on Google Play. This is a
lot of our apps. You put it out there and you have to try to get those keywords up.
And keywords are the one way to improve the app ranking.I mean you could do ads like this
but this ad cost, I think we spent about forty pounds, and we got hardly any return on it.
I mean ads used to be so much easier with Facebook and Twitter and Ad Mob. But now,
it’s a much lower return on the investment. So this is to give you an idea when somebody
goes in to Google Play is this organic searches or the things that you wanna really key for.
So, like for example, somebody goes into Google play and they type in “Spy”, Ear Spy comes
up first. If they type “eavesdrop”, it comes up first. So you have to think about how you
want people to actually find it. Now we have Mandarin Bubble Bath, which is our Mandarin
learning game, one of our Mandarin learning games, so one of the keywords that we try
to search for well is learn mandarin. So, ideally, when I type in “learn mandarin”,
Mandarin Bubble Bath would come up near the top but it doesn’t. So you see here we’ve
got Learn Mandarin Chinese, we got all of these and we go way farther back down and
we could see Mandarin Bubble batch way down here at the bottom. So it’s not doing well
and we need to kinda play with that and get that up. If we type something that’s a bit
less popular like “learn Swahili”, then you can see our app comes up relatively high,
but ideally, we like the first one. So, how do you get higher search rankings
for those keywords? And, to be honest with you, since Google is pretty much closed doors,
so is iTunes, a lot of these people have theories that almost borders on superstition because
nobody really knows for sure, so we all try different things. And it has to do with the
name, the right keywords in your name. So for example, this app is actually called Swahili
Bubble Bath, but for Google Play, we changed it to Learn Swahili Bubble Bath in order to
try to increase those keywords and get that up. So, one of the tools that we use to measure
these changes that we make, and it’s always tweaking, that’s the nice way about Google
play is you could always change things all the time. You don’t have to keep uploading
and build every time, the same way you do with iTunes. For Google Play, mess around
with the description, do different things. I mean, Google Play, the keywords are driven
from the title, the subtitle, and the description. So, let’s take you into App Annie. For Google
Play, we use App Annie all the time. Sensor tower is good for iTunes, however, I think
sensor tower, when it comes to Google Play, it doesn’t quite work well for me so we do
things like this. If you go into App Annie, and set up an App Annie account or don’t,
you could go in and search on any app and go down to this section here called keywords
and ASO. And what this will do is it’ll give you a list of all the keywords, or a lot of
keywords that you’re ranking for and list them here in a graph. You can see here Ear
Spy is working for “spy”, it’s working for “eavesdrop”, it’s working for the word “hearing”
which is fantastic. That’s kinda new. So that kinda drips a little bit. And you can see
like a history of this. Now if I show you Algebra for example, we can see that for Algebra
Study Cards, which is our new one and I put in “Algebra”, it’s actually not ranking that
well. It started off at, coming in at 235, now it’s kinda growing. Right now, it shows
up number seventy two if you type in Algebra. If you type in Algebra game, it comes in a
little bit better. It comes in at thirteen. So, what we do is we keep making changes and
checking this every few days and try to see where it is. Now this service on App Annie
is completely free, which is probably the best feature of App Annie. Sensor tower costs
eighty dollar for I think, usually it’s about three apps, it’s actually based on the tracking
of the keywords but I find it a bit overpriced however, it’s worth it if you could make that
work. And down here on App Annie, you could type in any keyword that you want so let say
“multiplication”. So you see for multiplication, it’s out. It’s not
even in the top 250. But this is the kind of thing that you should do. You release your
app to Google Play, sometimes we’ve actually played around with actually changing the title
of the executable to see if that made any impact. We did that with Chinese Heroes, we
called it Chinese Mandarin Alpha Team just so we get the words “Chinese Mandarin” in
there. And the nice thing about this is you could search on any other app. So here we
go,i already did a search on DragonBox, which is one of the top Algebra apps out there and
you can see how they rank for things. And they automatically put some stuff in here
at DragonBox, algebraic, they ranked at number four at the moment. And it changes on a day-to-day
basis and that’s a nice thing to see; the history over time. So let’s say I changed
the description a little bit on Tuesday, I could check it on Wednesday and see it it’s
actually gone up any. And also, I could do things like adding back links that go to the
Google Play page. I could try to get people to add more reviews and see if that’s had
an effect. And it’s really a case of making a change, testing that change, and seeing
how well it works. I hope this has been helpful. It’s longer
than a minute as always, but I hope this has been helpful. One of the most discouraging
things about releasing an app is not seeing it take off. And when I showed you that Ear
Spy graph, at first it was that way for me too, it really was a slow burner but it’s
building and building and building and trying to get those rankings up. It is possible.
So that’s it for this week. If you’re watching this on the iTunes podcast, please leave a
review, I’d love to know what you think. And if you’re watching this on YouTube, please
leave a comment. Or on Facebook or LinkedIn, please leave a comment and let me know what
you think. Good luck with your apps on Google Play and I’ll talk to you next week.

100 thoughts on “📱 How to increase App Downloads on Google Play using ASO

  1. Hanif Ullah Post author

    Its really helped me a lot. my app was 184 in ranking. when i changed some keywords after few days my app jumped to 15 in playstore rank. thanks a lot Sir

  2. Shawn Maitland Post author

    Reviews are one of the key factors a customer will look at before purchasing / downloading your app. With a great review on your app, you will increase downloads and gain popularity on your app. I will write a 5-star review for you with a paragraph explaining why I enjoy about your app exclusively at fiverr.com https://www.fiverr.com/s2/059b16efc4 Genuine reviews

  3. Sanjay Chavan Post author

    Hi i have a question …..

    i have one app that has daily download about 80 to 100 download daily


    i have a gym app which has about 30 to 35 download a day

    so can link my gym app from my first app to get more number of download to my gym app ?????? it that legal ???

  4. Mike West Post author

    Just found these on UTube. Subscribed immediately. Well done with the presentation.

  5. felx johnson Post author

    Loving it , your videos are very helpful. thanks! Did Subscribe!
    hey guys check out my new app/game – V E G A S S L O T S – https://play.google.com/store/apps/details?id=com.octaentratainment.vegasslots
    It's Free – https://play.google.com/store/apps/details?id=com.octaentratainment.vegasslots

  6. Thanh Thịnh Đới Post author

    Download 2048 poke

  7. zakaria mariouch Post author

    how put key word inside application ?? HELP ME PLEASE
    i think in layout but i don t know place exactly

  8. Jan Tran Post author

    Try my game on android game :
    what do i need to improve?

  9. devs reverseBits Post author

    Hey, Very nice video, i have just started with AppAnnie but for my app, https://play.google.com/store/apps/details?id=com.reversebits.projects.app.technews here it is, you can check it out that if you search keywords for my app, it's always shows no data found.
    How do i suppose to know, which keywords i can use?
    And i also wanna know that, where to and how to use these keywords in app, please let me know.

  10. TAG Marketing Consulting Post author

    what is the best tools and tips that can help me get 1000's of my app downloads ? Thank You

  11. GTriddim Radio Post author

    Thanks for these tips I'll definitely try them. I just recently created a new Match 3 Game https://play.google.com/store/apps/details?id=com.gtriddim.frutee

  12. Jos Peters Post author

    You think that's slow? my app has got 5 downloads in the first 2 weeks and it's not a crappy game, i worked 6 months on it, perfect screenshot everything.

  13. RecapHD Post author

    Awesome video. Thanks for the Insight Eric!

  14. Robert Sensor Post author


  15. TNT APPS LTD Post author

    Thanks so much for the tips as we are struggling with our newly released app, Disguised Voice Recorder. Please do take a look 🙂 https://play.google.com/store/apps/details?id=com.TNTapps.DisguisedVoiceRecorder.DVR

  16. Imran Hossain Post author

    hi, i need to increase my app downloads on playstore. can anyone help me about this?

  17. הילה גוניקמן Post author

    very helpful

    ?can you do one on backlinks

  18. phuc bac Post author

    i can't add my app please help me

  19. Hannahpauline Post author

    This was super interesting! Quick question though, we changed the title in our app as advised (we added and then took down one key word) and then suddenly we had disappeared from all the title's key words

    Is that normal? It's been 10 days and we still haven't reappeared :/

  20. Rahul Narjiary Post author

    I made my first Android game. I think I did a pretty good job for a newbie. Plz give it a try on Play Store.

  21. Nathan Redfield Post author

    Try This Free Game https://play.google.com/store/apps/details?id=com.VK.Infinity.fitb_fillintheblanks

  22. Brett Grentell Post author

    Thankyou – you have increased my confidence in the possible success of my app.

  23. Ali Rehman Post author


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  26. SLO MO Videos Post author

    Download my app I will download yours

  27. YouShouldKnow Post author

    This my app please give me some suggestions thank you about aso.

  28. Jraj Rana Post author

    i want to promote this app https://play.google.com/store/apps/details?id=com.jraj.sex

  29. Genysis Studio Post author


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  32. Política Brasileira Post author

    KeyApp is the best. http://keyapp.top/?ref=14108 Use this link to get $20 for free.

  33. Thomas Kolb Post author


  34. ali asghar Post author

    well great video especially about app annie and the game is more about keywords http://www.jhammat.com/

  35. Emcee Wright Post author

    okay this game is top secret and only you can see this comment what i want you to do is install it than wait for the video message to pop up to give you the instruction remember don't tell a soul about this game..


  36. Improve everyday Post author

    hi could someone please explain to me what the colors on his webpage mean?

    i mean on the aso tool when you use it you get results in yellow blue and red

  37. Android Gaming Post author

    Can I make an app of others YouTube channel is it legal ?

  38. DXN Health and Wellness Post author

    I uploaded my app of quotes but its not showing in Play https://play.google.com/store/apps/details?id=com.thunkable.android.mustafarangoon.Latest_Qoutes_2018

  39. RITS Regeneration IT Solutions Post author

    Thanks a lot From Regeneration IT Solutions RITS for giving such type of Information For Beginners Like Me.

  40. Blue App Post author


  41. Eldemarkki Post author

    Here is one of my first apps I've made, it would mean the world to me if someone could check it out =) https://play.google.com/store/apps/details?id=com.eldemarkki.numbox

  42. Rana Hyder Post author

    Very very useful information for app developers, thanks

  43. Arnab Das Post author

    Please help!!
    I have a question!!
    How many downloads = how much money?

  44. Jennifer Post author

    Hi sir, iam working in a gaming company, but we r in startup. e get 20 downloads per day by our friwends circle. how to get more downloads ? pls give suggestions to me. i saw more videos of ur series. BUT i cant found, how to get more downloads?

  45. Yaser Ismail Post author

    Thank You For The Video! I Have A Question, Does Google Play Discriminate Apps Built With Different Programming Languages? For Example, I Used Jquery Mobile For My Google Apps But I Am Not Having Luck With Installs, But Ionic Apps Are Having Better Installs Beyond The Poor Quality Of App Content. Any Opinion? Thank You For Your Time!

  46. BoxMy Bill Post author

    How to insert keywords in the Mobile App ??? gots some good keywords with the help of your video but how to insert it if you can please cover………….

  47. ragequitindustries Post author

    you should try out Red Birds Adventures it's a simple fun hand eye wack a mole style game, very addictive!

  48. App Marketing Post author

    Would you like to get #RealMobileReview and #Downloads for your #app or #Games for Free? For more info visit here https://reviewlancer.com/

  49. Manish Chhetri Post author


  50. Sky Is Divine Post author

    We still got zero downloads per day in iOS. But with Google Play got 10k in a short period. https://1link.io/l/f0dN1L

  51. Aftab Iqbal Clips Post author

    can you checkout my app "cute greeting cards free" its my first attempt still experimenting it has no adds yet your thoughts will be appreciable for me

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  54. Mriyanku Pegu Post author

    I like to play coc my real name is mriyanku

  55. Ali Borlu Post author

    Mobileplus.io Keyword Research gives you 99% right results.
    We caught a rapid growth on a specific keyword within 2 weeks
    Now we are among the top 3 applications in our targeted keywords.

  56. سید زادہ Post author

    Sir have any Free blogger for App annie ?

  57. sandy Binya Post author

    Increase download at just $.0.5 per 1 install

  58. hareram panchal Post author

    You have shown everything but when YouTubed n googled I didn't found how to change keywords

  59. hareram panchal Post author

    Also I have seen your other apps which have 100+ downloads, I don't know what to say, but I think app also must be quality….at least 30%

  60. Jakob Bourne Post author

    Other alternatives can be great here, one such alternative i find to be really effective is influencer marketing. It works around networks of influencers focusing on advertisment and promotion. this can be a really great way of kick starting potential apps out there in terms of presence. If you're interested, phlanx can be a great platform if you're finding ways to start, try checking it out.

  61. GD Apps Post author


  62. Neel Sheth Post author


  63. Mahmudul Hasan Post author


  64. vijay chandar Post author

    I just want to know which analytic tool in the video. I mean how do i monitor how many my apps installing daily? please help

  65. wisprmovies Post author

    Grate show Eric. Please keep it up!! Also Eric do most apps have slow install rate at the begining months and then slowy pick up once it starts to run inside blood vains of google play down the road? Thank you!! Subbed. Please reply gently incase the answer I'm looking for is not the one.

  66. Gibe Mass Post author

    Nice to stumble across the developer of one of my apps 🙂 Awesome.

  67. M D C Post author

    Check out my new app. Help me get more downloads. Source code is free:

  68. Mini Me Post author

    Im going super Gnarly on these one. I can relate to these right now and don't feel like a sitting duck anymore.

  69. Emiliano Esteban Post author

    Thanks for this excellent tutorial !!!, here you have a new follower

  70. Anastasia Titova Post author

    thanks for a great video! Can you recommend some similar tool for Microsoft apps? Struggling with a tool set available on the market

  71. Pablo Alfonso Post author

    Great video! Just one question about the suggestion to change the app executable name. Is it possible to just change the name in store listing ? Or does it require a complete refactoring in Android Studio and uploading a new build ? If this requires a new build and if we are just testing the impact of changing a keyword on the app name, it sounds like a very difficult task. Can you please provide further details about this ?

  72. Stephen Oshea . Post author

    excellent video . so easy to understand many thanks for posting

  73. Mahmoud Mohsen Post author

    hi eric I hope it's going ok for you what do you think about ad exchange?

  74. VarietyTV Post author

    Dont bother giving useless advices because you obviously dont know how the system works

    Search engine optimization is garbage unless your app already has something like 100k downloads

    I put the main keywords "trade" and "learn" literally 40 times in my app description, but I dont see my app anywhere when I search for "learn to trade". Mainly because my app only has 50 downloads?

    Whats more infuriating is that apps completely unrelated to trading simulator game like Quora or Ted turn up mixed into the search results just because theyre big apps.

    Just dont even bother. Google wants you to fail. Its a rich get richer system. And most importantly they want to make money from you

    Want your search optimization to even matter? Google wants you to pay them like a million dollars to advertise your app first

  75. G K Post author

    Hyy, please suggest me cheapest way to increase download in app🤔

  76. D- Apps Post author

    Thank you for the video, but when I find the right keywords where and how should I use? I am really confused how i can use it, title, description (where in description?), both? If you could answer me I will be very grateful hehe

  77. Muhammad Hilal Post author

    Sir how to use Backlinks in Playstore Description. Kindly let us know about backlinks
    Thank you


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